Iaw-messe.de - SEO Checker

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Overview of the SEO Check
Meta information
97% 
Page quality
68% 
Page structure
75% 
Link structure
51% 
Server
0% 
External factors
100% 
SEO Score
Response time
2.11 s
File size
274.80 kB
Words
1053
Media files
24
Number of links
107 internal / 16 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
International Trade Fair for Retail Promotions and Imports
The length of the page title is perfect. (513 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The leading international order fair for promotional goods, remaining stock and special items: International Trade Fair for Retail Promotions and Imports.
The length of the meta description is perfect. (933 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.iaw-messe.de/en/home/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
facebook-domain-verification9p5l2uqikkc4okmf1bwucwq6iv5ya9
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionThe leading international order fair for promotional goods, remaining stock and special items: International Trade Fair for Retail Promotions and Imports.
generatorElementor 3.17.3; features: e_dom_optimization, e_optimized_assets_loading, additional_custom_breakpoints; settings: css_print_method-external, google_font-enabled, font_display-auto
msapplication-TileImagehttps://www.iaw-messe.de/wp-content/uploads/2024/03/231204-iaw-ball-red-cmyk.svg
google-site-verification6Wc3LN-0zgpwbtfNOg_QWbu9zTAWLLITahgJS5Sn4ps
article:modified_time2025-03-18T13:30:41+00:00
langen-us
twitter:cardsummary_large_image
og:localeen_US
og:locale:alternatede_DE
og:typewebsite
og:titleInternational Trade Fair for Retail Promotions and Imports
og:descriptionThe leading international order fair for promotional goods, remaining stock and special items: International Trade Fair for Retail Promotions and Imports.
og:urlhttps://www.iaw-messe.de/en/home/
og:site_nameIAW - Internationale Aktionswaren- und Importmesse in Köln
og:imagehttps://www.iaw-messe.de/wp-content/uploads/2019/06/IAW-IMG_2195-1-1.jpg
og:image:width1920
og:image:height1280
og:image:typeimage/jpeg
charsetUTF-8

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Page quality

Content
(Critically important)
The average number of words per sentence of 26.4 words is high.
This page contains 1053 words. That's ok.
31.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 26 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 92 characters this one is longer than 70 characters:
"building bridges in retail for 20 years: the 38th iaw trade fair draws to a successful close"
Image SEO
(Somewhat important)
21 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ads/2019/05/Logo-IAW-245-plus30pxtop.pngIAW Messe LogoIAW Messe
...uploads/2020/10/Topseller-KW44-917px.pngNo alt attribute provided
...uploads/2020/10/Topseller-KW44-425px.pngNo alt attribute provided
...uploads/2020/10/Topseller-KW44-540px.pngNo alt attribute provided
...uploads/2020/09/Topseller-KW36-917px.pngNo alt attribute provided
...uploads/2020/09/Topseller-KW36-425px.pngNo alt attribute provided
...uploads/2020/09/Topseller-KW36-540px.pngNo alt attribute provided
...ssestand-Drogerie-Oceanic-0224-917px.pngNo alt attribute provided
...ssestand-Drogerie-Oceanic-0224-917px.pngNo alt attribute provided
...ssestand-Drogerie-Oceanic-0224-425px.pngNo alt attribute provided
...-Commerce-Arena-IAW-IMG_0796-3-small.jpgNo alt attribute provided
...-Commerce-Arena-IAW-IMG_0796-3-small.jpgNo alt attribute provided
...-Commerce-Arena-IAW-IMG_0796-3-small.jpgNo alt attribute provided
...2019/09/IAW-Messe-Sept19-1159-1920px.jpgNo alt attribute provided
...2019/09/IAW-Messe-Sept19-1159-1920px.jpgNo alt attribute provided
...2019/09/IAW-Messe-Sept19-1159-1920px.jpgNo alt attribute provided
...re-IAW-Headerbild-Webseite-900x500-1.jpgNo alt attribute provided
...re-IAW-Headerbild-Webseite-430x220-1.jpgNo alt attribute provided
...re-IAW-Headerbild-Webseite-430x220-2.jpgNo alt attribute provided
...022/08/hi_iaw_zwischenbanner_2022-08.jpgNo alt attribute provided
...cookie/assets/images/cb-no-thumbnail.pngYouTube
...cookie/assets/images/cb-no-thumbnail.pngYouTube

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Latest Topsellers of the IAW exhibitors
H2 Latest Topsellers of the IAW exhibitors Duplicate text
H2 Early Booking Discount & Booth Calculator
H2 Forum
H2 Photo Gallery IAW March 2025
H2 IAW-Newsletter
H3 Sprache wechseln
H3 Search
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 16 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.iaw-messe.de/en/home/IMG-ALT IAW Messe Logo
https://www.iaw-messe.de/en/fair/Subdomain Trade Fair
https://www.iaw-messe.de/en/fair/Subdomain About the trade fair
/en/messe/medien-eindruecke/Subdomain Media views & impressions
/en/fair/location-cologne/Subdomain Location Cologne
/en/fair/travel-accommodation/Subdomain Travel & Accommodation
/en/fair/downloads/Subdomain Downloads
/en/blog-2/Subdomain Blog
/en/corona/Subdomain Corona
/en/visitor/Subdomain Visitor
/en/visitor/Subdomain Information for Visitors
https://ticketshop.iaw-messe.de/External Subdomain Tickets
/en/visitor/questions-answers/Subdomain Questions & Answers
/en/visitor/list-of-exhibitors/Subdomain List of Exhibitors
/en/exhibitors/Subdomain Exhibitor
/en/exhibitors/Subdomain Information for Exhibitors
/en/exhibitors/questions-answers/Subdomain Text duplicate Questions & Answers
/en/exhibitors/stand-registrat...Subdomain Stand registration & prices
/en/exhibitors/new-exhibitors-...Subdomain New exhibitors special
/en/exhibitors/stand-construct...Subdomain Stand construction
https://aussteller.iaw-messe.de/New window External Subdomain Login exhibitors
/en/messe/forum/Subdomain Program
/en/messe/forum/Subdomain Forum
/en/press/Subdomain Press
/en/press/Subdomain Information for Press
/en/press/press-releases/Subdomain Press releases
/en/press/downloads/Subdomain Text duplicate Downloads
/en/press/accreditation/Subdomain Accreditation
/en/press/partner/Subdomain Partner
https://www.iaw-messe.de/Subdomain DE
https://www.iaw-messe.de/en/home/Subdomain EN
https://ticketshop.iaw-messe.de/External Subdomain Order free ticket now
/en/building-bridges-in-retail...New window Subdomain Go to the press release
/wp-content/uploads/2023/02/20...New window Subdomain Watch preview
/en/topsellers/Subdomain View the offers
/en/topsellers/Subdomain Text duplicate View the offers
https://www.iaw-messe.de/fair/Text duplicate About the trade fair
https://ticketshop.iaw-messe.de/External Subdomain Order online now
/en/exhibitors/stand-registrat...Learn more
/en/messe/forum/Text duplicate Learn more
/en/messe/medien-eindruecke/ma...Subdomain Photo Gallery
/en/asia-pacific-sourcing-2/Subdomain Find out more here
/en/building-bridges-in-retail...Subdomain Building bridges in retail for 20 years: the 38th IAW trade fair draws to a successful close 14.03.2025 A beacon in a challenging market environment: the 38t...
/en/two-decades-of-innovation-...Subdomain Two decades of innovation: the 38th IAW trade fair opens its ... 27.02.2025
/en/20-years-of-retail-innovat...Subdomain 20 Years of Retail Innovation – the IAW Trade Fair Celebra ... 12.11.2024
/en/iaw-newsletterSubdomain Sign up
https://www.haushalt-internati...New window External Subdomain No Text
/exhibitors/stand-registration...Book your booth now
/exhibitors/new-exhibitors-spe...Stand assembly included
/exhibitors/stand-registration...Calculate costs now
https://www.iaw-messe.de/en/fair/Subdomain Text duplicate Trade Fair
https://www.iaw-messe.de/en/fair/Subdomain Text duplicate About the trade fair
/en/messe/medien-eindruecke/Subdomain Text duplicate Media views & impressions
/en/fair/location-cologne/Subdomain Text duplicate Location Cologne
/en/fair/travel-accommodation/Subdomain Text duplicate Travel & Accommodation
/en/fair/downloads/Subdomain Text duplicate Downloads
/en/blog-2/Subdomain Text duplicate Blog
/en/corona/Subdomain Text duplicate Corona
/en/visitor/Subdomain Text duplicate Visitor
/en/visitor/Subdomain Text duplicate Information for Visitors
https://ticketshop.iaw-messe.de/External Subdomain Text duplicate Tickets
/en/visitor/questions-answers/Subdomain Text duplicate Questions & Answers
/en/visitor/list-of-exhibitors/Subdomain Text duplicate List of Exhibitors
/en/exhibitors/Subdomain Text duplicate Exhibitor
/en/exhibitors/Subdomain Text duplicate Information for Exhibitors
/en/exhibitors/questions-answers/Subdomain Text duplicate Questions & Answers
/en/exhibitors/stand-registrat...Subdomain Text duplicate Stand registration & prices
/en/exhibitors/new-exhibitors-...Subdomain Text duplicate New exhibitors special
/en/exhibitors/stand-construct...Subdomain Text duplicate Stand construction
https://aussteller.iaw-messe.de/New window External Subdomain Text duplicate Login exhibitors
/en/messe/forum/Subdomain Text duplicate Program
/en/messe/forum/Subdomain Text duplicate Forum
/en/press/Subdomain Text duplicate Press
/en/press/Subdomain Text duplicate Information for Press
/en/press/press-releases/Subdomain Text duplicate Press releases
/en/press/downloads/Subdomain Text duplicate Downloads
/en/press/accreditation/Subdomain Text duplicate Accreditation
/en/press/partner/Subdomain Text duplicate Partner
https://www.facebook.com/profi...New window External Subdomain Facebook-f
https://www.instagram.com/iawm...New window External Subdomain Instagram
http://www.youtube.com/user/IA...New window External Subdomain Youtube
https://www.xing.com/pages/nor...New window External Subdomain Xing
http://www.linkedin.com/showca...New window External Subdomain Linkedin-in
/en/legal-notice/Legal notice
/en/privacy-policy/Privacy Policy
/en/contact/Contact
/en/notice-on-photography/Notice on photography
/en/legal-notice/Text duplicate Legal notice
/en/privacy-policy/Text duplicate Privacy Policy
/en/contact/Text duplicate Contact
/en/notice-on-photography/Text duplicate Notice on photography
https://www.iaw-messe.de/en/fair/Subdomain Text duplicate Trade Fair
https://www.iaw-messe.de/en/fair/Subdomain Text duplicate About the trade fair
/en/messe/medien-eindruecke/Subdomain Text duplicate Media views & impressions
/en/fair/location-cologne/Subdomain Text duplicate Location Cologne
/en/fair/travel-accommodation/Subdomain Text duplicate Travel & Accommodation
/en/fair/downloads/Subdomain Text duplicate Downloads
/en/blog-2/Subdomain Text duplicate Blog
/en/corona/Subdomain Text duplicate Corona
/en/visitor/Subdomain Text duplicate Visitor
/en/visitor/Subdomain Text duplicate Information for Visitors
https://ticketshop.iaw-messe.de/External Subdomain Text duplicate Tickets
/en/visitor/questions-answers/Subdomain Text duplicate Questions & Answers
/en/visitor/list-of-exhibitors/Subdomain Text duplicate List of Exhibitors
/en/exhibitors/Subdomain Text duplicate Exhibitor
/en/exhibitors/Subdomain Text duplicate Information for Exhibitors
/en/exhibitors/questions-answers/Subdomain Text duplicate Questions & Answers
/en/exhibitors/stand-registrat...Subdomain Text duplicate Stand registration & prices
/en/exhibitors/new-exhibitors-...Subdomain Text duplicate New exhibitors special
/en/exhibitors/stand-construct...Subdomain Text duplicate Stand construction
https://aussteller.iaw-messe.de/New window External Subdomain Text duplicate Login exhibitors
/en/messe/forum/Subdomain Text duplicate Program
/en/messe/forum/Subdomain Text duplicate Forum
/en/press/Subdomain Text duplicate Press
/en/press/Subdomain Text duplicate Information for Press
/en/press/press-releases/Subdomain Text duplicate Press releases
/en/press/downloads/Subdomain Text duplicate Downloads
/en/press/accreditation/Subdomain Text duplicate Accreditation
/en/press/partner/Subdomain Text duplicate Partner
https://www.iaw-messe.de/Subdomain Text duplicate DE
https://www.iaw-messe.de/en/home/Subdomain Text duplicate EN
https://policies.google.com/pr...New window Nofollow External Subdomain Mehr erfahren
https://policies.google.com/pr...New window Nofollow External Subdomain Text duplicate Mehr erfahren

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.iaw-messe.de/en/home/"
HTTP header
(Important)
There are PHP errors or warnings on your page!
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (2.11 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 20 CSS files. This may affect the page load time negatively.
This page loads 26 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (275 kB).

HTTP Response Header

NameValue
dateFri, 09 May 2025 10:03:58 GMT
serverApache
cache-controlno-store, no-cache, must-revalidate
pragmano-cache
content-typetext/html; charset=UTF-8
expiresThu, 19 Nov 1981 08:52:00 GMT
x-powered-byPHP/7.4.8
link<https://www.iaw-messe.de/wp-json/>; rel="https://api.w.org/"
set-cookie44 Characters
varyAccept-Encoding
content-encodinggzip
transfer-encodingchunked
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 44 referring domains.
This page has 173 backlinks.
This page has backlinks from 35 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.iaw-messe.de/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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Search preview

www.iaw-messe.de › home
International Trade Fair for Retail Promotions and Imports
The leading international order fair for promotional goods, remaining stock and special items: International Trade Fair for Retail Promotions and Imports.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Trade62%Check
Fair62%Check
Retail62%Check
Trade Fair62%Check
International Trade Fair61%Check
International Trade60%Check
Retail Promotions60%Check
International58%Check
IAW trade58%Check
IAW trade fair58%Check
Show more keywords and terms

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Cookie Policy

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