Avon.de - SEO Checker

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Overview of the SEO Check
Meta information
96% 
Page quality
60% 
Page structure
79% 
Link structure
25% 
Server
89% 
External factors
100% 
SEO Score
Response time
0.44 s
File size
264.60 kB
Words
718
Media files
98
Number of links
55 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Avon | Make Up, Pflege und Engagement seit 135 Jahren
The length of the page title is perfect. (516 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Avon Online Shop Deutschland
The meta description is too short. (195 pixels out of 1000 max pixel length) Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.avon.de/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de-de
Server location: United States of America
The following language is defined by HTML: de-de
Alternate/Hreflang Links
(Somewhat important)
An URL is specified multiple times in alternate links.
The href language en-gb is specified more than once in alternate links.
Other meta tags
(Somewhat important)
Google has deprecated AJAX crawling. It is recommended to avoid "_escaped_fragment_" URLs.
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
HandheldFriendlytrue
MobileOptimizedwidth
viewportwidth=device-width, initial-scale=1, minimum-scale=1, maximum-scale=1
descriptionAvon Online Shop Deutschland
keywordsAvon, Make up, Hautpflege, Körperpflege, Männer-Hautpflege, Kinder-Hautpflege, Mode, Schmuck, Accessoires
MetaDescriptionAvon Online Shop Deutschland
MetaKeywordsAvon, Make up, Hautpflege, Körperpflege, Männer-Hautpflege, Kinder-Hautpflege, Mode, Schmuck, Accessoires
p:domain_verifyEmpty
fragment!
langde-de
X-UA-CompatibleIE=Edge
cleartypeon
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Only 2 paragraph/s was/were found on this page.
The average number of words per sentence of 9.17 words is low.
This page contains 718 words. That's ok.
13.1% of the text are stop words.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, minimum-scale=1, maximum-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...unq_164a8e334bef4234ae0d6c0d2b888eb1.jpgInt. Kindertag
...unq_9de38b3b37ce444cbb7e70617e3e9dac.jpgUltimate Shine
...unq_d2db4f73cd0c46c48f3aaa3375b59665.jpgBack to Work
...unq_fa9bc9daddda4e9e9c383c23087ce609.jpgAugencremes
...unq_2695a24a9a01469392bc8c31389f5292.jpgLUXE
...unq_164a8e334bef4234ae0d6c0d2b888eb1.jpgInt. Kindertag
...unq_9de38b3b37ce444cbb7e70617e3e9dac.jpgUltimate Shine
...unq_d2db4f73cd0c46c48f3aaa3375b59665.jpgBack to Work
...unq_fa9bc9daddda4e9e9c383c23087ce609.jpgAugencremes
...unq_2695a24a9a01469392bc8c31389f5292.jpgLUXE

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 WELTKINDERTAG
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
There are 3 external links on this page.

Found links on this page

LinkAttributesAnchor text
/cookie-richtlinienNew window Verwendung von Cookies: Um unsere Webseite für Sie optimal zu gestalten und fortlaufend verbessern zu können, verwenden wir Cookies. Durch die weitere Nutzun...
/303-464/dufte/far-away?inm=de...IMG-ALT Avon Far Away Shine
/302-5287/make-up/power-stay?i...IMG-ALT Avon Power Stay
/304-2833-2844/hautpflege/wirk...IMG-ALT Avon ANEW
/5672/bestseller?inm=desktop:h...IMG-ALT Avon Bestseller
/303-464/dufte/far-away?inm=mo...Text duplicate IMG-ALT Avon Far Away Shine
/302-5287/make-up/power-stay?i...Text duplicate IMG-ALT Avon Power Stay
/304-2833-2844/hautpflege/wirk...Text duplicate IMG-ALT Avon ANEW
/5672/bestseller?inm=mobile:ho...Text duplicate IMG-ALT Avon Bestseller
https://product/188598/wohlful...Nofollow External WOHLFÜHL-SET 19,85€
/product/188577/augenpflege-du...Nofollow AUGEN-DUO 23,49€
/product/188623/charity-set?in...Nofollow CHARITY-SET 11,99€
/product/183208/trio-fur-ultim...Nofollow VITAMIN C TRIO 31,99€
/product/188598/wohlful-set-mi...Nofollow Text duplicate WOHLFÜHL-SET 19,85€
/product/188577/augenpflege-du...Nofollow AUGENPFLEGE-DUO 23,49€
/product/188623/charity-set?in...Nofollow Text duplicate CHARITY-SET 11,99€
/product/183208/trio-fur-ultim...Nofollow Text duplicate VITAMIN C TRIO 31,99€
/308/kinder?inm=mobile:homepag...IMG-ALT Int. Kindertag
/308/kinder?inm=mobile:homepag...JETZT SHOPPEN
/5837-365/haarpflege/haarkuren...IMG-ALT Ultimate Shine
/5837-365/haarpflege/haarkuren...Text duplicate JETZT SHOPPEN
/7208-7979/herbst-must-haves/d...IMG-ALT Back to Work
/7208-7979/herbst-must-haves/d...Text duplicate JETZT SHOPPEN
/special-offers/78/hautpflege?...IMG-ALT Augencremes
/special-offers/78/hautpflege?...Text duplicate JETZT SHOPPEN
/302-450/make-up/luxe?inm=desk...IMG-ALT LUXE
/302-450/make-up/luxe?inm=mobi...MEHR ERFAHREN
/308/kinder?inm=desktop:homepa...Text duplicate IMG-ALT Int. Kindertag
/308/kinder?inm=desktop:homepa...Text duplicate JETZT SHOPPEN
/5837-365/haarpflege/haarkuren...Text duplicate IMG-ALT Ultimate Shine
/5837-365/haarpflege/haarkuren...Text duplicate JETZT SHOPPEN
/7208-7979/herbst-must-haves/d...Text duplicate IMG-ALT Back to Work
/7208-7979/herbst-must-haves/d...Text duplicate JETZT SHOPPEN
/special-offers/78/hautpflege?...Text duplicate IMG-ALT Augencremes
/special-offers/78/hautpflege?...Text duplicate JETZT SHOPPEN
/302-450/make-up/luxe?inm=desk...Text duplicate IMG-ALT LUXE
/302-450/make-up/luxe?inm=desk...Text duplicate MEHR ERFAHREN
/539/charity?inm=mobile:homepa...IMG-ALT Avon Charity
https://avon-karriere.de/berat...External No Text
/539/charity?inm=desktop:homep...Text duplicate IMG-ALT Avon Charity
https://avon-karriere.de/berat...External No Text
/303-334/dufte/dufte-fur-sie/?...DÜFTE
/302/make-up?inm=mobile:homepa...MAKE-UP
/304/hautpflege?inm=mobile:hom...HAUTPFLEGE
/305/korperpflege/?inm=mobile:...KÖRPERPFLEGE
/5358/sets?inm=mobile:homepage...SETS
/7208/herbst-must-haves?inm=de...HERBST MUST-HAVES
/303-334/dufte/dufte-fur-sie/?...IMG-ALT Avon Düfte
/302/make-up?inm=desktop:homep...IMG-ALT Avon Make-up
/304/hautpflege?inm=desktop:ho...IMG-ALT Avon Hautpflege
/305/korperpflege/?inm=desktop...IMG-ALT Avon Körperpflege
/5358/sets?inm=desktop:homepag...IMG-ALT Avon Sets
/7208/herbst-must-haves?inm=de...IMG-ALT Avon Herbst Must-Haves
https://www.avon.de/partnerNo Text
https://www.avon.de/partnerNo Text
/customer/newsletter?inm=deskt...IMG-ALT Newsletter Anmeldung
/customer/newsletter?inm=mobil...Text duplicate IMG-ALT Newsletter Anmeldung
/?_escaped_fragment_Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.avon.de/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.44 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (265 kB).

HTTP Response Header

NameValue
cache-controlprivate, max-age=5400
content-typetext/html; charset=utf-8
content-encodinggzip
content-languagede
expiresThu, 19 Sep 2024 23:12:57 GMT
last-modifiedThu, 19 Sep 2024 21:42:57 GMT
etag
vary*
serverMicrosoft-IIS/10.0
x-frame-optionsSAMEORIGIN
access-control-allow-origin*
x-ua-compatibleIE=Edge,chrome=1
p3ppolicyref="/w3c/p3p.xml", CP="IDC DSP COR ADM DEVi TAIi PSA PSD IVAi IVDi CONi HIS OUR IND CNT"
content-style-typetext/css
content-script-typetext/javascript
strict-transport-securitymax-age=31536000; includeSubDomains
x-content-type-optionsnosniff
content-length47742
dateThu, 19 Sep 2024 21:42:57 GMT
set-cookie203 Characters
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 346 referring domains.
This page has 9,293 backlinks.
This page has backlinks from 300 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-Agent: *
Disallow: /admin/
Disallow: /error/
Disallow: /api/
Disallow: /checkout/
Disallow: /finalizare-comanda/
Disallow: /megrendelesi-folyamat/
Disallow: /kraj-porucivanja/
Disallow: /tellimusesaatmine/
Disallow: /issiregistravimas/
Disallow: /pasutijumaapstiprinasana/
Disallow: /kassa/
Disallow: /checkoutdirectdelivery/
Disallow: /checkoutmobile/
Disallow: /customer/
Disallow: /klient/
Disallow: /clienti/
Disallow: /zakaznik/
Disallow: /vasarlo/
Disallow: /korisnik/
Disallow: /klientas/
Disallow: /klients/
Disallow: /asiakas/
Disallow: /manager/
Disallow: /menadzer/
Disallow: /kezelofelulet/
Disallow: /nastrojki/
Disallow: /myygijuht/
Disallow: /vadybininkas/
Disallow: /menedzeris/
Disallow: /johto/
Disallow: /styleguide/
Disallow: /store/
Disallow: /sklep/
Disallow: /magazin/
Disallow: /predajna/
Disallow: /sajatoldal/
Disallow: /prodejna/
Disallow: /prodavnice/
Disallow: /pood/
Disallow: /parduotuve/
Disallow: /veikals/
Disallow: /kauppa/

Similar sites

Search preview

www.avon.de
Avon | Make Up, Pflege und Engagement seit 135 Jahren
Avon Online Shop Deutschland

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
avon70%Check
Jahren45%Check
Make Up43%Check
Tag40%Check
Cookies39%Check
Verwendung39%Check
LoadedProducts38%Check
Herbst38%Check
Weltkindertag38%Check
Sets38%Check
Show more keywords and terms

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