Ads.apple.com - SEO Checker

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Overview of the SEO Check
Meta information
79% 
Page quality
79% 
Page structure
95% 
Link structure
87% 
Server
79% 
External factors
3% 
SEO Score
Response time
1.07 s
File size
81.70 kB
Words
512
Media files
17
Number of links
54 internal / 15 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Apple Ads
The page title is too short. (91 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Promote your app where it matters most. Learn how Apple Search Ads helps people discover your app across the App Store.
The length of the meta description is perfect. (766 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://ads.apple.com/app-store
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
globalnav-search-field[action]https://ads.apple.com/us/search
globalnav-search-field[placeholder]Search ads.apple.com
globalnav-search-field[placeholder-svp]Search
globalnav-search-field[src]globalnav_ads
globalnav-search-suggestions-enabledfalse
globalnav-submenus-enabledfalse
globalnav-bag-flyout-enabledfalse
globalnav-store-keySFX9YPYY9PPXCU9KH
viewportwidth=device-width, initial-scale=1
robotsindex,follow
DescriptionPromote your app where it matters most. Learn how Apple Search Ads helps people discover your app across the App Store.
page-namemarketing:asa:1001:home
page-typeEmpty
analytics-trackApple Ads
position1
langen-us
twitter:titleApple Ads
twitter:descriptionPromote your app where it matters most. Learn how Apple Search Ads helps people discover your app across the App Store.
twitter:siteApple Search Ads
twitter:imagehttps://ads.apple.com/asadam/us/en_us/images/og.png
twitter:image:height80
twitter:image:width80
twitter:cardsummary
og:site_nameApple Search Ads
og:titleApple Ads
og:descriptionPromote your app where it matters most. Learn how Apple Search Ads helps people discover your app across the App Store.
og:urlhttps://ads.apple.com/app-store
og:imagehttps://ads.apple.com/asadam/us/en_us/images/og.png
og:localeen_US
og:typewebsite
X-UA-CompatibleIE=EmulateIE7, IE=9
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 512 words. That's ok.
25.4% of the text are stop words.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.4 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 5 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../homepage/2023-01-logo/homepage_logo.pngApple Search Ads
...s/images/homepage/2024-11-19/hp_hero.pngThree iPhones showing different ad placements on the App Store. The first shows the Search tab with an ad for the example app AwayFinder at the top of the Suggested apps list. The second shows a search results ad for AwayFinder appearing at the top of search results for the search term “vacation planner.”. The third shows the Today tab with an ad for AwayFinder prominently placed on the page.
...ge/2024-11-19/homepage_be_discovered.jpgTwo hands holding an iPhone. The App Store is open to a search results ad for the example app, AwayFinder, with the term "vacation planner" entered in the search box.
...age/2024-11-19/homepage_our_approach.jpgA smiling woman looking at the screen of an iPhone she's holding.
.../homepage/2024-05/ss_gallery_rakuten.jpgA smiling person stands in a closet and folds a sweater.
...akuten/ss_rakuten_chicklet_LP_LMS_2x.pngRakuten: Cash Back & Deals app icon
...age/2024-12-12/ss_gallery_Metal-Slug.jpgA person holding an iPhone, looking closely at the screen as they play a game.
...ning/ss_metalslug_chicklet_LP_LMS_2x.pngMetal Slug: Awakening app icon
...s/homepage/2024-04/ss_gallery_pillow.jpgA person sleeping in bed.
..._pillow/ss_Pillow_chicklet_LP_LMS_2x.pngPillow app icon
...e/2023-01-logo/homepage_logo_advance.pngApple Search Ads Advanced
.../images/homepage/2024-11-19/hp_basic.pngA MacBook screen shows the Promote an App page for Apple Search Ads Basic. The example app, Sprint Pacer, has been selected. An iPhone next to the MacBook shows an ad for Sprint Pacer in App Store search results.
...age/2023-01-logo/homepage_logo_basic.pngApple Search Ads Basic
...n_us/images/footer-icons/footer_news.svgNo alt attribute provided
...n_us/images/footer-icons/footer_help.svgNo alt attribute provided
...ter-icons/footer_countriesandregions.svgNo alt attribute provided
...es/footer-icons/footer_certification.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Promote your app where it matters most.
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Promote your app where it matters most.
H2 Be Discovered.
H2 Advertising that works for everyone.
H2 Driving discovery and downloads.
H2 Start your first campaign.
H2 Apple Footer
H3 Set your goals, let us do the rest.
H3 News and Updates
H3 Help
H3 Countries and Regions
H3 Certification
H3 Overview
H3 Certification Duplicate text
H3 Best Practices
H3 Help and Support
H3 Agreements and Policies
H3 Account Access
H3 App Store Connect
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 15 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://ads.apple.com/app-store/Apple Ads
https://ads.apple.com/app-storeAnchor Local Nav Open Menu
/app-store/advancedAdvanced
/app-store/basicBasic
/app-store/our-approachOur Approach
/app-store/success-storiesSuccess Stories
/app-store/helpHelp
/app-store/resourcesResources
https://app.searchads.apple.co...New window External Subdomain Advanced (Opens in a new window)
https://app.searchads.apple.co...New window External Subdomain Basic (Opens in a new window)
https://ads.apple.com/app-storeAnchor 1
/app-store/our-approachLearn more
/app-store/success-storiesSee all stories
/app-store/success-storiesText duplicate See all stories
/app-store/success-storiesText duplicate See all stories
https://ads.apple.com/app-storeAnchor *
/app-store/basicText duplicate Learn more
/app-store/newsText duplicate Learn more
/app-store/helpText duplicate Learn more
/app-store/countries-and-regionsText duplicate Learn more
/app-store/certificationText duplicate Learn more
/app-store/promo-termsFull terms and conditions apply
https://www.apple.com/External Subdomain Apple
https://ads.apple.com/app-storeAnchor Open Menu
/app-store/advancedApple Search Ads Advanced
/app-store/basicApple Search Ads Basic
/app-store/our-approachText duplicate Our Approach
/app-store/success-storiesText duplicate Success Stories
/app-store/countries-and-regionsCountries and Regions
/app-store/newsNews and Updates
/app-store/privacyPrivacy
https://ads.apple.com/app-storeAnchor Text duplicate Open Menu
/app-store/certificationLearn More
https://certification-searchad...External Subdomain Sign In
https://ads.apple.com/app-storeAnchor Text duplicate Open Menu
/app-store/best-practices/keyw...Keywords
/app-store/best-practices/camp...Campaign Structure
/app-store/best-practices/biddingBidding
/app-store/best-practices/redo...Redownloads
/app-store/best-practices/ad-v...Ad Variations
/app-store/best-practices/ad-p...Ad Placements
/app-store/best-practices/reco...Recommendations
https://ads.apple.com/app-storeAnchor Text duplicate Open Menu
/app-store/help/get-started/00...Setup and Access
/app-store/help/billing/0033-s...Billing
/app-store/helpText duplicate Help
/app-store/help-glossaryGlossary
/app-store/partnersPartner Services
https://app.searchads.apple.co...External Subdomain Contact Us
https://ads.apple.com/app-storeAnchor Text duplicate Open Menu
/app-store/policiesApple Advertising Policies
/app-store/terms-of-serviceApple Advertising Services Terms of Service
/app-store/countries-regions-t...Countries and Regions Specific Terms
/app-store/taxesTax Obligations and Requirements
/app-store/promo-termsPromo Credit Terms
https://searchads.apple.com/as...External Subdomain Advertising in Mainland China
https://ads.apple.com/app-storeAnchor Text duplicate Open Menu
https://app.searchads.apple.co...External Subdomain Advanced Sign In
https://app.searchads.apple.co...External Subdomain Basic Sign In
https://ads.apple.com/app-storeAnchor Text duplicate Open Menu
https://appstoreconnect.apple....External Subdomain App Store Connect Sign In
https://developer.apple.com/ap...External Subdomain App Submission
https://developer.apple.com/ap...External Subdomain App Review Guidelines
https://developer.apple.com/ap...External Subdomain Product Page Optimization
https://developer.apple.com/ap...External Subdomain Custom Product Pages
https://www.apple.com/legal/pr...External Subdomain Privacy Policy
https://www.apple.com/legal/in...External Subdomain Terms of Use
/app-store/termsTerms and Policies
https://ads.apple.com/app-storeAnchor No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://ads.apple.com/app-store"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.07 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 4 CSS files. This may affect the page load time negatively.
This page loads 5 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (82 kB).

HTTP Response Header

NameValue
serverApple
content-typetext/html; charset=utf-8
last-modifiedFri, 07 Mar 2025 20:32:57 GMT
etag"e80d99-14707-62fc68724fb2e"
accept-rangesbytes
cache-controlmax-age=360 env=long_expires
strict-transport-securitymax-age=31536000; includeSubdomains
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
x-xss-protection1; mode=block
varyAccept-Encoding
content-encodinggzip
dateSun, 09 Mar 2025 02:35:18 GMT
content-length10058
connectionkeep-alive
cdn-serverakam
statuscode200
http_versionHTTP/1.1

External factors

This page has only a few links from other websites.
This page only has backlinks from 1 referring domains.
This page only has 1 backlinks.
This page only has few backlinks from 1 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# robots.txt for https://ads.apple.com

User-agent: Googlebot
Disallow: /cn/*
Allow: /cn/app-store/*
Allow: /cn/app-store

User-agent: bingbot
Disallow: /cn/*
Allow: /cn/app-store/*
Allow: /cn/app-store

User-agent: YandexBot
Disallow: /cn/*
Allow: /cn/app-store/*
Allow: /cn/app-store

User-agent: NaverBot
Disallow: /cn/*
Allow: /cn/app-store/*
Allow: /cn/app-store

User-agent: DuckDuckBot
Disallow: /cn/*
Allow: /cn/app-store/*
Allow: /cn/app-store

User-agent: Baiduspider
Disallow: /*cid=
Disallow: /cn/app-store/*
Disallow: /cn/app-store

Sitemap: https://ads.apple.com/sitemap-index.xml

Similar sites

Search preview

ads.apple.com › app-store
Apple Ads
Promote your app where it matters most. Learn how Apple Search Ads helps people discover your app across the App Store.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
app93%Check
App Store77%Check
Apple69%Check
Ads69%Check
Apple Ads69%Check
App Store Connect64%Check
Promote63%Check
Apple Search Ads62%Check
matters62%Check
Store58%Check
Show more keywords and terms

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