Allbirds.com - SEO Checker

Overview of the SEO Check
Meta information
90% 
Page quality
48% 
Page structure
79% 
Link structure
77% 
Server
94% 
External factors
100% 
SEO Score
Response time
0.52 s
File size
307.60 kB
Words
172
Media files
17
Number of links
99 internal / 18 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Allbirds: Comfortable, Sustainable Shoes & Apparel
The length of the page title is perfect. (461 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Allbirds: The world’s most comfortable shoes, flats, and clothing made with natural materials like merino wool and eucalyptus. FREE shipping & returns.
The length of the meta description is perfect. (934 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.allbirds.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
An URL is specified multiple times in alternate links.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
descriptionAllbirds: The world’s most comfortable shoes, flats, and clothing made with natural materials like merino wool and eucalyptus. FREE shipping & returns.
google-site-verificationbnM0THSPP_YhofTTJOzJXYyWGEO-C8e6TUd4P90e1tU
p:domain_verify1069f1ed762eec3769373cfaf1dec83f
facebook-domain-verificationf9dw038dwt56en0pfn4yvm8gftc5n9
shopify-digital-wallet/11044168/digital_wallets/dialog
shopify-checkout-api-token1bd27af8770b91f6f7cab7cc85cba04d
langen-us
twitter:cardsummary
og:typewebsite
og:titleThe World’s Most Comfortable Shoes
og:imagehttp://www.allbirds.com/cdn/shop/t/2593/assets/allbirds-logo-fb.jpg?v=92553177456616239951731586851
og:image:secure_urlhttps://www.allbirds.com/cdn/shop/t/2593/assets/allbirds-logo-fb.jpg?v=92553177456616239951731586851
og:urlhttps://www.allbirds.com/
og:site_nameAllbirds
charsetutf-8

Test up to 1.000 webpages of allbirds.com with our free plan!

Try For Free
No trial. It's just free!

Page quality

Content
(Critically important)
There are only 172 words on this page. Use at least 250 words to provide useful information.
Some words from the page title are not used within the pages content
Only 2 paragraph/s was/were found on this page.
The average number of words per sentence of 9.25 words is low.
19.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width,initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H3 Help
H3 Shop
H3 Company
H3 Follow the Flock
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 18 external links on this page.
LinkAttributesAnchor text
/collections/mensShoes
/collections/mens-runnersRunners
/collections/mens-running-shoesActive Shoes
/collections/mens-mizzlesMizzles
/collections/mens-loungersLoungers
/collections/mens-high-topsToppers
/products/mens-trail-runners-swtHiking Shoes
/collections/sale-mens-shoesMen's Sale Shoes
/collections/mensShop all
/collections/mens-best-sellersBestsellers
/products/mens-tree-runnersTree Runner
/products/mens-wool-runnersWool Runner
/products/mens-wool-runner-goWool Runner Go
/products/mens-tree-runner-goTree Runner Go
/products/mens-tree-glidersTree Glider
/products/mens-wool-runner-miz...Wool Runner Mizzle
/products/mens-tree-dashersTree Dasher 2
/products/mens-wool-dasher-miz...Wool Dasher Mizzle
/collections/mensText duplicate Shop all
/collections/mens-apparelApparel & More
/collections/anytime-socksSocks
/collections/mens-tops-collectionTees
/collections/mens-underwearUnderwear
/collections/bagsBags
/products/allgood-cotton-capHats
/collections/mens-insolesInsoles
/products/runner-lace-kitLace Kits
/collections/gift-cardsGift Cards
/collections/womensText duplicate Shoes
/collections/womens-runnersText duplicate Runners
/collections/womens-flatsBreezers
/collections/womens-running-shoesText duplicate Active Shoes
/collections/womens-mizzlesText duplicate Mizzles
/collections/womens-loungersText duplicate Loungers
/collections/womens-high-topsText duplicate Toppers
/products/womens-trail-runners...Hiking
/collections/sale-womens-shoesWomen's Sale Shoes
/collections/womensText duplicate Shop all
/collections/womens-best-sellersText duplicate Bestsellers
/products/womens-tree-runnersText duplicate Tree Runner
/products/womens-wool-runnersText duplicate Wool Runner
/products/womens-wool-runner-goText duplicate Wool Runner Go
/products/womens-tree-runner-goText duplicate Tree Runner Go
/products/womens-tree-glidersText duplicate Tree Glider
/products/womens-tree-breezersTree Breezer
/products/womens-wool-runner-m...Text duplicate Wool Runner Mizzle
/products/womens-tree-dashersText duplicate Tree Dasher 2
/collections/womensText duplicate Shop all
/collections/womens-apparelText duplicate Apparel & More
/collections/anytime-socksText duplicate Socks
/collections/womens-tops-colle...Tees & Tops
/collections/womens-underwearText duplicate Underwear
/collections/bagsText duplicate Bags
/products/allgood-cotton-capText duplicate Hats
/collections/womens-insolesText duplicate Insoles
/products/runner-lace-kitText duplicate Lace Kits
/collections/gift-cardsText duplicate Gift Cards
/collections/anytime-socksText duplicate Socks
/collections/sale-mens-shoesSale Shoes
/collections/sale-mens-apparelSale Apparel & Socks
/collections/sale-womens-shoesText duplicate Sale Shoes
/collections/sale-womens-apparelText duplicate Sale Apparel & Socks
/pages/sustainable-practicesOur Sustainability Strategy
/pages/moonshot-zero-carbon-shoesM0.0NSHOT
/pages/how-we-operateHow We Operate
/pages/footprintCarbon Footprint
/pages/regenerative-agricultureRegenerative Agriculture
/pages/renewable-materialsRenewable Materials
/pages/carbon-offset-projectsCarbon Offsets
/pages/responsible-energyResponsible Energy
/pages/rerunReRun
/pages/storesStores
https://www.allbirds.com/accountAccount
/pages/helpHelp
/pages/returns-exchangesReturns/Exchanges
/pages/helpFAQ/Contact Us
/pages/afterpayAfterpay
/collections/mensMen's Shoes
/collections/womensWomen's Shoes
/collections/mens-apparelMen's Apparel
/collections/womens-apparelWomen's Apparel
/collections/trino-socksText duplicate Socks
/collections/gift-cardsText duplicate Gift Cards
/pages/refer-a-friendNew window Refer a Friend
/pages/storesOur Stores
/pages/our-storyOur Story
/pages/our-materials-woolOur Materials
/pages/sustainable-practicesSustainability
https://ir.allbirds.com/External Subdomain Investors
/pages/shoe-careShoe Care
/pages/affiliatesAffiliates
/pages/bulk-orderingSubdomain Bulk Orders
/pages/careersCareers
/pages/pressPress
https://cdn.shopify.com/s/file...New window External Subdomain Allbirds Responsible Disclosure Program
https://cdn.shopify.com/s/file...New window External Subdomain California Transparency Act
/pages/community-offersCommunity Offers
/pages/the-perchOur Blog
https://www.instagram.com/allb...New window External Subdomain IMG-ALT Social Icon - Instagram
https://www.tiktok.com/@wearea...New window External Subdomain No Text
https://twitter.com/allbirdsNew window External No Text
https://www.facebook.com/weare...New window External Subdomain IMG-ALT Social Icon - Facebook
https://www.youtube.com/channe...New window External Subdomain No Text
http://pinterest.com/weareallb...New window External No Text
https://www.allbirds.com/Subdomain IMG-ALT US flag
https://www.allbirds.ca/External Subdomain IMG-ALT Shop Flag - CA
https://www.allbirds.co.nz/External Subdomain IMG-ALT Shop Flag - NZ
https://www.allbirds.com.au/External Subdomain IMG-ALT Shop Flag - AU
https://www.allbirds.co.uk/External Subdomain IMG-ALT Shop Flag - UK
https://www.allbirds.cn/External Subdomain IMG-ALT Shop Flag - China
https://www.allbirds.eu/External Subdomain IMG-ALT EU Flag
https://www.allbirds.jp/External Subdomain IMG-ALT Japan flag icon
https://www.allbirds.co.kr/External Subdomain IMG-ALT South Korea flag icon
https://www.allbirds.ae/New window External Subdomain No Text
/pages/allbirds-terms-of-useSubdomain Terms
A-TITLE Terms
/pages/privacy-policySubdomain Privacy
A-TITLE Privacy
/pages/accessibilitySubdomain Accessibility
A-TITLE Accessibility

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.allbirds.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.52 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (308 kB).

HTTP Response Header

NameValue
dateFri, 15 Nov 2024 05:10:52 GMT
content-typetext/html; charset=utf-8
x-sorting-hat-podid79
x-sorting-hat-shopid11044168
x-storefront-renderer-rendered1
x-shopify-nginx-no-cookies0
set-cookie99 Characters
link<https://cdn.shopify.com>; rel="preconnect", <https://cdn.shopify.com>; rel="preconnect"; crossorigin
etagW/"cacheable:9836a11d326602e56535618cdf167b30"
x-cachemiss
x-frame-optionsDENY
content-security-policyblock-all-mixed-content; frame-ancestors 'none'; upgrade-insecure-requests;
strict-transport-securitymax-age=7889238
x-shopid11044168
x-shardid79
varyAccept
content-languageen-US
powered-byShopify
server-timingprocessing;dur=403;desc="gc:58", db;dur=62, db_async;dur=1.941, parse;dur=1, render;dur=62, asn;desc="24940", edge;desc="FRA", country;desc="DE", knownbot, theme;desc="125268754512", pageType;desc="index", servedBy;desc="rnnt", requestID;desc="658c043a-ca47-471b-97bb-65a24e3f040d-1731647451"
x-dcgcp-europe-west3,gcp-europe-west1,gcp-europe-west1
x-request-id658c043a-ca47-471b-97bb-65a24e3f040d-1731647451
alt-svch3=":443"; ma=86400
cf-cache-statusDYNAMIC
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=Yld%2BqROYmAOYHyEjMhKk5n4QaLJolJX98FFb5IAe6WF59KGnDIRWWNDrl4V3wI%2FgtHr304TTkIcRB4vY1Bb8XsyLj2So%2FX3r%2F2SwZNkpK2jQd2lOvZzXwQQJS7BNHVVST24%3D"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0.01,"report_to":"cf-nel","max_age":604800}
x-xss-protection1; mode=block
x-content-type-optionsnosniff
x-permitted-cross-domain-policiesnone
x-download-optionsnoopen
servercloudflare
cf-ray8e2cbcbe4df0194d-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 5,819 referring domains.
This page has 44,971 backlinks.
This page has backlinks from 3,950 different ip addresses.

Robots.txt

User-agent: *
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /11044168/checkouts
Disallow: /11044168/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: */collections/*filter*&*filter*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
Disallow: /blogs/*%2b*
Disallow: /*/blogs/*+*
Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /*/policies/
Disallow: /*/*?*ls=*&ls=*
Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Disallow: /*view=master-product$
Disallow: /pages/search
Disallow: /collections/*-loop
Sitemap: https://www.allbirds.com/sitemap.xml

User-agent: adsbot-google
Disallow: /checkouts/
Disallow: /checkout
Disallow: /carts
Disallow: /orders
Disallow: /11044168/checkouts
Disallow: /11044168/orders
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /cdn/wpm/*.js

User-agent: Nutch
Disallow: /

User-agent: AhrefsBot
Crawl-delay: 10
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /11044168/checkouts
Disallow: /11044168/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: */collections/*filter*&*filter*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
Disallow: /blogs/*%2b*
Disallow: /*/blogs/*+*
Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /*/policies/
Disallow: /*/*?*ls=*&ls=*
Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Sitemap: https://www.allbirds.com/sitemap.xml

User-agent: AhrefsSiteAudit
Crawl-delay: 10
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /11044168/checkouts
Disallow: /11044168/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: */collections/*filter*&*filter*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
Disallow: /blogs/*%2b*
Disallow: /*/blogs/*+*
Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /*/policies/
Disallow: /*/*?*ls=*&ls=*
Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Sitemap: https://www.allbirds.com/sitemap.xml

User-agent: MJ12bot
Crawl-delay: 10

User-agent: Pinterest
Crawl-delay: 1

Search preview

www.allbirds.com
Allbirds: Comfortable, Sustainable Shoes & Apparel
Allbirds: The world’s most comfortable shoes, flats, and clothing made with natural materials like merino wool and eucalyptus. FREE shipping & returns.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
allbirds71%Check
Shoes56%Check
Shoes Apparel50%Check
Materials46%Check
Returns46%Check
Apparel45%Check
Hiking Shoes45%Check
Shop40%Check
Wool Runner40%Check
Comfortable Shoes39%Check

Test up to 1.000 webpages of allbirds.com with our free plan!

Try For Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions