Trustmark.org.uk - SEO Checker

Overview of the SEO Check
Meta information
97% 
Page quality
40% 
Page structure
100% 
Link structure
93% 
Server
45% 
External factors
100% 
SEO Score
Response time
0.59 s
File size
63.60 kB
Words
680
Media files
10
Number of links
68 internal / 4 external

Task list of SEO Improvements

  • Try to reduce the number of used CSS files.Very important!
  • Try to reduce the number of used JavaScript files.Very important!
  • The H1 heading should fit better to the page content. (Words from the heading are rarely used in the text)Important!
  • Improve the page response time.Hint!
  • Add a favicon markup to the HTML code.Hint!

Meta specifications

Title
(Critically important)
TrustMark Tradespeople | Government Endorsed Quality
The length of the page title is perfect. (452 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Builders in London to Electricians in Edinburgh - Local, trustworthy and reliable tradespeople and businesses. Government endorsed quality.
The length of the meta description is perfect. (827 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.trustmark.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
p:domain_verify129bfb5a741c415e877bb315ee820366
google-site-verification-7oUaTLUvXIF63OMj-QTSLUzh0ZQUq46BZPo_jCXoHQ
GeneratorSitefinity 11.0.6702.0 SE
descriptionBuilders in London to Electricians in Edinburgh - Local, trustworthy and reliable tradespeople and businesses. Government endorsed quality.
keywordsfind, a, tradesman, tradesperson, business, local, search, engine, trader, consumer, company, firm, Government, endorsed, quality, standards, reliable, guaranteed, business, trader, protection, skills, competence, vetted, compliance, customer charter, code of conduct, UK, United Kingdom, energy efficiency
langen-gb
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
The average number of words per sentence of 43.9 words is high.
This page contains 680 words. That's ok.
26% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
13 paragraphs were found on this page.
There are no duplicates on the site.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This website loads 15 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
Ads
(Somewhat important)
No ads were found on this page.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
Find your local TrustMark Business
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Find your local TrustMark Business
H2 Government Endorsed Quality
H2 What is TrustMark?
H3 Find a Business
H3 Login
H3 Become a TrustMark Business
H3 FAQ’s
H3 Benefits of TrustMark
H3 Key Consumer Benefits
H3 Key Trade Benefits
H4 Attention
Some anchor texts are used more than once.
The amount of internal links is ok.
None of the anchor texts is too long.
All internal links don't have dynamic parameters.
There are 4 external links on this page.
LinkAttributesAnchor text
https://www.trustmark.org.uk/Trustmark
/find-a-tradesmanFind a trader
/find-a-tradesmanText duplicate Find a trader
/loginMy account
/portalPortal
/change-passwordChange Password
https://www.trustmark.org.uk/No Text
/aboutus/what-is-trustmarkWhat is TrustMark
/aboutus/useful-linksUseful links
/aboutus/our-partnersSupporting Organisations
/aboutus/key-benefitsKey Benefits
/aboutus/faq'sFAQs
/aboutus/trades-coveredTrades Covered
/aboutus/essential-adviceEssential Advice
/aboutus/contact-usContact Us
/aboutus/job-boardTrustMark Job Board
/aboutus/what's-new-with-trust...What's New with TrustMark
/aboutus/eventsEvents
/aboutus/privacyPrivacy
/consumers/consumer-benefitsConsumer Benefits
/consumers/jargon-busterJargon Buster
/consumers/if-things-go-wrongIf things go wrong
/consumers/essential-adviceText duplicate Essential Advice
/consumers/trustmark-escrowProtect your Payment
/consumers/reality-checklistReality checklist
/consumers/leave-feedbackLeave feedback
/consumers/find-a-tradesmanFind a Tradesman
/consumers/quotes-and-contractsQuotes and Contracts
/consumers/consumer-portal-helpConsumer Portals
/tradespeople/key-benefitsTrade Benefits
/tradespeople/how-to-joinHow to Join
/tradespeople/our-disputes-pro...Our Disputes Process
/tradespeople/trades-we-coverTrades We Cover
/tradespeople/trustmark-escrowProtect your income
/tradespeople/feedback-processHow feedback works
/tradespeople/logo-a-no-goLogo Misuse
/tradespeople/business-portal-...Registered Business Portal
/tradespeople/trading-standard...Trading Standards Approved
/tradespeople/eco-installerECO Installer
/tradespeople/our-partnersOur Partners
/blogs/blogs-homeBlog
/blogs/newsPress
/ourservices/scheme-providersScheme Providers
/ourservices/financial-protectionFinancial Protection
/ourservices/become-a-scheme-o...Become a Scheme Provider
/ourservices/if-things-go-wrongText duplicate If things go wrong
/ourservices/how-to-joinText duplicate How to Join
/ourservices/protect-your-inve...Protect Your Investment
/ourservices/logo-a-'no-go'Text duplicate Logo Misuse
/ourservices/trustmark-in-walesTrustMark in Wales
/ourservices/trustmark-portalsTrustMark Portals
/ourservices/data-warehouseData Warehouse
/ourservices/pas-2035PAS 2035
/ourservices/ecoECO
https://www.linkedin.com/compa...New window External No Text
https://www.facebook.com/trust...New window External No Text
http://twitter.com/intent/foll...New window External No Text
https://www.youtube.com/user/t...New window External No Text
/find-a-tradesmanFind a Business
IMG-ALT find-tradesman
/loginLogin
IMG-ALT whats-new
/tradespeople/how-to-joinBecome a TrustMark Business
IMG-ALT tradesman
/aboutus/faq'sFAQ’s
IMG-ALT chat
/consumers/consumer-benefitsSee all benefits
/tradespeople/key-benefitsText duplicate See all benefits
/blogs/newsNews
/blogs/blogs-homeText duplicate Blog
/aboutus/contact-usContact us
/sitemapSitemap
/terms-of-useNew window Terms of use
/customer-charterNew window Customer Charter
/privacy-policyPrivacy Policy
/accessibilityNew window Accessibility

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.trustmark.org.uk/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.59 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This website loads 4 CSS files. This may affect the page load time negatively.
This website loads 15 javascript files. This may affect the load time negatively.
The file size of the HTML document is fine (64 kB).

HTTP Response Header

NameValue
cache-controlno-cache
pragmano-cache
content-length19860
content-typetext/html; charset=utf-8
content-encodinggzip
expires-1
varyAccept-Encoding
serverMicrosoft-IIS/10.0
x-aspnet-version4.0.30319
x-powered-byASP.NET
dateSat, 07 Dec 2019 01:46:39 GMT
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website has excellent links from other websites.
This website has backlinks from 3,809 referring domains.
This website has 921,852 backlinks.
This website has backlinks from 2,258 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

Facebook popularity

Shares / Likes / Comments
520

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

TrustMark Tradespeople | Government Endorsed Quality
https://www.trustmark.org.uk/
Builders in London to Electricians in Edinburgh - Local, trustworthy and reliable tradespeople and businesses. Government endorsed quality.

Most important keywords

Seobility found the following keywords. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Trustmark77%Check
in or69%Check
TrustMark Business68%Check
Trade61%Check
TrustMark Tradespeople61%Check
Business59%Check
Contact Us57%Check
Trades56%Check
Government54%Check
local54%Check

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