Advertisingweek.com - SEO Checker

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Overview of the SEO Check
Meta information
72% 
Page quality
83% 
Page structure
79% 
Link structure
20% 
Server
89% 
External factors
100% 
SEO Score
Response time
0.62 s
File size
132.10 kB
Words
937
Media files
27
Number of links
142 internal / 29 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Advertising Week
The page title is too short. (159 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://advertisingweek.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, maximum-scale=1, viewport-fit=cover
robotsmax-image-preview:large
generatorPowered by WPBakery Page Builder - drag and drop page builder for WordPress.
msapplication-TileImagehttps://advertisingweek.com/wp-content/uploads/2022/04/cropped-favicon-270x270.png
langen-us
x-dns-prefetch-controlon
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 937 words. That's ok.
27.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.87 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, maximum-scale=1, viewport-fit=cover" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 19 tags for this page.
Image SEO
(Somewhat important)
19 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...t/uploads/2020/12/[email protected]Advertising Week
...67788;size=970x250;setID=584624;type=imgNo alt attribute provided
...t/uploads/2020/12/[email protected]Advertising Week
...t/uploads/2020/12/[email protected]Advertising Week
...oads/2024/10/169edelmanawny-1170x600.jpgNo alt attribute provided
...ds/2024/10/iStock-857615704-1170x600.jpgNo alt attribute provided
...7474-46a5-894d-6aa6bbf7f4a4-1170x600.jpgNo alt attribute provided
.../uploads/2024/10/169aqrdjfd-1170x600.jpgNo alt attribute provided
...gpkvSO-YMH6hIpJOJ23QmVDwlpY-1170x600.jpgNo alt attribute provided
...5259-464e-b328-b40a8f9b1a27-1170x600.jpgNo alt attribute provided
...t/uploads/2024/10/169gaming-1170x600.jpgNo alt attribute provided
...nt/uploads/2024/10/169mmhal-1170x600.jpgNo alt attribute provided
...XHSRRYanE_5tSWAWoN1GTnaxR0w-1170x600.jpgNo alt attribute provided
...ds/2023/03/AW-Web-Logos-800x450LATAM.pngNo alt attribute provided
/wp-content/uploads/2024/08/aweurope3.pngNo alt attribute provided
...odHvj9R1fyjajx_pIE7Op9hZGow-1024x576.jpgNo alt attribute provided
...d045-4d1a-b4d3-09917d58672c-1024x575.jpgNo alt attribute provided
...3094-4965-9aa6-af7ac7d5ec3a-1024x576.jpgNo alt attribute provided
/wp-content/uploads/2024/10/vod2.jpgNo alt attribute provided
...ads/2024/09/1600risingstars-1024x576.jpgNo alt attribute provided
...ent/uploads/2024/09/1600max-1024x576.jpgNo alt attribute provided
...22/11/AW-Global-Logo-Horiz-RGB-Black.pngNo alt attribute provided
...t/uploads/2020/12/[email protected]Advertising Week
...ent/uploads/2020/12/[email protected]site-logo
...ersal-custom-footer/inc/emerald-logo.pngEmerald Logo

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Advertising Week New York 2024 – Video On-Demand Now Available!
H2 Rising Stars by Amazon Ads
H2 Maximizing Sales Event Impact: A Strategic Guide for Small Businesses
H3 A Presidential Campaign is Taking More Risks Than Your Brand
H3 Making Memories: How Events Can Be Redefined
H3 A Look Back: CTV Conversations from Advertising Week 2024
H3 Advertising Week Q&A: Michael Hanbury-Williams, Managing Director UK, Greenbids
H3 As US Display Advertising Takes a Turn Towards Quality, Good Things Happen
H3 You Don’t Have to be BRAT, but You Do Need Real Personality
H3 The Rise of Gaming in Advertising: Insights from Industry Leaders on Growth, Challenges, and Opportunities
H3 Watch: How The M&M’S Spokescandies Are Celebrating Halloween 2024
H3 Voting out Outdated Advertising Strategies During This Year’s Election Season
H3 Identity: The Current Challenge for CTV Advertising
H3 Q4 Marketing Trends: What’s Changed, What Hasn’t, And How Different Verticals Compare
H3 Why Data Collaboration Will Spell Marketing Success This Festive Shopping Season
H4 UPCOMING EVENTS
H4 SUBSCRIBE FOR UPDATES
H5 LATEST AW CONTENT
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
4 links don't have an anchor text.
The number of internal links is ok.
There are too many external links (29) on this page.

Found links on this page

LinkAttributesAnchor text
https://advertisingweek.com/IMG-ALT Advertising Week
A-TITLE Advertising Week
https://www.facebook.com/adver...New window External Subdomain No Text
https://twitter.com/advertisin...New window External No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.instagram.com/adve...New window External Subdomain No Text
https://www.youtube.com/channe...New window External Subdomain No Text
/events/Advertising Week Events
/event/awnewyork-2024/AWNEWYORK 2024
/event/awlatam-2024-en/AWLATAM 2024
https://asia2024advertisingwee...External AWASIA 2024
/event/advertising-week-europe...AWEUROPE 2025
/event/ignitetheads/IGNITE THE ADS
/event/climatech-2024ClimaTech
/events/VIEW ALL EVENTS
/aw360/AW360
/content-hubs?amazon-adsAmazon Ads Small Business Playbook
/google/AI-Powered Marketing Insights from Google & YouTube
https://advertisingweek.com/meta/The Meta Content & Resource Hub
/groupblack/The Culture Corner Powered by Group Black
/content-hubs?wunderkindWunderkind Black Friday Hub
https://advertisingweek.com/mntnMNTN – The Hardest Working Software in Television
/quickframeQuickFrame by MNTN – A Better Way to Produce Video
https://advertisingweek.com/gmrCrafting Brand Memories with GMR
https://advertisingweek.com/gettyThe Power of Authenticity with Citi x Getty Images
/permutive/Rediscover Your Invisible Audience With Permutive
/claritasKnow More with Claritas
/aw-most-influential-smb-marke...Most Influential SMB Marketers 2023 Presented by Amazon Ads
https://advertisingweek.com/ai/AI
/brands/Brands & Agencies
/culture/Culture
https://advertisingweek.com/data/Data
/gaming/Gaming & Esports
/retailRetail
/storytelling/Storytelling
/streaming/Streaming + CTV
https://advertisingweek.com/tech/Tech
https://advertisingweek.com/smb/SMB
https://popicon.life/External PopIcon
https://learn.advertisingweek....External Subdomain Learn
/podcasts/Podcasts
https://advertisingweek.com/fif/FUTURE IS FEMALE
/whitepapers/Resources
https://servedbyadbutler.com/g...New window External No Text
https://advertisingweek.com/Text duplicate IMG-ALT Advertising Week
A-TITLE Advertising Week
/events/Text duplicate Advertising Week Events
/event/awnewyork-2024/Text duplicate AWNEWYORK 2024
/event/awlatam-2024-en/Text duplicate AWLATAM 2024
https://asia2024advertisingwee...External Text duplicate AWASIA 2024
/event/advertising-week-europe...Text duplicate AWEUROPE 2025
/event/ignitetheads/Text duplicate IGNITE THE ADS
/event/climatech-2024Text duplicate ClimaTech
/events/Text duplicate VIEW ALL EVENTS
/aw360/Text duplicate AW360
/content-hubs?amazon-adsText duplicate Amazon Ads Small Business Playbook
/google/Text duplicate AI-Powered Marketing Insights from Google & YouTube
https://advertisingweek.com/meta/Text duplicate The Meta Content & Resource Hub
/groupblack/Text duplicate The Culture Corner Powered by Group Black
/content-hubs?wunderkindText duplicate Wunderkind Black Friday Hub
https://advertisingweek.com/mntnText duplicate MNTN – The Hardest Working Software in Television
/quickframeText duplicate QuickFrame by MNTN – A Better Way to Produce Video
https://advertisingweek.com/gmrText duplicate Crafting Brand Memories with GMR
https://advertisingweek.com/gettyText duplicate The Power of Authenticity with Citi x Getty Images
/permutive/Text duplicate Rediscover Your Invisible Audience With Permutive
/claritasText duplicate Know More with Claritas
/aw-most-influential-smb-marke...Text duplicate Most Influential SMB Marketers 2023 Presented by Amazon Ads
https://advertisingweek.com/ai/Text duplicate AI
/brands/Text duplicate Brands & Agencies
/culture/Text duplicate Culture
https://advertisingweek.com/data/Text duplicate Data
/gaming/Text duplicate Gaming & Esports
/retailText duplicate Retail
/storytelling/Text duplicate Storytelling
/streaming/Text duplicate Streaming + CTV
https://advertisingweek.com/tech/Text duplicate Tech
https://advertisingweek.com/smb/Text duplicate SMB
https://popicon.life/External Text duplicate PopIcon
https://learn.advertisingweek....External Subdomain Text duplicate Learn
/podcasts/Text duplicate Podcasts
https://advertisingweek.com/fif/Text duplicate FUTURE IS FEMALE
/whitepapers/Text duplicate Resources
https://advertisingweek.com/Text duplicate IMG-ALT Advertising Week
A-TITLE Advertising Week
https://newyork2024.advertisin...External Subdomain AWNEWYORK VIDEO ON-DEMAND NOW AVAILABLE
https://advertisingweek.com/fif/Text duplicate FUTURE IS FEMALE
/content-hubs?amazon-adsAMAZON ADS SMALL BUSINESS PLAYBOOK
/category/editorial/Editorial
/a-presidential-campaign-is-ta...A Presidential Campaign is Taking More Risks Than Your Brand
A-TITLE A Presidential Campaign is Taking More Risks Than Your Brand
/a-presidential-campaign-is-ta...Read More →
A-TITLE A Presidential Campaign is Taking More Risks Than Your Brand
/category/editorial/Text duplicate Editorial
/making-memories-how-events-ca...Making Memories: How Events Can Be Redefined
A-TITLE Making Memories: How Events Can Be Redefined
/making-memories-how-events-ca...Text duplicate Read More →
A-TITLE Making Memories: How Events Can Be Redefined
/category/editorial/Text duplicate Editorial
/a-look-back-ctv-conversations...A Look Back: CTV Conversations from Advertising Week 2024
A-TITLE A Look Back: CTV Conversations from Advertising Week 2024
/a-look-back-ctv-conversations...Text duplicate Read More →
A-TITLE A Look Back: CTV Conversations from Advertising Week 2024
/category/editorial/Text duplicate Editorial
/advertising-week-qa-michael-h...Advertising Week Q&A: Michael Hanbury-Williams, Managing Director UK, Greenbids
A-TITLE Advertising Week Q&A: Michael Hanbury-Williams, Managing Director UK, Greenbids
/advertising-week-qa-michael-h...Text duplicate Read More →
A-TITLE Advertising Week Q&A: Michael Hanbury-Williams, Managing Director UK, Greenbids
/category/editorial/Text duplicate Editorial
/as-us-display-advertising-tak...As US Display Advertising Takes a Turn Towards Quality, Good Things Happen
A-TITLE As US Display Advertising Takes a Turn Towards Quality, Good Things Happen
/as-us-display-advertising-tak...Text duplicate Read More →
A-TITLE As US Display Advertising Takes a Turn Towards Quality, Good Things Happen
/category/editorial/Text duplicate Editorial
/you-dont-have-to-be-brat-but-...You Don’t Have to be BRAT, but You Do Need Real Personality
A-TITLE You Don’t Have to be BRAT, but You Do Need Real Personality
/you-dont-have-to-be-brat-but-...Text duplicate Read More →
A-TITLE You Don’t Have to be BRAT, but You Do Need Real Personality
/category/editorial/Text duplicate Editorial
/the-rise-of-gaming-in-adverti...The Rise of Gaming in Advertising: Insights from Industry Leaders on Growth, Challenges, and Opportunities
A-TITLE The Rise of Gaming in Advertising: Insights from Industry Leaders on Growth, Challenges, and Opportunities
/the-rise-of-gaming-in-adverti...Text duplicate Read More →
A-TITLE The Rise of Gaming in Advertising: Insights from Industry Leaders on Growth, Challenges, and Opportunities
/category/editorial/Text duplicate Editorial
/watch-how-the-mms-spokescandi...Watch: How The M&M’S Spokescandies Are Celebrating Halloween 2024
A-TITLE Watch: How The M&M’S Spokescandies Are Celebrating Halloween 2024
/watch-how-the-mms-spokescandi...Text duplicate Read More →
A-TITLE Watch: How The M&M’S Spokescandies Are Celebrating Halloween 2024
/category/editorial/Text duplicate Editorial
/voting-out-outdated-advertisi...Voting out Outdated Advertising Strategies During This Year’s Election Season
A-TITLE Voting out Outdated Advertising Strategies During This Year’s Election Season
/voting-out-outdated-advertisi...Text duplicate Read More →
A-TITLE Voting out Outdated Advertising Strategies During This Year’s Election Season
/event/awlatam-2024-en/No Text
/event/advertising-week-europe...No Text
/identity-the-current-challeng...Identity: The Current Challenge for CTV Advertising
/q4-marketing-trends-whats-cha...Q4 Marketing Trends: What’s Changed, What Hasn’t, And How Different Verticals Compare
/why-data-collaboration-will-s...Why Data Collaboration Will Spell Marketing Success This Festive Shopping Season
https://newyork2024.advertisin...External Subdomain No Text
/content-hubs?amazon-ads&dx_ty...New window No Text
/content-hubs?amazon-ads&dx_ty...New window Rising Stars by Amazon Ads Showcasing Small-Business Success Stories
/content-hubs?amazon-ads&dx_ty...New window No Text
/content-hubs?amazon-ads&dx_ty...New window Maximizing Sales Event Impact: A Strategic Guide for Small Businesses Prime Day and Black Friday are more than just sales events—they’re brand-building oppor...
https://advertisingweek.com/Text duplicate IMG-ALT Advertising Week
A-TITLE Advertising Week
/events/Text duplicate Advertising Week Events
/event/awnewyork-2024/Text duplicate AWNEWYORK 2024
/event/awlatam-2024-en/Text duplicate AWLATAM 2024
https://asia2024advertisingwee...External Text duplicate AWASIA 2024
/event/advertising-week-europe...Text duplicate AWEUROPE 2025
/event/ignitetheads/Text duplicate IGNITE THE ADS
/event/climatech-2024Text duplicate ClimaTech
/events/Text duplicate VIEW ALL EVENTS
/aw360/Text duplicate AW360
/content-hubs?amazon-adsText duplicate Amazon Ads Small Business Playbook
/google/Text duplicate AI-Powered Marketing Insights from Google & YouTube
https://advertisingweek.com/meta/Text duplicate The Meta Content & Resource Hub
/groupblack/Text duplicate The Culture Corner Powered by Group Black
/content-hubs?wunderkindText duplicate Wunderkind Black Friday Hub
https://advertisingweek.com/mntnText duplicate MNTN – The Hardest Working Software in Television
/quickframeText duplicate QuickFrame by MNTN – A Better Way to Produce Video
https://advertisingweek.com/gmrText duplicate Crafting Brand Memories with GMR
https://advertisingweek.com/gettyText duplicate The Power of Authenticity with Citi x Getty Images
/permutive/Text duplicate Rediscover Your Invisible Audience With Permutive
/claritasText duplicate Know More with Claritas
/aw-most-influential-smb-marke...Text duplicate Most Influential SMB Marketers 2023 Presented by Amazon Ads
https://advertisingweek.com/ai/Text duplicate AI
/brands/Text duplicate Brands & Agencies
/culture/Text duplicate Culture
https://advertisingweek.com/data/Text duplicate Data
/gaming/Text duplicate Gaming & Esports
/retailText duplicate Retail
/storytelling/Text duplicate Storytelling
/streaming/Text duplicate Streaming + CTV
https://advertisingweek.com/tech/Text duplicate Tech
https://advertisingweek.com/smb/Text duplicate SMB
https://popicon.life/External Text duplicate PopIcon
https://learn.advertisingweek....External Subdomain Text duplicate Learn
/podcasts/Text duplicate Podcasts
https://advertisingweek.com/fif/Text duplicate FUTURE IS FEMALE
/whitepapers/Text duplicate Resources
https://advertisingweek.com/IMG-ALT site-logo
https://www.facebook.com/adver...New window External Subdomain No Text
https://twitter.com/advertisin...New window External No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.instagram.com/adve...New window External Subdomain No Text
https://www.youtube.com/channe...New window External Subdomain No Text
https://www.emeraldx.com/New window External Subdomain IMG-ALT Emerald Logo
https://www.emeraldx.com/New window External Subdomain Emerald X, LLC.
https://www.emeraldx.com/about/New window External Subdomain ABOUT
A-TITLE about
https://www.emeraldx.com/careers/New window External Subdomain CAREERS
A-TITLE careers
http://emeraldx.com/authorized...New window External AUTHORIZED SERVICE PROVIDERS
A-TITLE authorized-service-providers
https://www.emeraldx.com/terms...New window External Subdomain TERMS OF USE
A-TITLE terms-of-use
https://www.emeraldx.com/priva...New window External Subdomain PRIVACY POLICY
A-TITLE privacy-policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://advertisingweek.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.62 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (132 kB).

HTTP Response Header

NameValue
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content-typetext/html; charset=UTF-8
cf-ray8d8737661a6bd22a-FRA
cf-cache-statusDYNAMIC
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varyAccept-Encoding
ki-cache-typeNone
ki-cf-cache-statusBYPASS
ki-edgev=20.2.8;mv=3.1.3
ki-origing1p
x-content-type-optionsnosniff
x-edge-location-klb1
x-kinsta-cacheHIT
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servercloudflare
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http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 3,600 referring domains.
This page has 328,535 backlinks.
This page has backlinks from 2,138 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://advertisingweek.com/wp-sitemap.xml

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advertisingweek.com
Advertising Week

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Week70%Check
Advertising Week67%Check
Advertising65%Check
Digital Advertising48%Check
Marketing44%Check
CTV44%Check
Events43%Check
Marketing Insights43%Check
Election Season42%Check
ADS40%Check
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