Yougov.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
67% 
Page structure
58% 
Link structure
56% 
Server
98% 
External factors
100% 
SEO Score
Response time
0.06 s
File size
540.80 kB
Words
1017
Media files
26
Number of links
66 internal / 81 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
YouGov /Research Reality
The length of the page title is perfect. (237 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
YouGov is a global public opinion and data company. Explore what the world thinks, discover our solutions, and join our community to share your opinion.
The length of the meta description is perfect. (941 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
referrerno-referrer-when-downgrade
viewportwidth=device-width, initial-scale=1
robotsnoarchive
descriptionYouGov is a global public opinion and data company. Explore what the world thinks, discover our solutions, and join our community to share your opinion.
langen-gb
twitter:descriptionYouGov is a global public opinion and data company. Explore what the world thinks, discover our solutions, and join our community to share your opinion.
twitter:cardsummary
twitter:site@YouGov
twitter:titleYouGov /Research Reality
twitter:imagehttps://ygo-assets-websites-editorial-emea.yougov.net/original_images/LinkedIn_Thumbnail.max-800x600.jpg
og:titleYouGov /Research Reality
og:descriptionYouGov is a global public opinion and data company. Explore what the world thinks, discover our solutions, and join our community to share your opinion.
og:imagehttps://ygo-assets-websites-editorial-emea.yougov.net/original_images/LinkedIn_Thumbnail.max-800x600.jpg
og:urlhttps://yougov.co.uk/
og:typewebsite
charsetutf-8

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Page quality

Content
(Critically important)
There are 6 text duplicates on this page:
  • Duplicate 1: Discover our public data, featuring a diverse range of survey results,...
  • Duplicate 2: The most timely, and relevant polling, trends and analysis on election...
  • Duplicate 3: Get intelligence from our ever-growing source of consumer data on 27 m...
This page contains 1017 words. That's ok.
26% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
14 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 17.21 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
The file size of the HTML document is very large (540.8 kB).
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 20 tags for this page.
Image SEO
(Somewhat important)
15 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...da4ad1/assets/images/svg/yougov-logo.svglogo
...cd-f383-11ef-8533-2112de97f2ca.jpg?pw=56No alt attribute provided
...5a-f382-11ef-8533-2112de97f2ca.jpg?pw=56No alt attribute provided
...9a-f383-11ef-a569-5577a23b24f8.jpg?pw=56No alt attribute provided
...1a-f384-11ef-a486-e5f71eecda63.jpg?pw=56No alt attribute provided
...36-f385-11ef-ad81-4d1e51875579.jpg?pw=56No alt attribute provided
...a-2d0a-11e6-9570-cf1c514d3e57.jpg?pw=179Saint Patrick's Day
....net/d5da4ad1/assets/images/svg/fame.svgheader icon
...5da4ad1/assets/images/svg/popularity.svgheader icon
...images/Panel-Faces-M.original.png?pw=460No alt attribute provided
...riginal_images/Panel-Faces_1.webp?pw=760No alt attribute provided
...emea.yougov.net/original_images/dots.svgNo alt attribute provided
...emea.yougov.net/original_images/plan.svgNo alt attribute provided
...emea.yougov.net/original_images/pill.svgNo alt attribute provided
...mea.yougov.net/original_images/track.svgNo alt attribute provided
...inal_images/the_times.original.png?ph=46No alt attribute provided
...es/the_economist_logo.original.png?ph=46No alt attribute provided
...nal_images/yahoo_news.original.png?ph=46No alt attribute provided
...es/CBS_News_logo_2020.original.png?ph=46No alt attribute provided
...iversity_of_cambridge.original.jpg?ph=46Logo of the University of Cambridge
...oudfront.net/original_images/YG_Logo.pnglogo
...net/original_images/ShareBtn-Bluesky.pngsocial image
...dfront.net/original_images/twitter-x.pngsocial image
...t.net/original_images/Group.original.pngsocial image
...oudfront.net/original_images/Group_5.pngsocial image
...g.cloudfront.net/original_images/rss.pngsocial image

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 36 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H2 Explore YouGov's freely accessible data
H2 Discover Key Insights on the UK General Election 2024
H2 Helping the world's most recognised brands, media owners and agencies
H2 Members
H2 Business
H2 Members Duplicate text
H2 Business Duplicate text
H2 Explore YouGov's freely accessible data Duplicate text
H2 Discover Key Insights on the UK General Election 2024 Duplicate text
H2 Helping the world's most recognised brands, media owners and agencies Duplicate text
H2 Members Duplicate text
H2 Business Duplicate text
H2 Members Duplicate text
H2 Business Duplicate text
H2 Britain's mood, measured weekly
H2 Government approval
H2 Art events
H2 In what areas do Britons think there is capacity for spending cuts?
H2 Reform UK voters are divided in their trust of the COVID-19 vaccine
H2 Empty heading
H2 To what extent do you support or oppose the government's commitment to cutting carbon emissions to net zero by 2050?
H2 When it comes to mental health problems, which of the following comes closest to your view?
H2 "The best survey app ever"
H3 Surveys
H3 Audience Intelligence
H3 Campaign Activation
H3 Brands & Campaigns
H3 Surveys Duplicate text
H3 Audience Intelligence Duplicate text
H3 Campaign Activation Duplicate text
H3 Brands & Campaigns Duplicate text
H3 /Research Reality
H3 Powered by reality
H6 The most accurate data
H6 The most engaged members
H6 The most pioneering tech
H6 The most trusted experts
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are too many external links (81) on this page.

Found links on this page

LinkAttributesAnchor text
https://yougov.co.uk/IMG-ALT logo
https://yougov.co.uk/Anchor Skip to main content
https://au.yougov.com/New window External Subdomain Australia
https://fr.yougov.com/New window External Subdomain France
https://yougov.de/New window External Germany
https://it.yougov.com/New window External Subdomain Italy
https://es.yougov.com/New window External Subdomain Spain
https://sg.yougov.com/New window External Subdomain Singapore
https://today.yougov.com/New window External Subdomain United States
/topics/economyEconomy & business
/topics/entertainmentEntertainment, arts, & culture
/topics/healthHealth & science
/topics/internationalInternational
/topics/politicsPolitics & current affairs
/topics/consumerRetail & consumer
/topics/societySociety
https://yougov.co.uk/topics/sportSport
/topics/technologyTechnology, digital & media
/topics/travelTravel & transport
/topics/overview/listAll Topics
https://au.yougov.com/election...New window External Subdomain Australian Federal Elections 2025
https://yougov.de/elections/de...New window External Bundestagwahl 2025
https://today.yougov.com/elect...New window External Subdomain U.S. Presidential Election 2024
/elections/uk/2024UK General Election 2024
/topics/politics/trackers/voti...Voting Intention
https://business.yougov.com/pr...New window External Subdomain Self-serve Surveys
https://business.yougov.com/pr...New window External Subdomain Serviced Surveys
https://business.yougov.com/pr...New window External Subdomain Custom Research
https://business.yougov.com/so...New window External Subdomain NEW: Shopper intelligence
https://platform.yougov.com/pr...New window External Subdomain FREE Profiles Lite
https://business.yougov.com/pr...New window External Subdomain Global Profiles
https://business.yougov.com/pr...New window External Subdomain Profiles
https://business.yougov.com/pr...New window External Subdomain Audience Data
https://platform.yougov.com/br...New window External Subdomain FREE BrandIndex Lite
https://business.yougov.com/pr...New window External Subdomain BrandIndex
https://business.yougov.com/pr...New window External Subdomain Custom Trackers
https://business.yougov.com/?u...New window External Subdomain YouGov for Business
https://account.yougov.com/gb-...New window External Subdomain Sign in as a member
https://platform.yougov.com/?u...New window External Subdomain Sign in as a client
https://account.yougov.com/gb-...New window External Subdomain Sign up as a member
https://platform.yougov.com/?u...New window External Subdomain Sign up as a client
/topics/economyText duplicate Economy & business
/topics/entertainmentText duplicate Entertainment, arts, & culture
/topics/healthText duplicate Health & science
/topics/internationalText duplicate International
/topics/politicsText duplicate Politics & current affairs
/topics/consumerText duplicate Retail & consumer
/topics/societyText duplicate Society
https://yougov.co.uk/topics/sportText duplicate Sport
/topics/technologyText duplicate Technology, digital & media
/topics/travelText duplicate Travel & transport
/topics/overview/listText duplicate All Topics
https://au.yougov.com/election...New window External Subdomain Text duplicate Australian Federal Elections 2025
https://yougov.de/elections/de...New window External Text duplicate Bundestagwahl 2025
https://today.yougov.com/elect...New window External Subdomain Text duplicate U.S. Presidential Election 2024
/elections/uk/2024Text duplicate UK General Election 2024
/topics/politics/trackers/voti...Text duplicate Voting Intention
https://business.yougov.com/pr...New window External Subdomain Text duplicate Self-serve Surveys
https://business.yougov.com/pr...New window External Subdomain Text duplicate Serviced Surveys
https://business.yougov.com/pr...New window External Subdomain Text duplicate Custom Research
https://business.yougov.com/so...New window External Subdomain Text duplicate NEW: Shopper intelligence
https://platform.yougov.com/pr...New window External Subdomain Text duplicate FREE Profiles Lite
https://business.yougov.com/pr...New window External Subdomain Text duplicate Global Profiles
https://business.yougov.com/pr...New window External Subdomain Text duplicate Profiles
https://business.yougov.com/pr...New window External Subdomain Text duplicate Audience Data
https://platform.yougov.com/br...New window External Subdomain Text duplicate FREE BrandIndex Lite
https://business.yougov.com/pr...New window External Subdomain Text duplicate BrandIndex
https://business.yougov.com/pr...New window External Subdomain Text duplicate Custom Trackers
https://business.yougov.com/?u...New window External Subdomain Text duplicate YouGov for Business
https://account.yougov.com/gb-...New window External Subdomain Text duplicate Sign in as a member
https://platform.yougov.com/?u...New window External Subdomain Text duplicate Sign in as a client
https://account.yougov.com/gb-...New window External Subdomain Text duplicate Sign up as a member
https://platform.yougov.com/?u...New window External Subdomain Text duplicate Sign up as a client
/topics/politics/explore/issue...Ukraine war
/topics/politics/trackers/voti...New window Voting intention
/topics/health/explore/issue/C...COVID-19
/topics/health/explore/topic/M...Mental health
https://business.yougov.com/so...New window External Subdomain Launch a survey
/topics/politics/explore/acade...Welfare
/topics/entertainment/explore/...Shobna Gulati
/topics/travel/explore/brand/H...Heathrow
/topics/entertainment/explore/...Gordon Ramsay
https://business.yougov.com/so...New window External Subdomain Audience intelligence
/topics/politics/explore/publi...Prince William
/topics/economy/explore/issue/...Work
/topics/entertainment/explore/...News tracker
/topics/consumer/explore/brand...J D Wetherspoon
/topics/politics/explore/publi...Rachel Reeves
/topics/society/explore/academ...Philosophy
https://business.yougov.com/so...New window External Subdomain Brand tracking
/topics/politics/explore/issue...Brexit
/topics/entertainment/explore/...Jodie Marsh
/topics/politics/trackers/brit...Britain's mood, measured weekly
/topics/politics/trackers/gove...Government approval
/ratings/entertainment/popular...Art events Ranked by popularity in the UK 1 BAFTA 44% 2 Rio de Janeiro Carnival 41% 3 Eurovision Song Contest 40% 4 Cannes Film Festival 38% 5 Grammy Awards ...
/politics/articles/51853-in-wh...In what areas do Britons think there is capacity for spending cuts? Britons are most likely to think savings can be made in the welfare budget, but this is e...
/health/articles/51860-reform-...Reform UK voters are divided in their trust of the COVID-19 vaccine This is despite three quarters of Farage's voters having taken the vaccine, and two third...
/topics/entertainment/explore/...Saint Patrick's Day The 14th most popular and the 12th most famous national and religious event Fame 95% Popularity 50%
IMG-ALT Saint Patrick's Day
/topics/politics/survey-result...To what extent do you support or oppose the government's commitment to cutting carbon emissions to net zero by 2050?
/topics/health/survey-results/...When it comes to mental health problems, which of the following comes closest to your view?
https://account.yougov.com/gb-...New window External Subdomain Join the community
https://uk.trustpilot.com/revi...New window External Subdomain Trustpilot
https://business.yougov.com/so...New window External Subdomain The most accurate data YouGov provides unparalleled levels of data accuracy. Ground your research and data in reality to make more impactful decisions and ou...
https://business.yougov.com/ou...New window External Subdomain The most engaged members Our approach to panel is unique. Access millions of engaged, real people, representing all demographics.
https://business.yougov.com/pr...New window External Subdomain The most pioneering tech Tech & AI that augments real data, from real people, with no distortions. Interrogate reality in new ways with our powerful tools an...
https://business.yougov.com/co...New window External Subdomain The most trusted experts Our community of trusted experts support the full-lifecycle of reality powered research and insights.
https://yougov.co.uk/about/New window About
https://yougov.co.uk/peopleOur team
https://yougov.co.uk/about/panel/Our panel
/about/panel-methodologyMethodology
https://jobs.yougov.com/External Subdomain Careers
https://corporate.yougov.com/i...New window External Subdomain Investor relations
https://yougov.zendesk.com/hc/...New window External Subdomain Support
/about/contact/Contact us
https://au.yougov.com/New window External Subdomain Text duplicate Australia
https://fr.yougov.com/New window External Subdomain Text duplicate France
https://yougov.de/New window External Text duplicate Germany
https://it.yougov.com/New window External Subdomain Text duplicate Italy
https://sg.yougov.com/en-sg/New window External Subdomain Text duplicate Singapore
https://es.yougov.com/New window External Subdomain Text duplicate Spain
https://www.link.ch/en/New window External Subdomain Switzerland
https://today.yougov.com/New window External Subdomain Text duplicate United States
https://bsky.app/profile/yougo...New window External IMG-ALT social image
https://twitter.com/YouGovNew window External Text duplicate IMG-ALT social image
https://www.facebook.com/YouGovNew window External Subdomain Text duplicate IMG-ALT social image
https://www.instagram.com/youg...New window External Subdomain Text duplicate IMG-ALT social image
/news/feeds/latest/New window Text duplicate IMG-ALT social image
https://yougov.co.uk/about/New window Text duplicate About
https://yougov.co.uk/peopleText duplicate Our team
https://yougov.co.uk/about/panel/Text duplicate Our panel
/about/panel-methodologyText duplicate Methodology
https://jobs.yougov.com/External Subdomain Text duplicate Careers
https://corporate.yougov.com/i...New window External Subdomain Text duplicate Investor relations
https://yougov.zendesk.com/hc/...New window External Subdomain Text duplicate Support
/about/contact/Text duplicate Contact us
https://au.yougov.com/New window External Subdomain Text duplicate Australia
https://fr.yougov.com/New window External Subdomain Text duplicate France
https://yougov.de/New window External Text duplicate Germany
https://it.yougov.com/New window External Subdomain Text duplicate Italy
https://sg.yougov.com/en-sg/New window External Subdomain Text duplicate Singapore
https://es.yougov.com/New window External Subdomain Text duplicate Spain
https://www.link.ch/en/New window External Subdomain Text duplicate Switzerland
https://today.yougov.com/New window External Subdomain Text duplicate United States
https://yougov.co.uk/about/policyPrivacy & cookie policy
https://yougov.co.uk/about/termsTerms and conditions
/about/public-data-licensePublic data license
https://corporate.yougov.com/m...New window External Subdomain Modern slavery act

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://yougov.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The file size of the HTML document is very large (541 kB).
The page response time is excellent with 0.06 seconds.

HTTP Response Header

NameValue
etagW/"8728e-Tqtxx1t/m9CwK8NojrGYcREBRhE"
content-typetext/html; charset=utf-8
content-length102705
content-encodinggzip
cache-controlmax-age=0
dateSun, 23 Mar 2025 01:17:39 GMT
content-security-policyframe-ancestors 'self' https://*.inconvo.chat https://*.yougov.chat
set-cookie186 Characters
strict-transport-securitymax-age=31536000
x-cdnImperva
x-iinfo9-108897860-0 0cNN RT(1742692659909 8) q(0 -1 -1 0) r(0 -1)
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 2,136 referring domains.
This page has 29,083 backlinks.
This page has backlinks from 1,651 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Allow: /
Disallow: /api/
Disallow: /refer/
Disallow: /(popup:*
Disallow: /account*
Sitemap: https://yougov.co.uk/sitemap.xml
Sitemap: https://yougov.co.uk/sitemap-rankings.xml
Sitemap: https://yougov.co.uk/sitemap-rated-entities.xml
Sitemap: https://yougov.co.uk/sitemap-topic-entities.xml

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yougov.co.uk
YouGov /Research Reality
YouGov is a global public opinion and data company. Explore what the world thinks, discover our solutions, and join our community to share your opinion.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
YouGov79%Check
Explore YouGov66%Check
Data54%Check
world54%Check
Reality54%Check
Explore54%Check
Discover54%Check
Public Data52%Check
Research50%Check
think50%Check
Show more keywords and terms

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