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Asianstudies.unc.edu - SEO Checker

Overview of the SEO Check

Meta information

80%

Page quality

72%

Page structure

70%

Link structure

91%

Server

100%

External factors

100%

SEO Score

SEO Score Widget

Response time

0.04 s

File size

103.10 kB

Words

381

Media files

Number of links

75 internal / 8 external

Task list of SEO Improvements 4 Tasks

Add a meta description.Very important!
Remove the empty bold and strong tags from this page.Very important!
Only use 1 H1 Heading in your text.Very important!
Use good alternative descriptions (alt attributes) for your images.Important!

Meta specifications 80% achieved

Title

(Critically important)

Homepage - Asian and Middle Eastern Studies

The length of the page title is perfect. (419 pixels out of 580 max pixel length)

There are no duplicate words in the title

Meta Title

Meta description

(Critically important)

The meta description is missing.

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

https://asianstudies.unc.edu/

There is a valid canonical link specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en-us

Server location: United States of America

The following language is defined by HTML: en-us

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

There are no alternate links specified on this page.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain is no subdomain.

The domain length is good.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
viewport	width=device-width, initial-scale=1
robots	index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
id	1866
msapplication-TileImage	https://asianstudies.unc.edu/wp-content/uploads/sites/1329/2023/07/cropped-favicon-270x270.png
article:modified_time	2023-09-08T19:35:37+00:00
lang	en-us
twitter:card	summary_large_image
twitter:site	@UNCAsianStudies
og:locale	en_US
og:type	website
og:title	Homepage - Asian and Middle Eastern Studies
og:description	Read Our Stories News Archive Faculty Spotlight Archive Alumni Spotlight Archive Explore Our Languages
og:url	https://asianstudies.unc.edu/
og:site_name	Asian and Middle Eastern Studies
og:image	https://asianstudies.unc.edu/wp-content/uploads/sites/1329/2016/03/arabic.png
X-UA-Compatible	IE=edge
charset	utf-8

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Meta and on page check for each page
Automated check for keyword optimization

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Page quality 72% achieved

Content

(Critically important)

There are only 381 words on this page. Good pages should have about 800 words of useful content.

21.5% of the text are stop words.

Keywords used in the page title are also used in the page content. That's good!

Words from the H1 heading are used in the page content.

The page contains a listing, which indicates a good text layout.

4 paragraphs were found on this page.

No placeholders texts or images were found.

There are no duplicates on the site.

The average number of words per sentence of 20.75 words is good.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

A viewport "width=device-width, initial-scale=1" is provided.

At least one Apple touch icon is specified.

Mobile Optimization

Bold and strong tags

(Somewhat important)

Empty bold or strong tags were found on this page.

Strong and Bold Tags

Image SEO

(Somewhat important)

3 images have no alt attribute. The content of alt attributes is used by search engines.

Image SEO

There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
...ianMiddleEasternStudies_logo_white_h.png	Asian and Middle Eastern Studies
...ianMiddleEasternStudies_logo_white_h.png	Asian and Middle Eastern Studies
.../sites/1329/2023/04/Claudia-Robin-FP.png	No alt attribute provided
...ds/sites/1329/2023/10/Xinming-scaled.jpg	No alt attribute provided
...3/04/Banu-Claudia-Jennifer-400x563-1.jpg	No alt attribute provided
...oads/sites/1329/2023/03/news-default.jpg	The Old Well at UNC
...ads/sites/1329/2023/06/Matt-and-Erin.jpg	Erin Posas and Matt Coss
.../uploads/sites/1329/2023/06/old-well.jpg	Lauren Trushin
...tes/1329/2023/06/laurel-foote-hudson.jpg	Laurel Foote-Hudson
...uploads/sites/1329/2023/06/mortimer2.jpg	Jason Mortimer
...nt/uploads/sites/1329/2016/03/arabic.png	Arabic
...uploads/sites/1329/2016/03/chinese-1.png	Chinese
...nt/uploads/sites/1329/2016/03/hebrew.png	Hebrew
...ploads/sites/1329/2014/12/hindi-urdu.png	Hindi-Urdu
.../uploads/sites/1329/2016/03/japanese.png	Japanese
...nt/uploads/sites/1329/2016/03/korean.png	Korean
...t/uploads/sites/1329/2016/03/persian.png	Persian
...t/uploads/sites/1329/2016/03/turkish.png	Turkish
...ploads/sites/1329/2023/07/Vietnamese.png	Vietnamese
...ianMiddleEasternStudies_logo_white_h.png	Department of Asian and Middle Eastern Studies

Page structure 70% achieved

H1 heading

(Critically important)

The Department of Asian and Middle Eastern Studies

Too many H1 headings

H1-H6 headings

Headings

(Important)

The heading structure is perfect.

H1-H6 headings

Heading structure

Heading level	Content
H1	The Department of Asian and Middle Eastern Studies
H1	Homepage
H2	Read Our Stories
H2	Faculty Spotlight
H2	Alumni Spotlight
H2	Explore Our Languages
H3	Claudia Yaghoobi and Robin Visser Achieve Rank of Full Professor
H3	Xinming Liao: new grad student interview!
H3	Reimagining Border Ecologies: 2023 NC Consortium for Middle Eastern Studies
H3	Article Prize Won by Dr. Lothspeich
H3	Erin Posas and Matt Coss
H3	Lauren Trushin
H3	Laurel Foote-Hudson
H3	Jason Mortimer
H3	Address
H3	Contact

Link structure 91% achieved

Internal links

(Important)

Some anchor texts are used more than once.

The number of internal links is ok.

None of the anchor texts is too long.

All internal links are not using dynamic parameters.

Internal Linking

External links

(Nice to have)

There are 8 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
https://asianstudies.unc.edu/	Anchor	Skip to main content
https://asianstudies.unc.edu/	Subdomain	IMG-ALT Asian and Middle Eastern Studies A-TITLE Asian and Middle Eastern Studies
https://twitter.com/UNCAsianSt...	External	A-TITLE DAMES Twitter
https://asianstudies.unc.edu/	Subdomain Text duplicate	IMG-ALT Asian and Middle Eastern Studies A-TITLE Asian and Middle Eastern Studies
https://asianstudies.unc.edu/	Subdomain	Home
/mission/	Subdomain	About
/mission/	Subdomain	Mission
/dei-in-dames/	Subdomain	DEI in DAMES
/antiracist-toolkit/	Subdomain	Antiracist Toolkit
/digital-humanities-and-data-s...	Subdomain	Digital Humanities and Data Science in Asian Studies
/people/faculty/	Subdomain	People
/people/administration/	Subdomain	Administration
/people/faculty/	Subdomain	Faculty
/people/affiliate-faculty/	Subdomain	Affiliate Faculty
/faculty-emeriti/	Subdomain	Faculty Emeriti
/people/graduate-students/	Subdomain	Graduate Students
/in-memoriam/	Subdomain	In Memoriam
https://casdev.unc.edu/asian-s...	External Subdomain	For Students
/advising/	Subdomain	Advising
/independent-study/	Subdomain	Independent Study
/placement/	Subdomain	Language Placement
/registration-faq/	Subdomain	Registration FAQ
/senior-honors-thesis/	Subdomain	Senior Honors Thesis
http://carolinaasiacenter.unc....	External Subdomain	Student Organizations (E/S/SE Asia)
http://mideast.unc.edu/student...	External Subdomain	Student Organizations (Middle East)
https://studyabroad.unc.edu/	External Subdomain	Study Abroad
https://catalog.unc.edu/underg...	External Subdomain	Undergraduate Catalog
/interdisciplinary-concentration/	Subdomain	Interdisciplinary Major and Minor
/arabic/	Subdomain	Arabic & Arab Cultures
/chinese/	Subdomain	Chinese
/hebrew/	Subdomain	Hebrew
/hindi-urdu/	Subdomain	Hindi-Urdu
/japanese/	Subdomain	Japanese
/korean/	Subdomain	Korean
/middle-eastern-languages/	Subdomain	Middle Eastern Languages
/persian/	Subdomain	Persian
/hindi-urdu/	Subdomain	South Asian Studies
/turkish/	Subdomain	Turkish
/vietnamese/	Subdomain	Vietnamese
/ma-program/	Subdomain	M.A. Program
/ma-program/	Subdomain Text duplicate	M.A. Program
/ma-program/applying/	Subdomain	Applying
/ma-program/m-a-courses/	Subdomain	M.A. Courses
/ma-program/requirements-for-t...	Subdomain	Requirements for the M.A.
/ma-program/finance-and-fundin...	Subdomain	Finance and Funding Information
/ma-program/interdisciplinary-...	Subdomain	M.A. Sample Plan – Interdisciplinary Track
/ma-program/chinese-sample-plan/	Subdomain	M.A. Sample Plan – Chinese Track
/summer-2024-schedule/	Subdomain	Summer 2024 Schedule
/fall-2024-schedule/	Subdomain	Fall 2024 schedule
/courses-in-english/	Subdomain	Courses in English
/arabic/arabic-language-courses/	Subdomain	Arabic Language Courses
/chinese/chinese-language-cour...	Subdomain	Chinese Language Courses
/hebrew/hebrew-language-courses/	Subdomain	Hebrew Language Courses
/hindi-urdu/hindi-urdu-languag...	Subdomain	Hindi-Urdu Language Courses
/japanese/japanese-language-co...	Subdomain	Japanese Language Courses
/korean/korean-language-courses/	Subdomain	Korean Language Courses
/persian/persian-language-cour...	Subdomain	Persian Language Courses
/turkish/turkish-language-cour...	Subdomain	Turkish Language Courses
/vietnamese/vietnamese-languag...	Subdomain	Vietnamese Language Courses
/newsletters/	Subdomain	Newsletters
http://carolinaasiacenter.unc....	External Subdomain	Alumni Clubs in Asia
/make-a-gift/	Subdomain	Giving
/2023/04/21/rc-fp/	Subdomain	Claudia Yaghoobi and Robin Visser Achieve Rank of Full Professor
/2023/10/10/xinming/	Subdomain	Xinming Liao: new grad student interview!
/2023/04/27/border-politics/	Subdomain	Reimagining Border Ecologies: 2023 NC Consortium for Middle Eastern Studies
/2024/03/05/article-prize-won-...	Subdomain	Article Prize Won by Dr. Lothspeich
/blog/		News Archive
/fac-spotlight/		Archive
/alum-spotlight/erin-posas-and...	Subdomain	Erin Posas and Matt Coss
/alum-spotlight/lauren-trushin/	Subdomain	Lauren Trushin
/alum-spotlight/laurel-foote-h...	Subdomain	Laurel Foote-Hudson
/alum-spotlight/jason-mortimer/	Subdomain	Jason Mortimer
/alum-spotlight/	Text duplicate	Archive
/arabic		IMG-ALT Arabic
/chinese	Text duplicate	IMG-ALT Chinese
/hebrew	Text duplicate	IMG-ALT Hebrew
/hindi-urdu	Text duplicate	IMG-ALT Hindi-Urdu
/japanese	Text duplicate	IMG-ALT Japanese
/korean	Text duplicate	IMG-ALT Korean
/persian	Text duplicate	IMG-ALT Persian
/turkish	Text duplicate	IMG-ALT Turkish
/vietnamese	Text duplicate	IMG-ALT Vietnamese
http://asianstudies.web.unc.edu/	New window External Subdomain	Intranet

Server configuration 100% achieved

HTTP redirects

(Critically important)

This page redirects to "https://asianstudies.unc.edu/"

WWW Redirect

HTTP header

(Important)

No X-Powered HTTP header is sent.

This page uses GZip for compressed data transmission.

HTTP headers

Performance

(Somewhat important)

The page response time is excellent with 0.04 seconds.

The file size of the HTML document is fine (103 kB).

Page Speed

HTTP Response Header

Name	Value
cache-control	public, max-age=604800
content-encoding	gzip
content-type	text/html; charset=UTF-8
link	<https://asianstudies.unc.edu/wp-json/>; rel="https://api.w.org/"
server	nginx
strict-transport-security	max-age=300
x-pantheon-styx-hostname	styx-fe1-b-67d5596654-zbl6z
x-styx-req-id	58a7f29d-7d0e-11ef-b027-121720c9c82d
age	33911
accept-ranges	bytes
via	1.1 varnish, 1.1 varnish, 1.1 varnish, 1.1 varnish
date	Sat, 28 Sep 2024 05:48:36 GMT
x-served-by	cache-chi-klot8100094-CHI, cache-fra-etou8220095-FRA, cache-fra-eddf8230132-FRA, cache-fra-eddf8230132-FRA
x-cache	HIT, HIT, MISS, MISS
x-cache-hits	2, 4, 0, 0
x-timer	S1727502517.772991,VS0,VE7
vary	Accept-Encoding, orig-host, Cookie, Cookie
content-length	31458
statuscode	200
http_version	HTTP/2

External factors 100% achieved

Backlinks

(Critically important)

This website has excellent links from other websites.

This page has backlinks from 173 referring domains.

This page has 363 backlinks.

This page has backlinks from 126 different ip addresses.

Backlinks

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# Blocking these bots
User-agent: Timpibot
User-agent: SeekportBot
Disallow: /

# Site Improve blocking
User-agent: SiteimproveBot-Crawler
Disallow: */wp-login.php
Disallow: */wp-json/*
Disallow: */wp-admin/*
Disallow: */?attachment_id=*
Disallow: */?s=*
Disallow: */?taxonomy=nav_menu*
Disallow: */?eventDisplay=past*
Disallow: */?eventDisplay=photo*
Disallow: */?post_type=tribe_events&eventDisplay=day*
Disallow: */?post_type=tribe_events&eventDisplay=week*
Disallow: */?post_type=tribe_events&eventDisplay=month*
Disallow: */?tribe-bar-date=*
Disallow: *&eventDisplay=past*
Disallow: *&eventDisplay=photo*
Disallow: *&tribe-bar-date=*
Disallow: */2009/*
Disallow: */2010/*
Disallow: */2011/*
Disallow: */2012/*
Disallow: */2013/*
Disallow: */2014/*
Disallow: */2015/*
Disallow: */2016/*
Disallow: */2017/*
Disallow: */2018/*
Disallow: */2019/*
Disallow: */2020/*
Disallow: */2021/*
Disallow: */2022/*
Disallow: */2023/*
Disallow: */author/*
Disallow: */category/*
Disallow: */events/*
Disallow: */organizer/*
Disallow: */scripts/webalert.js?__ver=*
Disallow: */tag/*
Disallow: */venue/*
Crawl-delay: 3
# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://asianstudies.unc.edu/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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asianstudies.unc.edu

Homepage - Asian and Middle Eastern Studies

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
Studies	80%	Check
Asian studies	80%	Check
Asian	77%	Check
Eastern Studies	75%	Check
Asian Middle Eastern Studies	74%	Check
Middle Eastern Studies	73%	Check
Middle	70%	Check
Eastern	70%	Check
Middle Eastern	70%	Check
South Asian	56%	Check
Department	52%	Check
Homepage	50%	Check
Spotlight	43%	Check
Laurel	42%	Check
Foote-Hudson	42%	Check
Mortimer	42%	Check
Laurel Foote-Hudson	42%	Check
Jason Mortimer	41%	Check
Claudia	40%	Check
Robin	40%	Check
Xinming	40%	Check
new	40%	Check
Jason	40%	Check
Claudia Yaghoobi	39%	Check
Robin Visser	39%	Check

Show more keywords and terms

Test up to 1.000 webpages of asianstudies.unc.edu with our free plan!

Easy troubleshooting for your entire website
Meta and on page check for each page
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Asianstudies.unc.edu - SEO Checker

Task list of SEO Improvements 4 Tasks

Meta specifications 80% achieved

(Critically important)

(Critically important)

(Critically important)

(Important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

Meta tags

Test up to 1.000 webpages of asianstudies.unc.edu with our free plan!

Page quality 72% achieved

(Critically important)

(Critically important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

(Somewhat important)

Media list

Page structure 70% achieved

(Critically important)

(Important)

Heading structure

Link structure 91% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 100% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 100% achieved

(Critically important)

Links from Wikipedia

Robots.txt

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Most important keywords

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