Aurum.com - SEO Checker

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Overview of the SEO Check
Meta information
67% 
Page quality
49% 
Page structure
57% 
Link structure
0% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.31 s
File size
200.40 kB
Words
2341
Media files
265
Number of links
114 internal / 112 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - Aurum
The page title is too short. (131 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.aurum.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Language defined in meta tags: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
distributionglobal
viewportwidth=device-width, initial-scale=1
robotsfollow, all, index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
languageen
nonceb4f85ddcf2
msapplication-TileImagehttps://www.aurum.com/wp-content/uploads/cropped-apple-touch-icon-57x57-1-270x270.png
article:modified_time2024-10-25T11:55:29+00:00
langen
twitter:cardsummary_large_image
og:localeen_GB
og:typewebsite
og:titleHome
og:urlhttps://www.aurum.com/
og:site_nameAurum
Content-Typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are 3 text duplicates on this page:
  • Duplicate: Aurum Funds Limited hosted their second Alternative ESG Symposium in M...
The average number of words per sentence of 40.86 words is high.
This page contains 2341 words. That's ok.
27.9% of the text are stop words.
The page contains a listing, which indicates a good text layout.
57 paragraphs were found on this page.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 47 tags for this page.
Image SEO
(Somewhat important)
168 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...t/themes/toast/assets/images/twitter.svgTwitter icon
...themes/toast/assets/images/instagram.svgInstagram icon
.../themes/toast/assets/images/linkedin.svgLinkedin icon
...s/Aurum-30-years-logo-black-and-gold.pngAurum
...nt/themes/toast/assets/images/search.svgNo alt attribute provided
...mes/toast/assets/images/account-icon.svgNo alt attribute provided
...hemes/toast/assets/images/data-white.svgAccess Funds
...emes/toast/assets/images/share-black.svgShare this post
...es/toast/assets/images/twitter-black.svgNo alt attribute provided
...s/toast/assets/images/linkedin-black.svgNo alt attribute provided
...ent/themes/toast/assets/images/email.svgNo alt attribute provided
...hemes/toast/assets/images/mail-white.svgSign up to our newsletter
...ploads/hero-butterfly-e1639993281935.jpgNo alt attribute provided
/wp-content/uploads/Real-Inflation.svgNo alt attribute provided
/wp-content/uploads/Low-vol-1.svgNo alt attribute provided
...content/uploads/Capital-Protection-1.svgNo alt attribute provided
/wp-content/uploads/Low-correlation.svgNo alt attribute provided
/wp-content/uploads/High-Consistency.svgNo alt attribute provided
...toast/assets/images/share-black-gold.svgShare this post
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...s/toast/assets/images/linkedin-black.svgNo alt attribute provided
...emes/toast/assets/images/email-black.svgNo alt attribute provided
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...es/toast/assets/images/twitter-black.svgNo alt attribute provided
...s/toast/assets/images/linkedin-black.svgNo alt attribute provided
...emes/toast/assets/images/email-black.svgNo alt attribute provided
...s/toast/assets/images/download-black.svgDownload Article
...toast/assets/images/share-black-gold.svgShare this post
...es/toast/assets/images/twitter-black.svgNo alt attribute provided
...s/toast/assets/images/linkedin-black.svgNo alt attribute provided
...emes/toast/assets/images/email-black.svgNo alt attribute provided
...s/toast/assets/images/download-black.svgDownload Article
...toast/assets/images/share-black-gold.svgShare this post
...es/toast/assets/images/twitter-black.svgNo alt attribute provided
...s/toast/assets/images/linkedin-black.svgNo alt attribute provided
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...es/toast/assets/images/twitter-black.svgNo alt attribute provided
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...emes/toast/assets/images/email-black.svgNo alt attribute provided
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...es/toast/assets/images/twitter-black.svgNo alt attribute provided
...s/toast/assets/images/linkedin-black.svgNo alt attribute provided
...emes/toast/assets/images/email-black.svgNo alt attribute provided
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...es/toast/assets/images/twitter-black.svgNo alt attribute provided
...s/toast/assets/images/linkedin-black.svgNo alt attribute provided
...emes/toast/assets/images/email-black.svgNo alt attribute provided
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...es/toast/assets/images/twitter-black.svgNo alt attribute provided
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...s/Aurum-30-years-logo-white-and-gold.pngAurum Logo
...t/themes/toast/assets/images/twitter.svgTwitter icon
...themes/toast/assets/images/instagram.svgInstagram icon
.../themes/toast/assets/images/linkedin.svgLinkedin icon
/wp-content/uploads/logo.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Brighter investing
The H1 heading is too short (18 characters). It should be at least 20 Characters long.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 57 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Brighter investing
H3 Empty heading
H3 Get the latest hedge fund industry data & insights
H3 Get the latest insights and data to keep you ahead of the curve
H4 Hedge fund performance by strategy – explore
H4 Monthly hedge fund industry performance review – September 2024
H4 Hedge fund industry performance deep dive – Q3 2024
H4 Aurum’s quarterly review – Q3 2024
H4 Closing the ESG framework gap
H4 Monthly hedge fund industry performance review – August 2024
H4 Event hedge fund primer: alpha from corporate catalysts
H4 Monthly hedge fund industry performance review – July 2024
H4 ESG future perspective – transition and tipping points
H4 Aurum’s quarterly review – Q2 2024
H4 Hedge fund industry performance deep dive – H1 2024
H4 Monthly hedge fund industry performance review – June 2024
H4 Monthly hedge fund industry performance review – May 2024
H4 ESG policy outlook – where are we now?
H4 Monthly hedge fund industry performance review – April 2024
H4 Multi-strategy hedge fund primer: deep dive into diversification
H4 Aurum’s quarterly review – Q1 2024
H4 Hedge fund industry performance deep dive – Q1 2024
H4 Monthly hedge fund industry performance review – March 2024
H4 Monthly hedge fund industry performance review – February 2024
H4 Monthly hedge fund industry performance review – January 2024
H4 Hedge fund industry performance deep dive – Full year 2023
H4 Monthly hedge fund industry performance review – December 2023
H4 Macro hedge fund primer: uncovering the unconstrained
H4 Hedge fund industry performance deep dive – Q3 2023
H4 Hedge fund industry performance deep dive – H1 2023
H4 Quant hedge fund primer: demystifying quantitative strategies
H4 Hedge fund industry performance deep dive – Q1 2023
H4 A guide to hedge fund fees and redemption terms
H4 Hedge fund industry performance deep dive – Full year 2022
H4 Evaluating carbon offsetting programmes
H4 Arbitrage deep dive – Oct 22
H4 Macro deep dive – Sep 22
H4 Quant deep dive – Aug 22
H4 Hedge fund basics series
H4 Does structure matter? Hedge funds v alternative UCITS – H1 2022 update
H4 Hedge fund industry deep dive – H1 22
H4 Why manager selection is critical when building a hedge fund portfolio
H4 Equity long/short deep dive – May 22
H4 Multi-strategy deep dive – Apr 22
H4 Is performance or asset gathering driving growth in hedge fund industry assets?
H4 Three top tips for designing an employee volunteering programme
H4 Event deep dive – Jan 22
H4 Does structure matter? Hedge funds v Alternative UCITS
H4 2021 hedge fund industry deep dive
H4 Forget the hedge fund black box... welcome to the world of the green box
H4 Seasonality of hedge fund returns
H4 Doing good and maximising returns
H4 Arbitrage deep dive – 2021
H4 Do ESG hedge funds really exist? Yes, but...
H4 Quant deep dive – 2021
H4 Hedge fund industry deep dive – H1 2021
H5 What we do
H5 Sign up to our mailing list
H6 Empty heading
H6 Empty heading
H6 Empty heading
H6 Empty heading
H6 Empty heading
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are too many external links (112) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.aurum.com/contactCONTACT
https://twitter.com/aurumfundsNew window External IMG-ALT Twitter icon
https://www.instagram.com/auru...New window External Subdomain IMG-ALT Instagram icon
https://www.linkedin.com/compa...New window External Subdomain IMG-ALT Linkedin icon
https://www.aurum.com/IMG-ALT Aurum
https://www.aurum.com/about/Subdomain About
https://www.aurum.com/insights/Subdomain Data & Insights
/environmental-and-social/Subdomain ESG
/hedge-fund-solutions/Subdomain Solutions
/alternative-esg-symposium/Subdomain Events
https://www.aurum.com/fundsAccess FundsLog in/Register
https://www.aurum.com/funds/Preferences
https://www.aurum.com/funds/Funds
IMG-ALT Access Funds
https://twitter.com/intent/twe...New window External No Text
http://www.linkedin.com/shareA...New window External Subdomain No Text
https://www.aurum.com/funds/Sign up
IMG-ALT Sign up to our newsletter
/hedge-fund-solutions/Subdomain Text duplicate Solutions
https://www.aurum.com/funds/Subdomain Anchor Trivial anchor text
here
/hedge-fund-data/industry-perf...Subdomain Hedge Fund Data Hedge fund performance by strategy – explore 17/03/2020 Click on the strategy you are interested in and you can then click through further in...
https://twitter.com/intent/twe...New window External No Text
http://www.linkedin.com/shareA...New window External Subdomain No Text
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