Advertising.yahooinc.com - SEO Checker

Overview of the SEO Check
Meta information
93% 
Page quality
58% 
Page structure
58% 
Link structure
90% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.58 s
File size
128.70 kB
Words
732
Media files
86
Number of links
52 internal / 21 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Yahoo Advertising | Digital Online Advertising Platforms
The length of the page title is perfect. (495 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Reach your online audience across every screen with Yahoo Advertising digital advertising platforms. Learn more about our DSP solutions.
The length of the meta description is perfect. (854 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.advertising.yahooinc.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified.
The character encoding is not specified in the HTTP header.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionReach your online audience across every screen with Yahoo Advertising digital advertising platforms. Learn more about our DSP solutions.
viewportwidth=device-width, initial-scale=1
google-site-verificationuSFccQU1KJJk5BPmruLBItyZyiRbYGxHNBra-p1Ktb0
langen
twitter:cardsummary_large_image
twitter:titleYahoo Advertising | Digital Online Advertising Platforms
twitter:descriptionReach your online audience across every screen with Yahoo Advertising digital advertising platforms. Learn more about our DSP solutions.
twitter:imagehttps://cdn.prod.website-files.com/624216f586d016596f7f8ab0/641b8905834f15c390446c95_Yahoo-Advertising-OG.jpg
og:titleYahoo Advertising | Digital Online Advertising Platforms
og:descriptionReach your online audience across every screen with Yahoo Advertising digital advertising platforms. Learn more about our DSP solutions.
og:imagehttps://cdn.prod.website-files.com/624216f586d016596f7f8ab0/641b8905834f15c390446c95_Yahoo-Advertising-OG.jpg
og:typewebsite
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
This page contains 732 words. That's ok.
32.8% of the text are stop words.
8 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13.9 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.
Image SEO
(Somewhat important)
69 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...4232e2dde875cb75d9eaaf0_y-bang-white.svgy!
...5c143a9eb0b7_yahoo-advertising-logo.webpNo alt attribute provided
...2e2dde875c85019eaf8d_reach-homepage.webpNo alt attribute provided
...dde875ca6bf9eaf8e_location-homepage.webpNo alt attribute provided
...75c38279eaf91_woman-mobile-homepage.webpNo alt attribute provided
...232e2dde875c087b9eaf8f_ott-homepage.webpNo alt attribute provided
...12cc9eaf90_graph-treatment-homepage.webpNo alt attribute provided
...4502dd7e2562cb8e1aab55e_DSP-Homepage.jpgNo alt attribute provided
...19c1a70a323493605b468_yahoo-dsp-logo.pngYahoo DSP
...2dd7e2562c1d40aab559_Identity-Header.jpgNo alt attribute provided
...0ab5dd_YBP_Halloween_Blog_thumbnail.webpNo alt attribute provided
...bf9780499f2_YBP_Halloween_Blog_Hero.webpNo alt attribute provided
...75cbf5e9ead61_yahoo-inc-share-image.webpNo alt attribute provided
...0ab5dd_YBP_Halloween_Blog_thumbnail.webpNo alt attribute provided
...bf9780499f2_YBP_Halloween_Blog_Hero.webpNo alt attribute provided
...75cbf5e9ead61_yahoo-inc-share-image.webpNo alt attribute provided
...TVRetailMedia_Blog_Header_thumbnail.webpNo alt attribute provided
...10dd1770c3_CTVRetailMedia_Blog_Hero.webpNo alt attribute provided
...75cbf5e9ead61_yahoo-inc-share-image.webpNo alt attribute provided
...TVRetailMedia_Blog_Header_thumbnail.webpNo alt attribute provided
...10dd1770c3_CTVRetailMedia_Blog_Hero.webpNo alt attribute provided
...75cbf5e9ead61_yahoo-inc-share-image.webpNo alt attribute provided
...e6dca705f8ab8a_HolidayBlog-Thumbnail.jpgNo alt attribute provided
...06f0cd08e02823706_HolidayBlog-Header.jpgNo alt attribute provided
...75cbf5e9ead61_yahoo-inc-share-image.webpNo alt attribute provided
...e6dca705f8ab8a_HolidayBlog-Thumbnail.jpgNo alt attribute provided
...06f0cd08e02823706_HolidayBlog-Header.jpgNo alt attribute provided
...75cbf5e9ead61_yahoo-inc-share-image.webpNo alt attribute provided
...ea88_Political_Blog_Thumbnail_Image.webpNo alt attribute provided
...0e9f321_Political_Blog_Header_Image.webpNo alt attribute provided
...75cbf5e9ead61_yahoo-inc-share-image.webpNo alt attribute provided
...ea88_Political_Blog_Thumbnail_Image.webpNo alt attribute provided
...0e9f321_Political_Blog_Header_Image.webpNo alt attribute provided
...75cbf5e9ead61_yahoo-inc-share-image.webpNo alt attribute provided
...VSupplyMatrix_Blog_Header_thumbnail.webpNo alt attribute provided
...ac3e_CTVSupplyMatrix_BlogPost_Image.webpNo alt attribute provided
...75cbf5e9ead61_yahoo-inc-share-image.webpNo alt attribute provided
...VSupplyMatrix_Blog_Header_thumbnail.webpNo alt attribute provided
...ac3e_CTVSupplyMatrix_BlogPost_Image.webpNo alt attribute provided
...75cbf5e9ead61_yahoo-inc-share-image.webpNo alt attribute provided
...a3_USAA+Scope3_BlogHeader_thumbnail.jpegNo alt attribute provided
...f5b1bb6882e80_USAA_Scope3_BlogHeader.jpgNo alt attribute provided
...75cbf5e9ead61_yahoo-inc-share-image.webpNo alt attribute provided
...a3_USAA+Scope3_BlogHeader_thumbnail.jpegNo alt attribute provided
...f5b1bb6882e80_USAA_Scope3_BlogHeader.jpgNo alt attribute provided
...75cbf5e9ead61_yahoo-inc-share-image.webpNo alt attribute provided
...55ac9a_Peer39_Blog_Header_thumbnail.webpNo alt attribute provided
...53bee82903c75_Peer39_BlogPost_Image.webpNo alt attribute provided
...75cbf5e9ead61_yahoo-inc-share-image.webpNo alt attribute provided
...55ac9a_Peer39_Blog_Header_thumbnail.webpNo alt attribute provided
...53bee82903c75_Peer39_BlogPost_Image.webpNo alt attribute provided
...75cbf5e9ead61_yahoo-inc-share-image.webpNo alt attribute provided
...AUS_Attention_Blog_Header_thumbnail.webpNo alt attribute provided
...d15a11_AUS_Attention_BlogPost_Image.webpNo alt attribute provided
...75cbf5e9ead61_yahoo-inc-share-image.webpNo alt attribute provided
...AUS_Attention_Blog_Header_thumbnail.webpNo alt attribute provided
...d15a11_AUS_Attention_BlogPost_Image.webpNo alt attribute provided
...75cbf5e9ead61_yahoo-inc-share-image.webpNo alt attribute provided
...estingResults_Blog_Header_thumbnail.webpNo alt attribute provided
...STestingResults_BlogPost_Image copy.webpNo alt attribute provided
...75cbf5e9ead61_yahoo-inc-share-image.webpNo alt attribute provided
...estingResults_Blog_Header_thumbnail.webpNo alt attribute provided
...STestingResults_BlogPost_Image copy.webpNo alt attribute provided
...75cbf5e9ead61_yahoo-inc-share-image.webpNo alt attribute provided
...0752608_thumbnail_PodcastBoom600x400.pngNo alt attribute provided
...52aa_feature_1300x650Podcast Boom_v5.jpgNo alt attribute provided
...75cbf5e9ead61_yahoo-inc-share-image.webpNo alt attribute provided
...0752608_thumbnail_PodcastBoom600x400.pngNo alt attribute provided
...52aa_feature_1300x650Podcast Boom_v5.jpgNo alt attribute provided
...75cbf5e9ead61_yahoo-inc-share-image.webpNo alt attribute provided
...5ce8549eae9d_AdTech-OurStory-Header.webpOur story
...41929eacf0_discovery-plus-thumbnail.webpDiscovery+
...1679eb12c_saks-case-study-thumbnails.jpgSaks
...de875c36d09eacc7_planters-thumbnail.webpPlanters
...2e2dde875c497c9eacc4_dazn-thumbnail.webpDAZN
...b18b_marriott-case-study-thumbnails.webpMarriott
...de875cb7249eacf1_buzzfeed-thumbnail.webpBuzzFeed
...e875cb5c39eacc1_bud-light-thumbnail.webpBud Light
...dde875cfca79eaceb_walmart-thumbnail.webpWalmart
...2e2dde875c5f6a9eacc3_puma-thumbnail.webpPUMA
...e875c2f709eaced_mcdonalds-thumbnail.webpMcDonald’s Canada
...e875c04db9eacef_glewed-tv-thumbnail.webpGlewed TV
...2dde875c0a039eacf3_toyota-thumbnail.webpToyota
...de875c2faa9eae40_shieldWithCheckMark.svgShield
...2a89eaa86/64de698831e42448762755a7_x.svgNo alt attribute provided
...86/64232e2dde875ce1c19eaaed_linkedin.svgLinkedIn

Page structure

H1 heading
(Critically important)
Ad Solutions worth Yodeling About
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 33 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Ad Solutions worth Yodeling About
H2 A DSP with the best of both worlds
H2 Identity at the core
H2 Some things to Think About
H2 Not your parents’ ad tech
H2 Don't just take our word for it
H2 Ready to Start? Hey, So Are We.
H2 MIQ
H2 Successful
H2 Yahoo Inc. Footer
H3 Yahoo Blueprint Performance, the optimal ghost in the machine
H3 Yahoo Blueprint Performance, the optimal ghost in the machine Duplicate text
H3 When CTV meets Retail Media for your holiday campaigns
H3 When CTV meets Retail Media for your holiday campaigns Duplicate text
H3 The Recipe to a successful Holiday Media Strategy
H3 The Recipe to a successful Holiday Media Strategy Duplicate text
H3 Vote for more impactful campaigns
H3 Vote for more impactful campaigns Duplicate text
H3 Navigating the CTV supply matrix
H3 Navigating the CTV supply matrix Duplicate text
H3 USAA Focuses on Digital Advertising Efficiencies — and finds opportunities to reduce environmental impact
H3 USAA Focuses on Digital Advertising Efficiencies — and finds opportunities to reduce environmental impact Duplicate text
H3 The Growing Importance of Contextual Ads in TV’s New Era
H3 The Growing Importance of Contextual Ads in TV’s New Era Duplicate text
H3 Are you paying for the right kind of attention?
H3 Are you paying for the right kind of attention? Duplicate text
H3 Google's recent change of plan doesn’t mean slowing down your Identity Strategy
H3 Google's recent change of plan doesn’t mean slowing down your Identity Strategy Duplicate text
H3 Podcast Boom: Tune In to the Fast-Growing Programmatic Channel
H3 Podcast Boom: Tune In to the Fast-Growing Programmatic Channel Duplicate text
H3 About Us
H3 Brand Trust
H3 Get Started
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 21 external links on this page.
LinkAttributesAnchor text
https://www.yahooinc.com/New window External Subdomain IMG-ALT y!
https://www.yahooinc.com/pressNew window External Subdomain Press
https://www.yahooinc.com/careersNew window External Subdomain Careers
https://admanagerplus.yahoo.com/New window External Subdomain Yahoo DSP
https://www.academy.yahooinc.com/New window External Subdomain Yahoo Academy Learning Center
/Anchor Skip to main content
/No Text
/our-dspOur DSP
/about/our-brandsOur Brands
/blogInsights Blog
/case-studiesCase Studies
/yahoo-creativeYahoo Creative
/about/our-storyOur Story
/our-dsp/partnersOur Partners
/eventsEvents
/pressText duplicate Press
/contactContact Us
/our-dspText duplicate Yahoo DSP
/our-dsp/identityIdentity Solutions
/post/yahoo-blueprint-performa...October 29, 2024 Yahoo Blueprint Performance, the optimal ghost in the machine
/post/yahoo-blueprint-performa...Text duplicate October 29, 2024 Yahoo Blueprint Performance, the optimal ghost in the machine
/post/when-ctv-meets-retail-me...October 10, 2024 When CTV meets Retail Media for your holiday campaigns
/post/when-ctv-meets-retail-me...Text duplicate October 10, 2024 When CTV meets Retail Media for your holiday campaigns
/post/the-recipe-to-a-successf...October 2, 2024 The Recipe to a successful Holiday Media Strategy
/post/the-recipe-to-a-successf...Text duplicate October 2, 2024 The Recipe to a successful Holiday Media Strategy
/post/vote-for-more-impactful-...September 25, 2024 Vote for more impactful campaigns
/post/vote-for-more-impactful-...Text duplicate September 25, 2024 Vote for more impactful campaigns
/post/navigating-the-ctv-suppl...September 18, 2024 Navigating the CTV supply matrix
/post/navigating-the-ctv-suppl...Text duplicate September 18, 2024 Navigating the CTV supply matrix
/post/usaa-focuses-on-digital-...September 5, 2024 USAA Focuses on Digital Advertising Efficiencies — and finds opportunities to reduce environmental impact
/post/usaa-focuses-on-digital-...Text duplicate September 5, 2024 USAA Focuses on Digital Advertising Efficiencies — and finds opportunities to reduce environmental impact
/post/the-growing-importance-o...August 26, 2024 The Growing Importance of Contextual Ads in TV’s New Era
/post/the-growing-importance-o...Text duplicate August 26, 2024 The Growing Importance of Contextual Ads in TV’s New Era
/post/are-you-paying-for-the-r...August 19, 2024 Are you paying for the right kind of attention?
/post/are-you-paying-for-the-r...Text duplicate August 19, 2024 Are you paying for the right kind of attention?
/post/googles-recent-change-of...August 5, 2024 Google's recent change of plan doesn’t mean slowing down your Identity Strategy
/post/googles-recent-change-of...Text duplicate August 5, 2024 Google's recent change of plan doesn’t mean slowing down your Identity Strategy
/post/podcast-boom-tune-in-to-...July 30, 2024 Podcast Boom: Tune In to the Fast-Growing Programmatic Channel
/post/podcast-boom-tune-in-to-...Text duplicate July 30, 2024 Podcast Boom: Tune In to the Fast-Growing Programmatic Channel
/about/our-storyGet to know us
/case-studiesGet inspired
/case-studies/shark-week-campaignIMG-ALT Discovery+
/case-studies/holiday-your-wayIMG-ALT Saks
/case-studies/helping-planters...IMG-ALT Planters
/case-studies/connecting-dazn-...IMG-ALT DAZN
/case-studies/marriott-busines...IMG-ALT Marriott
/case-studies/buzzfeedIMG-ALT BuzzFeed
/case-studies/driving-retail-w...IMG-ALT Bud Light
/case-studies/holiday-with-a-h...IMG-ALT Walmart
/case-studies/driving-football...IMG-ALT PUMA
/case-studies/mymcdonalds-rewa...IMG-ALT McDonald’s Canada
/case-studies/a-partnership-pr...IMG-ALT Glewed TV
/case-studies/toyata-gr-supraIMG-ALT Toyota
https://legal.yahoo.com/us/en/...New window External Subdomain Terms of Service
https://legal.yahoo.com/xw/en/...New window External Subdomain Privacy Policy
https://progmechs.com/yahoo-pa...New window External Get in touch
https://www.wearemiq.com/yahoo/New window External Subdomain Text duplicate Get in touch
https://advertise.taboola.com/...New window External Subdomain Text duplicate Get in touch
/No Text
https://twitter.com/yahooadsNew window External No Text
https://www.linkedin.com/compa...New window External Subdomain IMG-ALT LinkedIn
/about/our-storyText duplicate Our Story
/aboutWhy Yahoo
https://www.yahooinc.com/pressNew window External Subdomain Text duplicate Press
https://www.yahooinc.com/careersNew window External Subdomain Text duplicate Careers
https://www.yahooinc.com/acces...New window External Subdomain Accessibility
https://legal.yahoo.com/xw/en/...New window External Subdomain Text duplicate Privacy Policy
https://legal.yahoo.com/us/en/...New window External Subdomain Text duplicate Terms of Service
https://legal.yahoo.com/us/en/...New window External Subdomain About Our Ads
http://www.yahooinc.com/busine...New window External Subdomain Business & Human Rights
https://www.yahooinc.com/gende...New window External Subdomain Gender Pay Report
https://yahooinc.com/eco/stand...New window External Code of Conduct
/contactGet in Touch

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.advertising.yahooinc.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.58 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (129 kB).

HTTP Response Header

NameValue
content-typetext/html
dateSat, 16 Nov 2024 09:53:16 GMT
x-lambda-id4f017d7c-9883-4976-84f2-835179b471a8
set-cookie410 Characters
cf-ray8e3697cbecd2884e-IAD
cf-cache-statusHIT
surrogate-controlmax-age=432000
link<https://www.advertising.yahooinc.com/>; rel='alternate'; hreflang='x-default', <https://www.advertising.yahooinc.com/>; rel='alternate'; hreflang='en'
apigw-requestidBVW98hrZIAMESVg=
x-cluster-nameus-east-1-prod-hosting-red
last-modifiedThu, 14 Nov 2024 20:04:15 GMT
surrogate-keywww.advertising.yahooinc.com 64232e2dde875c62a89eaa86 pageId:64232e2dde875c43c79eaa87 64232e2dde875c659f9eaa9a 64232e2dde875c0a519eaa9f
content-encodinggzip
varyaccept-encoding
x-cacheMiss from cloudfront
via1.1 0a624670dff351af866d2f19bde4a312.cloudfront.net (CloudFront)
x-amz-cf-popFRA56-P5
x-amz-cf-idekNl6IeLhQ705vf3U48E6yPmFRs-PliLU7Gd4os3t_3g0Do336guPw==
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 5,474 referring domains.
This page has 474,046 backlinks.
This page has backlinks from 3,278 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: Googlebot
Allow: /
Disallow: /styles
Disallow: /design-system
Disallow: /our-brands/ryot
Disallow: /our-brands/flurry
Disallow: /advertiser/dsp-deep-dive
Disallow: /contact/advertisers
Disallow: /contact/publishers
Disallow: /contact/validation-testing
Disallow: /contact/partnerships
Disallow: /contact/gated-content
Disallow: /ideas
Disallow: /region-template-example
Disallow: /tags/
Disallow: /events/

User-agent: *
Allow: /
Disallow: /styles
Disallow: /design-system
Disallow: /our-brands/ryot
Disallow: /our-brands/flurry
Disallow: /advertiser/dsp-deep-dive
Disallow: /contact/advertisers
Disallow: /contact/publishers
Disallow: /contact/validation-testing
Disallow: /contact/partnerships
Disallow: /contact/gated-content
Disallow: /ideas
Disallow: /region-template-example
Disallow: /tags/
Disallow: /events/

Sitemap: https://www.advertising.yahooinc.com/sitemap.xml

Search preview

www.advertising.yahooinc.com
Yahoo Advertising | Digital Online Advertising Platforms
Reach your online audience across every screen with Yahoo Advertising digital advertising platforms. Learn more about our DSP solutions.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Yahoo81%Check
Yahoo Advertising80%Check
Advertising79%Check
Digital Advertising72%Check
Yahoo DSP69%Check
ad tech68%Check
Digital66%Check
Solutions62%Check
Yahoo News59%Check
Yahoo Entertainment59%Check

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