Zoopla.co.uk - SEO Checker

Overview of the SEO Check
Meta information
86% 
Page quality
81% 
Page structure
83% 
Link structure
92% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.17 s
File size
206.40 kB
Words
1147
Media files
15
Number of links
106 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Zoopla > Search Property to Buy, Rent, House Prices, Estate Agents
The page title should be shorter than 580 pixels. It is 616 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Search for property with the UK's leading resource. Browse houses and flats for sale and to rent, and find estate agents in your area.
The length of the meta description is perfect. (815 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.zoopla.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
theme-color#ffffff
descriptionSearch for property with the UK's leading resource. Browse houses and flats for sale and to rent, and find estate agents in your area.
robotsindex, follow
msapplication-TileColor#8046f1
fb:admins100003926523449
langen-gb
twitter:cardsummary
twitter:site:id19903963
twitter:titleZoopla > Search Property to Buy, Rent, House Prices, Estate Agents
twitter:descriptionSearch for property with the UK's leading resource. Browse houses and flats for sale and to rent, and find estate agents in your area.
twitter:imagehttps://cdn.prod.zoopla.co.uk/_next/static/images/opengraph-image-70ac2a9904b05812194848d478e79079.jpg
og:titleZoopla > Search Property to Buy, Rent, House Prices, Estate Agents
og:descriptionSearch for property with the UK's leading resource. Browse houses and flats for sale and to rent, and find estate agents in your area.
og:urlhttps://www.zoopla.co.uk/
og:imagehttps://cdn.prod.zoopla.co.uk/_next/static/images/opengraph-image-70ac2a9904b05812194848d478e79079.jpg
og:typewebsite
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 1147 words. That's ok.
39% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
16 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.66 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 23 tags for this page.
Image SEO
(Somewhat important)
14 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
Find homes to buy or rent and check house prices
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Find homes to buy or rent and check house prices
H2 Know the facts about a property
H2 Value your home
H2 Looking for facts, figures or property advice?
H2 Discover towns and cities
H3 How to get a mortgage when you're a first time buyer
H3 Rental Market Report: June 2024
H3 House Price Index: May 2024
H3 Where is it cheaper to buy than rent?
H3 9 of the best castles for sale
H3 10 annexes perfect for multi-generational living
H3 Top 10 unusual properties for sale right now
H3 Bank Rate holds at 5.25%, so when will rates drop?
H3 How can I find the best new-build home developers?
H3 10 new-build homes for less than £250,000
H3 8 tools to help you find your new home
H3 Buy-to-let mortgage rates
H3 In the city
H3 On the coast
H3 Rural and countryside
H3 Popular locations
H3 In the city Duplicate text
H3 On the coast Duplicate text
H3 Rural and countryside Duplicate text
H3 Popular locations Duplicate text
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 11 external links on this page.
LinkAttributesAnchor text
https://www.zoopla.co.uk/Anchor Skip to main content
https://www.zoopla.co.uk/No Text
/for-sale/For sale
https://www.zoopla.co.uk/to-rent/To rent
/new-homes/New homes
/house-prices/House prices
/valuation/Agent valuation
/home-values/Instant valuation
https://www.zoopla.co.uk/my-home/My Home
/favourites/properties/Saved
https://www.zoopla.co.uk/signin/AccountSign in
https://www.zoopla.co.uk/my-home/Text duplicate My Home
/favourites/properties/Text duplicate Saved
https://www.zoopla.co.uk/signin/Text duplicate AccountSign in
/home-check/buy/Subdomain Get a Home Check
/discover/buying/how-to-get-a-...How to get a mortgage when you're a first time buyer
/discover/property-news/rental...Rental Market Report: June 2024
/discover/property-news/house-...House Price Index: May 2024
/discover/property-news/where-...Where is it cheaper to buy than rent?
/discover/featured-homes/the-b...9 of the best castles for sale
/discover/featured-homes/8-ann...10 annexes perfect for multi-generational living
/discover/featured-homes/6-qui...Top 10 unusual properties for sale right now
/discover/property-news/what-d...Bank Rate holds at 5.25%, so when will rates drop?
/discover/buying/how-can-i-fin...How can I find the best new-build home developers?
/discover/featured-homes/where...10 new-build homes for less than £250,000
/discover/buying/9-tools-on-zo...8 tools to help you find your new home
/discover/buying/buy-to-let-mo...Buy-to-let mortgage rates
/for-sale/Text duplicate For sale
https://www.zoopla.co.uk/to-rent/Text duplicate To rent
https://www.zoopla.co.uk/sitemap/Subdomain Explore more towns & cities
/properties/Browse by property type
/for-sale/property/london/London properties for sale
/for-sale/property/west-yorksh...Leeds properties for sale
/for-sale/property/edinburgh/Edinburgh properties for sale
/for-sale/property/manchester/Manchester properties for sale
/for-sale/property/liverpool/Liverpool properties for sale
/for-sale/property/cardiff/Cardiff properties for sale
/for-sale/property/swansea/Swansea properties for sale
/for-sale/property/bristol/Bristol properties for sale
/for-sale/property/hull/Hull properties for sale
/for-sale/property/southampton/Southampton properties for sale
/for-sale/property/plymouth/Plymouth properties for sale
/for-sale/property/dundee/Dundee properties for sale
/for-sale/property/leicester/Leicester properties for sale
/for-sale/property/northampton/Northampton properties for sale
/for-sale/property/kent/Kent properties for sale
/for-sale/property/cornwall/Cornwall properties for sale
/for-sale/property/essex/Essex properties for sale
/for-sale/property/devon/Devon properties for sale
/for-sale/property/uk/See all UK properties for sale
/for-sale/property/glasgow/Glasgow properties for sale
/for-sale/property/birmingham/Birmingham properties for sale
/for-sale/property/nottingham/Nottingham properties for sale
/for-sale/property/sheffield/Sheffield properties for sale
/for-sale/property/coventry/Coventry properties for sale
/for-sale/property/stoke-on-tr...Stoke-on-Trent properties for sale
/properties/Text duplicate Browse by property type
/to-rent/property/london/London properties to rent
/to-rent/property/aberdeen/Aberdeen properties to rent
/to-rent/property/edinburgh/Edinburgh properties to rent
/to-rent/property/manchester/Manchester properties to rent
/to-rent/property/liverpool/Liverpool properties to rent
/to-rent/property/cardiff/Cardiff properties to rent
/to-rent/property/swansea/Swansea properties to rent
/to-rent/property/bristol/Bristol properties to rent
/to-rent/property/hull/Hull properties to rent
/to-rent/property/southampton/Southampton properties to rent
/to-rent/property/plymouth/Plymouth properties to rent
/to-rent/property/dundee/Dundee properties to rent
/to-rent/property/leicester/Leicester properties to rent
/to-rent/property/northampton/Northampton properties to rent
/to-rent/property/kent/Kent properties to rent
/to-rent/property/derby/Derby properties to rent
/to-rent/property/essex/Essex properties to rent
/to-rent/property/devon/Devon properties to rent
/to-rent/property/uk/See all UK properties to rent
/to-rent/property/glasgow/Glasgow properties to rent
/to-rent/property/birmingham/Birmingham properties to rent
/to-rent/property/nottingham/Nottingham properties to rent
/to-rent/property/sheffield/Sheffield properties to rent
/to-rent/property/coventry/Coventry properties to rent
/to-rent/property/wolverhampton/Wolverhampton properties to rent
https://www.zoopla.co.uk/sitemap/Subdomain Text duplicate Explore more towns & cities
/for-sale/Text duplicate For sale
/new-homes/Text duplicate New homes
/for-sale/commercial/Commercial properties for sale
/overseas/Overseas
/find-agents/Find estate agents
/travel-time/Travel time search
https://www.zoopla.co.uk/to-rent/Text duplicate To rent
/to-rent/commercial/Commercial properties to rent
/find-agents/letting-agents/Find letting agents
/research/Research
/schemes/shared-ownership/Shared Ownership
https://www.zoopla.co.uk/guides/Guides
/mortgage-calculator/Mortgage calculator
/for-agents-and-developers/List with Zoopla
https://pro.zoopla.co.uk/External Subdomain ZooplaPro
https://www.altosoftware.co.uk/Nofollow External Subdomain Alto Software
https://www.zoopla.co.uk/privacy/Privacy
/privacy/cookie-policy/Cookies
https://help.zoopla.co.uk/hc/e...External Subdomain Contact us
https://www.zoopla.co.uk/about/About Zoopla
https://careers.zoopla.co.uk/External Subdomain Careers
https://advantage.zoopla.co.uk...External Subdomain Display advertising
https://www.zoopla.co.uk/sitemap/Sitemap
https://www.zoopla.co.uk/terms/Terms
/members/terms/Member terms
/slavery-statement/Slavery statement
/tax-strategy/Tax strategy
/press/releases/Press
https://www.facebook.com/ZooplaUKNew window External Subdomain No Text
https://twitter.com/zooplaNew window External No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.instagram.com/zooplaNew window External Subdomain No Text
https://www.youtube.com/user/Z...New window External Subdomain No Text
https://uk.pinterest.com/zooplaNew window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.zoopla.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.17 seconds.
The file size of the HTML document is fine (206 kB).

HTTP Response Header

NameValue
dateWed, 12 Jun 2024 15:46:01 GMT
content-typetext/html; charset=utf-8
cache-controlpublic, max-age=0, must-revalidate
set-cookie103 Characters
strict-transport-securitymax-age=15552000; includeSubDomains
varyRSC, Next-Router-State-Tree, Next-Router-Prefetch, Accept-Encoding
x-content-type-optionsnosniff
x-download-optionsnoopen
x-frame-optionssameorigin
x-matched-path/
x-vercel-cacheHIT
x-vercel-idfra1::dub1::l7r9q-1718207161317-bb37a1c0bf2f
x-xss-protection1; mode=block
cf-cache-statusBYPASS
servercloudflare
cf-ray892af8a5f92339da-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 11,244 referring domains.
This page has 3,266,019 backlinks.
This page has backlinks from 6,846 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 45632 shares and comments on Facebook.

Robots.txt

#     ___           ___           ___           ___                       ___
#    /  /\         /  /\         /  /\         /  /\                     /  /\
#   /  /::|       /  /::\       /  /::\       /  /::\                   /  /::\
#  /  /:/:|      /  /:/\:\     /  /:/\:\     /  /:/\:\  ___     ___    /  /:/\:\
# /  /:/|:|__   /  /:/  \:\   /  /:/  \:\   /  /:/~/:/ /__/\   /  /\  /  /:/~/::\
#/__/:/ |:| /\ /__/:/ \__\:\ /__/:/ \__\:\ /__/:/ /:/  \  \:\ /  /:/ /__/:/ /:/\:\
#\__\/  |:|/:/ \  \:\ /  /:/ \  \:\ /  /:/ \  \:\/:/    \  \:\  /:/  \  \:\/:/__\/
#    |  |:/:/   \  \:\  /:/   \  \:\  /:/   \  \::/      \  \:\/:/    \  \::/
#    |  |::/     \  \:\/:/     \  \:\/:/     \  \:\       \  \::/      \  \:\
#    |  |:/       \  \::/       \  \::/       \  \:\       \__\/        \  \:\
#    |__|/         \__\/         \__\/         \__\/                     \__\/

User-agent: *
Disallow: */sort.html*
Disallow: /*?st=EORST*
Disallow: /comparison-api/*
Disallow: /*/details/map/*
Disallow: */details/print/
Disallow: */details/photos/
Disallow: */stations/
Disallow: */local-info/
Disallow: /datafeed
Disallow: /widgets
Disallow: /graph
Disallow: /ajax
Disallow: /dynimgs
Disallow: /cgi-bin
Disallow: /violation
Disallow: /xmlfeed
Disallow: /myaccount
Disallow: /ze
Disallow: /*/contact
Disallow: /askme/rating/*
Disallow: /*radius=
Disallow: /tracking/
Disallow: /*?rpn=*
Disallow: /*?qpn=
Disallow: /downloads
Disallow: /*5765/ZPG/*
Disallow: /*9215/ZPG/*
Disallow: /property/values/compare/*
# Disallow: /property/location/edit/*
Disallow: */report-content/*
Disallow: /find-agents/missing/
Disallow: /property/incorrect/
Disallow: /find-agents/error/
Disallow: /trustedtradesmen
# Disallow: /property/edit/
Disallow: /tips
Disallow: */add/
Disallow: /friend/
Disallow: /rockandroll
Disallow: /iheartlondon
Disallow: /*.pdf$
Disallow: /search/
Disallow: /signin*
Disallow: /useful-tools/
Disallow: /myzoopla/
Disallow: /*/edit/*
Disallow: /property/estimate/
Disallow: /property/claim/
Disallow: /appraisal/
Disallow: /property-history/
Disallow: /to-rent/fees/*
Disallow: /to-rent/offices/*
Disallow: /?rc-input-council_tax_band=
Disallow: /for-sale/houses/auction/*
Disallow: /for-sale/flats/auction/*
Disallow: /for-sale/retirement/auction/*
Disallow: /for-sale/bungalows/auction/*
Disallow: /for-sale/farms-land/auction/*
Disallow: /invest/?*show_variations=*
Disallow: /save-on-your-energy-bills/
Disallow: /moving/services/
Disallow: /finance/ssi/*
Disallow: /broadband/*
Disallow: /home-values/check-postcode.html
Disallow: /property/track/*
Disallow: */static/svg/ui*
Disallow: /*new_homes=
Disallow: /*q=
Disallow: /*?identifier=
Disallow: /*&identifier=
Disallow: /*url=
Disallow: */map/
Disallow: /*seo_is_keyword
Disallow: /*keywords=
Disallow: /*play_movie=
Disallow: /*image=
Disallow: /*rc-input-council_tax_band=
Disallow: /*feature=
Disallow: /property/
Disallow: /property/uprn/
Disallow: /cdn-cgi/
Disallow: /*search_source=facets
Disallow: /*include_sold=
Disallow: /*business_for_sale=
Disallow: /*search-path=
Disallow: /home-values/*/
Disallow: /new-homes/flats/studio/*/
Disallow: /new-homes/retirement/*/
Allow: /new-homes/retirement/uk/
Disallow: /for-sale/farms-land/*-bedroom 
Disallow: /for-sale/farms-land/studio
Disallow: /home-check/buy/?referer=*
Disallow: /home-check/buy/*/?referer=*
Disallow: /api/*

# Baidu restricted to for sale and new homes
User-agent: Baiduspider
Disallow: /to-rent/
Disallow: /home-values/
Disallow: /house-prices/
Disallow: /find-agents/
Disallow: /market/
Disallow: /property/
Disallow: /askme/

# Slurp (Still slurping why?)
User-agent: Slurp
Disallow: /


# Mozilla/5.0 (compatible; proximic; +http://www.proximic.com/info/spider.php)
# blocked as they are making incorrect requests
User-agent: proximic
Disallow: /

User-agent: bingbot
Crawl-delay: 1

# Let Google Ads crawl everything
User-agent: Mediapartners-Google
Disallow:

# let grapeshot crawl all pages
User-agent: grapeshot
Disallow:

# Teads Ads.txt Crawler allowed
User-agent: adstxt/1.0
Disallow:

# Amazon Ads.txt Crawler allowed
User-agent: Amazon-Advertising-ad-standards-bot/1.0
Disallow:

# Amazon Ads.txt Crawler allowed
User-agent: APS-ad-standards-bot/1.0
Disallow:

# PubMatic Ads.txt Crawler allowed
User-agent: PubMatic Crawler Bot
Disallow:

# Petalbot blocked as they are making a huge number of requests
User-agent: PetalBot
Disallow: /

Sitemap: https://www.zoopla.co.uk/xmlsitemap/sitemap/index.xml.gz
Sitemap: https://www.zoopla.co.uk/xmlsitemap/manual_sitemap/commercial_srp_sitemap.txt.gz
Sitemap: https://www.zoopla.co.uk/xmlsitemap/manual_sitemap/overseas_srp_sitemap.txt.gz

Search preview

www.zoopla.co.uk
Zoopla > Search Property to Buy, Rent, House Prices, Estate Agents
Search for property with the UK's leading resource. Browse houses and flats for sale and to rent, and find estate agents in your area.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
rent77%Check
House76%Check
buy rent72%Check
House Prices71%Check
Find66%Check
property66%Check
buy66%Check
Search property60%Check
Find Homes60%Check
Find estate agents60%Check

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