Act-on.com - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
100% 
Page quality
91% 
Page structure
43% 
Link structure
25% 
Server
95% 
External factors
100% 
SEO Score
Response time
0.49 s
File size
228.70 kB
Words
973
Media files
38
Number of links
181 internal / 19 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Marketing Automation Software - Act-On
The length of the page title is perfect. (361 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Act-On offers agile, AI-driven marketing automation to create, measure, and refine campaigns faster, backed by world-class support. See it in action!
The length of the meta description is perfect. (913 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://act-on.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
theme-color#ffffff
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionAct-On offers agile, AI-driven marketing automation to create, measure, and refine campaigns faster, backed by world-class support. See it in action!
google-site-verificationgoogledd01e54fd706a6e5
msapplication-TileImagehttps://act-on.com/wp-content/uploads/2023/03/cropped-AO-logo_Color_Site-Image-270x270.png
article:publisherhttps://www.facebook.com/actonsoftware
article:modified_time2024-09-09T20:19:36+00:00
langen
twitter:cardsummary_large_image
twitter:site@actonsoftware
og:localeen_US
og:typewebsite
og:titleThe smartest, easiest to use marketing automation software
og:descriptionAct-On offers agile, AI-driven marketing automation to create, measure, and refine campaigns faster, backed by world-class support. See it in action!
og:urlhttps://act-on.com/
og:site_nameAct-On
og:imagehttps://act-on.com/wp-content/uploads/2023/09/AI-Predictive-Score_1x.webp
og:image:width1280
og:image:height800
og:image:typeimage/webp
x-ua-compatibleie=edge
charsetutf-8

Test up to 1.000 webpages of act-on.com with our free plan!

Try For Free
No trial. It's just free!

Page quality

Content
(Critically important)
This page contains 973 words. That's ok.
25.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
14 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.41 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 19 tags for this page.
Image SEO
(Somewhat important)
8 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ploads/2023/03/AO-logo_Color_616x225.svgAct-On logo
...ontent/uploads/2024/04/home_hero_24.webpNo alt attribute provided
/wp-content/uploads/2024/04/Progressive.svgProgressive logo.
/wp-content/uploads/2024/04/Hitachi.svgHitachi logo.
/wp-content/uploads/2024/04/Best-Buy.svgBest Buy logo.
/wp-content/uploads/2024/04/Sharp.svgSharp logo.
/wp-content/uploads/2024/04/AutoZone.svgAutozone logo.
...oads/2024/04/Oregon-State-University.svgOregon State University logo.
/wp-content/uploads/2024/04/RLH.svgRLH Corporation logo.
/wp-content/uploads/2024/04/Landstar.svgLandstar logo.
/wp-content/uploads/2024/04/Spandex.svgSpandex logo.
...ntent/uploads/2024/04/Avery-Dennison.svgAvery Dennison logo.
...s/2024/04/Tower-Federal-Credit-Union.svgTower Federal Credit Union logo.
/wp-content/uploads/2024/04/Bruker.svgBruker logo.
/wp-content/uploads/2024/04/home_agile.webpAgile marketing automation solution.
...tent/uploads/2024/04/home_solutions.webpMarketing team using Act-On's marketing automation software.
...nt/uploads/2024/04/home_partnership.webpAct-On marketing automation team shaking hands with a client.
...tent/uploads/2024/04/emailmark_home.webpEmail marketing dashboard.
.../uploads/2024/04/adv_marketing_home.webpClick and open rates dashboard.
...ontent/uploads/2024/04/leadgen_home.webpLead generation dashboard in Act-On's marketing automation softare.
...tent/uploads/2024/04/leadscore_home.webpAct-On's lead scoring summary screen.
.../uploads/2024/04/artboard_1_2x_1_1x.webpMarTech integration screen.
...ntent/uploads/2024/04/snippet_39_1x.webpSales enablement summary.
/wp-content/uploads/2024/04/g2_rank2.pngLeader Enterprise Spring 2023 review badge with a score of 4.1/5 stars.
/wp-content/uploads/2024/04/capterra.pngCapterra review badge with a score of 4.3/5 stars.
/wp-content/uploads/2024/04/trustradius.pngTrustRadius review badge with a score of 4.2/5 stars.
/wp-content/uploads/2024/04/gartner.pngGartner Peer Insights review badge with a score of 4.4/5 stars.
...tent/uploads/2023/07/quote_left_icon.svgNo alt attribute provided
/wp-content/uploads/2024/04/g2icon.svgNo alt attribute provided
...tent/uploads/2023/07/quote_left_icon.svgNo alt attribute provided
/wp-content/uploads/2024/04/g2icon.svgNo alt attribute provided
...tent/uploads/2023/07/quote_left_icon.svgNo alt attribute provided
/wp-content/uploads/2024/04/g2icon.svgNo alt attribute provided
/wp-content/uploads/2024/04/supportt.webpBlack & white image of a person setting up their marketing automation.
...nt/uploads/2024/04/servicespartners.webpBlack & white image of a data screen.
/wp-content/uploads/2024/04/benchmarks.webpMarketing team presenting ideas in an office.
...ploads/2023/03/AO-logo_Color_616x225.svgAct-On logo
...tribution_tracking/conversions/640.gif?eNo alt attribute provided

Page structure

H1 heading
(Critically important)
The smartest, easiest to use marketing automation software
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
There are 34 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 The smartest, easiest to use marketing automation software
H1 The smartest, easiest to use marketing automation software Duplicate text
H1 Launch impactful campaigns in record time
H2 Empty heading
H2 Agile marketing for modern enterprises
H2 Innovative solutions for innovative marketers
H2 Your partner in marketing success
H2 Learn about our solutions
H2 Crafting A Modern Lead Story: Strategies for Effective Lead to Pipeline Conversion
H2 Migration Strategies: How to Upgrade your Marketing Automation without the Pain
H2 Everything you need in modern marketing automation software
H2 Martech and CRM Integrations
H2 Sales Enablement
H2 Customers Love Act-On
H2 We’ve got the innovative tools, support services, and educational assets you need to succeed.
H2 Tracy Towns
H2 Sales Operations and Sales Force Administrator
H2 Karen Roscoe
H2 Digital Marketing Manager, Bruker AXS LLC
H2 Oliver Morton
H2 Director of Marketing at eDriving
H2 Act-On pricing: pay for only what you use
H2 Number of Contacts in your database
H2 Your estimated Active Contacts (what we charge for)
H2 Our Mission: Help Marketers Get More Done
H2 Support You Can Count On
H2 Fast. Dedicated. Reliable. When our support team hears the call, they drop everything to find a solution to your problem.
H2 A Broad Suite of Professional Services
H2 Whether through Act-On Professional Services or our partner network, we’re here to help you with the tough implementation, migration, or other projects you face.
H2 Best Practices and Benchmarks
H2 Stories of marketing innovation. Benchmarks from peers to guide your projects. Informative guides for even the thorniest topics.
H3 Email Marketing
H3 Advanced Marketing Analytics
H3 Lead Generation
H3 Lead Scoring
Some anchor texts are used more than once.
13 links don't have an anchor text.
There are 3 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 19 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://act-on.com/IMG-ALT Act-On logo
/product/marketing-automation/Marketing Automation
/product/multichannel-marketing/Multichannel Marketing
/product/analytics-reporting/Analytics & Reporting
/product/lead-scoring/Lead Scoring Software
/product/artificial-intelligence/Artificial Intelligence
/product/lead-generation/Automated Lead Generation
/product/sales-marketing-align...Sales and Marketing Alignment
/product/martech-stack-integra...MarTech Stack Integrations
/product/services/Support & Services
/product/services/support-pack...Support Packages
/product/services/professional...Professional Services
/product/services/deliverability/Email Deliverability Services
https://login.actonsoftware.co...External Subdomain Already a customer? Log in here. →
https://act-on.com/learn/blog/View Blog
https://act-on.com/demo/Get A Demo
/solutions/demand-generation/Demand Generation Tools
/solutions/consumer-marketing/Consumer Marketing
/solutions/customer-relationsh...Customer Relationship Marketing
/solutions/customer-journey/Customer Journey Management & Automation
/solutions/customer-experience...Customer Experience Marketing
/solutions/loyalty-marketing/Customer Loyalty Marketing
/solutions/customer-onboarding/Customer Onboarding
/solutions/product-adoption/Product Adoption
/solutions/product-marketing/Product Marketing
https://act-on.com/solutions/Solutions Overview →
https://act-on.com/learn/blog/Text duplicate View Blog
https://act-on.com/demo/Text duplicate Get A Demo
/why-act-on/our-story/Act-On’s Vision
https://act-on.com/partners/Partners
/hubspot-vs-act-on/Hubspot vs. Act-On
/marketo-vs-act-on/Marketo vs. Act-On
/pardot-vs-act-on/The Winner Among Pardot Competitors: Act-On vs Pardot
/eloqua-vs-act-on/The Clear Winner Among Eloqua Competitors: Eloqua vs. Act-On
https://login.actonsoftware.co...External Subdomain Text duplicate Already a customer? Log in here. →
https://act-on.com/demo/Text duplicate Get A Demo
https://act-on.com/partners/Work with us
https://act-on.com/industries/Industries
/industries/financial-services/Financial Services
/industries/banking/Banking and Credit Unions
/industries/financial-advisors/Financial Advisors
/industries/insurance/Insurance
/industries/manufacturing/Manufacturing
/industries/b2b-marketing/B2B Services
/industries/technology/SaaS
/industries/agencies/Agencies
/industries/business/Trivial anchor text
More
https://login.actonsoftware.co...External Subdomain Text duplicate Already a customer? Log in here. →
https://act-on.com/demo/Text duplicate Get A Demo
/learn/case-study/Take A Look
https://act-on.com/Pricing/Pricing
/learn/content-library/Learn
https://act-on.com/learn/blog/Blog
/learn/case-study/Case Studies
/learn/datasheets/Datasheets
/learn/ebooks-guides/eBooks
/learn/press-news/Press
/learn/on-demand-webinar/Webinars
/learn/customer-resources/Resources
/product/services/training-and...Training
https://connect.act-on.com/hc/...External Subdomain Knowledge
https://act-on.com/events/Events
https://login.actonsoftware.co...External Subdomain Text duplicate Already a customer? Log in here. →
https://act-on.com/demo/Text duplicate Get A Demo
https://act-on.com/events/Watch now
/product/marketing-automation/Product
/product/multichannel-marketing/Text duplicate Multichannel Marketing
/product/analytics-reporting/Text duplicate Analytics & Reporting
/product/lead-scoring/Text duplicate Lead Scoring Software
https://act-on.com/AI Marketing Tools
/product/lead-generation/Text duplicate Automated Lead Generation
/product/sales-marketing-align...Text duplicate Sales and Marketing Alignment
/product/martech-stack-integra...Text duplicate MarTech Stack Integrations
https://act-on.com/solutions/Solutions
https://act-on.com/partners/Work with an Agency or Reseller
https://act-on.com/industries/Enterprise Marketing Automation
/industries/banking/Marketing Automation for Banks
/industries/financial-advisors/Marketing Automation for Financial Advisors
/industries/insurance/Marketing Automation for Insurance Agencies
/industries/manufacturing/Marketing Automation for Manufacturing
/industries/technology/Marketing Automation SaaS
/industries/agencies/Marketing Automation for Agencies
/industries/business/Text duplicate Trivial anchor text
More
https://act-on.com/pricing/Act-On Pricing
https://act-on.com/learn/blog/Text duplicate Blog
/learn/ebooks-guides/Text duplicate eBooks
/learn/on-demand-webinar/On-Demand Webinars
/learn/content-library/Content Library
https://connect.act-on.com/hc/...External Subdomain Customer Support
/why-act-on/our-story/Why Act-On?
/why-act-on/our-story/Text duplicate Act-On’s Vision
https://login.actonsoftware.co...External Subdomain Login
https://connect.act-on.com/New window External Subdomain Support
https://act-on.com/contact-us/Contact Sales
/product/services/support-pack...Text duplicate Support Packages
/product/marketing-automation/Text duplicate Product
/product/multichannel-marketing/Text duplicate Multichannel Marketing
/product/analytics-reporting/Text duplicate Analytics & Reporting
/product/lead-scoring/Text duplicate Lead Scoring Software
https://act-on.com/Text duplicate AI Marketing Tools
/product/lead-generation/Text duplicate Automated Lead Generation
/product/sales-marketing-align...Text duplicate Sales and Marketing Alignment
/product/martech-stack-integra...Text duplicate MarTech Stack Integrations
https://act-on.com/solutions/Text duplicate Solutions
https://act-on.com/partners/Text duplicate Work with an Agency or Reseller
https://act-on.com/industries/Text duplicate Enterprise Marketing Automation
/industries/banking/Text duplicate Marketing Automation for Banks
/industries/financial-advisors/Text duplicate Marketing Automation for Financial Advisors
/industries/insurance/Text duplicate Marketing Automation for Insurance Agencies
/industries/manufacturing/Text duplicate Marketing Automation for Manufacturing
/industries/technology/Text duplicate Marketing Automation SaaS
/industries/agencies/Text duplicate Marketing Automation for Agencies
/industries/business/Text duplicate Trivial anchor text
More
https://act-on.com/pricing/Text duplicate Act-On Pricing
https://act-on.com/learn/blog/Text duplicate Blog
/learn/ebooks-guides/Text duplicate eBooks
/learn/on-demand-webinar/Text duplicate On-Demand Webinars
/learn/content-library/Text duplicate Content Library
https://connect.act-on.com/hc/...External Subdomain Text duplicate Customer Support
/why-act-on/our-story/Text duplicate Why Act-On?
/why-act-on/our-story/Text duplicate Act-On’s Vision
https://login.actonsoftware.co...External Subdomain Text duplicate Login
https://connect.act-on.com/New window External Subdomain Text duplicate Support
https://act-on.com/contact-us/Text duplicate Contact Sales
/product/services/support-pack...Text duplicate Support Packages
https://login.actonsoftware.co...External Subdomain Text duplicate Login
https://act-on.com/contact-us/Contact
https://act-on.com/demoSee it in Action
https://act-on.com/No Text
https://act-on.com/View all content
/learn/on-demand-webinars/lead...No Text
/learn/on-demand-webinars/lead...Learn More
/learn/on-demand-webinars/lead...No Text
/learn/on-demand-webinars/maki...No Text
/learn/on-demand-webinars/maki...Text duplicate Learn More
/learn/on-demand-webinars/maki...No Text
/product/multichannel-marketing/No Text
/product/multichannel-marketing/Text duplicate Learn More
/product/analytics-reporting/No Text
/product/analytics-reporting/Text duplicate Learn More
/product/lead-generation/No Text
/product/lead-generation/Text duplicate Learn More
/product/lead-scoring/No Text
/product/lead-scoring/Text duplicate Learn More
/product/martech-stack-integra...No Text
/product/martech-stack-integra...Text duplicate Learn More
/product/sales-marketing-align...No Text
/product/sales-marketing-align...Text duplicate Learn More
https://act-on.com/pricingGet Pricing
/product/services/support-pack...No Text
/product/services/support-pack...Text duplicate Learn More
https://act-on.com/partners/No Text
https://act-on.com/partners/Text duplicate Learn More
/learn/content-library/No Text
/learn/content-library/Text duplicate Learn More
https://act-on.com/Text duplicate IMG-ALT Act-On logo
/cdn-cgi/l/email-protection[email protected]
https://twitter.com/ActOnSoftwareNew window External Twitter
https://www.linkedin.com/compa...New window External Subdomain Linkedin
https://www.facebook.com/acton...New window External Subdomain Facebook
https://www.instagram.com/acto...New window External Subdomain Instagram
https://www.youtube.com/c/ActO...New window External Subdomain Youtube
/product/marketing-automation/Text duplicate Product
https://act-on.com/solutions/Text duplicate Solutions
https://act-on.com/industries/Text duplicate Enterprise Marketing Automation
https://act-on.com/pricing/Text duplicate Act-On Pricing
https://act-on.com/learn/blog/Text duplicate Blog
/product/marketing-automation/Text duplicate Product
https://act-on.com/solutions/Text duplicate Solutions
https://act-on.com/industries/Text duplicate Enterprise Marketing Automation
https://act-on.com/pricing/Text duplicate Act-On Pricing
https://act-on.com/learn/blog/Text duplicate Blog
/why-act-on/our-story/About
https://act-on.com/leadership/Leadership
https://act-on.com/careers/Careers
/learn/press-news/News
/learn/content-library/Text duplicate Resources
/why-act-on/our-story/Text duplicate About
https://act-on.com/leadership/Text duplicate Leadership
https://act-on.com/careers/Text duplicate Careers
/learn/press-news/Text duplicate News
/learn/content-library/Text duplicate Resources
https://login.actonsoftware.co...External Subdomain Text duplicate Login
https://connect.act-on.com/hc/...External Subdomain Text duplicate Support
https://act-on.com/contact-us/Text duplicate Contact
/sitemap_index.xmlText duplicate Marketing Automation
/acceptable-use-policyNew window Acceptable Use
/certifications-associations/Certifications
/privacy-policy/New window Privacy
/services-agreementNew window Agreements
/support-terms-conditionsNew window Terms
/cookie-declaration/Declarations
/accessibility-statement-audio...Accessibility
/acceptable-use-policyNew window Text duplicate Acceptable Use
/certifications-associations/Text duplicate Certifications
/privacy-policy/New window Text duplicate Privacy
/services-agreementNew window Text duplicate Agreements
/support-terms-conditionsNew window Text duplicate Terms
/cookie-declaration/Text duplicate Declarations
/accessibility-statement-audio...Text duplicate Accessibility

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://act-on.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.49 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (229 kB).

HTTP Response Header

NameValue
dateWed, 09 Oct 2024 01:32:00 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
last-modifiedMon, 09 Sep 2024 13:19:36 GMT
x-cacheablebot
cache-controlmax-age=10800, must-revalidate
x-cacheHIT: 176
x-cache-groupbot
strict-transport-securitymax-age=63072000; includeSubDomains; preload
content-security-policyupgrade-insecure-requests
cf-cache-statusDYNAMIC
servercloudflare
cf-ray8cfa9d42e843dbb1-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 3,218 referring domains.
This page has 32,086 backlinks.
This page has backlinks from 2,256 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# WordPress Robots.txt Boilerplate v1.1 by Daniel Cuttridge
# https://danielcuttridge.com/wordpress-robots-boilerplate/
# UTF-8 BOM Tested & Approved

User-agent: Googlebot

# Allow files critical for rendering
Allow: *.js
Allow: *.css

# Allow AJAX - Do Not Remove
Allow: /wp-admin/admin-ajax.php

# Prevent crawl-budget waste on search pages
Disallow: /?s=
Disallow: /search/
# Prevent private admin areas from being crawled
Disallow: /wp-admin
# Prevent duplicate /feed/ pages from being crawled
Disallow: /*/feed/
# Prevent login page crawls etc
Disallow: /wp-login.php
# Prevent register page crawls etc
Disallow: /wp-register.php
# Prevent Trackback Neg SEO
Disallow: /trackback/


User-agent: *

# Allow AJAX - Do Not Remove
Allow: /wp-admin/admin-ajax.php

Disallow: /wp-admin
Disallow: /wp-login.php
Disallow: /trackback/
Disallow: /wp-register.php

Similar sites

Search preview

act-on.com
Marketing Automation Software - Act-On
Act-On offers agile, AI-driven marketing automation to create, measure, and refine campaigns faster, backed by world-class support. See it in action!

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Marketing81%Check
Act-On81%Check
Marketing Automation80%Check
marketing automation software76%Check
Automation Software73%Check
agile marketing automation73%Check
Agile Marketing69%Check
Software68%Check
Email Marketing63%Check
Sales Marketing63%Check
Show more keywords and terms

Test up to 1.000 webpages of act-on.com with our free plan!

Try For Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions