Rwbaird.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
88% 
Page structure
73% 
Link structure
15% 
Server
86% 
External factors
100% 
SEO Score
Response time
0.41 s
File size
57.80 kB
Words
1061
Media files
17
Number of links
133 internal / 69 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Discover the Difference | Baird
The length of the page title is perfect. (276 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Baird is an employee-owned wealth management, capital markets, asset management and private equity firm. Leveraging our deep expertise and broad skills, we're dedicated to providing the best advice and service to our individual, corporate, institutional and municipal clients.
The meta description is too long: 1705 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.rwbaird.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionBaird is an employee-owned wealth management, capital markets, asset management and private equity firm. Leveraging our deep expertise and broad skills, we're dedicated to providing the best advice and service to our individual, corporate, institutional and municipal clients.
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
langen
twitter:cardsummary_large_image
og:titleDiscover the Difference
og:descriptionBaird is an employee-owned wealth management, capital markets, asset management and private equity firm. Leveraging our deep expertise and broad skills, we're dedicated to providing the best advice and service to our individual, corporate, institutional and municipal clients.
og:imagehttps://www.rwbaird.com/globalassets/people/baird/16-0422-rw-baird-04-1280x640.jpg
og:urlhttps://www.rwbaird.com/
og:typewebsite
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 1061 words. That's ok.
22.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
16 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.85 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 5 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 21 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/globalassets/baird-logo-2022.svgBaird logo
...inal.jpg?width=1920&height=768&mode=cropSun beaming down on a person climbing a large grouping of rocks
...inal.jpg?width=1920&height=768&mode=cropAbstract graphic with overlapping, light blue lines connecting scattered, glowing yellow dots in a network
...8-v2.jpg?width=1920&height=768&mode=cropFour professional women posed as a group with a blue background.
...x680.jpg?width=1280&height=640&mode=cropAbstract image of technology icons floating over hands holding tech items
...0x640.png?width=960&height=480&mode=cropTipRanks Logo
...0x640.jpg?width=480&height=240&mode=cropNo alt attribute provided
...yline.jpg?width=960&height=480&mode=cropSketch of a city skyline with a yellow sun and orange sky
...x640.jpg?width=1920&height=768&mode=cropBaird Center building rending
...0x480.jpg?width=480&height=480&mode=cropComposite graphic featuring Kathy Carey
...0x480.jpg?width=480&height=480&mode=cropComposite graphic featuring Sharon deGuzman
...0x480.jpg?width=480&height=480&mode=cropComposite graphic featuring Macie House
...0x480.jpg?width=480&height=480&mode=cropComposite graphic featuring Rich Lee
...0x480.jpg?width=480&height=480&mode=cropComposite graphic featuring Michael Huthwaite
...0x480.jpg?width=480&height=480&mode=cropComposite graphic featuring Jessica Miller
...0x480.jpg?width=480&height=480&mode=cropComposite graphic featuring Gordon Pan
...rtune-2023-color-block-logo-1280x640.jpgFortune 100 Best Companies to Work for 2023 Logo

Page structure

H1 heading
(Critically important)
Baird
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (5 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Baird
H2 Invested in Our Community
H2 Serving Your Financial Needs
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are too many external links (69) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.rwbaird.com/Anchor Skip to primary content
/bairddifference/The Baird Difference
/bairddifference/Structured for Your Success
/bairddifference/A Client-First Culture
/bairddifference/the-baird-way/The Baird Way
/bairddifference/Putting the Best to Work for You
/bairddifference/Financial Strength
/landing-pages/sustainability-...Sustainability at Baird
/bairddifference/inclusionandd...Committed to Inclusion & Diversity
/bairddifference/A Caring Community Partner
/individuals-and-family/Individuals & Families
https://www.bairdwealth.com/New window External Subdomain Private Wealth Management
/link/b96a6c63f7e94d4db4131e41...New window Baird Trust
/link/d4e0aae99694424690ece50d...New window Baird Family Office
https://login2.fisglobal.com/i...New window External Subdomain Baird Trust Portal
https://bol.rwbaird.com/LoginNew window External Subdomain Client Login
http://www.locatebaird.com/External Subdomain Find a Financial Advisor
https://bairdwealth.com/insigh...New window External Market Insights
https://www.bairdassetmanageme...External Subdomain Baird Funds
/corporations-and-institutions/Corporations & Institutions
https://www.bairdassetmanageme...New window External Subdomain Asset Management
https://www.bairdassetmanageme...New window External Subdomain Equity Asset Management
https://www.bairdassetmanageme...New window External Subdomain Baird Advisors
/corporations-and-institutions...Global Investment Banking
/corporations-and-institutions...Reports
/corporations-and-institutions...Our Services
/corporations-and-institutions...Industries of Focus
/corporations-and-institutions...Global Team
/transactions/Transactions
https://bairdcareers.com/what-...New window External Careers
/corporations-and-institutions...News & Insights
/corporations-and-institutions...Institutional Equities & Research
/corporations-and-institutions...Global Equity Trading
/corporations-and-institutions...Research
https://www.strategasrp.com/Ou...External Subdomain Macro Research by Strategas
/corporations-and-institutions...Global Corporate Access
https://www.bairdconferences.com/New window External Subdomain Conferences
https://bairdcareers.com/what-...New window External Text duplicate Careers
/corporations-and-institutions...Team
/corporations-and-institutions...Awards & Recognition
/corporations-and-institutions...Fixed Income Capital Markets
/corporations-and-institutions...Leadership Team
/corporations-and-institutions...Sales & Trading
/corporations-and-institutions...Text duplicate News & Insights
/corporations-and-institutions...Women at Baird - FICM
https://bairdcareers.com/what-...New window External Text duplicate Careers
/corporations-and-institutions...Public Finance
/corporations-and-institutions...Public Finance Team
/corporations-and-institutions...Expertise
/corporations-and-institutions...Text duplicate News & Insights
https://bairdcareers.com/what-...New window External Text duplicate Careers
https://bairdcapital.com/New window External Private Equity
https://www.bairdcareers.com/New window External Subdomain Text duplicate Careers
/who-we-are/About Us
/who-we-are/locations/Locations
/who-we-are/leadership-team/Baird Leadership Team
/who-we-are/awards-and-accolades/Awards & Accolades
/who-we-are/baird-history-time...Baird History Timeline
/who-we-are/contact-us/Contact Us
https://www.bairdeurope.com/New window External Subdomain Baird Europe
/newsroom/news/Newsroom
/newsroom/news/News and Media
/newsroom/media-relations/Media Relations
https://bol.rwbaird.com/LoginExternal Subdomain Login
https://bol.rwbaird.com/LoginExternal Subdomain Baird Online
https://bol.rwbaird.com/Login/...External Subdomain Institutional Login
https://www.rwbaird.com/IMG-ALT Baird logo
/newsroom/news/Text duplicate News and Media
/newsroom/media-relations/Text duplicate Media Relations
https://bol.rwbaird.com/LoginExternal Subdomain Text duplicate Baird Online
https://bol.rwbaird.com/Login/...External Subdomain Text duplicate Institutional Login
https://www.bairdeurope.com/New window External Subdomain Text duplicate Baird Europe
/bairddifference/Text duplicate The Baird Difference
/bairddifference/Text duplicate Structured for Your Success
/bairddifference/Text duplicate A Client-First Culture
/bairddifference/the-baird-way/Text duplicate The Baird Way
/bairddifference/Text duplicate Putting the Best to Work for You
/bairddifference/Text duplicate Financial Strength
/landing-pages/sustainability-...Text duplicate Sustainability at Baird
/bairddifference/inclusionandd...Text duplicate Committed to Inclusion & Diversity
/bairddifference/Text duplicate A Caring Community Partner
/individuals-and-family/Text duplicate Individuals & Families
https://www.bairdwealth.com/New window External Subdomain Text duplicate Private Wealth Management
/link/b96a6c63f7e94d4db4131e41...New window Text duplicate Baird Trust
/link/d4e0aae99694424690ece50d...New window Text duplicate Baird Family Office
https://login2.fisglobal.com/i...New window External Subdomain Text duplicate Baird Trust Portal
https://bol.rwbaird.com/LoginNew window External Subdomain Text duplicate Client Login
http://www.locatebaird.com/External Subdomain Text duplicate Find a Financial Advisor
https://bairdwealth.com/insigh...New window External Text duplicate Market Insights
https://www.bairdassetmanageme...External Subdomain Text duplicate Baird Funds
/corporations-and-institutions/Text duplicate Corporations & Institutions
https://www.bairdassetmanageme...New window External Subdomain Text duplicate Asset Management
https://www.bairdassetmanageme...New window External Subdomain Text duplicate Equity Asset Management
https://www.bairdassetmanageme...New window External Subdomain Text duplicate Baird Advisors
/corporations-and-institutions...Text duplicate Global Investment Banking
/corporations-and-institutions...Text duplicate Reports
/corporations-and-institutions...Text duplicate Our Services
/corporations-and-institutions...Text duplicate Industries of Focus
/corporations-and-institutions...Text duplicate Global Team
/transactions/Text duplicate Transactions
https://bairdcareers.com/what-...New window External Text duplicate Careers
/corporations-and-institutions...Text duplicate News & Insights
/corporations-and-institutions...Text duplicate Institutional Equities & Research
/corporations-and-institutions...Text duplicate Global Equity Trading
/corporations-and-institutions...Text duplicate Research
https://www.strategasrp.com/Ou...External Subdomain Text duplicate Macro Research by Strategas
/corporations-and-institutions...Text duplicate Global Corporate Access
https://www.bairdconferences.com/New window External Subdomain Text duplicate Conferences
https://bairdcareers.com/what-...New window External Text duplicate Careers
/corporations-and-institutions...Text duplicate Team
/corporations-and-institutions...Text duplicate Awards & Recognition
/corporations-and-institutions...Text duplicate Fixed Income Capital Markets
/corporations-and-institutions...Text duplicate Leadership Team
/corporations-and-institutions...Text duplicate Sales & Trading
/corporations-and-institutions...Text duplicate News & Insights
/corporations-and-institutions...Text duplicate Women at Baird - FICM
https://bairdcareers.com/what-...New window External Text duplicate Careers
/corporations-and-institutions...Text duplicate Public Finance
/corporations-and-institutions...Text duplicate Public Finance Team
/corporations-and-institutions...Text duplicate Expertise
/corporations-and-institutions...Text duplicate News & Insights
https://bairdcareers.com/what-...New window External Text duplicate Careers
https://bairdcapital.com/New window External Text duplicate Private Equity
https://www.bairdcareers.com/New window External Subdomain Text duplicate Careers
/who-we-are/Text duplicate About Us
/who-we-are/locations/Text duplicate Locations
/who-we-are/leadership-team/Text duplicate Baird Leadership Team
/who-we-are/awards-and-accolades/Text duplicate Awards & Accolades
/who-we-are/baird-history-time...Text duplicate Baird History Timeline
/who-we-are/contact-us/Text duplicate Contact Us
https://www.bairdtrust.com/who...External Subdomain Anchor DISCOVER THE ADVANTAGES OF BAIRD TRUST
/corporations-and-institutions...DISCOVER YOUR GLOBAL TEAM
/womenatbaird/DISCOVER WOMEN AT BAIRD
/corporations-and-institutions...Trivial anchor text
Read More
/corporations-and-institutions...Baird Research Analysts Place Among TipRanks Top 5% Congratulations to the 15 Senior Analysts from Baird’s Institutional Equity Research team who were ranked...
IMG-ALT TipRanks Logo
https://www.bairdassetmanageme...External Subdomain Morningstar: The Best Bond Funds Morningstar highlighted Baird's Aggregate, Core Plus, Short-Term and Ultra Short bond funds in their recent article. Keep Re...
A-TITLE Morningstar: The Best Bond Funds
https://johntaft.rwbaird.com/b...New window External Subdomain Investing in Resilience John Taft discusses how municipal bonds can help communities withstand extreme weather events. Keep Reading
IMG-ALT Sketch of a city skyline with a yellow sun and orange sky
/newsroom/news/News & Ideas
https://www.bairdwealth.com/in...External Subdomain All That Matters: The National Debt (Or Does It?)
https://www.bairdwealth.com/in...External Subdomain Four Investment Themes for 2024
/newsroom/news/2024/02/baird-l...Baird Leads Business Initiative for Native Alaskan Students
/corporations-and-institutions...Top Six Themes for Private Capital Markets in 2024
/newsroom/news/2024/01/steve-b...Steve Booth Named Chairman of ASA’s Board of Directors
/bairdcenter/Learn More
https://www.bairdwealth.com/New window External Subdomain Private Wealth Management With investment and financial planning expertise, your Baird Financial Advisor is driven by an unwavering commitment to your best i...
IMG-ALT Composite graphic featuring Kathy Carey
A-TITLE Private Wealth Management
https://www.bairdassetmanageme...New window External Subdomain Asset Management Experienced teams with time-tested processes offer high-quality fixed income and equity investment products with an emphasis on performance,...
IMG-ALT Composite graphic featuring Sharon deGuzman
A-TITLE Asset Management
/corporations-and-institutions...Global Investment Banking Seasoned bankers on three continents emphasize teamwork, sector expertise and client focus, creating a uniquely collaborative cultu...
IMG-ALT Composite graphic featuring Macie House
A-TITLE Global Investment Banking
/corporations-and-institutions...Institutional Equities & Research Our internationally recognized equity research, investor conferences, corporate access, and institutional sales and trading...
IMG-ALT Composite graphic featuring Rich Lee
A-TITLE Institutional Equities & Research
/corporations-and-institutions...Fixed Income Capital Markets Experienced professionals provide objective, high-quality bond market research and harder-to-find specialized services including...
IMG-ALT Composite graphic featuring Michael Huthwaite
A-TITLE Fixed Income Capital Markets
/corporations-and-institutions...Public Finance We've helped schools, municipalities and other public organizations plan for and secure their financial futures through changing market enviro...
IMG-ALT Composite graphic featuring Jessica Miller
A-TITLE Public Finance
https://www.bairdcapital.com/New window External Subdomain Private Equity We make venture capital, growth equity and private equity investments in strategically targeted sectors globally, partnering with company mana...
IMG-ALT Composite graphic featuring Gordon Pan
A-TITLE Private Equity
http://www.bairdcareers.com/New window External Subdomain Find your career
https://www.parsintl.com/publi...New window External Subdomain IMG-ALT Fortune 100 Best Companies to Work for 2023 Logo
http://www.brokercheck.com/New window External Subdomain FINRA's BrokerCheck
http://www.facebook.com/Robert...External Subdomain Like Us on Facebook
http://twitter.com/rwbairdNew window External Follow Us on Twitter
http://www.linkedin.com/compan...External Subdomain Join Us on LinkedIn
http://www.youtube.com/user/Ro...External Subdomain Watch Us on YouTube
http://www.vimeo.com/rwbaird/External Subdomain Watch Us on Vimeo
https://instagram.com/rwbaird/External Follow Us on Instagram
/bairddifference/Text duplicate The Baird Difference
/bairddifference/Text duplicate Structured for Your Success
/bairddifference/Text duplicate A Client-First Culture
/bairddifference/the-baird-way/Text duplicate The Baird Way
/bairddifference/Text duplicate Putting the Best to Work for You
/bairddifference/Text duplicate Financial Strength
/landing-pages/sustainability-...Text duplicate Sustainability at Baird
/bairddifference/inclusionandd...Text duplicate Committed to Inclusion & Diversity
/bairddifference/Text duplicate A Caring Community Partner
/individuals-and-family/Text duplicate Individuals & Families
A-TITLE Individuals and Families
https://www.bairdwealth.com/New window External Subdomain Wealth Management
/link/b96a6c63f7e94d4db4131e41...New window Text duplicate Baird Trust
https://bol.rwbaird.com/LoginNew window External Subdomain Text duplicate Client Login
http://www.locatebaird.com/External Subdomain Text duplicate Find a Financial Advisor
https://bairdwealth.com/insigh...New window External Text duplicate Market Insights
https://www.bairdassetmanageme...External Subdomain Text duplicate Baird Funds
/corporations-and-institutions/Text duplicate Corporations & Institutions
A-TITLE Corporations and Institutions
https://www.bairdassetmanageme...New window External Subdomain Text duplicate Asset Management
/corporations-and-institutions...Text duplicate Global Investment Banking
/corporations-and-institutions...Text duplicate Institutional Equities & Research
/corporations-and-institutions...Text duplicate Fixed Income Capital Markets
/corporations-and-institutions...Text duplicate Public Finance
https://bairdcapital.com/New window External Text duplicate Private Equity
https://www.bairdcareers.com/New window External Subdomain Text duplicate Careers
/who-we-are/Text duplicate About Us
/who-we-are/locations/Text duplicate Locations
/who-we-are/leadership-team/Text duplicate Baird Leadership Team
/who-we-are/awards-and-accolades/Text duplicate Awards & Accolades
/who-we-are/baird-history-time...Text duplicate Baird History Timeline
/who-we-are/contact-us/Text duplicate Contact Us
https://www.rwbaird.com/help/Help
https://bairdwealth.com/retail...New window External Retail Investor Information/Form CRS
/help/privacy-notice/Privacy Policy
/help/baird-terms-of-use/Terms of Use
/bairddifference/financial-str...Financial Information
/help/business-continuity/Business Continuity
/help/cybersecurity-and-fraud-...Cybersecurity and Fraud Protection Program
/help/safety-of-client-assets/Safety of Client Assets
/globalassets/pdfs/help/client...New window Client Relationship Booklet (including Form CRS)
https://www.rwbaird.com/Robert W. Baird & Co. Incorporated
https://www.bairdwealth.com/ca...External Subdomain Important Disclosures
https://www.sipc.org/New window External Subdomain Member SIPC

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.rwbaird.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.41 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 5 JavaScript files. This may affect the load time negatively.
This page only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (58 kB).

HTTP Response Header

NameValue
dateFri, 08 Mar 2024 22:00:02 GMT
content-typetext/html; charset=utf-8
content-length17580
access-control-allow-origin*
cache-controlprivate
content-encodinggzip
set-cookie103 Characters
varyAccept-Encoding
x-aspnetmvc-version5.3
x-aspnet-version4.0.30319
x-powered-byASP.NET
content-security-policyframe-ancestors 'self'
x-frame-optionsSAMEORIGIN
cf-cache-statusDYNAMIC
servercloudflare
cf-ray86161883cdfd4da8-FRA
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,804 referring domains.
This page has 33,807 backlinks.
This page has backlinks from 1,273 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

Sitemap: https://www.rwbaird.com/sitemap.xml
User-agent: *
Disallow: /EPiServer/CMS/
Disallow: /Util/
Disallow: */externalContentView

Similar sites

Search preview

www.rwbaird.com
Discover the Difference | Baird
Baird is an employee-owned wealth management, capital markets, asset management and private equity firm. Leveraging our deep expertise and broad skills, we're dedicated to providing the best advice and service to our individual, corporate, institutional and municipal clients.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Baird89%Check
Baird Financial63%Check
Baird Trust62%Check
Equity48%Check
Private48%Check
Best48%Check
Expertise48%Check
Asset48%Check
Private Equity48%Check
Asset Management47%Check
Show more keywords and terms

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