Xtool.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
25% 
Page structure
58% 
Link structure
20% 
Server
54% 
External factors
100% 
SEO Score
Response time
0.29 s
File size
1,485.80 kB
Words
3683
Media files
262
Number of links
315 internal / 29 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
xTool Laser | Desktop CO2, Fiber & Diode Laser Cutter
The length of the page title is perfect. (494 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
xTool is an industry-leading laser brand that offers top-quality desktop CO2 laser, fiber laser, and diode laser engraver and cutters, as well as innovative crafting tools. xTool is empowering creativity, helping people earn more, and making creation, easier, more enjoyable and rewarding for beinngers and pros alike.
The meta description is too long: 1926 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.xtool.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
google-site-verification4ySOmSTp_8qnSBDKY3H_vtp-OYeAz0-fodkRaN5Prec
p:domain_verify3760dab3e55af3fd44f69bab93e14f44
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
descriptionxTool is an industry-leading laser brand that offers top-quality desktop CO2 laser, fiber laser, and diode laser engraver and cutters, as well as innovative crafting tools. xTool is empowering creativity, helping people earn more, and making creation, easier, more enjoyable and rewarding for beinngers and pros alike.
facebook-domain-verificationc1gh532t5uvvuy24vr90xkmnoux2zw
shopify-checkout-api-tokene377634289ac6361f31d38d8d4ed0c7f
shopify-digital-wallet/46779859095/digital_wallets/dialog
langen
og:imagehttps://cdn.shopify.com/s/files/1/0467/7985/9095/files/all-0524.jpg?v=1716528757
og:image:secure_urlhttps://cdn.shopify.com/s/files/1/0467/7985/9095/files/all-0524.jpg?v=1716528757
og:image:width1200
og:image:height628
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are 34 text duplicates on this page:
  • Duplicate 1: The 55W CO2 laser machine, perfect for cutting acrylic in a variety of...
  • Duplicate 2: Get next-level precision with Pinpoint™ tech, switchable modules for a...
  • Duplicate 3: Fastest, most versatile xTool engraver. Ideal for store/craft fair cus...
  • Duplicate 4: Unlock endless creativity with the first machine that combines laser, ...
  • Duplicate 5: The best budget-friendly diode laser machines for home-use and small b...
  • Duplicate 6: Discover xTool's DIY Tools, including the Screen Printer and Heat Pres...
  • Duplicate 7: With AutoPassthrough™ Technology, break free from size limits and easi...
  • Duplicate 8: Amazon's #1 Bestseller. Connecting people in 62 countries with our ele...
  • Duplicate 9: Over 500,000 users have chosen us, and 23.53% have shown their continu...
  • Duplicate 10: We introduce 12 world-first inventions. Every xTool product is an indu...
  • Duplicate 11: We use advanced technology to ensure reliability. With over 72.4 milli...
  • Duplicate 12: Your safety is our priority. Our innovative Fire Safety Set features a...
  • Duplicate 13: xTool lasers offer great quality, ease of use, and outstanding support...
  • Duplicate 14: My name is Paige, and I own a jewelry business called Page Barbie Jewe...
  • Duplicate 15: My name is Megan Keddell, a wife, mother of two, and small business ow...
  • Duplicate 16: I'm Melissa LeBaron, and I have wonderful support from my family. They...
  • Duplicate 17: I’m Paul from Orchard Coffee and Crafts. My wife loves crafting, and t...
This page contains 3683 words. That's ok.
23.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
45 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 17.02 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
The file size of the HTML document is very large (1485.8 kB).
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 74 tags for this page.
Image SEO
(Somewhat important)
186 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

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Page structure

H1 heading
(Critically important)
xTool Laser Cutter and Engraver
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 54 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 xTool Laser Cutter and Engraver
H2 Discover Our Latest Innovations
H2 Introducing the Most Advanced and Versatile Machines
H2 World-First Innovations: Easier, Safer, and More Efficient
H2 World-First Innovations: Easier, Safer, and More Efficient Duplicate text
H2 The NO.1 Laser Brand
H2 Machines + Leading Software = Creations Brought to Life
H2 We Inspire Every Dreamer, Every Field
H2 See Why Media Loves xTool
H2 We Are So Proud to Help Users Create, Earn, and Thrive
H2 We Are Always Here to Help
H3 xTool SafetyPro™ AP2
H3 xTool SafetyPro™ IF2
H3 xTool P2S
H3 xTool Flexible Fixture
H3 xTool Heat Press
H3 xTool Air-Compress Assist
H3 xTool Screen Printer
H3 xTool RA2 Pro Plus
H3 xTool F1 Pedal & Button Switch
H3 Smoke Purifier Pre filter
H3 Black Laser Marking Spray
H3 Peony Pink to Iridescent Stainless Steel Tumbler
H3 Sublimation Aluminum Sheet Keychain
H3 Silver Sparkle Glitter Acrylic Sheet Plexiglass
H3 Stylus Ballpoint Pens With LED Light
H3 Black to Silver License Plate Frames
H3 Sublimation Blank Film Roll Keychain
H3 xTool P2S Duplicate text
H3 xTool S1
H3 xTool F1 Ultra
H3 xTool F1
H3 xTool M1 Ultra
H3 xTool P2S Duplicate text
H3 xTool S1 Duplicate text
H3 xTool F1 Ultra Duplicate text
H3 xTool F1 Ultra Duplicate text
H3 xTool F1 Duplicate text
H3 xTool S1 Duplicate text
H3 xTool M1 Ultra Duplicate text
H3 Small Business
H3 DIY
H3 Education
H3 1-1 Expert Support
H3 Demo Room
H3 xTool SuccessLab
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H3 Empty heading
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H3 Empty heading
H5 Unlock Membership Benefits
H5 Unlock Membership Benefits Duplicate text
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H5 About xTool
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Some anchor texts are used more than once.
64 links don't have an anchor text.
The number of internal links is ok.
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A Content Delivery Network like Google Hosted Libraries can save bandwidth for the JQuery files.
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www.xtool.com
xTool Laser | Desktop CO2, Fiber & Diode Laser Cutter
xTool is an industry-leading laser brand that offers top-quality desktop CO2 laser, fiber laser, and diode laser engraver and cutters, as well as innovative crafting tools. xTool is empowering creativity, helping people earn more, and making creation, easier, more enjoyable and rewarding for beinngers and pros alike.

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