animalequality.org.uk | Website SEO Review

Response time

0.29 s

File size

170.50 kB

Words

994

Media files

37

Number of links

100 internal / 8 external

Meta specifications 99% achieved

Title

(Critically important)

Animal Equality UK | Ending Cruelty to Animals

The length of the page title is perfect. (422 pixels out of 580 max pixel length)

There are no duplicate words in the title

Meta Title

Meta description

(Critically important)

Animal Equality is an international organisation working with society, governments and companies to end cruelty to farmed animals.

The length of the meta description is perfect. (809 pixels out of 1000 max pixel length)

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

https://animalequality.org.uk/

There is a valid canonical link specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en-gb

Server location: United States of America

The following language is defined by HTML: en-gb

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

The specified alternate links have no errors.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain name is very long.

The domain is no subdomain.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
viewport	width=device-width, initial-scale=1.0
format-detection	telephone=no
description	Animal Equality is an international organisation working with society, governments and companies to end cruelty to farmed animals.
lang	en-gb
twitter:card	summary_large_image
twitter:title	Animal Equality UK \| Ending Cruelty to Animals
twitter:description	Animal Equality is an international organisation working with society, governments and companies to end cruelty to farmed animals.
twitter:image	https://animalequality.org.uk/app/uploads/2019/11/cropped-web_photo.jpg
og:type	website
og:locale	en_GB
og:site_name	Animal Equality UK
og:title	Animal Equality UK \| Ending Cruelty to Animals
og:description	Animal Equality is an international organisation working with society, governments and companies to end cruelty to farmed animals.
og:url	https://animalequality.org.uk/
og:image	https://animalequality.org.uk/app/uploads/2019/11/cropped-web_photo.jpg
og:image:width	1853
og:image:height	998
X-UA-Compatible	IE=edge
charset	UTF-8

Page quality 82% achieved

Content

(Critically important)

The average number of words per sentence of 25.35 words is high.

This page contains 994 words. That's ok.

33.9% of the text are stop words.

Keywords used in the page title are also used in the page content. That's good!

The page contains a listing, which indicates a good text layout.

13 paragraphs were found on this page.

The text content is perfect.

No placeholders texts or images were found.

There are no duplicates on the site.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

A viewport "width=device-width, initial-scale=1.0" is provided.

At least one Apple touch icon is specified.

Mobile Optimization

Bold and strong tags

(Somewhat important)

The usage of strong and bold tags is perfect. We recommend the use of up to 20 tags for this page.

Strong and Bold Tags

Image SEO

(Somewhat important)

31 images have no alt attribute. The content of alt attributes is used by search engines.

Image SEO

There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
...nimalequality.org/logo/ae/uk/default.svg	Animal Equality
.../uploads/2024/07/Olympics-Web-Header.jpg	No alt attribute provided
.../2018/03/two_thirds_cows_together_bn.jpg	No alt attribute provided
...73395159_b75704e433_k-e1543593608731.jpg	No alt attribute provided
...oads/2019/08/half_sharon_holding_hen.jpg	No alt attribute provided
...ploads/2019/08/half_calf_behind_bars.jpg	No alt attribute provided
...s/2023/04/shutterstock_181295621-1-1.jpg	No alt attribute provided
...0/02/750x1050_callout_investigations.jpg	No alt attribute provided
...02/2016x806_callout_investigations-1.jpg	No alt attribute provided
...s/2020/02/750x1050_callout_education.jpg	No alt attribute provided
...s/2020/02/2016x806_callout_education.jpg	No alt attribute provided
...loads/2020/02/750x1050_callout_legal.jpg	No alt attribute provided
...2016x806_callout_rows_legal_advocacy.jpg	No alt attribute provided
...2/750x1050_callout_corporateoutreach.jpg	No alt attribute provided
...s/2020/02/2016x806_callout_corporate.jpg	No alt attribute provided
/app/uploads/2024/06/1.jpg	No alt attribute provided
/app/uploads/2024/06/1-1.jpg	No alt attribute provided
/app/uploads/2024/06/2.jpg	No alt attribute provided
/app/uploads/2024/06/2-1.jpg	No alt attribute provided
/app/uploads/2024/06/3.jpg	No alt attribute provided
/app/uploads/2024/06/3-1.jpg	No alt attribute provided
/app/uploads/2024/06/4.jpg	No alt attribute provided
/app/uploads/2024/06/4-1.jpg	No alt attribute provided
...aquin_quote_homepage-500x0-c-default.jpg	No alt attribute provided
/app/uploads/2022/06/rooney_mara_quote.jpg	No alt attribute provided
/app/uploads/2022/06/peter_egan_quote.jpg	No alt attribute provided
...s/2024/09/53186734856_ec7410baef_h-1.jpg	Dead salmon piled on top of each other
...e-image-leeds-high-court-1500x1500-1.jpg	Leeds High Court
/app/uploads/2024/08/Kellie-Valade-1-1.jpeg	Kelli Valade in newspaper
...s/2024/09/53932944006_0af661986c_k-1.jpg	Animal Equality activist holding up placards at National Animal Rights March 2024
/app/uploads/2024/08/unnamed-1.jpeg	No alt attribute provided
/app/uploads/2024/07/ChrisPackham-1-2.jpeg	No alt attribute provided
...nimalequality.org/logo/ae/us/default.svg	Logo
...navigator-four-star-250x0-c-default.webp	No alt attribute provided
...eal-platinum-2022-1-250x0-c-default.webp	No alt attribute provided
...022-nonprofit-award-250x0-c-default.webp	No alt attribute provided
...5_MGC_Pop-Up_Pig1_Web600x350px_INT-1.jpg	No alt attribute provided

Page structure 77% achieved

H1 heading

(Critically important)

End Force-Feeding

The H1 heading is too short (17 characters). It should be at least 20 Characters long.

H1-H6 headings

Headings

(Important)

The structure of headings is missing one or more levels. Do not skip heading levels.

H1-H6 headings

Heading structure

Heading level	Content
H1	End Force-Feeding
H2	OUR VISION AND MISSION
H2	Save Animals, Eat Plant‑Based
H2	Our work
H2	OUR CAMPAIGNS
H2	Animal Equality by Numbers
H2	The Voice of Our Supporters
H2	News
H2	Blog
H3	Demand the UK Government bans imports of foie gras made by force-feeding ducks and geese
H5	OUR VALUES
H5	OUR WORK
H5	OUR COMMITMENT

Link structure 56% achieved

Internal links

(Important)

Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.

Some anchor texts are used more than once.

3 links don't have an anchor text.

The number of internal links is ok.

None of the anchor texts is too long.

Internal Linking

External links

(Nice to have)

There are 8 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
/donate		DONATE NOW
https://animalequality.org.uk/		IMG-ALT Animal Equality
/who-we-are/		Who we are
/our-history/		Our history A-TITLE Our history
/financials/		Financials A-TITLE Financials
/workwithus/		Work with us A-TITLE Work with us
/what-we-do/		What we do
/investigations/		Investigations A-TITLE Investigations
/education/		Education A-TITLE Education
/corporate-outreach/		Corporate outreach A-TITLE Corporate outreach
/legal-advocacy/		Legal advocacy A-TITLE Legal advocacy
/campaigns/		Campaigns A-TITLE Campaigns
/victories/		Victories A-TITLE Victories
/issues/		Issues
/issues/meat/		Meat A-TITLE Meat
/issues/fish/		Fish A-TITLE Fish
/issues/eggs/		Eggs A-TITLE Eggs
/issues/dairy/		Dairy A-TITLE Dairy
/how-you-can-help/		Get involved
/donate/		Donate now A-TITLE Donate now
/volunteer/		Volunteer A-TITLE Volunteer
/events/		Events A-TITLE Events
https://loveveg.uk/	New window External	Try Love Veg A-TITLE Try Love Veg
/animal-protectors/		Animal protectors A-TITLE Animal protectors
/donate-legacies-and-wills/		Legacy giving A-TITLE Legacy giving
/news/		News A-TITLE News
/blog/		Blog A-TITLE Blog
/subscribe/		E-newsletter A-TITLE E-newsletter
/magazine/		Magazine A-TITLE Magazine
/media-centre/		Media centre A-TITLE Media centre
https://animalequality.org.uk/?s		Search A-TITLE Search
/contact/		Contact A-TITLE Contact
/donate/		Donate A-TITLE Donate
/who-we-are/	Text duplicate	Who we are
/our-history/	Text duplicate	Our history A-TITLE Our history
/financials/	Text duplicate	Financials A-TITLE Financials
/workwithus/	Text duplicate	Work with us A-TITLE Work with us
/what-we-do/	Text duplicate	What we do
/investigations/	Text duplicate	Investigations A-TITLE Investigations
/education/	Text duplicate	Education A-TITLE Education
/corporate-outreach/	Text duplicate	Corporate outreach A-TITLE Corporate outreach
/legal-advocacy/	Text duplicate	Legal advocacy A-TITLE Legal advocacy
/campaigns/	Text duplicate	Campaigns A-TITLE Campaigns
/victories/	Text duplicate	Victories A-TITLE Victories
/issues/	Text duplicate	Issues
/issues/meat/	Text duplicate	Meat A-TITLE Meat
/issues/fish/	Text duplicate	Fish A-TITLE Fish
/issues/eggs/	Text duplicate	Eggs A-TITLE Eggs
/issues/dairy/	Text duplicate	Dairy A-TITLE Dairy
/how-you-can-help/	Text duplicate	Get involved
/donate/	Text duplicate	Donate now A-TITLE Donate now
/volunteer/	Text duplicate	Volunteer A-TITLE Volunteer
/events/	Text duplicate	Events A-TITLE Events
https://loveveg.uk/	New window External Text duplicate	Try Love Veg A-TITLE Try Love Veg
/animal-protectors/	Text duplicate	Animal protectors A-TITLE Animal protectors
/donate-legacies-and-wills/	Text duplicate	Legacy giving A-TITLE Legacy giving
/news/	Text duplicate	News A-TITLE News
/blog/	Text duplicate	Blog A-TITLE Blog
/subscribe/	Text duplicate	E-newsletter A-TITLE E-newsletter
/magazine/	Text duplicate	Magazine A-TITLE Magazine
/media-centre/	Text duplicate	Media centre A-TITLE Media centre
https://animalequality.org.uk/?s	Text duplicate	Search A-TITLE Search
/contact/	Text duplicate	Contact A-TITLE Contact
/donate/	Text duplicate	Donate A-TITLE Donate
/campaign/ban-force-feeding/		SIGN THE PETITION
https://loveveg.uk/?utm_source...	New window External	I Want To Try Plant‑Based
/investigations/		Investigations »
/education/		Education »
/legal-advocacy/		Legal Advocacy »
/corporate-outreach/		Corporate Outreach »
/campaign/ban-force-feeding/		Foie Gras »
/campaign/hold-animal-abusers-...		Law Enforcement »
/campaign/fish/salmon-moratorium/		Salmon »
/campaign/cruelty-to-cows/defu...		Dairy »
/news/salmon-suffocating/		IMG-ALT Dead salmon piled on top of each other
/news/salmon-suffocating/		Footage reveals salmon suffocating on accredited farms supplying major British supermarkets
/news/permission-granted-to-ch...		IMG-ALT Leeds High Court
/news/permission-granted-to-ch...		Animal Equality granted permission to challenge construction of the UK’s first fully on-land salmon mega-farm
/news/animal-equality-exposes-...		IMG-ALT Kelli Valade in newspaper
/news/animal-equality-exposes-...		Animal Equality US exposes Denny’s CEO, Kelli Valade
/news/		More News
/blog/2024/09/03/marching-for-...		IMG-ALT Animal Equality activist holding up placards at National Animal Rights March 2024
/blog/2024/09/03/marching-for-...		Marching for change: a sunny day of solidarity and action
/blog/2024/08/08/a-message-fro...		No Text
/blog/2024/08/08/a-message-fro...		A message from Kirsty Gallacher
/blog/2024/07/25/a-message-fro...		No Text
/blog/2024/07/25/a-message-fro...		A Message from Chris Packham
/blog/		More posts
https://animalequality.org.uk/		IMG-ALT Logo
/newsletter/	New window	Join the movement →
/action-center/		Take action
/who-we-are/		About us
/financials/	Text duplicate	Financials
/media-centre/	Text duplicate	Media centre
https://animalequality.org.uk/?s	Text duplicate	Search
/cdn-cgi/l/email-protection		[email protected]
/terms/	New window	Terms of use
/privacy-policy/	New window	Privacy policy
/cookie-policy/	New window	Cookie policy
/complaints-policy/	New window	Complaints policy
/our-supporter-charter/	New window	Supporter charter
/cookie-policy/	New window	Cookie-settings
https://www.facebook.com/anima...	New window External Subdomain	No Text
https://x.com/animal_equality?...	New window External	No Text
https://www.linkedin.com/compa...	New window External Subdomain	No Text
https://www.instagram.com/anim...	New window External Subdomain	No Text
https://www.youtube.com/c/Anim...	New window External Subdomain	No Text
/donate/		No Text

Server configuration 100% achieved

HTTP redirects

(Critically important)

This page redirects to "https://animalequality.org.uk/"

WWW Redirect

HTTP header

(Important)

No X-Powered HTTP header is sent.

This page uses GZip for compressed data transmission.

HTTP headers

Performance

(Somewhat important)

The page response time is excellent with 0.29 seconds.

The file size of the HTML document is fine (171 kB).

Page Speed

HTTP Response Header

Name	Value
date	Mon, 16 Sep 2024 19:49:50 GMT
content-type	text/html; charset=UTF-8
cf-ray	8c4361cf4fe735ed-FRA
cf-cache-status	DYNAMIC
age	216
cache-control	public, max-age=300
last-modified	Wed, 24 Jul 2024 13:31:38 GMT
link	<https://animalequality.org.uk/wp-json/>; rel="https://api.w.org/", <https://animalequality.org.uk/wp-json/wp/v2/pages/2>; rel="alternate"; title="JSON"; type="application/json", <https://animalequality.org.uk/>; rel=shortlink
strict-transport-security	max-age=2592000
vary	Cookie,Accept-Encoding
__	default-src https:; connect-src https: ws://.firebaseio.com wss://.addpipe.com stats.g.doubleclick.net ad.doubleclick.net adservice.google.com ads-twitter.com ads-api.twitter.com analytics.twitter.com; font-src https: data:; child-src https:; img-src https: data: ads-twitter.com ads-api.twitter.com analytics.twitter.com; media-src https: blob: data:; object-src https:; script-src 'unsafe-inline' 'unsafe-eval' https:; script-src-elem connect.facebook.net www.googleadservices.com googleads.g.doubleclick.net; style-src 'unsafe-inline' https: data: blob:; worker-src blob:; report-uri https://18d36df5be4d2f0680090c55b489865d.report-uri.com/r/d/csp/reportOnly
content-security-policy	upgrade-insecure-requests; frame-ancestors 'self'
report-to	{"endpoints": [{"url": "https://18d36df5be4d2f0680090c55b489865d.report-uri.com/a/d/g"}], "group": "default", "include_subdomains": false, "max_age": 2592000}
x-content-type-options	nosniff
server	cloudflare
content-encoding	gzip
alt-svc	h3=":443"; ma=86400
statuscode	200
http_version	HTTP/2

External factors 100% achieved

Blacklists

(Nice to have)

This website is not classified "for adult only".

Blacklist

Backlinks

(Critically important)

This website has excellent links from other websites.

This page has backlinks from 380 referring domains.

This page has 5,308 backlinks.

This page has backlinks from 297 different ip addresses.

Backlinks

Facebook popularity

(Somewhat important)

The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp/wp-admin/
Allow: /wp/wp-admin/admin-ajax.php

Sitemap: https://animalequality.org.uk/sitemap.xml

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animalequality.org.uk

Animal Equality UK | Ending Cruelty to Animals

Animal Equality is an international organisation working with society, governments and companies to end cruelty to farmed animals.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
Animal	81%	Check
Animal Equality	81%	Check
Equality	77%	Check
Animal Equality UK	75%	Check
animals	61%	Check
Animal Rights	60%	Check
Animal Protection	59%	Check
cruelty	58%	Check
Work	54%	Check
Force-Feeding	54%	Check
ending cruelty	52%	Check
UK first	49%	Check
farm	46%	Check
international	46%	Check
organisation	46%	Check
working	46%	Check
society	46%	Check
governments	46%	Check
companies	46%	Check
farmed	46%	Check
International Organisation	46%	Check
organisation working	46%	Check
international organisation working	46%	Check
ending	43%	Check
foie gras farm	41%	Check

Show more keywords and terms

Animalequality.org.uk - SEO Checker

Task list of SEO Improvements 3 Tasks

Meta specifications 99% achieved

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(Nice to have)

(Nice to have)

Meta tags

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Page quality 82% achieved

(Critically important)

(Critically important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

(Somewhat important)

Media list

Page structure 77% achieved

(Critically important)

(Important)

Heading structure

Link structure 56% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 100% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 100% achieved

(Nice to have)

(Critically important)

(Somewhat important)

Links from Wikipedia

Robots.txt

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Most important keywords

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