Ashfords.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
91% 
Page quality
65% 
Page structure
50% 
Link structure
41% 
Server
66% 
External factors
100% 
SEO Score
Response time
0.77 s
File size
47.90 kB
Words
554
Media files
46
Number of links
127 internal / 16 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
UK Law Firm | Ashfords
The length of the page title is perfect. (213 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
With four UK offices and, through our international network, able to draw on legal expertise in over 70 countries worldwide – we’re lawyers you can count on to deliver.
The meta description is too long: 1023 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.ashfords.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionWith four UK offices and, through our international network, able to draw on legal expertise in over 70 countries worldwide – we’re lawyers you can count on to deliver.
viewportwidth=device-width, minimum-scale=1.0, maximum-scale=1.0, user-scalable=no
theme-color#125568
langen
x-ua-compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
The average number of words per sentence of 26.29 words is high.
This page contains 554 words. That's ok.
22.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, minimum-scale=1.0, maximum-scale=1.0, user-scalable=no" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
37 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/images/logo-white.svgAshfords
https://www.ashfords.co.uk/images/arrow.svgNo alt attribute provided
/images/linkedin-icon.svgNo alt attribute provided
/images/x-icon.svgNo alt attribute provided
/images/youtube-icon.svgNo alt attribute provided
/images/insta-icon.svgNo alt attribute provided
/images/search-icon.svgNo alt attribute provided
/images/mail-icon.svgNo alt attribute provided
https://www.ashfords.co.uk/images/arrow.svgNo alt attribute provided
/images/linkedin-icon.svgNo alt attribute provided
/images/x-icon.svgNo alt attribute provided
/images/youtube-icon.svgNo alt attribute provided
/images/insta-icon.svgNo alt attribute provided
/images/intro-graphic-desktop.svgNo alt attribute provided
/images/intro-graphic-mobile.svgNo alt attribute provided
https://www.ashfords.co.uk/images/arrow.svgNo alt attribute provided
https://www.ashfords.co.uk/images/arrow.svgNo alt attribute provided
https://www.ashfords.co.uk/images/arrow.svgNo alt attribute provided
...ibtvi/ritorno-lounge-bristol-website.jpgRitorno Lounge Bristol Website
/images/animated-arrow.svgNo alt attribute provided
...ia/izrh4e3y/new-build-development-uk.jpgNew Build Development Uk
/images/animated-arrow.svgNo alt attribute provided
...1bxazlxc/digital-seed-growth-concept.jpgDigital Seed Growth Concept
/images/animated-arrow.svgNo alt attribute provided
...vrflnnl/tamar-hosking-people-story-1.pngTamar Hosking People Story (1)
https://www.ashfords.co.uk/images/arrow.svgNo alt attribute provided
https://www.ashfords.co.uk/images/arrow.svgNo alt attribute provided
/media/dmonztjc/gettyimages-1459488727.jpgGettyimages 1459488727
/images/animated-arrow.svgNo alt attribute provided
/images/animated-arrow.svgNo alt attribute provided
/images/animated-arrow.svgNo alt attribute provided
/images/animated-arrow.svgNo alt attribute provided
https://www.ashfords.co.uk/images/arrow.svgNo alt attribute provided
https://www.ashfords.co.uk/images/arrow.svgNo alt attribute provided
https://www.ashfords.co.uk/images/arrow.svgNo alt attribute provided
https://www.ashfords.co.uk/images/arrow.svgNo alt attribute provided
https://www.ashfords.co.uk/images/arrow.svgNo alt attribute provided
https://www.ashfords.co.uk/images/arrow.svgNo alt attribute provided
https://www.ashfords.co.uk/images/arrow.svgNo alt attribute provided
/images/logo-white.svgAshfords
/images/logo-blue.svgAshfords
/images/linkedin-icon.svgNo alt attribute provided
/images/x-icon.svgNo alt attribute provided
/images/youtube-icon.svgNo alt attribute provided
/images/insta-icon.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Private wealth: a guide for entrepreneurs
Too many H1 headings
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Private wealth: a guide for entrepreneurs
H1 AI and the data protection challenges it poses
H2 Search
H2 Lawyers you can count on to deliver
H2 Client stories
H2 Working at Ashfords...
H2 Latest news & insights
H2 Spotlight
H2 Sign up for legal insights
H5 Locations
H5 Follow us
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
There are 2 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 16 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.ashfords.co.uk/IMG-ALT Ashfords
/expertiseExpertise
/expertiseText duplicate Expertise
/expertise/business-legal-serv...For Businesses
/expertise/business-legal-serv...Text duplicate For Businesses
/expertise/business-legal-serv...Banking & Finance
/expertise/business-legal-serv...Business Risk & Regulation
/expertise/business-legal-serv...Charity Law
/expertise/business-legal-serv...Commercial
/expertise/business-legal-serv...Commercial Disputes
/expertise/business-legal-serv...Construction & Infrastructure
/expertise/business-legal-serv...Corporate
/expertise/business-legal-serv...Employment
/expertise/business-legal-serv...Immigration
/expertise/business-legal-serv...Intellectual Property
/expertise/business-legal-serv...Planning & Infrastructure Consenting
/expertise/business-legal-serv...Privacy & Data
/expertise/business-legal-serv...Property Disputes
/expertise/business-legal-serv...Real Estate
/expertise/business-legal-serv...Restructuring & Insolvency
/expertise/business-legal-serv...Tax
/expertise/personal-legal-serv...For Individuals
/expertise/personal-legal-serv...Text duplicate For Individuals
/expertise/personal-legal-serv...Court of Protection & Vulnerable Persons
/expertise/personal-legal-serv...Family Law & Divorce
/expertise/personal-legal-serv...Immigration & Visas for Individuals
/expertise/personal-legal-serv...Personal Injury
/expertise/personal-legal-serv...Personal Insolvency
/expertise/personal-legal-serv...Private Wealth & Estates
/expertise/personal-legal-serv...Residential & Rural Property Conveyancing
/expertise/personal-legal-serv...Trusts & Trust Disputes
/expertise/personal-legal-serv...Wills & Inheritance Disputes
/expertise/sectorsSectors
/expertise/sectorsText duplicate Sectors
/expertise/sectors/energy-reso...Energy & Resource Management
/expertise/sectors/food-drink-...Food, Drink & the Rural Economy
/expertise/sectors/healthcare-...Healthcare, Digital Health & Life Sciences
/expertise/sectors/homes-regen...Homes & Regeneration
/expertise/sectors/marineMarine
/expertise/sectors/public-sect...Public Sector & Local Government
/expertise/sectors/retail-leisureRetail & Leisure
/expertise/sectors/technology-...Technology & Digital Transformation
/expertise/solutionsSolutions
/expertise/solutionsText duplicate Solutions
/expertise/solutions/business-...Business Scale-up Hub
/expertise/solutions/technolog...Technology Solutions
/insightsInsights
/insightsNews & Insights
/insights?type=articleArticles
/insights?type=blogBlogs
/insights/client-storiesClient Stories
/insights/downloadsDownloads
/insights?type=eventEvents
/insights?type=newsNews
/insights?type=podcastPodcasts
/insights?type=spotlightSpotlights
/insights?type=videoVideos
/careersCareers
/careersText duplicate Careers
/careers/legal-careersLegal Careers
/careers/business-services-pro...Business Services Professionals
/careers/early-careers/trainee...Trainee Opportunities
/careers/early-careersEarly Careers
/about-usAbout
/about-usAbout Ashfords
/about-us/environmentEnvironment
/about-us/communityCommunity
/about-us/cultureCulture
/about-us/diversityDiversity
/about-us/pricingPricing
/about-us/internationalInternational
/our-peopleFind a lawyer
/insights/spotlightsText duplicate Spotlights
/about-us/internationalText duplicate International
/our-locationsLocations
/newsletterSubscribe
/careersCareer opportunities
/about-us/pricingText duplicate Pricing
/contactContact us
https://uk.linkedin.com/compan...New window External Subdomain No Text
https://twitter.com/Ashfords_LawNew window External No Text
https://www.youtube.com/user/a...New window External Subdomain No Text
https://www.instagram.com/ashf...New window External Subdomain No Text
/contactNo Text
/insights/spotlightsText duplicate Spotlights
/about-us/internationalText duplicate International
/our-locationsText duplicate Locations
/newsletterText duplicate Subscribe
/careersText duplicate Career opportunities
/about-us/pricingText duplicate Pricing
/contactText duplicate Contact us
https://uk.linkedin.com/compan...New window External Subdomain No Text
https://twitter.com/Ashfords_LawNew window External No Text
https://www.youtube.com/user/a...New window External Subdomain No Text
https://www.instagram.com/ashf...New window External Subdomain No Text
/insights/articles/private-wea...Trivial anchor text
Read more
/insights/articles/data-protec...Text duplicate Trivial anchor text
Read more
/about-usFind out more
/insights?type=csView All
/insights/client-stories/helpi...Subdomain Client Story Helping to secure major harbourside venue for Loungers
IMG-ALT Ritorno Lounge Bristol Website
/insights/client-stories/suppo...Subdomain Client Story Supporting Wichelstowe LLP, a joint housing development venture near Swindon
IMG-ALT New Build Development Uk
/insights/client-stories/ashfo...Subdomain Client Story Ashfords advise private equity-backed Kynetec Group on share acquisition
IMG-ALT Digital Seed Growth Concept
/careersView vacancies
/insights/blog/a-day-in-the-li...Read Tamar's story
/insights/View all
/insights/news/ashfords-welcom...Subdomain News Ashfords welcomes new London partner to experienced venture and growth capital team
IMG-ALT Gettyimages 1459488727
/insights/articles/is-english-...Subdomain Article Is English nationalism a protected belief under the Equality Act 2010?
/insights/articles/end-of-life...Subdomain Article End of life vessels – future solutions?
/insights/articles/processing-...Subdomain Article Processing personal data for law enforcement purposes: what do harbour authorities need to remember?
/insights?type=spotlightText duplicate View all
/insights/spotlights/the-power...New window Subdomain The power to disrupt – how AI will change business and the law
/insights/spotlights/the-lates...New window Subdomain The latest legal updates for businesses
/insights/spotlights/private-f...New window Subdomain Private finance initiatives – the handback process
/insights/spotlights/ashfords-...New window Subdomain Ashfords Unlocking AI Podcast
/insights/spotlights/data-prot...New window Subdomain Data Protection webinar recordings
/insights/spotlights/levelling...New window Subdomain Levelling-up and Regeneration Bill: planning reforms
/insights?type=spotlightText duplicate View all
/newsletterSign up
/contact/bristolBristol
/contact/exeterExeter
/contact/londonLondon
/contact/plymouthPlymouth
https://uk.linkedin.com/compan...New window External Subdomain LinkedIn
https://twitter.com/Ashfords_LawNew window External Twitter
https://www.youtube.com/user/a...New window External Subdomain Youtube
https://www.instagram.com/ashf...New window External Subdomain Instagram
/policies-terms-and-conditions...Accessibility
/policies-terms-and-conditions...Applicant Privacy Notice
/policies-terms-and-conditions...Complaints Procedure
/policies-terms-and-conditions...Cookie Policy
/policies-terms-and-conditions...Fraud Warning
/policies-terms-and-conditions...Legal & Regulatory
/policies-terms-and-conditions...Modern Slavery & Human Trafficking Act
/policies-terms-and-conditions...Privacy Notice
/policies-terms-and-conditions...Reasonable Adjustment Policy
/about-us/pricingText duplicate Pricing
/site-mapSite Map
/newsletterText duplicate Subscribe
/unsubscribeUnsubscribe
https://uk.linkedin.com/compan...New window External Subdomain No Text
https://twitter.com/Ashfords_LawNew window External No Text
https://www.youtube.com/user/a...New window External Subdomain No Text
https://www.instagram.com/ashf...New window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.ashfords.co.uk/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.77 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (48 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
content-encodinggzip
varyAccept-Encoding
serverMicrosoft-IIS/10.0
set-cookie303 Characters
x-powered-byASP.NET
dateTue, 24 Sep 2024 01:28:00 GMT
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 571 referring domains.
This page has 29,884 backlinks.
This page has backlinks from 400 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# For all robots
User-Agent: *
Sitemap: https://www.ashfords.co.uk/sitemap.xml

Similar sites

Search preview

www.ashfords.co.uk
UK Law Firm | Ashfords
With four UK offices and, through our international network, able to draw on legal expertise in over 70 countries worldwide – we’re lawyers you can count on to deliver.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Ashfords65%Check
Law62%Check
UK Law Firm60%Check
Law Firm54%Check
Legal50%Check
Private50%Check
Wealth50%Check
Guide50%Check
Lawyers50%Check
count50%Check
Show more keywords and terms

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