Adweek.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
49% 
Page structure
100% 
Link structure
36% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.16 s
File size
379.50 kB
Words
354
Media files
15
Number of links
90 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Adweek
The page title is too short. (72 pixels of 580 max pixel length) Optimize title
The page title is only one word.
There are no duplicate words in the title
Meta description
(Critically important)
Breaking News in Advertising, Media and Technology
The length of the meta description is perfect. (325 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.adweek.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
aw_client_ip35.174.91.120
robotsfollow, index, max-image-preview:large
titleAdweek
descriptionBreaking News in Advertising, Media and Technology
datePublished2017-01-25T17:57:15-0500
post_id148
post_typepage
auth_overrideEmpty
auth_override_start_dateEmpty
auth_override_end_dateEmpty
isTodayEmpty
categoriesEmpty
generatorWordPress 6.7.2
msapplication-TileImagehttps://www.adweek.com/wp-content/uploads/2025/03/cropped-image-6.png?w=270
apple-itunes-appapp-id=570229326
theme-color#000
keywordsEmpty
langen-us
twitter:cardsummary_large_image
twitter:site@adweek
twitter:titleAdweek
twitter:descriptionBreaking News in Advertising, Media and Technology
twitter:creator@adweek
twitter:imagehttps://www.adweek.com/wp-content/themes/adweek-next/assets/images/adweek-placeholder.png
fb:admins34404791,617231194
fb:pages126756847074
fb:app_id329778260413541
og:descriptionBreaking News in Advertising, Media and Technology
og:titleAdweek
og:urlhttps://www.adweek.com
og:typearticle
og:imagehttps://www.adweek.com/wp-content/themes/adweek-next/assets/images/adweek-placeholder.png
X-UA-CompatibleIE=edge

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
Only 1 paragraph/s was/were found on this page.
There are only 354 words on this page. Good pages should have about 800 words of useful content.
27.4% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
Multiple viewport tags are given. There should only be one.
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...urn-office-2-2025.jpg?w=640&h=360&crop=1This is a Profile
.../chatgptstudents.jpeg?w=640&h=360&crop=1This is a Profile
...ve-lite-030525-HP.jpg?w=652&h=367&crop=1This is a Profile
...tok-deadline-2025.jpg?w=640&h=360&crop=1This is a Profile
...-acquisition-2025.png?w=640&h=360&crop=1This is a Profile
...Ramp-EB-032425-HP.jpg?w=640&h=360&crop=1It’s time for the industry to move past fragmentation toward a unified, scalable, and transparent ecosystem that benefits everyone.
...adership-Headshot.jpg?w=640&h=360&crop=1No alt attribute provided
...Voices-Headshot-1.png?w=640&h=360&crop=1No alt attribute provided
...ey-Zalis-ALV-2024.jpg?w=640&h=360&crop=1No alt attribute provided
...p-Voices-Headshot.png?w=640&h=360&crop=1No alt attribute provided
.../mpoy-adweek-2024.jpg?w=640&h=360&crop=1This is a Profile
...tars-gallery-2024.jpg?w=640&h=360&crop=1This is a Profile
...dams-beers-2024-1.jpg?w=640&h=360&crop=1This is a Profile
...s-clugston-1-2024.jpg?w=640&h=360&crop=1This is a Profile
...t/src/images/logos/adweek-logo-white.svgAdweek Logo

Page structure

H1 heading
(Critically important)
BRANDSHARE FROM LIVERAMP
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 BRANDSHARE FROM LIVERAMP
H2 About
H2 Subscriptions
H2 Events
H2 Publications
H3 The Adweek Resource Library
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
6 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.adweek.com/Subdomain No Text
https://www.adweek.com/agencies/Agencies
/category/artificial-intellige...Subdomain AI
/vertical/brand-marketing/Subdomain Brand Marketing
/vertical/commerce/Subdomain Commerce
/vertical/convergent-tv/Subdomain Convergent TV
/vertical/creativity/Subdomain Creativity
/vertical/media/Subdomain Media
/vertical/performance-marketing/Subdomain Performance Marketing
/vertical/programmatic/Subdomain Programmatic
https://www.adweek.com/agencies/Text duplicate Agencies
/category/artificial-intellige...Subdomain Text duplicate AI
/vertical/brand-marketing/Subdomain Text duplicate Brand Marketing
/vertical/commerce/Subdomain Text duplicate Commerce
/vertical/convergent-tv/Subdomain Text duplicate Convergent TV
/vertical/creativity/Subdomain Text duplicate Creativity
/vertical/media/Subdomain Text duplicate Media
/vertical/performance-marketing/Subdomain Text duplicate Performance Marketing
/vertical/programmatic/Subdomain Text duplicate Programmatic
/agencies/too-much-milk-not-en...Subdomain IMG-ALT This is a Profile
/category/agencies/Subdomain Text duplicate Agencies
/agencies/too-much-milk-not-en...Subdomain Too Much Milk, Not Enough Seats: EssenceMediacom’s Messy First Day of RTO at WTC
/brand-marketing/in-first-big-...Subdomain Text duplicate IMG-ALT This is a Profile
/category/artificial-intellige...Subdomain AI News
/brand-marketing/in-first-big-...Subdomain In First Big Marketing Push, OpenAI Makes ChatGPT Free for College Students
/sponsored/5-misconceptions-ab...Subdomain Text duplicate IMG-ALT This is a Profile
/sponsored/5-misconceptions-ab...Subdomain ADWEEK Branded
/sponsored/5-misconceptions-ab...Subdomain How to Rethink CTV as a Performance Powerhouse
/media/here-are-all-the-compan...Subdomain Text duplicate IMG-ALT This is a Profile
/category/tiktok-ban/Subdomain TikTok Ban
/media/here-are-all-the-compan...Subdomain Here Are All the Companies Reportedly in the Running To Buy TikTok Ahead of the Deadline
/agencies/wpp-acquires-infosum...Subdomain Text duplicate IMG-ALT This is a Profile
/category/agencies/Subdomain Text duplicate Agencies
/agencies/wpp-acquires-infosum...Subdomain WPP Acquires InfoSum to Enhance Data and AI Offerings
/agencies/too-much-milk-not-en...Subdomain Text duplicate Too Much Milk, Not Enough Seats: EssenceMediacom’s Messy First Day of RTO at WTC
/programmatic/spotify-programm...Subdomain Spotify Opens the Programmatic Floodgates with Ad Exchange Launch
/brand-marketing/pete-davidson...Subdomain Pete Davidson is Spoken For Again—But This Time, By Verizon
/media/here-are-all-the-compan...Subdomain Text duplicate Here Are All the Companies Reportedly in the Running To Buy TikTok Ahead of the Deadline
/sponsored/the-path-to-smarter...Subdomain BRANDSHARE FROM LIVERAMP The Retail Media Boom Needs a Standard Playbook—Here’s How to Build It
/lineup/leadership-voices/Subdomain Leadership Voices
/lineup/leadership-voices/Subdomain No Text
/leadership-voices-eric-danetz/Subdomain No Text
/leadership-voices-eric-danetz/Subdomain ERIC DANETZ
/leadership-voices-jordan-shla...Subdomain No Text
/leadership-voices-jordan-shla...Subdomain JORDAN SHLACHTER
/leadership-voices-shelley-zalis/Subdomain No Text
/leadership-voices-shelley-zalis/Subdomain SHELLEY ZALIS
/leadership-voices-jessica-sib...Subdomain No Text
/leadership-voices-jessica-sib...Subdomain JESSICA SIBLEY
/category/magazine/Subdomain Magazine
/category/magazine/Subdomain No Text
/media/media-plan-of-the-year-...Subdomain Text duplicate IMG-ALT This is a Profile
/category/media-plan-of-the-year/Subdomain Media Plan of the Year
/media/media-plan-of-the-year-...Subdomain Media Plan of the Year: 24 Campaigns That Cut Through the Noise
/agencies/adweek-inaugural-age...Subdomain Text duplicate IMG-ALT This is a Profile
/category/agency-all-stars/Subdomain Agency All Stars
/agencies/adweek-inaugural-age...Subdomain Presenting ADWEEK’s Inaugural Agency All-Stars
/brand-marketing/perspective-s...Subdomain Text duplicate IMG-ALT This is a Profile
/category/perspective/Subdomain Perspective
/brand-marketing/perspective-s...Subdomain It Started With One Beer, but Samuel Adams Is So Much More
/agencies/design-bridge-partne...Subdomain Text duplicate IMG-ALT This is a Profile
/category/off-the-clock/Subdomain Off the Clock
/agencies/design-bridge-partne...Subdomain This CCO Has Surfed 6 Continents and Even Makes the Surfboards
/resource-library/?utm_source=...New window Subdomain See What’s New
https://www.facebook.com/Adweek/External Subdomain No Text
https://twitter.com/AdweekExternal No Text
https://www.linkedin.com/compa...External Subdomain No Text
https://www.youtube.com/channe...External Subdomain No Text
https://www.tiktok.com/@adweekExternal Subdomain No Text
https://www.instagram.com/adweek/External Subdomain No Text
https://www.adweek.com/about/New window Subdomain About
https://www.adweek.com/about/About Us
/contact-us/Contact Us
https://www.adweek.com/mediakit/Media Kit
/editorial-calendar/Editorial Calendar
https://www.adweek.com/events/Subdomain Event Calendar
/marketing-vanguard/Subdomain Marketing Vanguard
https://www.adweek.com/sponsored/Sponsor Content
https://jobs.adweek.com/compan...External Subdomain Industry Job Openings
/subscribe-footer/Subdomain Subscriptions
/subscribe-footer/New window Subscription Options
https://www.adweek.com/faq/FAQs
https://preferences.adweek.com...External Subdomain Newsletters
https://www.adweek.com/faq/New window Subdomain Anchor Customer Service
/events-and-awards/Subdomain Events
https://event.adweek.com/Adwee...External Subdomain ADWEEK Connect
https://www.adweek.com/events/ADWEEK Events
https://www.adweek.com/awards/Awards
/category/premium-events/On-Demand Event Videos
https://www.adweek.com/webinars/On-Demand Webinars
https://licenses.adweek.com/New window External Subdomain Trophies / Awards / Seals
https://www.adweek.com/webinars/Webinars
https://www.adweek.com/Subdomain Publications
/blognetwork/ADWEEK Blog Network
https://www.adweek.com/podcasts/ADWEEK Podcast Network
/subscribe-backissues/New window Back Issues
https://www.adpatina.com/?utm_...External Subdomain Buy Vintage Ads
https://www.adweek.com/reprints/Reprints / E-Prints
https://www.adweek.com/feed/RSS
https://privacyportal.onetrust...External Subdomain Do not sell my personal information
https://www.adweek.com/terms-use/Subdomain Terms of Use
/privacy-policy/Subdomain Privacy Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.adweek.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.16 seconds.
The file size of the HTML document is fine (380 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
content-length50120
dateFri, 04 Apr 2025 22:28:45 GMT
set-cookie178 Characters
servernginx
x-hackerIf you're reading this, you should visit wpvip.com/careers and apply to join the fun, mention this header.
x-powered-byWordPress VIP <https://wpvip.com>
host-headera9130478a60e5f9135f765b23f26593b
link<https://www.adweek.com/>; rel=shortlink
x-rqdca7 181 249 80
accept-rangesbytes
x-zephr-cachehit
x-zephr-origin-timestamp2025-04-04T22:24:58.612Z
cache-controlno-cache, no-store, no-transform
content-encodinggzip
varyAccept-Encoding
x-cacheMiss from cloudfront
via1.1 1c7275102c069b3b4bff7bcc191ded2e.cloudfront.net (CloudFront)
x-amz-cf-popFRA56-P6
alt-svch3=":443"; ma=86400
x-amz-cf-idMWhPMCZNHMUP6kQsqiPIbtAHGY2yhqzxZKePiYHesXYNu7h3Kn_SXg==
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 2,648 referring domains.
This page has 71,533 backlinks.
This page has backlinks from 1,569 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

Disallow: /wp-includes/
Disallow: /wp-content/plugins/
Disallow: /wp-content/themes/

User-agent: Googlebot
Allow: /wp-content/plugins/
Allow: /wp-content/themes/
Allow: /wp-content/uploads/
Disallow: */feed/

User-agent: AdsBot-Google
Allow: /wp-content/plugins/
Allow: /wp-content/themes/

User-agent: Googlebot-Image
Allow: /wp-content/plugins/
Allow: /wp-content/themes/
Allow: /wp-content/uploads/

User-agent: Twitterbot
Allow: /sponsored/
Allow: /partner-articles/

Sitemap: https://www.adweek.com/sitemap.xml
Sitemap: https://www.adweek.com/sitemap-1.xml
Sitemap: https://www.adweek.com/tvnewser/sitemap.xml
Sitemap: https://www.adweek.com/tvspy/sitemap.xml
Sitemap: https://www.adweek.com/agencyspy/sitemap.xml
Sitemap: https://www.adweek.com/lostremote/sitemap.xml

User-agent: CCBot
Disallow: /

User-agent: GPTBot
Disallow: /

User-agent: ChatGPT-User
Disallow: /

User-agent: LinkCheck by Siteimprove.com
Disallow: /

User-agent: Google-Extended
Disallow: /

User-agent: Amazonbot
Disallow: /

User-agent: FacebookBot
Disallow: /

User-agent: anthropic-ai
Disallow: /

User-agent: Claude-Web
Disallow: /

User-agent: ClaudeBot
Disallow: /

User-agent: cohere-ai
Disallow: /

User-agent: Omgilibot
Disallow: /

User-agent: omgili
Disallow: /

User-agent: YouBot
Disallow: /

User-agent: Bytespider
Disallow: /

User-agent: Diffbot
Disallow: /

User-agent: Meta-ExternalFetcher
Disallow: /

User-agent: Meta-ExternalAgent
Disallow: /

User-agent: Applebot-Extended
Disallow: /

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www.adweek.com
Adweek
Breaking News in Advertising, Media and Technology

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
ADWEEK65%Check
LIVERAMP52%Check
Brand50%Check
BRANDSHARE50%Check
Advertising48%Check
Media46%Check
News46%Check
Brand Marketing42%Check
Media Kit40%Check
Event38%Check
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