Wordstream.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
87% 
Page structure
83% 
Link structure
25% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.20 s
File size
124.80 kB
Words
860
Media files
29
Number of links
80 internal / 16 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
WordStream | Online Advertising Made Easy
The length of the page title is perfect. (397 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
WordStream makes online advertising easy! Our blog, free tools and learning resources can help you master digital advertising and grow your business.
The length of the meta description is perfect. (934 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.wordstream.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionWordStream makes online advertising easy! Our blog, free tools and learning resources can help you master digital advertising and grow your business.
generatorwebp-uploads 2.5.0
viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0
msapplication-TileImagehttps://www.wordstream.com/wp-content/uploads/2024/10/cropped-2024-WS-Logomark-Blue-Favicon-270x270.png
article:publisherhttps://www.facebook.com/WordStream
article:modified_time2025-04-04T19:01:59+00:00
langen-us
twitter:cardsummary_large_image
twitter:imagehttps://www.wordstream.com/wp-content/uploads/2023/07/wordstream-featured-share-image-july2023-v2.png
twitter:site@WordStream
og:localeen_US
og:typewebsite
og:titleWordStream | Online Advertising Made Easy
og:descriptionWordStream makes online advertising easy! Our blog, free tools and learning resources can help you master digital advertising and grow your business.
og:urlhttps://www.wordstream.com/
og:site_nameWordStream
og:imagehttps://www.wordstream.com/wp-content/uploads/2023/07/wordstream-featured-share-image-july2023-v2.png
og:image:width1024
og:image:height512
og:image:typeimage/png
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 860 words. That's ok.
31.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
13 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.06 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 17 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../uploads/2024/10/2024-WS-Logo-Color.webpWordStream
...24/03/slider-arrow-blue-transparent.webporange arrow
...24/03/slider-arrow-blue-transparent.webpblue arrow
...24/03/slider-arrow-blue-transparent.webpblue arrow
...24/03/slider-arrow-blue-transparent.webpblue arrow
...24/03/slider-arrow-blue-transparent.webporange arrow
...24/03/slider-arrow-blue-transparent.webpblue arrow
...24/03/slider-arrow-blue-transparent.webpblue arrow
.../uploads/2024/10/2024-WS-Logo-Color.webpWordStream
...-score-report-laptop-dark-compressed.pnggoogle ads grader account audit report on a laptopgoogle-ads-grader-score-report-laptop-dark-compressed
...-load/assets/images/lazy_placeholder.gifgoogle ads grader statswordstream-google-ads-grader-homepage-stats
...-load/assets/images/lazy_placeholder.gifgoogle ads grader audit report mockupwordstream-google-ads-grader-report-mockup-homepage
...-load/assets/images/lazy_placeholder.gifgoogle ads grader scoregoogle-ads-grader-homepage-score-68
...-load/assets/images/lazy_placeholder.gifNo alt attribute providedWS-Homepage-LIQ-Graphic
...-load/assets/images/lazy_placeholder.gifNo alt attribute providedppc-101-guide-WS-homepage-2
...-load/assets/images/lazy_placeholder.gifNo alt attribute providedws-free-keyword-tool-image
...-load/assets/images/lazy_placeholder.gif7 Huge Content Marketing Challenges in 2025 (+How to Overcome Them)
...-load/assets/images/lazy_placeholder.gifHow to Get Reviews on Facebook & Manage Them Like a Pro
...-load/assets/images/lazy_placeholder.gifHow to Do a PPC Keyword Gap Analysis to Find New Opportunities
...-load/assets/images/lazy_placeholder.gifHow to Get a Google Knowledge Panel for Your Business (+Tips to Optimize It!)
...-load/assets/images/lazy_placeholder.gif6 Easy Ways to Save Money in Google Ads NOW!
...-load/assets/images/lazy_placeholder.gifThe Last Guide to Google Ads Account Structure You'll Ever Need
...-load/assets/images/lazy_placeholder.gifPPC 101: A Beginner's Guide to PPC
...-load/assets/images/lazy_placeholder.gifNo alt attribute provided
...-load/assets/images/lazy_placeholder.gifFacebook
...-load/assets/images/lazy_placeholder.gifTwitter-X
...-load/assets/images/lazy_placeholder.gifLinkedin
...-load/assets/images/lazy_placeholder.gifInstagram
...-load/assets/images/lazy_placeholder.gifYoutube

Page structure

H1 heading
(Critically important)
Stop wasting money in Google Ads.
The H1 heading is perfect.
Headings
(Important)
There are 33 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Stop wasting money in Google Ads.
H2 Get a true read on your performance
H2 Get ready to grow your business.
H2 Seize your potential
H2 Step-By-Step Pay Per Click Tutorial
H2 Keyword Research Made Fast and Easy
H2 The WordStream Blog
H2 Learn More About Marketing
H3 Get an instant audit of your account with the Free Google Ads Performance Grader.
H3 138M
H3 271M
H3 $15.9B
H3 7 Huge Content Marketing Challenges in 2025 (+How to Overcome Them)
H3 More Articles
H3 How to Get Reviews on Facebook & Manage Them Like a Pro
H3 How to Do a PPC Keyword Gap Analysis to Find New Opportunities
H3 How to Get a Google Knowledge Panel for Your Business (+Tips to Optimize It!)
H3 6 Easy Ways to Save Money in Google Ads NOW!
H3 The Last Guide to Google Ads Account Structure You'll Ever Need
H3 PPC 101: A Beginner's Guide to PPC
H4 Guides
H4 Recommended Reads
H4 PPC 101
H4 Recent Articles
H4 Free Tools
H4 Explore Topics
H4 Learn
H4 Marketing Tips
H4 Company
H4 Contact Us
H5 The Google Ads Performance Grader
H5 PPC 101: COMPLETE GUIDE TO GOOGLE ADS
H5 THE FREE KEYWORD TOOL
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 16 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.wordstream.com/Subdomain IMG-ALT WordStream
/blog?camplink=mainnavbar&camp...Blog
/wordstream-graders?camplink=m...Free Tools
/google-adwords?camplink=mainn...Subdomain Google Ads Performance Grader
/google-adwords?camplink=mainn...Subdomain Get your grade
IMG-ALT orange arrow
/facebook-advertising?camplink...Subdomain Facebook Ads Performance Grader
/facebook-advertising?camplink...Subdomain Text duplicate Get your grade
IMG-ALT blue arrow
/keywords?camplink=mainnavbar&...Subdomain Free Keyword Tool
/keywords?camplink=mainnavbar&...Subdomain Find your keywords
IMG-ALT blue arrow
/website-grader?cid=Web_Any_Wo...Subdomain Free Website Grader
/website-grader?cid=Web_Any_Wo...Subdomain Text duplicate Get your grade
IMG-ALT blue arrow
/wordstream-graders?camplink=m...Subdomain See More Free Tools
/resource-center?camplink=main...Resources
https://marketing.wordstream.c...External Subdomain 135 Best Words & Phrases for Marketing with Emotion
https://marketing.wordstream.c...External Subdomain PPC 101: Complete Guide to Google Ads
https://marketing.wordstream.c...External Subdomain 25 Ways to Increase Traffic to Your Website
/blog/ws/2016/02/29/google-adw...Google Ads Benchmarks for Your Industry
/blog/ws/2017/02/28/facebook-a...Facebook Ads Benchmarks for Every Industry
/blog/ws/2020/10/13/sales-prom...15 Insanely Effective Sales Promotion Examples
/ppc?camplink=mainnavbar&campn...What is PPC?
/blog/ws/2022/05/10/google-ads...Subdomain The Last Guide to Account Structure You’ll Ever Need
/social-media-marketing?campli...Subdomain Intro to Social Media Marketing
/blog/content-marketing-challe...Subdomain 7 Huge Content Marketing Challenges in 2025 (+How to Overcome Them)
/blog/facebook-reviewsSubdomain How to Get Reviews on Facebook & Manage Them Like a Pro
/blog/ppc-keyword-gap-analysisSubdomain How to Do a PPC Keyword Gap Analysis to Find New Opportunities
/resource-center?camplink=main...Subdomain See More Resources
/marketing-services?cid=Web_WS...Solutions
/marketing-services?cid=Web_WS...FOR BUSINESSES
/marketing-services?cid=Web_WS...Subdomain Learn more
IMG-ALT orange arrow
/industries/agency-partner?cid...FOR AGENCIES
/industries/agency-partner?cid...Text duplicate Learn more
IMG-ALT blue arrow
/industries/multi-location?cid...FOR MULTI-LOCATION BUSINESSES
/industries/multi-location?cid...Text duplicate Learn more
IMG-ALT blue arrow
/about-us?camplink=mainnavbar&...About Us
/google-adwords?camplink=mainn...Subdomain Free Google Ads Grader
https://www.wordstream.com/Subdomain Text duplicate IMG-ALT WordStream
/marketing-services?cid=Web_WS...Get a Demo
/google-adwords?camplink=mainn...Subdomain Text duplicate Free Google Ads Grader
https://www.wordstream.com/Anchor No Text
/google-adwords?camplink=homep...Grade My Account
/marketing-services?cid=Web_WS...Let’s Talk
/resources/ppc-101?cid=Web_WS_...Subdomain Get My Guide
/keywords?camplink=homepage&ca...Subdomain Find My Keywords
https://www.wordstream.com/blogVisit the Blog
/blog/content-marketing-challe...Subdomain Text duplicate IMG-ALT 7 Huge Content Marketing Challenges in 2025 (+How to Overcome Them)
/blog/content-marketing-challe...Subdomain Text duplicate 7 Huge Content Marketing Challenges in 2025 (+How to Overcome Them)
/blog/content-marketing-challe...Subdomain Keep Reading
/blog/facebook-reviewsSubdomain How to Get Reviews on Facebook & Manage Them Like a Pro Facebook reviews can help you win over new customers on this super popular social platform. Find out ...
IMG-ALT How to Get Reviews on Facebook & Manage Them Like a Pro
/blog/ppc-keyword-gap-analysisSubdomain How to Do a PPC Keyword Gap Analysis to Find New Opportunities Want to expand your PPC keyword list while stealing market share from your competitors? Find o...
IMG-ALT How to Do a PPC Keyword Gap Analysis to Find New Opportunities
/blog/google-knowledge-panelSubdomain How to Get a Google Knowledge Panel for Your Business (+Tips to Optimize It!) See what it takes to get a Google Knowledge Panel for your business, why it's i...
IMG-ALT How to Get a Google Knowledge Panel for Your Business (+Tips to Optimize It!)
/resource-centerExplore all our free resources
/resources/ways-to-save-money-...Subdomain 6 Easy Ways to Save Money in Google Ads NOW! Find out how you can save money in Google Ads by improving your Quality Score with these six easy tips and tricks.
IMG-ALT 6 Easy Ways to Save Money in Google Ads NOW!
https://marketing.localiq.com/...New window External Subdomain The Last Guide to Google Ads Account Structure You'll Ever Need This is the easy, visual guide to a successful Google Ads account—from campaigns and ad group...
IMG-ALT The Last Guide to Google Ads Account Structure You'll Ever Need
https://marketing.localiq.com/...New window External Subdomain PPC 101: A Beginner's Guide to PPC This is PPC simplified into eight core components with actionable advice for each—making it perfect not just for beginners...
IMG-ALT PPC 101: A Beginner's Guide to PPC
/google-adwords?itm_source=wor...Google Ads Grader
/facebook-advertising?itm_sour...Facebook Ads Grader
/keywords?itm_source=wordstrea...Text duplicate Free Keyword Tool
https://localiq.com/website-gr...External Website Grader
/blog/ws/category/copywriting?...Copywriting
/blog/ws/category/facebook-ads...Facebook Ads
/blog/ws/category/industry-new...Industry News & Insights
/blog/ws/category/instagram?it...Instagram
/blog/ws/category/lead-generat...Lead Generation
/blog/ws/category/marketing-id...Marketing Ideas
/blog/ws/category/paid-search-...Paid Search Marketing
/blog/ws/category/seo?itm_sour...SEO
/blog/ws/category/social-media...Social Media
/blog/ws/category/websites?itm...Websites & Online Presence
/blog?itm_source=wordstream&it...Text duplicate Blog
/top-blog-posts?itm_source=wor...Top Blog Posts
/resource-center?itm_source=wo...Guides
/learn?itm_source=wordstream&i...PPC University
/marketing-101?itm_source=word...Marketing 101
/articles?itm_source=wordstrea...Infographics
/social-ads-101?itm_source=wor...Subdomain Social Ads 101
/blog/ws/2016/02/29/google-adw...Google Ads Industry Benchmarks
/blog/ws/2017/02/28/facebook-a...Facebook Advertising Benchmarks
/blog/ws/2014/03/17/what-is-a-...What Is a Good Conversion Rate?
/blog/ws/2015/03/06/adwords-ac...Guide to Google Ads Account Structure
/blog/ws/2022/01/03/ad-copy-ex...24 Ad Copy Examples
/blog/ws/2015/05/21/how-much-d...How Much Does Google Ads Cost?
/about-us?itm_source=wordstrea...About WordStream
/marketing-services?itm_source...Business Solutions
/industries/agency-partner?cid...Agency Solutions
/industries/multi-location?cid...Subdomain Multi-Location Solutions
https://localiq.com/careers/External Careers
https://www.facebook.com/WordS...External Subdomain IMG-ALT Facebook
https://twitter.com/WordStreamExternal IMG-ALT Twitter-X
https://www.linkedin.com/compa...External Subdomain IMG-ALT Linkedin
https://www.instagram.com/loca...External Subdomain Text duplicate IMG-ALT Instagram
https://www.youtube.com/channe...External Subdomain IMG-ALT Youtube
/privacy-policyPrivacy Policy
https://localiq.com/legal/secu...External Security
https://localiq.com/legal/your...External Your Privacy Choices
https://localiq.com/legal/onli...External Terms & Conditions
https://localiq.com/legal/cook...External Cookie Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.wordstream.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.20 seconds.
The file size of the HTML document is fine (125 kB).

HTTP Response Header

NameValue
dateFri, 09 May 2025 22:06:33 GMT
content-typetext/html; charset=UTF-8
cf-ray93d481348df06ed9-CDG
cf-cache-statusHIT
age2381
cache-controlpublic, max-age=14400
expiresSat, 10 May 2025 02:06:33 GMT
last-modifiedFri, 09 May 2025 21:25:23 GMT
link<https://www.wordstream.com/wp-json/>; rel="https://api.w.org/", <https://www.wordstream.com/wp-json/wp/v2/pages/74164>; rel="alternate"; title="JSON"; type="application/json"
strict-transport-securitymax-age=2592000; includeSubDomains
varyAccept-Encoding
cf-apo-viatcache
content-security-policyupgrade-insecure-requests
permissions-policygeolocation=(self "'.site_url().'")
referrer-policystrict-origin-when-cross-origin
server-timingwp-before-template;dur=283.84
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-turbo-charged-byLiteSpeed
x-xss-protection1; mode=block
servercloudflare
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 2,501 referring domains.
This page has 8,101 backlinks.
This page has backlinks from 1,933 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.wordstream.com/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Similar sites

Search preview

www.wordstream.com
WordStream | Online Advertising Made Easy
WordStream makes online advertising easy! Our blog, free tools and learning resources can help you master digital advertising and grow your business.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
WordStream80%Check
easy71%Check
Ads65%Check
Google65%Check
Google Ads65%Check
Made Easy65%Check
top65%Check
Free Google Ads64%Check
Free63%Check
money61%Check
Show more keywords and terms

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Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

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