Apex.aero - SEO Checker

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Overview of the SEO Check
Meta information
66% 
Page quality
56% 
Page structure
100% 
Link structure
60% 
Server
75% 
External factors
100% 
SEO Score
Response time
0.76 s
File size
122.00 kB
Words
374
Media files
14
Number of links
66 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - APEX
The page title is too short. (126 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
As a global non-profit and one of the world’s largest international airline associations, APEX accelerates our industry with the backing of nearly every major airline and valued supplier. APEX reinvests all of its resources to serving its members, strengthening the worldwide airline industry, advancing thought-leadership, fostering business opportunities via events, developing global initiatives, setting key airline standards, and highlighting well-deserved recognition across our industry.
The meta description is too long: 2967 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://apex.aero/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionAs a global non-profit and one of the world’s largest international airline associations, APEX accelerates our industry with the backing of nearly every major airline and valued supplier. APEX reinvests all of its resources to serving its members, strengthening the worldwide airline industry, advancing thought-leadership, fostering business opportunities via events, developing global initiatives, setting key airline standards, and highlighting well-deserved recognition across our industry.
generatorElementor 3.22.3; features: e_optimized_assets_loading, e_optimized_css_loading, e_font_icon_svg, additional_custom_breakpoints, e_lazyload; settings: css_print_method-external, google_font-enabled, font_display-auto
msapplication-TileImagehttps://apex.aero/wp-content/uploads/2020/10/cropped-APEX-Favicon-270x270.jpg
article:modified_time2024-06-27T17:10:27+00:00
langen-us
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleHome - APEX
og:descriptionAs a global non-profit and one of the world’s largest international airline associations, APEX accelerates our industry with the backing of nearly every major airline and valued supplier. APEX reinvests all of its resources to serving its members, strengthening the worldwide airline industry, advancing thought-leadership, fostering business opportunities via events, developing global initiatives, setting key airline standards, and highlighting well-deserved recognition across our industry.
og:urlhttps://apex.aero/
og:site_nameAPEX
og:imagehttps://apex.aero/wp-content/uploads/2020/10/apex-logo-blue-1.png
og:image:width150
og:image:height84
og:image:typeimage/png
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 374 words on this page. Good pages should have about 800 words of useful content.
21.1% of the text are stop words.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.38 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 7 tags for this page.
Image SEO
(Somewhat important)
12 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...mes/apex/images/apex-logo-horizontal.pngAPEX Logo
.../apex/images/button mag glass mobile.pngNo alt attribute provided
.../themes/apex/images/button-hamburger.pngNo alt attribute provided
img.youtube.com/vi/AN2eRocnthg/0.jpgNo alt attribute provided
...lugins/wp-video-lightbox/images/play.pngNo alt attribute provided
img.youtube.com/vi/onelNATC340/0.jpgNo alt attribute provided
...lugins/wp-video-lightbox/images/play.pngNo alt attribute provided
img.youtube.com/vi/TiveZYkwTho/0.jpgNo alt attribute provided
...lugins/wp-video-lightbox/images/play.pngNo alt attribute provided
...pex/images/APEX-Full-Name-Logo-White.pngAPEX Logo
...pex.aero/files/2023/08/icon-facebook.png
Insecure Content		No alt attribute provided
...apex.aero/files/2023/08/icon-twitter.png
Insecure Content		No alt attribute provided
...pex.aero/files/2023/08/icon-linkedin.png
Insecure Content		No alt attribute provided
...ent/uploads/2023/09/Instagram-Icon-1.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
Register Now for APEX Global EXPO
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Register Now for APEX Global EXPO
H2 Leading the End-to-End Air Travel Experience
H2 Industry News
H3 400+ Airlines & Key Supplier Members
H3 Largest Non-Profit International Airline Association Focused on Passenger Experience
H3 Sustainability
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
8 links don't have an anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://apex.aero/wp-login.phpNofollow Log in
/logging-into-the-new-apex-por...(Log in help)
https://apex.aero/APEX
https://ifsa.aero/External IFSA
https://www.futuretravelexperi...New window External Subdomain FTE
https://apex.aero/IMG-ALT APEX Logo
https://apex.aero/searchNo Text
https://apex.aero/membership/Join
https://apex.aero/about/About
https://apex.aero/events/Events
https://apex.aero/news/Industry News
https://apex.aero/membership/Membership
https://apex.aero/awards/Awards
https://apex.aero/membership/Text duplicate Join
https://apex.aero/about/Text duplicate About
https://apex.aero/events/Text duplicate Events
https://apex.aero/news/Text duplicate Industry News
https://apex.aero/membership/Text duplicate Membership
https://apex.aero/awards/Text duplicate Awards
https://apex.aero/searchNo Text
https://apex.aero/wp-login.phpNofollow Text duplicate Log in
https://global.apex.aero/New window External Subdomain Register Now for APEX Global EXPO Learn More
https://apex-ifsa.informz.net/...External Subdomain Submit a Case Study Proposal for Global EXPO
https://expo.apex.aero/awards/External Subdomain Submit a Nomination for an APEX/IFSA Award
/articles/fighting-faa-attack-...Fighting the FAA’s Unnecessary Attack on Improved Air Travel Options
/articles/airbus-inaugural-com...Airline Insights & Innovations: Airbus Hosts Inaugural Commercial Aircraft Customer Days
https://apex.aero/membership/400+ Airlines & Key Supplier Members APEX is a network of the world's leading airlines, suppliers and related companies. More than four decades of industry s...
https://apex.aero/membership/No Text
https://apex.aero/about/Largest Non-Profit International Airline Association Focused on Passenger Experience APEX’s resolute focus on advancing airline customer experience places it...
https://apex.aero/about/No Text
/awards/apex-five-star-and-ape...Sustainability APEX Official Airline Ratings™ Four Star and Five Star airlines must make publicly and easily available to their customers their sustainabilit...
/awards/apex-five-star-and-ape...No Text
https://apex.aero/newsText duplicate Industry News
/news_article_category/apex-tech/APEX TECH
/news_article_category/airport...Airport Experience
/news_article_category/aircraf...Aircraft Interiors
/news_article_category/enterta...Entertainment & Connectivity
/news_article_category/infligh...In-Flight Service
/news_article_category/brand-l...Thought Leadership & Brand
https://apex.aero/newsView All News
/articles/industry-guru-sue-pi...No Text
/news_article_category/enterta...Text duplicate Entertainment & Connectivity
/articles/industry-guru-sue-pi...“Industry Guru” Sue Pinfold Looks Back on 33 Years in IFE
/articles/industry-guru-sue-pi...Read Article
/articles/sas-inaugurates-atla...No Text
/news_article_category/brand-l...Text duplicate Thought Leadership & Brand
/articles/sas-inaugurates-atla...SAS Inaugurates Atlanta–Copenhagen Route, Embracing its Future with SkyTeam Alliance
/articles/sas-inaugurates-atla...Text duplicate Read Article
/articles/airport-lounges-spot...No Text
/news_article_category/brand-l...Text duplicate Thought Leadership & Brand
/articles/airport-lounges-spot...Innovations Transforming Airport Lounges Spotlighted at FTE EMEA
/articles/airport-lounges-spot...Text duplicate Read Article
/news_article_category/brand-l...Text duplicate Thought Leadership & Brand
/articles/apex-ifsa-board-of-g...[VIDEO] APEX/IFSA Board of Governors Vote to Prioritize Health Safety, Sustainability
https://www.youtube.com/watch?...External Subdomain No Text
/news_article_category/brand-l...Text duplicate Thought Leadership & Brand
/articles/video-breeze-airways...[VIDEO] US Startup Breeze Airways Completes First Flight
https://www.youtube.com/watch?...External Subdomain No Text
/news_article_category/brand-l...Text duplicate Thought Leadership & Brand
/articles/2021-01-22-video-dr-...[VIDEO] Dr. Joe Leader Discusses APEX Health Safety powered by SimpliFlying
https://www.youtube.com/watch?...External Subdomain No Text
/news_article_category/brand-l...Text duplicate Thought Leadership & Brand
/articles/2020-11-20-video-eas...[VIDEO] easyJet’s COVID-19 Response; Return of the 737 MAX
https://apex.aero/newslettersSign Up and View Archive
https://apex.aero/Text duplicate IMG-ALT APEX Logo
https://apex.aero/about/Text duplicate About
https://apex.aero/events/Text duplicate Events
https://apex.aero/awards/Text duplicate Awards
https://apex.aero/news/Text duplicate Industry News
https://apex.aero/membership/Text duplicate Membership
https://apex.aero/newsletters/Daily Newsletter
https://www.facebook.com/apex....New window External Subdomain No Text
https://twitter.com/theAPEXassocNew window External No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.instagram.com/thea...New window External Subdomain No Text
/apex-code-of-ethics/Code of Ethics
https://apex.aero/privacy-policyPrivacy Policy
https://apex.aero/site-mapSite Map

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://apex.aero/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.76 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (122 kB).

HTTP Response Header

NameValue
dateSat, 13 Jul 2024 14:50:39 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
x-powered-byWP Engine
expiresThu, 19 Nov 1981 08:52:00 GMT
link<https://apex.aero/wp-json/>; rel="https://api.w.org/"
x-cacheablebot
cache-controlmax-age=10800, must-revalidate
x-cacheHIT: 2
x-cache-groupbot
cf-cache-statusDYNAMIC
servercloudflare
cf-ray8a2a16287beabbbf-FRA
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 2,244 referring domains.
This page has 113,275 backlinks.
This page has backlinks from 1,255 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

Similar sites

        
                    

                    

                        
Search preview

            apex.aero
Home - APEX

As a global non-profit and one of the world’s largest international airline associations, APEX accelerates our industry with the backing of nearly every major airline and valued supplier. APEX reinvests all of its resources to serving its members, strengthening the worldwide airline industry, advancing thought-leadership, fostering business opportunities via events, developing global initiatives, setting key airline standards, and highlighting well-deserved recognition across our industry.
Most important keywords

            
Following keywords were found. You can check the keyword optimization of this page for each keyword.
KeywordResultRecheck
APEX89%Check
Global62%Check
APEX IFSA61%Check
Global EXPO57%Check
Airline54%Check
Airline Industry54%Check
International Airline54%Check
EXPO52%Check
major airline52%Check
airline associations52%Check
  
      Show more keywords and terms  
            

                

                    
                    

                        
                    

                    

                        
                    

                

            

            
                    

                

            


                    

            

                

                    

                    

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