Nationalcareers.service.gov.uk - SEO Checker

Overview of the SEO Check
Meta information
59% 
Page quality
51% 
Page structure
70% 
Link structure
95% 
Server
42% 
External factors
100% 
SEO Score
Response time
0.14 s
File size
30.60 kB
Words
314
Media files
2
Number of links
22 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Careers advice - job profiles, information and resources | National Careers Service
The page title should be shorter than 580 pixels. It is 739 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
langen-gb
og:imagehttps://cdn.nationalcareers.service.gov.uk/nationalcareers_toolkit/images/govuk-opengraph-image.png
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
There are only 314 words on this page. Good pages should have about 800 words of useful content.
37.3% of the text are stop words.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13.33 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 4 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...edia/headers/homepage-desktop-header.pngWoman sat at a laptop and wearing a headset in an office.
...media/headers/homepage-mobile-header.pngWoman sat at a laptop and wearing a headset in an office.

Page structure

H1 heading
(Critically important)
Welcome to the National Careers Service
The H1 heading contains the words Welcome to! Use important keywords instead.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Welcome to the National Careers Service
H2 There is a problem
H2 Get personalised careers advice and information
H2 Skills assessment
H2 Explore careers
H2 Find a course
H2 Careers advice
H2 About us
H2 Website information
H2 Other UK career services
H3 Making career choices
H3 Getting a job
H3 Progressing your career
H3 Speak to an adviser
H3 Follow us
Some internal link anchor texts are too long.
The number of internal links is ok.
Every linktext is unique.
All internal links are not using dynamic parameters.
There are 11 external links on this page.
LinkAttributesAnchor text
/Anchor Skip to main content
/National Careers Service
/explore-careersExplore careers
/skills-assessmentSkills assessment
/find-a-courseFind a course
/contact-usContact us
/action-plansAction plans
/careers-adviceCareers advice
https://dferesearch.fra1.qualt...New window External Subdomain feedback
/skills-assessmentAssess your skills
/explore-careersSearch job profiles
/find-a-courseLook for courses
/careers-adviceMaking career choices Whether starting your career, changing jobs or working out your next step, get advice to make the right choice for you.
/careers-adviceGetting a job Be successful in the recruitment process with tips on great CVs, interviews and graduate scheme applications.
/careers-adviceProgressing your career Move up in your career by developing new skills. Find opportunities like volunteering and online learning.
/about-usabout us
/contact-usSubdomain opening times
/webchat/chatuse webchat
https://twitter.com/NationalCa...New window External Follow on Twitter
https://www.facebook.com/Natio...New window External Subdomain Follow on Facebook
https://www.linkedin.com/compa...New window External Subdomain Follow on LinkedIn
https://www.instagram.com/nati...New window External Subdomain Follow on Instagram
https://www.youtube.com/channe...New window External Subdomain Follow on YouTube
/helpHelp
/help/cookiesPrivacy and cookies
/help/accessibilityAccessibility statement
/help/terms-and-conditionsTerms and conditions
/help/information-sourcesInformation sources
https://www.myworldofwork.co.uk/External Subdomain Scotland
https://careerswales.gov.wales/External Subdomain Wales
https://www.nidirect.gov.uk/ca...External Subdomain Northern Ireland
https://www.nationalarchives.g...New window External Subdomain Open Government Licence v3.0
https://www.nationalarchives.g...New window External Subdomain © Crown copyright

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://nationalcareers.service.gov.uk/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
This page loads 4 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.14 seconds.
This page only loads 1 CSS files. That's ok.
The file size of the HTML document is fine (31 kB).

HTTP Response Header

NameValue
dateThu, 18 Jul 2024 03:59:06 GMT
content-typetext/html; charset=utf-8
connectionclose
set-cookie135 Characters
request-contextappId=cid-v1:4acedac8-96eb-4e6b-9e2d-510eb191f365
strict-transport-securitymax-age=31536000; includeSubDomains
operationid40496a66e96c08b6459dcca96ea32c38
content-security-policydefault-src 'self';script-src 'self' 'nonce-S52upL1C36vUTtZkBaLzbU87' https://az416426.vo.msecnd.net/scripts/ www.google-analytics.com 'sha256-OzxeCM8TJjksWkec74qsw2e3+vmC1ifof7TzRHngpoE=' 'sha256-lL/kILkNOhT9vW0QtSSgm0PwfBFV85BwRQotdY9dujk=' 'sha256-sQraM3b+lwZqC1Krr12vIz4t3nESs+z7z4prOEzSlIE=' 'sha256-AG33YdCnVr7TrW7POTo6HW6msAY2iZ6ddqP+CtEo8KQ=' sc-static.net tr.snapchat.com connect.facebook.net www.facebook.com www.googletagmanager.com https://cdn.nationalcareers.service.gov.uk/nationalcareers_toolkit/js/ https://webchat.nationalcareers.service.gov.uk/js/ https://az416426.vo.msecnd.net/scripts/ https://www.youtube.com https://www.google-analytics.com https://optimize.google.com https://*.clarity.ms https://c.bing.com https://www.googleoptimize.com;style-src 'unsafe-inline' https://cdn.nationalcareers.service.gov.uk/nationalcareers_toolkit/css/ https://webchat.nationalcareers.service.gov.uk/css/ https://optimize.google.com https://fonts.googleapis.com https://www.googleoptimize.com;img-src 'self' https://cdn.nationalcareers.service.gov.uk/nationalcareers_toolkit/images/ https://cdn.nationalcareers.service.gov.uk/media/ https://cdsprdwesfstorage.blob.core.windows.net/skills-health-check/QuestionSetImages/ https://webchat.nationalcareers.service.gov.uk/images/ https://webchat.nationalcareers.service.gov.uk/var/ www.google-analytics.com *.doubleclick.net https://i.ytimg.com https://optimize.google.com https://www.googleoptimize.com https://www.googletagmanager.com www.facebook.com;frame-src 'self' https://webchat.nationalcareers.service.gov.uk https://www.youtube-nocookie.com https://optimize.google.com https://tr.snapchat.com;font-src 'self' https://cdn.nationalcareers.service.gov.uk/nationalcareers_toolkit/fonts/ https://fonts.gstatic.com;connect-src 'self' https://webchat.nationalcareers.service.gov.uk https://dc.services.visualstudio.com https://dc.services.visualstudio.com https://www.google-analytics.com https://*.clarity.ms https://c.bing.com https://region1.google-analytics.com https://www.googletagmanager.com tr.snapchat.com;form-action 'self' https://auth.nationalcareers.service.gov.uk tr.snapchat.com;frame-ancestors 'self'
x-content-type-optionsnosniff
referrer-policystrict-origin-when-cross-origin
x-frame-optionsSameOrigin
x-xss-protection0
feature-policysync-xhr 'self'
expect-ctmax-age=86400, enforce
x-permitted-cross-domain-policiesnone
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 10,391 referring domains.
This page has 922,246 backlinks.
This page has backlinks from 6,159 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 12916 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /alerts/
Disallow: /ab/
Disallow: /webchat/
Disallow: /find-a-course/details*
Disallow: /find-a-course/course-details*
Disallow: /find-a-course/tdetails*
Disallow: /find-a-course/tlevels*
Disallow: /StaticRobots.txt
Allow: /
Sitemap: https://nationalcareers.service.gov.uk/sitemap.xml

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Careers79%Check
National Careers Service79%Check
Service78%Check
National74%Check
Careers advice66%Check
Career Choices55%Check
advice54%Check
information53%Check
job50%Check
Welcome50%Check

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