Swissmarketing.ch - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
43% 
Page structure
70% 
Link structure
85% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.15 s
File size
298.40 kB
Words
247
Media files
28
Number of links
39 internal / 25 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Swiss Marketing | Swiss Marketing
There are word repetitions in the page title.
The length of the page title is perfect. (309 pixels out of 580 max pixel length)
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://swissmarketing.ch/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de-de
Server location: United States of America
The following language is defined by HTML: de-de
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
robotsmax-image-preview:large
generatorWordPress 6.6.2
viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0
msapplication-TileImagehttps://swissmarketing.ch/wp-content/uploads/2024/12/cropped-Favicon_SwissMarketing-270x270.png
langde-de
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
There are only 247 words on this page. Use at least 250 words to provide useful information.
Words from the H1 heading are not used in the page content.
These Typos were found:
  • massnahmen => Maßnahmen
27.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The amount of tags is very high (10). We recommend using a maximum of 6 tags for this page.
Image SEO
(Somewhat important)
26 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/wp-content/uploads/2024/07/logo0x0.pngLogo Swiss Marketinglogo0x0
/wp-content/uploads/2024/07/logo0x0.pngLogo Swiss Marketinglogo0x0
...t/uploads/2024/10/Image_cropped_left.pngNo alt attribute providedImage_cropped_right
...10/Rosmarie-Obermayer-Marra_rund_smp.pngNo alt attribute providedRosmarie-Obermayer-Marra_rund_smp
...uploads/2021/11/Icons_swissmarketing.svgNo alt attribute providedIcons_swissmarketing
/wp-content/uploads/2021/11/Icons_clubs.svgNo alt attribute providedIcons_clubs
...uploads/2021/11/Icons_mitgliedwerden.svgNo alt attribute providedIcons_mitgliedwerden
...ontent/uploads/2021/10/Goldbach_Logo.pngNo alt attribute providedGoldbach_Logo
...ontent/uploads/2023/08/KBDM_Logo_rgb.pngNo alt attribute providedKBDM_Logo_rgb
/wp-content/uploads/2022/05/CSS_Logo.pngNo alt attribute providedCSS_Logo
/wp-content/uploads/2022/05/Kaiser_Logo.pngNo alt attribute providedKaiser_Logo
...tent/uploads/2024/05/speaker_ch_logo.jpgNo alt attribute providedDruck
...023/07/campus.swiss-logo-schwarz-rgb.pngNo alt attribute providedcampus.swiss-logo-schwarz-rgb
...iction_Wort-Marke_rgb-e1721910118967.pngNo alt attribute provideddiction_Wort-Marke_rgb
/wp-content/uploads/2021/10/OEKK_Logo.pngNo alt attribute providedOEKK_Logo
...ent/uploads/2024/02/Logo-gestalten-1.pngNo alt attribute providedLogo gestalten
...tent/uploads/2021/10/dinotronic_Logo.pngNo alt attribute provideddinotronic_Logo
.../uploads/2023/04/Compendio_Logo_Blau.jpgNo alt attribute providedCompendio_Logo_Blau
...t/uploads/2023/12/logo-hwz_dachmarke.jpgNo alt attribute providedlogo-hwz_dachmarke
...loads/2022/03/Druckwerk_Schaffhausen.pngNo alt attribute providedDruckwerk_Schaffhausen
...tent/uploads/2023/10/jobchannel-logo.pngNo alt attribute providedjobchannel-logo
/wp-content/uploads/2022/03/Opera.pngNo alt attribute providedOpera
...ontent/uploads/2021/10/Goessler_Logo.pngNo alt attribute providedGoessler_Logo
/wp-content/uploads/2022/03/ESB.pngNo alt attribute providedESB
...content/uploads/2021/10/suxxess_Logo.pngNo alt attribute providedsuxxess_Logo
...ds/2023/05/EMC_Full_Colour_CMYK_Logo.pngNo alt attribute providedEMC_Full_Colour_CMYK_Logo
...s/2023/03/RZ_HORIZONT_SWISS-scaled-1.jpgNo alt attribute providedRZ_HORIZONT_SWISS
/wp-content/uploads/2022/06/Logo_muk.jpgNo alt attribute providedLogo_muk

Page structure

H1 heading
(Critically important)
Werde Teil der führenden Community für Marketing & Verkauf.
Too many H1 headings
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Werde Teil der führenden Community für Marketing & Verkauf.
H1 Senior Marketing Professional Zertifikat
H1 SWISS MARKETING
H1 CLUBS
H1 MITGLIED WERDEN
H1 EVENTS
H1 Unsere Partner
H2 Share Your Love for Marketing – am 27. Mai ist International Day of Marketing!
H2 #NEW – kbDATA 360
H2 GOLD
H3 Silber
H3 Bronze
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 25 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://swissmarketing.ch/IMG-ALT Logo Swiss Marketing
https://swissmarketing.ch/Text duplicate IMG-ALT Logo Swiss Marketing
https://swissmarketing.ch/Home
https://swissmarketing.ch/news/News
/networking/Networking
/networking/clubs/Clubs
/events-de/Events
https://swissmarketing.ch/career/Career
/education/Education
/swiss-marketing/Swiss Marketing
/swiss-marketing/mitglied-werden/Mitglied werden
/swiss-marketing/benefits-fuer...Benefits für Mitglieder
https://swissmarketing.ch/jobs/Jobs
/kontakt/Kontakt
https://swissmarketing.ch/Anchor Deutsch
https://swissmarketing.ch/fr/Français
https://swissmarketing.ch/it/Italiano
https://swissmarketing.ch/jobs/Text duplicate Jobs
/kontakt/Text duplicate Kontakt
https://swissmarketing.ch/Anchor Text duplicate Deutsch
https://swissmarketing.ch/fr/Text duplicate Français
https://swissmarketing.ch/it/Text duplicate Italiano
/share-your-love-for-marketing...Share Your Love for Marketing – am 27. Mai ist International Day of Marketing!
/new-kbdata-360/#NEW – kbDATA 360
https://swissmarketing.ch/smp-de/Jetzt anmelden.
https://swissmarketing.ch/smp-de/No Text
/events-deAlle Events
https://goldbach.com/ch/fr/homeNew window External No Text
https://kbdirect.ch/New window External No Text
https://www.css.ch/de/rahmenve...New window External Subdomain No Text
https://kaiserpromo.com/New window External No Text
https://www.speakers.ch/New window External Subdomain No Text
https://campus.swiss/de/homede/New window External No Text
https://www.diction.ch/New window External Subdomain No Text
https://www.oekk.ch/New window External Subdomain No Text
https://gestalten.ch/New window External No Text
https://www.dinotronic.ch/New window External Subdomain No Text
https://www.compendio.ch/New window External Subdomain No Text
https://fh-hwz.ch/New window External No Text
https://druckwerk-sh.ch/New window External No Text
https://www.jobchannel.ch/New window External Subdomain No Text
https://www.opera-ag.ch/New window External Subdomain No Text
https://www.goessler.ch/New window External Subdomain No Text
https://www.esb-online.com/New window External Subdomain No Text
https://suxxess.org/New window External No Text
https://www.emc.be/New window External Subdomain No Text
https://www.horizont.net/schwe...New window External Subdomain No Text
https://www.werbewoche.ch/de/New window External Subdomain No Text
https://swissmarketing.ch/newsText duplicate News
/networkingText duplicate Networking
https://swissmarketing.ch/eventsText duplicate Events
https://swissmarketing.ch/careerText duplicate Career
/educationText duplicate Education
/swiss-marketingText duplicate Swiss Marketing
https://swissmarketing.ch/clubsText duplicate Clubs
/mitglied-werdenText duplicate Mitglied werden
https://swissmarketing.ch/jobsText duplicate Jobs
/benefits-fuer-mitglieder/Newsletter
https://swissmarketingcommunit...New window External Login
https://swissmarketing.ch/kontaktText duplicate Kontakt
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
https://www.instagram.com/swis...New window External Subdomain Instagram
https://www.facebook.com/swiss...New window External Subdomain Facebook
/impressum-datenschutzImpressum und Datenschutz

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://swissmarketing.ch/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.15 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (298 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
link<https://swissmarketing.ch/wp-json/>; rel="https://api.w.org/"
content-encodingbr
varyAccept-Encoding
dateMon, 12 May 2025 23:58:36 GMT
alt-svch3=":443"; ma=2592000, h3-29=":443"; ma=2592000, h3-Q050=":443"; ma=2592000, h3-Q046=":443"; ma=2592000, h3-Q043=":443"; ma=2592000, quic=":443"; ma=2592000; v="43,46"
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 83 referring domains.
This page has 199 backlinks.
This page has backlinks from 71 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://swissmarketing.ch/wp-sitemap.xml

Similar sites

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Marketing88%Check
Swiss Marketing82%Check
Teil50%Check
führenden50%Check
Community50%Check
Verkauf50%Check
Clubs47%Check
Mitglied47%Check
GOLD47%Check
Senior43%Check
Show more keywords and terms

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