Traffic.org - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
93% 
Page structure
75% 
Link structure
88% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.18 s
File size
29.40 kB
Words
593
Media files
14
Number of links
51 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
TRAFFIC | Trade in Wild Species
The length of the page title is perfect. (297 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
TRAFFIC is a leading NGO working globally on trade in wild animals and plants in the context of both biodiversity conservation and sustainable development.
The length of the meta description is perfect. (966 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.traffic.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
msapplication-TileColor#da532c
msapplication-config/ico/browserconfig.xml
theme-color#ffffff
descriptionTRAFFIC is a leading NGO working globally on trade in wild animals and plants in the context of both biodiversity conservation and sustainable development.
langen
twitter:titleTRAFFIC | Trade in Wild Species
twitter:imagehttps://www.traffic.org/site/assets/files/13256/2030-homepage-hero-hi-min.-767w.jpg
twitter:descriptionTRAFFIC is a leading NGO working globally on trade in wild animals and plants in the context of both biodiversity conservation and sustainable development.
twitter:site@TRAFFIC_WLTrade
twitter:domaintraffic.org - The Wildlife Trade Monitoring Network
og:titleTRAFFIC | Trade in Wild Species
og:typewebsite
og:urlhttps://www.traffic.org/
og:imagehttps://www.traffic.org/site/assets/files/13256/2030-homepage-hero-hi-min.-767w.jpg
og:descriptionTRAFFIC is a leading NGO working globally on trade in wild animals and plants in the context of both biodiversity conservation and sustainable development.
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 593 words. That's ok.
34.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 22.69 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 98 characters this one is longer than 70 characters:
"trade in wild species is one of the world's most pressing conservation and development challenges."
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/img/traffic-logo-light.svgTRAFFIC Logo
/img/traffic-logo-light.svgTRAFFIC Logo
...mepage-hero-hi-min.-2100w.1745930738.jpgNo alt attribute provided
...4156/twix-overlay.647x459.1740999420.jpgGiving enforcement the upper hand
/img/play.1528461554.pngPlay
...s/21677/state-trade.528x0.1679478802.jpgStrategic priorities
.../species-landscapes.528x0.1679478803.jpgSpecies and landscapes
...iles/21679/projects.528x0.1679478804.jpgThematic issues
.../dsco_51_10.-575w.575x280.1746631595.jpgNo alt attribute provided
...4_landscape.-575w.575x280.1745316708.jpgNo alt attribute provided
/img/traffic-logo-light.1631267751.svgTRAFFIC - the wildlife trade monitoring network
...ssets/files/4509/cci-logo-horizontal.svgNo alt attribute provided
...sing-regulator-logo.140x0-is-pid1819.pngNo alt attribute provided
Video URLWidthHeight
...com/embed/KH9ugKxAlrs?rel=0&wmode=opaque647459

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H2 Empty heading
H2 ACHIEVING A NATURE POSITIVE FUTURE
H2 latest news and reports on the trade in wild species
H2 Empty heading
H2 LEARNING CENTRE
H2 Empty heading
H2 TRAFFIC STORIES
H3 Giving enforcement the upper hand
H3 A Lifeline for Nature: Global Guidelines Set to Transform Trade in Wild Plants and Timber for a Sustainable Future
H3 Second phase of China’s groundbreaking Champions of Change initiative launches to tackle demand for illegal wildlife products
H3 Keep up with what we do
H3 General Information
H3 In case you missed it
H4 The Trade in Wildlife Information eXchanges
H4 Manage Cookies
H5 Strategic priorities
H5 Species and landscapes
H5 Thematic issues
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 14 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.traffic.org/vn/Tiếng Việt
https://www.traffic.org/cn/Chinese
https://www.facebook.com/traff...New window External Subdomain A-TITLE Visit our Facebook Page
https://uk.linkedin.com/compan...New window External Subdomain A-TITLE Contact us at LinkedIn
https://bsky.app/profile/traff...New window External A-TITLE Follow us on Bluesky
https://www.instagram.com/traf...External Subdomain A-TITLE Follow us on Instagram
https://www.youtube.com/user/t...External Subdomain A-TITLE Visit our YouTube Channel
https://x.com/TRAFFIC_WLTradeExternal A-TITLE Follow us on X
https://www.traffic.org/IMG-ALT TRAFFIC Logo
A-TITLE Link to TRAFFIC.org home page
https://www.traffic.org/Text duplicate IMG-ALT TRAFFIC Logo
A-TITLE Link to TRAFFIC.org home page
https://www.traffic.org/Home
/about-us/mission/Mission
/about-us/our-strategy/Strategy
/about-us/achievements-and-imp...Achievements and Impacts
/about-us/our-organisation/Organisation
/about-us/partnerships/Partnerships
/what-we-do/the-trade-in-wild-...The Trade in Wild Species
/what-we-do/strategic-priorities/Strategic Priorities
/what-we-do/projects-and-appro...Key Projects
/what-we-do/species-and-landsc...Species and Landscapes
/what-we-do/thematic-issues/Thematic Issues
https://www.traffic.org/news/News
https://www.traffic.org/views/Views
/learning-centre/Learning
/publications/Publications
https://www.traffic.org/donate/Donate
https://donate.biggive.org/cam...New window External Subdomain OUR MISSION
/about-us/our-strategy/Our Strategy
/what-we-do/the-trade-in-wild-...Text duplicate The Trade in Wild Species
/what-we-do/strategic-priorities/Strategic priorities
/what-we-do/species-and-landsc...Species and landscapes
/what-we-do/thematic-issues/Thematic issues
/news/a-lifeline-for-nature-ne...A Lifeline for Nature: Global Guidelines Set to Transform Trade in Wild Plants and Timber for a Sustainable Future What if we could protect the world’s fores...
/news/second-phase-of-chinas-g...Second phase of China’s groundbreaking Champions of Change initiative launches to tackle demand for illegal wildlife products The European Union (EU) and TRA...
https://www.traffic.org/news/All News
/learning-centre/Learning Centre
/traffic-stories/Sign up
/traffic-stories/Sign up to inspiring stories and updates >
https://www.facebook.com/traff...New window External Subdomain Text duplicate A-TITLE Visit our Facebook Page
https://uk.linkedin.com/compan...New window External Subdomain Text duplicate A-TITLE Contact us at LinkedIn
https://bsky.app/profile/traff...New window External Text duplicate A-TITLE Follow us on Bluesky
https://www.instagram.com/traf...External Subdomain Text duplicate A-TITLE Follow us on Instagram
https://www.youtube.com/user/t...External Subdomain Text duplicate A-TITLE Visit our YouTube Channel
https://x.com/TRAFFIC_WLTradeExternal Text duplicate A-TITLE Follow us on X
/about-us/contact/Contact
/about-us/careers/Careers
https://www.traffic.org/donate/Text duplicate Donate
/about-us/partnerships/Text duplicate Partnerships
/about-us/our-organisation/pri...Privacy Statement
/about-us/our-organisation/coo...Cookie Statement
/about-us/our-organisation/our...Charity Accounts
A-TITLE Charity accounts
/about-us/our-organisation/don...Donors
/publications/Text duplicate Publications
https://www.traffic.org/news/Latest News
/our-policies/Our policies
/about-us/achievements-and-imp...Our achievements
https://www.traffic.org/bulletin/TRAFFIC Bulletin
/about-us/our-strategy/Text duplicate Our Strategy
/publications/video-archive/Video Library
A-TITLE Video library
https://www.traffic.org/search/Site Search
/reporting-illegal-wildlife-tr...Report illegal trade
/about-us/partnerships/cambrid...No Text
https://www.lakesideweb.co.uk/New window External Subdomain Lakeside Web Services
https://www.traffic.org/Anchor back to top
A-TITLE back to top
/about-us/our-organisation/coo...Text duplicate Cookie Statement

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.traffic.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.18 seconds.
The file size of the HTML document is fine (29 kB).

HTTP Response Header

NameValue
x-frame-optionsSAMEORIGIN
last-modifiedFri, 09 May 2025 15:54:43 GMT
accept-rangesbytes
cache-controlmax-age=3600
expiresFri, 09 May 2025 23:53:24 GMT
varyAccept-Encoding
content-encodinggzip
x-xss-protection1; mode=block
content-length8698
content-typetext/html; charset=UTF-8
dateFri, 09 May 2025 22:53:24 GMT
serverApache
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 818 referring domains.
This page has 10,991 backlinks.
This page has backlinks from 552 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

The requested file robots.txt was not found.

Similar sites

Search preview

www.traffic.org
TRAFFIC | Trade in Wild Species
TRAFFIC is a leading NGO working globally on trade in wild animals and plants in the context of both biodiversity conservation and sustainable development.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
TRAFFIC82%Check
Trade74%Check
Wild72%Check
Wild Species67%Check
Species63%Check
Wild Plants63%Check
Wild Animals61%Check
Species Landscapes54%Check
conservation51%Check
development51%Check
Show more keywords and terms

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