Xero.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
41% 
Page structure
100% 
Link structure
96% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.33 s
File size
287.60 kB
Words
357
Media files
7
Number of links
54 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Accounting Software – Do Beautiful Business | Xero
The length of the page title is perfect. (466 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Xero online accounting software for your business connects you to your bank, accountant, bookkeeper, and other business apps. Start a free trial today.
The length of the meta description is perfect. (932 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.xero.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width
descriptionXero online accounting software for your business connects you to your bank, accountant, bookkeeper, and other business apps. Start a free trial today.
pageTypeHomepage
next-head-count32
langen
og:typewebsite
og:site_nameXero
og:titleBeautiful Business & Accounting Software
og:descriptionXero online accounting software for your business connects you to your bank, accountant, bookkeeper, and other business apps. Start a free trial today.
og:urlhttps://www.xero.com/
og:imagehttps://www.xero.com/content/dam/xero/pilot-images/opengraph/opengraph-xero.png
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
Only 2 paragraph/s was/were found on this page.
There are only 357 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 7.5 words is low.
25.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The amount of tags is very high (10). We recommend using a maximum of 7 tags for this page.
The following tag is repeated too often: now
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../pay-bills/Bills_thumb.1646877462710.jpgNo alt attribute provided
...xpenses/Expenses_thumb.1646877463820.jpgNo alt attribute provided
...Bank_Connections_thumb.1646877471613.jpgNo alt attribute provided
...ures/all-features-tile.1646877471195.jpgNo alt attribute provided
...pp/2-up-wayfinding-app.1646877534489.pngA mobile phone shows bank accounts, sales and purchases, and total cash in and out in Xero
...epage_block_800x575_v2.1659309197912.pngTwo partners having a conversation with a yellow arrow swirling around them pointing above
...mer-story_kate-lune_au.1646877518978.jpgKate Reid from Lune Crossanterie at work making croissants.

Page structure

H1 heading
(Critically important)
Accounting software to do your to-do
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Accounting software to do your to-do
H2 Try accounting software for everyday business
H2 Access anytime
H2 For accountants and bookkeepers
H2 Plans to suit your business
H2 Over 4.16 million subscribers use Xero
H2 Start using Xero for free
H2 Footer
H3 Starter
H3 Standard
H3 Premium
H3 Accounting software
H3 Xero for
H3 Resources
H3 Popular features
H3 Compare
H3 Company
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 11 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.xero.com/No Text
https://www.xero.com/No Text
https://www.xero.com/signup/Try Xero for free
https://login.xero.com/identit...External Subdomain Log in
https://www.xero.com/No Text
/pricing-plans/Pricing
https://www.xero.com/signup/Text duplicate Try Xero for free
https://login.xero.com/identit...External Subdomain Text duplicate Log in
/accounting-software/Learn what Xero can do
/pricing-plans/View all our plans
/accounting-software/pay-bills/Pay bills
/accounting-software/claim-exp...Claim expenses
/accounting-software/connect-y...Bank connections
/accounting-software/all-featu...Explore all features
/xero-accounting-mobile-app/Xero accounting app
/accountants-bookkeepers/Xero for accountants and bookkeepers
/pricing-plans/starter/Learn more
/pricing-plans/standard/Text duplicate Learn more
/pricing-plans/premium/Text duplicate Learn more
https://www.xero.com/signup/Text duplicate Try Xero for free
/pricing-plans/See full pricing detail
/pricing-plans/compare all plans
/accounting-software/How Xero accounting software works
https://www.xero.com/advisors/Find an accountant or bookkeeper
https://apps.xero.com/External Subdomain Explore the Xero App Store
/pricing-plans/Text duplicate Pricing
/accountants-bookkeepers/Accountants & bookkeepers
/campaign/xero-partnership/Affiliates & Channel partners
https://www.xero.com/media/Media
https://www.xero.com/investors/Investors
/small-businesses/Small business type
https://developer.xero.com/External Subdomain App developers
/resources/small-business-insi...Small business insights
https://www.xero.com/guides/Small business guides
https://www.xero.com/templates/Small business templates
/templates/invoice-template/Invoice template
/templates/payslip-template/Payslip template
/templates/receipt-template/Receipt template
https://www.xero.com/glossary/Accounting glossary
https://www.xero.com/resources/Business resources
/small-businesses/customers/Customer stories
/accounting-software/send-invo...Invoicing
/accounting-software/accept-pa...Accept payments
/accounting-software/manage-in...Inventory management
/accounting-software/payroll/Payroll
/accounting-software/claim-exp...Manage expenses
/au/accounting-software/all-fe...See all features
/explore/quickbooks-alternative/Xero vs Quickbooks
/explore/freshbooks-alternative/Xero vs Freshbooks
https://www.xero.com/about/About Xero
/sustainability/Sustainability at Xero
/au/investors/governance/Governance and leadership
https://blog.xero.com/External Subdomain Blog
/about/our-brands/Our brands
https://blog.xero.com/product-...External Subdomain Product updates
https://www.xero.com/careers/Careers
/about/contact/Contact us
https://www.xero.com/legal/terms/Legal
/legal/privacy/Privacy notice
/accessibility/Accessibility
https://www.facebook.com/xeroExternal Subdomain No Text
https://www.youtube.com/user/X...External Subdomain No Text
https://www.linkedin.com/compa...External Subdomain No Text
https://www.instagram.com/xero/External Subdomain No Text
https://twitter.com/xero/External No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.xero.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.33 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (288 kB).

HTTP Response Header

NameValue
x-amz-id-2Iexupqzr7HBWJZ9haCMCBcUEIfT944/tPXb/bcZK2vwVTzRMSRK3b8oQInGPrj+ow7tsSoxAkDA=
x-amz-request-idDNFBWAWM02ZQ5ERZ
last-modifiedTue, 25 Jun 2024 00:58:02 GMT
etag"377213318333619de85032cf571c74b5"
x-amz-server-side-encryptionAES256
accept-rangesbytes
content-typetext/html
serverAmazonS3
x-akamai-transformed9 - 0 pmb=mTOE,2
varyAccept-Encoding
content-encodinggzip
cache-controlmax-age=3600
expiresTue, 25 Jun 2024 05:07:01 GMT
dateTue, 25 Jun 2024 04:07:01 GMT
akamai-grn0.04284317.1719288420.e8ac95
set-cookie514 Characters
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 20,931 referring domains.
This page has 1,817,891 backlinks.
This page has backlinks from 13,174 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-Agent: *
Disallow: /content/xero/
Disallow: /media/
Disallow: /content/dam/*.pptx$
Disallow: /content/dam/*.pdf$
Disallow: /content/dam/*.docx$
Disallow: /downloads/*
Disallow: /api/*
Disallow: /hreflangs/*

Sitemap: https://www.xero.com/sitemapindex.xml

Similar sites

Search preview

www.xero.com
Accounting Software – Do Beautiful Business | Xero
Xero online accounting software for your business connects you to your bank, accountant, bookkeeper, and other business apps. Start a free trial today.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Xero80%Check
Xero Accounting78%Check
Accounting77%Check
software77%Check
Accounting Software77%Check
Xero accounting software77%Check
business65%Check
Online Accounting63%Check
using Xero60%Check
Beautiful business58%Check
Show more keywords and terms

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