Trustmark.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
85% 
Page structure
75% 
Link structure
88% 
Server
36% 
External factors
100% 
SEO Score
Response time
2.37 s
File size
319.10 kB
Words
755
Media files
18
Number of links
51 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
TrustMark
The page title is too short. (90 pixels of 580 max pixel length) Optimize title
The page title is only one word.
There are no duplicate words in the title
Meta description
(Critically important)
TrustMark is the Government Endorsed Quality Scheme that covers work a consumer chooses to have carried out in or around their home.
The length of the meta description is perfect. (853 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, maximum-scale=1
keywordshomepage, trustmark, homeowner, tradesperson, work, home, retrofitting, find a tradesman, financial protection, Registered Business, Consumer Protection
descriptionTrustMark is the Government Endorsed Quality Scheme that covers work a consumer chooses to have carried out in or around their home.
langen
charsetutf-8

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Page quality

Content
(Critically important)
The average number of words per sentence of 29.21 words is high.
This page contains 755 words. That's ok.
41.7% of the text are stop words.
13 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 5 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1, maximum-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../trustmark-logo/trustmark_logo_light.svgTrustMark logo
.../trustmark-logo/trustmark_logo_light.svgTrustMark logo
/assets/image/houseOutline.pngOutlined
...th=366&height=205&rnd=133226623874270000Happy Tradespeople
...th=366&height=205&rnd=133281823944800000House keys
...th=366&height=205&rnd=133451197461900000A person on a laptop and phone. Web connections.
.../trustmark-logo/trustmark-logo-white.svgTrustmark. Government Endorsed Quality
...footer/certificates/DESNZ_White_Main.pngDepartament for Business, Energy & Industrial Strategy
...tes/DBT_White transparent background.pngDepartament for Business & Trade
/assets/footer/certificates/iso9001.pngISO 9001 Certification Europe
/assets/footer/certificates/iso27001.pngISO 27001 Certification Europe
...footer/certificates/cyber-essentials.pngCyber Essentials logo
/assets/social-media/linkedin-white.svgLinkedIn logo
/assets/social-media/facebook-white.svgFacebook logo
...cial-media/akar-icons_instagram-fill.svgInstagram logo
/assets/social-media/x_logo_white.svgX logo
/assets/social-media/youtube-white.svgYouTube logo

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H2 Empty heading
H2 Popular articles
H2 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
H4 Not sure who you are looking for?
H4 Home Improvements App
H4 Idea
H4 Quote
H4 Recommendations and References
H4 Contracts
H4 Payments and funding
H5 Join us and let us help with work carried out in or around your home.
Baselink: /
Some anchor texts are used more than once.
There are 2 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
/homeowner/sign-inSign in
/homeowner/create-accountCreate account
https://www.trustmark.org.uk/IMG-ALT TrustMark logo
/homeowner/find-a-tradespersonFind a tradesperson
/homeowner/discover/why-trustmarkWhy TrustMark?
/homeowner/discover/home-impro...Home Improvement Guidance
/homeowner/discover/home-impro...Home Improvement App
/homeowner/discover/retrofit-y...Retrofit Your Home
/homeowner/funding/offers-and-...Offers and Partners
/homeowner/funding/energy-effi...Energy Efficiency Schemes
/homeowner/funding/great-briti...Great British Insulation Scheme
/homeowner/funding/energy-effi...Energy Efficient Home
/homeowner/support/complaints-...Complaints Process
/homeowner/support/report-unsa...Report Unsafe Electrical Work
/homeowner/support/logo-misuseLogo Misuse
/homeowner/support/consumer-pr...Consumer Protection
/homeowner/support/protect-you...Protect Your Payments
/homeowner/support/suspensionsSuspensions
/homeowner/articles-newsArticles & News
/homeowner/faqsFAQs
/homeowner/documentsDocuments
https://www.trustmark.org.uk/Text duplicate IMG-ALT TrustMark logo
/about/about-usAbout
/homeowner/find-a-tradespersonText duplicate Find a tradesperson
/homeowner/articles-newsText duplicate Articles & News
/homeowner/faqsText duplicate FAQs
/homeowner/documentsText duplicate Documents
/homeowner/guided-searchGuided search
https://onelink.to/g7jr84External Download
/homeowner/find-a-tradespersonFind a TrustMark Tradesperson
A-TITLE Find a TrustMark Tradesperson
/homeowner/sign-inHomeowner Portal
A-TITLE Homeowner Portal
/homeowner/funding/energy-effi...Click here for further information
A-TITLE Government Schemes
/articles/tips-for-finding-a-g...Trivial anchor text
Read more
/articles/trustmark-assuranceLearn More
/articles/emerging-technologie...Text duplicate Trivial anchor text
Read more
/about/contact-usContact Us
/homeowner/find-a-tradespersonText duplicate Find a tradesperson
/homeowner/discoverDiscover
/homeowner/fundingFunding
/homeowner/supportSupport
/homeowner/articles-newsText duplicate Articles & News
/homeowner/faqsText duplicate FAQs
/homeowner/documentsText duplicate Documents
/about/who-is-trustmarkWho Is TrustMark
/about/contact-usText duplicate Contact Us
/about/careersCareers
/about/terms-and-conditionsTerms and Conditions
/about/portal-terms-and-condit...Portal Terms and Conditions
/about/privacy-policyPrivacy Policy
/about/consumer-vulnerability-...Consumer Vulnerability Policy
/about/our-consumer-promiseOur Consumer Promise
/about/cookies-policyCookies Policy
https://www.linkedin.com/compa...New window External Subdomain (opens in a new tab)
IMG-ALT LinkedIn logo
https://www.facebook.com/Trust...New window External Subdomain Text duplicate (opens in a new tab)
IMG-ALT Facebook logo
https://www.instagram.com/trus...New window External Subdomain Text duplicate (opens in a new tab)
IMG-ALT Instagram logo
https://twitter.com/TrustMarkUKNew window External Text duplicate (opens in a new tab)
IMG-ALT X logo
https://www.youtube.com/user/t...New window External Subdomain Text duplicate (opens in a new tab)
IMG-ALT YouTube logo

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.trustmark.org.uk/homeowner"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time is very slow (2.37 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 5 JavaScript files. This may affect the load time negatively.
This page only loads 1 CSS files. That's ok.
The file size of the HTML document is fine (319 kB).

HTTP Response Header

NameValue
dateThu, 20 Feb 2025 07:36:04 GMT
content-typetext/html; charset=utf-8
content-length326742
connectionkeep-alive
content-security-policydefault-src 'self';script-src 'self' https://maps.googleapis.com/ https://sentry.io/ https://*.ingest.sentry.io/ https://*.ingest.sentry.io/ https://www.googletagmanager.com/ https://snap.licdn.com https://static.ads-twitter.com https://connect.facebook.net https://*.hotjar.com https://bat.bing.com https://cc.cdn.civiccomputing.com https://serve.albacross.com https://*.googletagmanager.com https://*.ipgeolocation.io https://api.reciteme.com 'sha256-ppDuD1qREMxr+t8InKbkutqDgmm1E1a+8UD0D1PaBNs=' 'sha256-idEhfGbGpO9UuAzEnpSeS2l1oE0gqtswe6nfZSuSy2A=' 'sha256-nPTKucaxCqDMzJeDYO0ldbqvE1P6wz70SQKIwAjHRmU=' 'nonce-Q0NgND8fnlk6m3exUgfVAw==';style-src 'self' https://fonts.googleapis.com/ 'unsafe-inline' https://api.reciteme.com;media-src 'self' https://api.reciteme.com;font-src https://fonts.gstatic.com/ https://*.hotjar.com https://api.reciteme.com;img-src 'self' https://cms.trustmark.org.uk/ https://i.ytimg.com/ https://i.vimeocdn.com/ https://*.googleapis.com https://*.gstatic.com *.google.com *.googleusercontent.com data: https://px.ads.linkedin.com https://www.linkedin.com https://analytics.twitter.com https://bat.bing.com https://www.facebook.com https://t.co https://*.hotjar.com https://new-collect.albacross.com https://*.googletagmanager.com https://api.reciteme.com https://trustmark.reputations.net;connect-src 'self' https://cms.trustmark.org.uk/ https://www.trustmark.org.uk/auth/ https://*.googleapis.com *.google.com https://*.gstatic.com https://*.ingest.sentry.io/ https://*.google-analytics.com https://*.hotjar.com https://*.hotjar.io wss://*.hotjar.com https://cdn.linkedin.oribi.io https://*.ads.linkedin.com https://www.facebook.com https://apikeys.civiccomputing.com https://*.doubleclick.net https://*.googletagmanager.com https://*.ipgeolocation.io https://events.reciteme.com/api/ https://api.reciteme.com/api/ https://api.reciteme.com/assets/;object-src 'none';frame-ancestors 'self' https://cms.trustmark.org.uk/ *.google.com;base-uri 'self';block-all-mixed-content;script-src-attr 'self';frame-src 'self' https://www.trustmark.org.uk/auth/ https://www.youtube.com/ https://player.vimeo.com/ *.google.com https://trustmark.reputations.net;form-action 'self'
cross-origin-opener-policysame-origin
referrer-policystrict-origin-when-cross-origin
strict-transport-securitymax-age=63072000; includeSubDomains; preload
x-content-type-optionsnosniff
x-frame-optionsDENY
etagW/"4fc56-fm7wECc6CLmZ7O+UwfXHgSA/2K8"
statuscode200
http_versionHTTP/1.1

External factors

This website has excellent links from other websites.
This page has backlinks from 329 referring domains.
This page has 7,001 backlinks.
This page has backlinks from 300 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

www.trustmark.org.uk › homeowner
TrustMark
TrustMark is the Government Endorsed Quality Scheme that covers work a consumer chooses to have carried out in or around their home.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
TrustMark72%Check
Government Endorsed Quality Scheme52%Check
Scheme51%Check
work50%Check
carried50%Check
government49%Check
quality49%Check
Endorsed49%Check
covers work48%Check
TrustMark Government Endorsed Quality47%Check
Show more keywords and terms

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