Trustmark.org.uk - SEO Checker

Overview of the SEO Check
Meta information
97% 
Page quality
71% 
Page structure
62% 
Link structure
90% 
Server
45% 
External factors
100% 
SEO Score
Response time
0.63 s
File size
81.90 kB
Words
589
Media files
7
Number of links
79 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
TrustMark Tradespeople | Government Endorsed Quality
The length of the page title is perfect. (507 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Builders in London to Electricians in Edinburgh - Local, trustworthy and reliable tradespeople and businesses. Government endorsed quality.
The length of the meta description is perfect. (863 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.trustmark.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
p:domain_verify129bfb5a741c415e877bb315ee820366
google-site-verification-7oUaTLUvXIF63OMj-QTSLUzh0ZQUq46BZPo_jCXoHQ
GeneratorSitefinity 11.0.6702.0 SE
descriptionBuilders in London to Electricians in Edinburgh - Local, trustworthy and reliable tradespeople and businesses. Government endorsed quality.
keywordsfind, a, tradesman, tradesperson, business, local, search, engine, trader, consumer, company, firm, Government, endorsed, quality, standards, reliable, guaranteed, business, trader, protection, skills, competence, vetted, compliance, customer charter, code of conduct, UK, United Kingdom, energy efficiency
langen-gb
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 589 words. That's ok.
27.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 23.2 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This website loads 14 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...her-scheme/ghgvsweb.jpg?sfvrsn=7e09007_4GHGSWeb
...banner.png?Status=Temp&sfvrsn=c6f39007_4WSSW_TrustMarkWebsiteBanner
...cfbb04ff0000bf2da4.jpg?sfvrsn=472a9107_0home improvementsHome improvements
...ered-business-tiny.jpg?sfvrsn=e12f9107_0home improvementsBecome a Registered Business
...ckground.tmb-small.png?sfvrsn=34769307_1Trustmark-Logo-WHITE-for-dark-backgroundTrustmark-Logo-WHITE-for-dark-background
...and_approved_white.png?sfvrsn=56769307_0se_brand_approved_whitese_brand_approved_white
.../default-album/gov.jpg?sfvrsn=2b749307_0govgov

Page structure

H1 heading
(Critically important)
Find your local TrustMark Registered Business
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Find your local TrustMark Registered Business
H1 Choose High-Quality Home Improvements
H1 News and Articles
H2 Are you a consumer?
H2 Are you a tradesperson?
H2 FIND. COMPARE. CHOOSE.
H2 GOVERNMENT ENDORSED QUALITY
H3 GOVERNMENT ADVICE & UPDATES ON COVID-19
H3 Consumer
H3 Trade
H4 Attention
H5 Updated Data Dictionary
H5 Completed Lodgement screen enhancements
H5 The Green Homes Grant is LIVE.
H5 What is Whole House Retrofit?
H5 The Green Homes Grant is LIVE. Duplicate text
H5 What is Whole House Retrofit? Duplicate text
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The amount of internal links is ok.
All internal links don't have dynamic parameters.
There are 5 external links on this page.
LinkAttributesAnchor text
https://www.trustmark.org.uk/Trustmark
/find-a-tradesmanFind a trader
/find-a-tradesmanText duplicate Find a trader
/loginMy account
/portalPortal
/change-passwordChange Password
https://www.trustmark.org.uk/No Text
/aboutus/what-is-trustmarkWhat is TrustMark
/aboutus/useful-linksUseful links
/aboutus/our-partnersSupporting Organisations
/aboutus/key-benefitsKey Benefits
/aboutus/faq'sFAQs
/aboutus/trades-coveredTrades Covered
/aboutus/essential-adviceEssential Advice
/aboutus/contact-usContact Us
/aboutus/job-boardTrustMark Job Board
/aboutus/what's-new-with-trust...What's New with TrustMark
/aboutus/eventsEvents
/aboutus/privacyPrivacy
/aboutus/trustmark-covid-19TrustMark COVID-19
/aboutus/trustmark-leadershipTrustMark Leadership Team
/consumers/consumer-benefitsConsumer Benefits
/consumers/jargon-busterJargon Buster
/consumers/essential-adviceText duplicate Essential Advice
/consumers/trustmark-escrowProtect your Payment
/consumers/reality-checklistReality checklist
/consumers/leave-feedbackLeave feedback
/consumers/find-a-tradespersonFind a Tradesperson
/consumers/quotes-and-contractsQuotes and Contracts
/consumers/consumer-portal-helpConsumer Portals
/consumers/whole-house-retrofitWhole House Retrofit
/consumers/bucks-surrey_tsBucks & Surrey_TS
/consumers/if-things-go-wrongIf Things Go Wrong
/ghrfpGreen Home Retrofit Finance Principles
/tradespeople/key-benefitsTrade Benefits
/tradespeople/trades-we-coverTrades We Cover
/tradespeople/trustmark-escrowProtect your income
/tradespeople/feedback-processHow feedback works
/tradespeople/logo-a-no-goLogo Misuse
/tradespeople/business-portal-...Registered Business Portal
/tradespeople/eco-installerECO Installer
/tradespeople/our-partnersOur Partners
/tradespeople/join-through-tru...Join Through TrustMark
/tradespeople/whole-house-retr...Whole House Retrofit - Trade
/tradespeople/trading-standard...Trading Standards Approved
/ghgvsoppGreen Homes Grant Voucher Scheme
/tradespeople/our-disputes-pro...Our Disputes Process
/blogs/blogs-homeBlog
/blogs/newsPress
/ourservices/scheme-providersScheme Providers
/ourservices/become-a-scheme-o...Become a Scheme Provider
/ourservices/if-things-go-wrongText duplicate If Things Go Wrong
/ourservices/join-through-trus...Text duplicate Join Through TrustMark
/ourservices/protect-your-inve...Protect Your Investment
/ourservices/logo-a-'no-go'Text duplicate Logo Misuse
/ourservices/trustmark-in-walesTrustMark in Wales
/ourservices/trustmark-portalsTrustMark Portals
/ourservices/data-warehouseData Warehouse
/ourservices/pas-2035PAS 2035
/ourservices/ecoECO
/ourservices/financial-protectionFinancial Protection
/ghgvsText duplicate Green Homes Grant Voucher Scheme
https://www.linkedin.com/compa...New window External No Text
https://www.facebook.com/trust...New window External No Text
http://twitter.com/intent/foll...New window External No Text
https://www.youtube.com/user/t...New window External No Text
https://www.trustmark.org.uk/ghgsIMG-ALT GHGSWeb
https://www.worksafesafework.i...External Subdomain IMG-ALT WSSW_TrustMarkWebsiteBanner
/aboutus/what-is-trustmarkAre you a consumer? Government Endorsed Quality tradespeople at your fingertips. Search your location and required trade to find reputable tradespeople near ...
/tradespeople/key-benefitsAre you a tradesperson? TrustMark’s ongoing commitment to you is the development of a range of products and services to put you at the front of industry stan...
/aboutus/trustmark-covid-19GOVERNMENT ADVICE & UPDATES ON COVID-19
/consumers/consumer-portal-helpIMG-ALT home improvements
/tradespeople/join-through-tru...Text duplicate IMG-ALT home improvements
/blogs/blogs-home/data-warehou...New window Updated Data Dictionary
/blogs/blogs-home/data-warehou...New window Completed Lodgement screen enhancements
/blogs/blogs-home/trustmark-bl...New window The Green Homes Grant is LIVE.
/blogs/blogs-home/trustmark-bl...New window What is Whole House Retrofit?
/blogs/blogs-home/trustmark-bl...New window Text duplicate The Green Homes Grant is LIVE.
/blogs/blogs-home/trustmark-bl...New window Text duplicate What is Whole House Retrofit?
/sitemapSitemap
/terms-of-useNew window Terms of use
/customer-charterNew window Customer Charter
/privacy-policyPrivacy Policy
/accessibilityNew window Accessibility

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.trustmark.org.uk/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.63 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This website loads 4 CSS files. This may affect the page load time negatively.
This website loads 14 javascript files. This may affect the load time negatively.
The file size of the HTML document is fine (82 kB).

HTTP Response Header

NameValue
cache-controlno-cache
pragmano-cache
content-length25008
content-typetext/html; charset=utf-8
content-encodinggzip
expires-1
varyAccept-Encoding
serverMicrosoft-IIS/10.0
set-cookie74 Characters
set-cookie74 Characters
set-cookie127 Characters
set-cookie149 Characters
x-aspnet-version4.0.30319
x-powered-byASP.NET
dateThu, 15 Oct 2020 05:54:07 GMT
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website has excellent links from other websites.
This website has backlinks from 3,571 referring domains.
This website has 2,105,303 backlinks.
This website has backlinks from 2,369 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

Facebook popularity

Shares / Likes / Comments
1,270

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.trustmark.org.uk
TrustMark Tradespeople | Government Endorsed Quality
Builders in London to Electricians in Edinburgh - Local, trustworthy and reliable tradespeople and businesses. Government endorsed quality.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Trustmark79%Check
Trade70%Check
Government70%Check
Government Endorsed Quality70%Check
Government Endorsed70%Check
Quality69%Check
TrustMark Tradespeople68%Check
TrustMark Registered66%Check
TrustMark Registered Business66%Check
Endorsed65%Check

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