Yougov.co.uk - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
61% 
Page structure
58% 
Link structure
57% 
Server
98% 
External factors
100% 
SEO Score
Response time
0.05 s
File size
535.60 kB
Words
942
Media files
26
Number of links
59 internal / 79 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
YouGov | What the world thinks
The length of the page title is perfect. (284 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
YouGov is a global public opinion and data company. Explore what the world thinks, discover our solutions, and join our community to share your opinion.
The length of the meta description is perfect. (943 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
referrerno-referrer-when-downgrade
viewportwidth=device-width, initial-scale=1
robotsnoarchive
descriptionYouGov is a global public opinion and data company. Explore what the world thinks, discover our solutions, and join our community to share your opinion.
langen-gb
twitter:cardsummary
twitter:site@YouGov
og:titleYouGov | What the world thinks
og:descriptionYouGov is a global public opinion and data company. Explore what the world thinks, discover our solutions, and join our community to share your opinion.
og:imagehttps://ygo-assets-websites-editorial-emea.yougov.net/original_images/og__public.original.png
og:urlhttps://yougov.co.uk/
og:typewebsite
charsetutf-8

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Page quality

Content
(Critically important)
There are 6 text duplicates on this page:
  • Duplicate 1: Discover our public data, featuring a diverse range of survey results,...
  • Duplicate 2: Get intelligence from our ever-growing source of consumer data on 27 m...
  • Duplicate 3: The most timely, and relevant polling, trends and analysis on election...
This page contains 942 words. That's ok.
25.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 17.29 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
The file size of the HTML document is very large (535.6 kB).
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 19 tags for this page.
Image SEO
(Somewhat important)
15 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...bfce8e/assets/images/svg/yougov-logo.svglogo
...e0-276e-11e8-82b2-4797c13ab508.jpg?pw=56No alt attribute provided
...81-c8b0-11e8-a085-730567ab2a5a.jpg?pw=56No alt attribute provided
...45-2d09-11e6-9dc6-455dca91e85a.jpg?pw=56No alt attribute provided
...32-2d0c-11e6-9570-cf1c514d3e57.jpg?pw=56No alt attribute provided
...96-24ac-11e9-aa2b-edabeda724d3.jpg?pw=56No alt attribute provided
...6-5c70-11eb-acd3-1d19b5661203.jpg?pw=179Joe Biden
....net/85bfce8e/assets/images/svg/fame.svgheader icon
...5bfce8e/assets/images/svg/popularity.svgheader icon
...images/Panel-Faces-M.original.png?pw=460No alt attribute provided
...riginal_images/Panel-Faces_1.webp?pw=760No alt attribute provided
...emea.yougov.net/original_images/dots.svgNo alt attribute provided
...emea.yougov.net/original_images/plan.svgNo alt attribute provided
...emea.yougov.net/original_images/pill.svgNo alt attribute provided
...mea.yougov.net/original_images/track.svgNo alt attribute provided
...inal_images/the_times.original.png?ph=46No alt attribute provided
...es/the_economist_logo.original.png?ph=46No alt attribute provided
...nal_images/yahoo_news.original.png?ph=46No alt attribute provided
...es/CBS_News_logo_2020.original.png?ph=46No alt attribute provided
...iversity_of_cambridge.original.jpg?ph=46Logo of the University of Cambridge
...oudfront.net/original_images/YG_Logo.pnglogo
...t.net/original_images/Group.original.pngsocial image
...dfront.net/original_images/twitter-x.pngsocial image
...oudfront.net/original_images/Group_5.pngsocial image
...g.cloudfront.net/original_images/rss.pngsocial image
...oudfront.net/original_images/Group_4.pngsocial image

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 36 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H2 Explore YouGov's freely accessible data
H2 Helping the world's most recognised brands, media owners and agencies
H2 Discover Key Insights on the UK General Election 2024
H2 Members
H2 Business
H2 Members Duplicate text
H2 Business Duplicate text
H2 Explore YouGov's freely accessible data Duplicate text
H2 Helping the world's most recognised brands, media owners and agencies Duplicate text
H2 Discover Key Insights on the UK General Election 2024 Duplicate text
H2 Members Duplicate text
H2 Business Duplicate text
H2 Members Duplicate text
H2 Business Duplicate text
H2 Britain's mood, measured weekly
H2 Government approval
H2 Gambling & betting brands
H2 How YouGov's seat and vote projections fared at the 2024 UK general election
H2 Keir Starmer: what do Britons think of the incoming prime minister?
H2 Empty heading
H2 How important do you think it is, if at all, that the father attends the birth of his child?
H2 How well or badly do you think Rishi Sunak has handled the election betting allegations?
H2 "The best survey app ever"
H3 Surveys
H3 Audience Intelligence
H3 Campaign Activation
H3 Brands & Campaigns
H3 Surveys Duplicate text
H3 Audience Intelligence Duplicate text
H3 Campaign Activation Duplicate text
H3 Brands & Campaigns Duplicate text
H3 Living Consumer Intelligence
H3 What the world thinks
H6 Explore
H6 Plan
H6 Activate
H6 Track
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are too many external links (79) on this page.
LinkAttributesAnchor text
https://yougov.co.uk/IMG-ALT logo
https://au.yougov.com/New window External Subdomain Australia
https://fr.yougov.com/New window External Subdomain France
https://yougov.de/New window External Germany
https://it.yougov.com/New window External Subdomain Italy
https://es.yougov.com/New window External Subdomain Spain
https://sg.yougov.com/New window External Subdomain Singapore
https://www.link.ch/en/New window External Subdomain Switzerland
https://today.yougov.com/New window External Subdomain United States
https://www.decisionlab.co/ygdlNew window External Subdomain Vietnam
/topics/economyEconomy & business
/topics/entertainmentEntertainment, arts, & culture
/topics/healthHealth & science
/topics/internationalInternational
/topics/politicsPolitics & current affairs
/topics/consumerRetail & consumer
/topics/societySociety
https://yougov.co.uk/topics/sportSport
/topics/technologyTechnology, digital & media
/topics/travelTravel & transport
/topics/overview/listAll Topics
https://business.yougov.com/pr...New window External Subdomain Self-serve Surveys
https://business.yougov.com/pr...New window External Subdomain Serviced Surveys
https://business.yougov.com/pr...New window External Subdomain Custom Research
https://business.yougov.com/co...New window External Subdomain NEW Consumer Panel Services GfK
https://platform.yougov.com/pr...New window External Subdomain FREE Profiles Lite
https://business.yougov.com/pr...New window External Subdomain Global Profiles
https://business.yougov.com/pr...New window External Subdomain Profiles
https://business.yougov.com/pr...New window External Subdomain YouGov FreeWall
https://business.yougov.com/pr...New window External Subdomain Audience Data
https://platform.yougov.com/br...New window External Subdomain FREE BrandIndex Lite
https://business.yougov.com/pr...New window External Subdomain BrandIndex
https://business.yougov.com/pr...New window External Subdomain Custom Trackers
https://business.yougov.com/?u...New window External Subdomain YouGov for Business
/elections/uk/2024UK General Election 2024
/topics/politics/trackers/voti...Voting Intention
/european-elections-2024European Parliament Elections
https://account.yougov.com/gb-...New window External Subdomain Sign in as a member
https://platform.yougov.com/?u...New window External Subdomain Sign in as a client
https://account.yougov.com/gb-...New window External Subdomain Sign up as a member
https://platform.yougov.com/?u...New window External Subdomain Sign up as a client
/topics/economyText duplicate Economy & business
/topics/entertainmentText duplicate Entertainment, arts, & culture
/topics/healthText duplicate Health & science
/topics/internationalText duplicate International
/topics/politicsText duplicate Politics & current affairs
/topics/consumerText duplicate Retail & consumer
/topics/societyText duplicate Society
https://yougov.co.uk/topics/sportText duplicate Sport
/topics/technologyText duplicate Technology, digital & media
/topics/travelText duplicate Travel & transport
/topics/overview/listText duplicate All Topics
https://business.yougov.com/pr...New window External Subdomain Text duplicate Self-serve Surveys
https://business.yougov.com/pr...New window External Subdomain Text duplicate Serviced Surveys
https://business.yougov.com/pr...New window External Subdomain Text duplicate Custom Research
https://business.yougov.com/co...New window External Subdomain Text duplicate NEW Consumer Panel Services GfK
https://platform.yougov.com/pr...New window External Subdomain Text duplicate FREE Profiles Lite
https://business.yougov.com/pr...New window External Subdomain Text duplicate Global Profiles
https://business.yougov.com/pr...New window External Subdomain Text duplicate Profiles
https://business.yougov.com/pr...New window External Subdomain Text duplicate YouGov FreeWall
https://business.yougov.com/pr...New window External Subdomain Text duplicate Audience Data
https://platform.yougov.com/br...New window External Subdomain Text duplicate FREE BrandIndex Lite
https://business.yougov.com/pr...New window External Subdomain Text duplicate BrandIndex
https://business.yougov.com/pr...New window External Subdomain Text duplicate Custom Trackers
https://business.yougov.com/?u...New window External Subdomain Text duplicate YouGov for Business
/elections/uk/2024Text duplicate UK General Election 2024
/topics/politics/trackers/voti...Text duplicate Voting Intention
/european-elections-2024Text duplicate European Parliament Elections
https://account.yougov.com/gb-...New window External Subdomain Text duplicate Sign in as a member
https://platform.yougov.com/?u...New window External Subdomain Text duplicate Sign in as a client
https://account.yougov.com/gb-...New window External Subdomain Text duplicate Sign up as a member
https://platform.yougov.com/?u...New window External Subdomain Text duplicate Sign up as a client
/elections/uk/2024General Election 2024
/topics/politics/explore/issue...Voting intention
/topics/politics/explore/publi...Princess Anne
/topics/politics/explore/publi...Rishi Sunak
https://business.yougov.com/so...New window External Subdomain Launch a survey
/topics/politics/explore/publi...Keir Starmer
/topics/entertainment/explore/...Glastonbury Festival
https://business.yougov.com/so...New window External Subdomain Audience intelligence
/topics/technology/explore/ace...New window Artificial Intelligence
/topics/politics/explore/insti...New window NHS
/topics/entertainment/explore/...New window UEFA Euros
https://business.yougov.com/so...New window External Subdomain Brand tracking
/topics/politics/trackers/brit...Britain's mood, measured weekly
/topics/politics/trackers/gove...Government approval
/ratings/society/popularity/ga...Gambling & betting brands Ranked by popularity in the UK 1 National Lottery 53% 2 EuroMillions 50% 3 People's Postcode Lottery 44% 4 The Health Lottery 41% 5...
/politics/articles/49968-how-y...How YouGov's seat and vote projections fared at the 2024 UK general election YouGov correctly called 92% of seats
/politics/articles/49965-keir-...Keir Starmer: what do Britons think of the incoming prime minister? Views of Starmer tend to be more negative than positive
/topics/politics/explore/publi...Joe Biden The 8th most popular and the most famous foreign politician Fame 100% Popularity 26%
IMG-ALT Joe Biden
/topics/society/survey-results...How important do you think it is, if at all, that the father attends the birth of his child?
/topics/politics/survey-result...How well or badly do you think Rishi Sunak has handled the election betting allegations?
https://account.yougov.com/gb-...New window External Subdomain Join the community
https://uk.trustpilot.com/revi...New window External Subdomain Trustpilot
https://business.yougov.com/so...New window External Subdomain Explore Answers you need from your audience - from syndicated data and in-depth custom quantitative and qualitative research to quick surveys and polls.
https://business.yougov.com/so...New window External Subdomain Plan Unlock the most complete profile of your audience, with over a million data points.
https://business.yougov.com/so...New window External Subdomain Activate Supercharge campaigns with precision targeting and unmissable advertising.
https://business.yougov.com/so...New window External Subdomain Track Continuously monitor what your audience thinks about brands, campaigns and your competition with daily updates.
https://yougov.co.uk/about/New window About
https://yougov.co.uk/peopleOur team
https://yougov.co.uk/about/panel/Our panel
/about/panel-methodologyMethodology
https://jobs.yougov.com/External Subdomain Careers
https://corporate.yougov.com/i...New window External Subdomain Investor relations
https://yougov.zendesk.com/hc/...New window External Subdomain Support
/about/contact/Contact us
https://au.yougov.com/New window External Subdomain Text duplicate Australia
https://fr.yougov.com/New window External Subdomain Text duplicate France
https://yougov.de/New window External Text duplicate Germany
https://it.yougov.com/New window External Subdomain Text duplicate Italy
https://sg.yougov.com/en-sg/New window External Subdomain Text duplicate Singapore
https://es.yougov.com/New window External Subdomain Text duplicate Spain
https://www.link.ch/en/New window External Subdomain Text duplicate Switzerland
https://today.yougov.com/New window External Subdomain Text duplicate United States
https://www.facebook.com/YouGovNew window External Subdomain IMG-ALT social image
https://twitter.com/YouGovNew window External Text duplicate IMG-ALT social image
https://www.instagram.com/youg...New window External Subdomain Text duplicate IMG-ALT social image
/news/feeds/latest/New window Text duplicate IMG-ALT social image
https://mastodonapp.uk/@yougovNew window External Text duplicate IMG-ALT social image
https://yougov.co.uk/about/New window Text duplicate About
https://yougov.co.uk/peopleText duplicate Our team
https://yougov.co.uk/about/panel/Text duplicate Our panel
/about/panel-methodologyText duplicate Methodology
https://jobs.yougov.com/External Subdomain Text duplicate Careers
https://corporate.yougov.com/i...New window External Subdomain Text duplicate Investor relations
https://yougov.zendesk.com/hc/...New window External Subdomain Text duplicate Support
/about/contact/Text duplicate Contact us
https://au.yougov.com/New window External Subdomain Text duplicate Australia
https://fr.yougov.com/New window External Subdomain Text duplicate France
https://yougov.de/New window External Text duplicate Germany
https://it.yougov.com/New window External Subdomain Text duplicate Italy
https://sg.yougov.com/en-sg/New window External Subdomain Text duplicate Singapore
https://es.yougov.com/New window External Subdomain Text duplicate Spain
https://www.link.ch/en/New window External Subdomain Text duplicate Switzerland
https://today.yougov.com/New window External Subdomain Text duplicate United States
https://yougov.co.uk/about/policyPrivacy & cookie policy
https://yougov.co.uk/about/termsTerms and conditions
https://corporate.yougov.com/m...New window External Subdomain Modern slavery act

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://yougov.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The file size of the HTML document is very large (536 kB).
The page response time is excellent with 0.05 seconds.

HTTP Response Header

NameValue
etagW/"85df6-t4AsV5v7hUzFEo1kiAj0+gAonQ4"
content-typetext/html; charset=utf-8
content-length101237
content-encodinggzip
cache-controlmax-age=0
dateSat, 06 Jul 2024 08:21:49 GMT
content-security-policyframe-ancestors 'self' https://*.inconvo.chat https://*.yougov.chat
set-cookie186 Characters
strict-transport-securitymax-age=31536000
x-cdnImperva
x-iinfo13-23160212-0 0CNN RT(1720254109237 6) q(0 -1 -1 2) r(0 -1)
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 23,985 referring domains.
This page has 964,459 backlinks.
This page has backlinks from 14,618 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Robots.txt

User-agent: *
Allow: /
Disallow: /api/
Disallow: /refer/
Disallow: /(popup:*
Disallow: /account*
Sitemap: https://yougov.co.uk/sitemap.xml
Sitemap: https://yougov.co.uk/sitemap-rankings.xml
Sitemap: https://yougov.co.uk/sitemap-rated-entities.xml
Sitemap: https://yougov.co.uk/sitemap-topic-entities.xml

Search preview

yougov.co.uk
YouGov | What the world thinks
YouGov is a global public opinion and data company. Explore what the world thinks, discover our solutions, and join our community to share your opinion.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
YouGov79%Check
world66%Check
think66%Check
Explore YouGov66%Check
world thinks65%Check
thinks62%Check
Data54%Check
Explore54%Check
Discover54%Check
Public Data52%Check

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