Ads.org.uk - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
58% 
Page structure
62% 
Link structure
97% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.30 s
File size
104.50 kB
Words
453
Media files
12
Number of links
33 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | Architecture & Design Scotland
The length of the page title is perfect. (349 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
A warm welcome from Architecture and Design Scotland. We believe in making better places for everyone.
The length of the meta description is perfect. (657 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.ads.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionA warm welcome from Architecture and Design Scotland. We believe in making better places for everyone.
abstractOur home page takes you through our belief that making better places for everyone has a great impact and why place is so important as well as our commitment to making the Place Principle an everyday reality.
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
google-site-verificationjOr7OWTECCTGvrzhxX8GFCw_ud97I94hs_RHyvH3RP8
langen
og:site_nameArchitecture & Design Scotland
og:typewebsite
og:urlhttps://www.ads.org.uk/home
og:titleArchitecture & Design Scotland: Making Better Places
og:descriptionAt Architecture and Design Scotland (A&DS), we believe that design has a unique and vital role to play in transforming places and changing lives. We are here to make sure it plays that role to the full.
og:imagehttps://www.ads.org.uk/sites/default/files/2022-05/studies-in-shared-learning-spaces-model-2021-ArcDesSco.jpg
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 453 words on this page. Good pages should have about 800 words of useful content.
36.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.67 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/themes/ud/img/ADS-logoo.pngDGC logo
...s-Dundee-2022-misslydia-phoptography.jpgA photograph of two people on a park bench surrounded by wooden planters, art installations and two colourful glass screens
...ch-public-art-dundee-2022-LydiaSmith.jpgA woman wearing a coat sits on a bench. She is in a garden filled with public artworks.
/themes/ud/img/textures/blog-texturete.pngblog texture
.../files/2024-09/Filming at the V&A 2.jpegFilming at the V&A
...-09/Recap-AnjaLeaving-2024-ArcDesSco.jpgAll Architecture and Design Scotland staff pose for a photo together behind a table in a boardroom.
...y-McMillan-Lecture-2024-Graphic-RIAS.pngThe words RIAS Andy MacMillan Memorial lecture above a blue background and a building beside it.
...rty-Illustration-2024-Richard-Carman.pngAn illustration of Benarty showcasing a green spaces for community food, outdoor classrooms, playwark and an adjacent active travel network.
...esign podcast image for recap header.pngPodcast cover art shows line drawings of two people. One is saying 'Let's talk about place' in a speech bubble.
...podcast-cover-website-2024-ArcDesSco.pngA sketch of two people looking up and a speech bubble with the words 'Let's talk about place'
/themes/ud/img/ADS-logo-white.pngADS logo

Page structure

H1 heading
(Critically important)
Welcome to Architecture and Design Scotland
The H1 heading contains the words Welcome to! Use important keywords instead.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Welcome to Architecture and Design Scotland
H2 Main navigation
H2 Campaign launched to champion the Value of Design
H2 Making better places for everyone
H2 Why is place so important?
H2 Making the Place Principle an everyday reality
H2 News, blogs & events
H2 Newsletter sign up
H2 Footer links
H3 The Recap: A weekly update from Architecture and Design Scotland
H3 The Recap: A weekly update from Architecture and Design Scotland Duplicate text
H3 Andy MacMillan Memorial Lecture 2024
H3 How Benarty is embracing being a Climate Action Town
H3 The Recap: A weekly update from Architecture and Design Scotland Duplicate text
H3 New podcast launched: Value of Design
H3 Contact Us
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 5 external links on this page.
LinkAttributesAnchor text
https://www.ads.org.uk/Anchor Skip to main content
https://www.ads.org.uk/Search Button
/favourite-csFavorites
https://www.ads.org.uk/IMG-ALT DGC logo
https://www.ads.org.uk/aboutAbout A&DS
/place-principlePlace Principle
/how-we-helpHow we help
/case-studiesCase studies
https://www.ads.org.uk/resourcesResources
/news-events-blogNews & events
https://www.ads.org.uk/No Text
/blog/value-of-designLearn more
https://www.ads.org.uk/aboutAbout us
/place-principleThe Place Principle
/how-we-helpText duplicate How we help
/blog/recap-weekly-update-arch...The Recap: A weekly update from Architecture and Design Scotland Read more
IMG-ALT Filming at the V&A
/blog/recap-weekly-update-arch...Text duplicate The Recap: A weekly update from Architecture and Design Scotland Read more
IMG-ALT All Architecture and Design Scotland staff pose for a photo together behind a table in a boardroom.
/event/andy-macmillan-memorial...Andy MacMillan Memorial Lecture 2024 Read more
IMG-ALT The words RIAS Andy MacMillan Memorial lecture above a blue background and a building beside it.
/blog/benarty-climate-action-townHow Benarty is embracing being a Climate Action Town Read more
IMG-ALT An illustration of Benarty showcasing a green spaces for community food, outdoor classrooms, playwark and an adjacent active travel network.
/blog/recap-weekly-update-arch...Text duplicate The Recap: A weekly update from Architecture and Design Scotland Read more
IMG-ALT Podcast cover art shows line drawings of two people. One is saying 'Let's talk about place' in a speech bubble.
/news/new-podcast-launched-val...New podcast launched: Value of Design Read more
IMG-ALT A sketch of two people looking up and a speech bubble with the words 'Let's talk about place'
https://www.ads.org.uk/Swipe left button
/news-events-blogView all
https://mailchi.mp/ads.org.uk/...New window External Sign up now
https://www.ads.org.uk/vacanciesVacancies
/terms-conditionsTerms & Conditions
/cookie-policyPrivacy & Cookies
/accessibilityAccessibility
/freedom-of-informationFreedom of Information
/our-corporate-documentsCorporate Documents
A-TITLE Corporate documents for Architecture & Design
/press-officePress office
https://www.ads.org.uk/contactContact us
/resource/pulse-image-galleryPulse Images
/resource/pulse-project-galleryPulse Projects
https://www.facebook.com/ArcDe...New window External Subdomain A-TITLE Facebook
https://twitter.com/arcdessco/New window External A-TITLE X / Twitter
https://www.linkedin.com/compa...New window External Subdomain A-TITLE Linked
https://www.instagram.com/arcd...New window External Subdomain A-TITLE Instagram

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.ads.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.30 seconds.
The file size of the HTML document is fine (105 kB).

HTTP Response Header

NameValue
cache-controlmust-revalidate, no-cache, private
dateMon, 23 Sep 2024 23:34:02 GMT
x-drupal-dynamic-cacheMISS
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
x-generatorDrupal 10 (https://www.drupal.org)
x-drupal-cacheHIT
strict-transport-securitymax-age=63072000; includeSubDomains
varyAccept-Encoding
content-encodinggzip
x-xss-protection1; mode=block
x-permitted-cross-domain-policiesnone
content-length24665
content-typetext/html; charset=UTF-8
serverApache
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 373 referring domains.
This page has 3,897 backlinks.
This page has backlinks from 329 different ip addresses.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

Search preview

www.ads.org.uk
Home | Architecture & Design Scotland
A warm welcome from Architecture and Design Scotland. We believe in making better places for everyone.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Architecture Design Scotland80%Check
architecture and design80%Check
Scotland79%Check
Architecture79%Check
Design78%Check
Design Scotland78%Check
Welcome62%Check
Value Design61%Check
sign up60%Check
Place56%Check

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