Adventinternational.com - SEO Checker

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Overview of the SEO Check
Meta information
95% 
Page quality
41% 
Page structure
58% 
Link structure
62% 
Server
87% 
External factors
100% 
SEO Score
Response time
1.56 s
File size
89.70 kB
Words
308
Media files
23
Number of links
47 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Advent International - leading global private equity investor
The length of the page title is perfect. (526 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Advent is one of the largest and most experienced global private equity firms, with deep sector expertise.
The length of the meta description is perfect. (645 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.adventinternational.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionAdvent is one of the largest and most experienced global private equity firms, with deep sector expertise.
msapplication-TileImagehttps://s17401.pcdn.co/wp-content/uploads/2020/05/advent.png
article:publisherhttps://www.facebook.com/AdventIntlGPE/
article:modified_time2024-03-13T14:30:49+00:00
langen-gb
twitter:cardsummary_large_image
twitter:site@adventintl
og:localeen_GB
og:locale:alternateit_IT
og:typewebsite
og:titleAdvent International - leading global private equity investor
og:descriptionAdvent is one of the largest and most experienced global private equity firms, with deep sector expertise.
og:urlhttps://www.adventinternational.com/
og:site_nameAdvent International
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Only 2 paragraph/s was/were found on this page.
There are only 308 words on this page. Good pages should have about 800 words of useful content.
28.9% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 12 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
18 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...o/wp-content/uploads/2022/01/slide-1.pngNo alt attribute provided
...o/wp-content/uploads/2022/01/slide-2.pngNo alt attribute provided
...o/wp-content/uploads/2022/01/slide-3.pngNo alt attribute provided
...o/wp-content/uploads/2022/01/slide-4.pngNo alt attribute provided
...wp-content/uploads/2022/01/slide-5-1.pngNo alt attribute provided
...t/uploads/2022/02/advent-scroll-down.svgNo alt attribute provided
...dn.co/wp-content/uploads/2021/11/dei.pngNo alt attribute provided
...o/wp-content/uploads/2021/11/podcast.svgNo alt attribute provided
...ntent/uploads/2021/11/Advent-Flasks.jpegNo alt attribute provided
....co/wp-content/uploads/2021/11/press.svgNo alt attribute provided
...p-content/uploads/2021/11/ransomware.pngNo alt attribute provided
...content/uploads/2021/11/press-purple.svgNo alt attribute provided
...tent/uploads/2021/11/Advent-Harvard.jpegNo alt attribute provided
...-content/uploads/2021/11/press-green.svgNo alt attribute provided
.../wp-content/uploads/2021/11/insights.svgNo alt attribute provided
....co/wp-content/uploads/2021/11/paper.svgNo alt attribute provided
.../wp-content/uploads/2021/11/announce.svgNo alt attribute provided
...nt/uploads/2021/11/Advent-Escalator.jpegNo alt attribute provided
...p-content/themes/advent/img/linkedin.pngLinkedIn
...dn.co/wp-content/themes/advent/img/x.pngTwitter
...-content/themes/advent/img/instagram.pngInstagram
...wp-content/themes/advent/img/youtube.pngyoutube
Video URLWidthHeight
...wp-content/uploads/2021/11/bg_advent.mp4

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H2 We help companies achieve their long-term vision
H2 HIGHLIGHTS FROM THE ADVENT COMMUNITY
H2 Latest News & Views
H2 Advent Global Opportunities
H3 BACKING GREAT BUSINESSES
H3 TO BUILD A BETTER TOMORROW
H3 BACKING GREAT BUSINESSES Duplicate text
H3 TO BUILD A BETTER TOMORROW Duplicate text
H3 BACKING GREAT BUSINESSES Duplicate text
H3 TO BUILD A BETTER TOMORROW Duplicate text
H3 BACKING GREAT BUSINESSES Duplicate text
H3 TO BUILD A BETTER TOMORROW Duplicate text
H3 BACKING GREAT BUSINESSES Duplicate text
H3 TO BUILD A BETTER TOMORROW Duplicate text
H3 Insights
H3 An interview with Tricia Glynn:
H3 Insights Duplicate text
H3 Ronald Ayles / Chemicals
H3 In the news
H3 Empty heading
H3 Community
H3 Empty heading
H3 Insights Duplicate text
H3 In the News
H3 Press
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
/Subdomain Advent International
/about/Subdomain About us
/in-the-community/Subdomain Community
/about/diversity-and-inclusion/Subdomain Diversity, equity and inclusion
/responsible-investment/Subdomain Responsible investment
/global-reach/talent/Subdomain Talent programs in Latin America
/global-reach/Subdomain Global reach
/about/investment-strategy/Subdomain Investment strategy
/sectors/Subdomain Sectors
/about/how-we-add-value/Subdomain How we add value
/insights/?c=1148Insights
/insights/?c=1147In The News
/news/Press
/investments/case-studies/Subdomain Case studies
/investments/Subdomain Investments
/investments/ipos/Subdomain IPOs
/team/Subdomain Our team
https://tech.adventinternation...External Subdomain Advent Tech
https://ago.adventinternationa...External Subdomain Advent Global Opportunities
/Subdomain Text duplicate Advent International
/about/Subdomain Text duplicate About us
/in-the-community/Subdomain Text duplicate Community
/about/diversity-and-inclusion/Subdomain Text duplicate Diversity, equity and inclusion
/responsible-investment/Subdomain Text duplicate Responsible investment
/global-reach/talent/Subdomain Text duplicate Talent programs in Latin America
/global-reach/Subdomain Text duplicate Global reach
/about/investment-strategy/Subdomain Text duplicate Investment strategy
/sectors/Subdomain Text duplicate Sectors
/about/how-we-add-value/Subdomain Text duplicate How we add value
/insights/?c=1148Text duplicate Insights
/insights/?c=1147Text duplicate In The News
/news/Text duplicate Press
/investments/case-studies/Subdomain Text duplicate Case studies
/investments/Subdomain Text duplicate Investments
/investments/ipos/Subdomain Text duplicate IPOs
/team/Subdomain Text duplicate Our team
https://tech.adventinternation...External Subdomain Text duplicate Advent Tech
https://ago.adventinternationa...External Subdomain Text duplicate Advent Global Opportunities
/about/diversity-and-inclusion/Subdomain Excellence through Inclusivity
/responsible-investment/Subdomain Building a More Sustainable Future
/insight/what-can-pe-learn-fro...Subdomain Insights An interview with Tricia Glynn: What can PE learn from Advent's DEI program? 23 min
/insight/chemicals-a-partnersh...Subdomain Insights Ronald Ayles / Chemicals A partnership approach in a rapidly changing industry 7 min
/insight/ransomware-attacks-sp...Subdomain In the news Ransomware attacks spur private equity deals 7 min
https://leadership.adventinter...External Subdomain Community Introducing the Advent/Harvard Leadership Academy 3 min
/insights/?c=1148Subdomain Text duplicate Insights
/insights/?c=1147Subdomain In the News
/news/Subdomain Text duplicate Press
https://ago.adventinternationa...External Subdomain No Text
https://ago.adventinternationa...External Subdomain Learn More
/contact-global-offices/Subdomain Contact us
https://lpx.adventinternationa...External Subdomain LP Xtranet
/contact-global-offices/Subdomain Contact
/important-notice/Subdomain Important notice
/terms-conditions/Subdomain Terms & conditions
/privacy-policy/Subdomain Privacy policy
https://www.linkedin.com/compa...New window External Subdomain IMG-ALT LinkedIn
https://twitter.com/adventintlNew window External IMG-ALT Twitter
https://www.instagram.com/adve...New window External Subdomain IMG-ALT Instagram
https://www.youtube.com/channe...New window External Subdomain IMG-ALT youtube

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.adventinternational.com/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (1.56 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (90 kB).

HTTP Response Header

NameValue
dateTue, 09 Apr 2024 12:29:00 GMT
content-typetext/html; charset=UTF-8
content-length18937
varyAccept-Encoding
serverPagely-ARES/1.20.1
x-gateway-request-id248cf94fd579b24bf502190f9b508922
x-pingbackhttps://www.adventinternational.com/xmlrpc.php
cache-controlprivate, max-age=0, no-cache
x-pagely-cacheall_caching_disabled
link<https://www.adventinternational.com/wp-json/>; rel="https://api.w.org/", <https://www.adventinternational.com/wp-json/wp/v2/pages/1200>; rel="alternate"; type="application/json", <https://www.adventinternational.com/>; rel=shortlink
content-encodinggzip
x-gateway-cache-key1712605754.745|standard|https|www.adventinternational.com|||/
x-gateway-cache-statusMISS
x-gateway-skip-cache0
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 2,316 referring domains.
This page has 103,595 backlinks.
This page has backlinks from 1,295 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php
Disallow: /team/*?*
Disallow: /team-brazil/*?*
Disallow: /br/team-brazil/*?*
Disallow: /team-china/*?*
Disallow: /cn/team-china/*?*
Disallow: /team-co/*?*
Disallow: /co/team-co/*?*
Disallow: /team-france/*?*
Disallow: /fr/team-france/*?*
Disallow: /team-germany/*?*
Disallow: /de/team-germany/*?*
Disallow: /team-mexico/*?*
Disallow: /mx/team-mexico/*?*
Disallow: /team-poland/*?*
Disallow: /pl/team-poland/*?*
Disallow: /team-spain/*?*
Disallow: /es/team-spain/*?*

Similar sites

Search preview

www.adventinternational.com
Advent International - leading global private equity investor
Advent is one of the largest and most experienced global private equity firms, with deep sector expertise.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Advent79%Check
Advent International71%Check
Global62%Check
global private60%Check
International59%Check
global private equity59%Check
Private Equity58%Check
Global Reach48%Check
leading global private equity47%Check
global private equity investor47%Check
Show more keywords and terms

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