Zalando.pl - SEO Checker

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Overview of the SEO Check
Meta information
96% 
Page quality
38% 
Page structure
58% 
Link structure
0% 
Server
85% 
External factors
100% 
SEO Score
Response time
9.40 s
File size
533.00 kB
Words
0
Media files
0
Number of links
0 internal / 0 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Buty i odzież online na Zalando. Moda damska, męska i dziecięca
The page title should be shorter than 580 pixels. It is 590 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Szeroki wybór butów i odzieży na Zalando. Darmowa dostawa większości zamówień*. Zamów obuwie i ubrania online!
The length of the meta description is perfect. (731 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.zalando.pl/
There is a valid canonical link specified.
Language
(Somewhat important)
Language defined in HTML: pl-pl
Server location: United States of America
The following language is defined by HTML: pl-pl
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionSzeroki wybór butów i odzieży na Zalando. Darmowa dostawa większości zamówień*. Zamów obuwie i ubrania online!
al:ios:app_store_id585629514
al:ios:app_nameZalando
al:ios:urlzalando://ROOT/?appdomainId=24
langpl-pl
fb:app_id267636633320522
X-UA-CompatibleIE=Edge
Accept-CHDPR, Viewport-Width, Width
charsetutf-8

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Page quality

Content
(Critically important)
There are only 0 words on this page. Use at least 250 words to provide useful information.
Some words from the page title are not used within the pages content
No paragraphs were detected.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (533 kB).
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

No media files were found.

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
There are no headings specified on the page. Headings are important for search engine optimization and help to structure your content.

Heading structure

No headings were found.
This page seems to be an entry page, because only very few links were found.
There are no external links on this page.

Found links on this page

No internal links were found.

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.zalando.pl/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (9.40 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is very large (533 kB).

HTTP Response Header

NameValue
cache-controlno-cache, no-store, must-revalidate
content-security-policyframe-ancestors 'self' https://content.solutions.zalando.com
content-typetext/html; charset=utf-8
link<https://mosaic02.ztat.net/zds/assets/fonts/HelveticaNowText-Regular.cc94b7ec.woff2>; rel="preload"; as="font"; crossorigin; type="font/woff2"; nopush
serverrendering-engine/gender-split-stackset/main-3336
strict-transport-securitymax-age=157680000
varyAccept-Encoding
x-flow-idETjEHv7vPM8bVRSV
x-frame-optionssameorigin
x-zalando-child-request-idETjEHv7vPM8bVRSV
x-akamai-transformed9 - 0 pmb=mTOE,1
content-encodinggzip
dateFri, 30 Aug 2024 04:51:49 GMT
set-cookie206 Characters
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 1,124 referring domains.
This page has 25,113 backlinks.
This page has backlinks from 866 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: Googlebot
Disallow:

User-agent: Googlebot-Image
Disallow:

User-agent: AdsBot-Google
Disallow:

User-agent: *
Disallow: /*&*&*&*
Disallow: /cart/*
Disallow: /wardrobe/*
Disallow: /myaccount/*
Disallow: /opinions*
Disallow: /streetwear-*
Allow: /api/navigation
Allow: /api/graphql/
Disallow: /api/navigation/*
Disallow: /api/*
Disallow: /consent/api/ucversion

User-agent: Screaming Frog SEO Spider
Disallow: /

Similar sites

Search preview

www.zalando.pl
Buty i odzież online na Zalando. Moda damska, męska i dziecięca
Szeroki wybór butów i odzieży na Zalando. Darmowa dostawa większości zamówień*. Zamów obuwie i ubrania online!

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Zalando34%Check
online23%Check
odzież23%Check
odzież online23%Check
Buty11%Check
Moda11%Check
Moda damska11%Check
Darmowa dostawa11%Check
Szeroki11%Check
wybór11%Check
Show more keywords and terms

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