B2binternational.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
91% 
Page structure
100% 
Link structure
33% 
Server
98% 
External factors
100% 
SEO Score
Response time
0.44 s
File size
200.30 kB
Words
1105
Media files
37
Number of links
194 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
B2B Market Research Company | B2B International
The length of the page title is perfect. (461 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
B2B market research company operating globally. Our bespoke B2B research has helped over 900 leading brands to achieve their potential.
The length of the meta description is perfect. (861 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.b2binternational.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
authorB2B International
msapplication-confighttps://www.b2binternational.com/wp-content/themes/basetheme/assets/images/favicons/browserconfig.xml
theme-color#ffffff
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionB2B market research company operating globally. Our bespoke B2B research has helped over 900 leading brands to achieve their potential.
generatorWordPress 6.5.5
article:modified_time2024-08-30T11:11:10+00:00
langen
twitter:cardsummary_large_image
twitter:site@B2B_Insight
og:localeen_US
og:typewebsite
og:titleB2B Market Research Company | B2B International
og:descriptionB2B market research company operating globally. Our bespoke B2B research has helped over 900 leading brands to achieve their potential.
og:urlhttps://www.b2binternational.com/
og:site_nameB2B International
og:imagehttps://www.b2binternational.com/wp-content/uploads/2022/04/b2b_international.png
og:image:width603
og:image:height603
og:image:typeimage/png
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 1105 words. That's ok.
26.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
18 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.12 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: learn more
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64B2B International Logo
data:[...] Base64The 2023 Superpowers Index
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64The world's most experienced B2B market research company. By far.
data:[...] Base64Creating superior B2B experiences
data:[...] Base64Our B2B Industry Experience
data:[...] Base64AkzoNobel
data:[...] Base64AkzoNobel Logo
data:[...] Base64Henkel
data:[...] Base64Henkel Logo
data:[...] Base64Samsung
data:[...] Base64Samsung Logo
data:[...] Base64BP Castrol
data:[...] Base64BP Castrol Logo
data:[...] Base64Arrow Left Icon
data:[...] Base64Arrow Right Icon
data:[...] Base64International Reach
data:[...] Base64No alt attribute provided
data:[...] Base64B2B International Logo
data:[...] Base64Globe Icon
data:[...] Base64Arrow Left Icon
data:[...] Base64Arrow Left Icon
data:[...] Base64Arrow Left Icon
data:[...] Base64Arrow Icon
data:[...] Base64Arrow Icon
data:[...] Base64Arrow Icon
data:[...] Base64Arrow Icon
data:[...] Base64Arrow Icon
data:[...] Base64Arrow Icon
data:[...] Base64Arrow Icon
data:[...] Base64Arrow Icon
data:[...] Base64Arrow Icon
data:[...] Base64Arrow Icon

Page structure

H1 heading
(Critically important)
The B2B Market Research Company
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 The B2B Market Research Company
H2 The world's most experienced B2B market research company. By far.
H2 Creating superior B2B experiences
H2 Our Market Research Services
H2 Our B2B Industry Experience
H2 What Our Clients Are Saying
H2 International Reach
H2 Featured Content
H3 Brand & Communication Research
H3 Customer Research & Segmentation
H3 Markets & Opportunities Research
H3 Product & Proposition Research
H3 Thought Leadership Research
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 3 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.b2binternational.com/IMG-ALT B2B International Logo
A-TITLE Return to Homepage
/about/Subdomain About
A-TITLE About
/about/Subdomain About B2B International Find out more about us and our mission
A-TITLE About B2B International
/about/about-b2b/work-for-us/Subdomain Work For Us Explore current opportunities to join our team
/about/about-b2b/meet-the-team/Subdomain Meet The Team Learn more about our team across the globe
A-TITLE Meet The Team
/about/about-b2b/why-clients-u...Subdomain Why Clients Choose Us Find out more on what makes us special
A-TITLE Why Clients Choose Us
/about/our-creative-department/Subdomain Our Creative Department See how we bring our research findings to life
A-TITLE Our Creative Department
/experience/credentials/case-s...Subdomain Case Studies Get a feel for the work we do for our clients
A-TITLE Case Studies
/experience/Subdomain Expertise
A-TITLE Expertise
/experience/Subdomain Our Experience Explore the breadth and depth of our industry expertise
/experience/industries/aerospa...Subdomain Aerospace
/experience/industries/automot...Subdomain Automotive
/experience/industries/chemica...Subdomain Chemicals
/experience/industries/constru...Subdomain Construction
/experience/industries/educati...Subdomain Education
/experience/industries/energy-...Subdomain Energy & Utilities
/experience/industries/enginee...Subdomain Engineering
/experience/industries/financi...Subdomain Financial Services
/experience/industries/food-an...Subdomain Food & Drink
/experience/industries/governm...Subdomain Government/Public Sector
/experience/industries/healthc...Subdomain Healthcare
/experience/industries/insuran...Subdomain Insurance & Risk Management
/experience/industries/it-mark...Subdomain IT / Technology
/experience/industries/manufac...Subdomain Manufacturing/Industrial
/experience/industries/media-a...Subdomain Media & Advertising
/experience/industries/metals-...Subdomain Metals
/experience/industries/oil-and...Subdomain Oil & Gas
/experience/industries/profess...Subdomain Professional Services
/experience/industries/paper-p...Subdomain Paper, Print & Packaging
/experience/industries/real-es...Subdomain Real Estate & Facility Management
/experience/industries/retail-...Subdomain Retail & Consumer
/experience/industries/telecom...Subdomain Telecoms
/experience/industries/transpo...Subdomain Transport & Logistics
/what-we-do/Subdomain What We Do
A-TITLE What We Do
/what-we-do/brand/Subdomain Brand & Communications Measure perceptions and track brand health
A-TITLE Brand & Communications
/what-we-do/brand/brand-tracki...Subdomain Brand Awareness & Health Tracking
/what-we-do/brand/brand-positi...Subdomain Brand Positioning & Perception Research
/what-we-do/brand/brand-identi...Subdomain Brand Identity Research
/what-we-do/brand/brand-strate...Subdomain Brand Strategy Research
/what-we-do/brand/advertising-...Subdomain Campaign Effectiveness Research
/what-we-do/brand/stakeholder-...Subdomain Stakeholder Perceptions Research
/what-we-do/brand/research-for...Subdomain Thought Leadership / PR Research
/what-we-do/brand/Subdomain View All
/what-we-do/customers/Subdomain Customer Research & Segmentation Understand customer needs and track loyalty
/what-we-do/customers/customer...Subdomain Customer Journey Research
/what-we-do/customers/customer...Subdomain Customer Loyalty Research
/what-we-do/customers/segmenta...Subdomain Customer Segmentation Research
/what-we-do/customers/path-to-...Subdomain Path-to-Purchase Research
/what-we-do/customers/buyer-pe...Subdomain Buyer Persona Research
/what-we-do/customers/customer...Subdomain Customer Needs Research
/what-we-do/customers/lost-cus...Subdomain Lost Customer Research
/what-we-do/customers/Subdomain Text duplicate View All
/what-we-do/markets/Subdomain Markets & Opportunities Assess the size of new opportunities and markets
A-TITLE Markets & Opportunities
/what-we-do/markets/competitiv...Subdomain Competitive Intelligence
/what-we-do/markets/go-to-mark...Subdomain Go-to-Market Research
/what-we-do/markets/market-opp...Subdomain Market Assessment & Situation Analysis
/what-we-do/markets/market-siz...Subdomain Market Sizing Analysis
/what-we-do/markets/usage-atti...Subdomain Usage & Attitude Research
/what-we-do/markets/Subdomain Text duplicate View All
/what-we-do/product/Subdomain Product, Proposition & Pricing Develop successful and profitable propositions
A-TITLE Product, Proposition & Pricing
/what-we-do/product/business-c...Subdomain Opportunity Sizing Research
/what-we-do/product/ideation/Subdomain Ideation Research
/what-we-do/markets/go-to-mark...Subdomain Text duplicate Go-to-Market Research
/what-we-do/product/product-sa...Subdomain Product Optimization Research
/what-we-do/product/concept-sc...Subdomain Concept Validation Testing
/what-we-do/product/Subdomain Text duplicate View All
/what-we-do/thought-leadership/Subdomain Thought Leadership Research Create compelling and evidence-based content
/insights/Subdomain Insights
A-TITLE Insights
/insights/Subdomain Insights Hub Original and fresh thinking from the B2B research experts
A-TITLE Insights Hub
/insight-categories/branding/Subdomain Branding
/insight-categories/business-s...Subdomain Business Strategy
/insight-categories/customer-e...Subdomain Customer Experience & Loyalty
/insight-categories/employee-s...Subdomain Employee & Stakeholder Engagement
/insight-categories/market-ass...Subdomain Market Assessment & Entry
/insight-categories/marketing-...Subdomain Marketing Effectiveness & Strategy
/insight-categories/pricing-st...Subdomain Pricing Strategy
/insight-categories/product-de...Subdomain Product Development
/insight-categories/research-m...Subdomain Research Methods
/b2b-blog/Subdomain B2B Blog
/b2b-insights-newsletter/Subdomain B2B Insights Newsletter
/podcasts/Subdomain B2B Insights Podcast
/insights/Subdomain Text duplicate View All
/publications/the-2023-b2b-sup...Subdomain Featured Content The 2023 Superpowers Index
IMG-ALT The 2023 Superpowers Index
/contact-us/Subdomain Contact Us
A-TITLE Contact Us
/what-we-do/Our Market Research Services
/contact-us/Subdomain Text duplicate Contact Us
/about/Read More About Us
/what-we-do/brand/01 Brand & Communication Research Our specialist brand and marketing research solutions help clients to measure brand value and track brand health over time....
/what-we-do/customers/02 Customer Research & Segmentation Our B2B-focused research approach combines active listening at every touchpoint with sophisticated analytical and segment...
/what-we-do/markets/03 Markets & Opportunities Research Our market and opportunity research helps B2B firms develop a sustainable and profitable go-to-market plan. Learn More
/what-we-do/product/04 Product & Proposition Research Our end-to-end solution for product and pricing research is designed to help B2B businesses innovate successfully and profi...
/what-we-do/thought-leadership/05 Thought Leadership Research We help leading B2B brands to create compelling and evidence-based marketing content using market research. Learn More
/experience/industries/Industries We've Worked In
/experience/credentials/ourcas...View More Testimonials
/contact-us/View Our Worldwide Locations
/publications/the-2024-superpo...Subdomain The 2024 Superpowers Index The 2024 Superpowers Index provides a new perspective on many of the big trends in B2B: the importance of trust and brand building...
/insights/Visit Our Insights Hub
https://www.b2binternational.com/Text duplicate IMG-ALT B2B International Logo
A-TITLE Return to Homepage
/contact-us/market-research-ma...Subdomain Manchester
/contact-us/market-research-lo...Subdomain London
/contact-us/market-research-ed...Subdomain Edinburgh
/contact-us/maryland-market-re...Subdomain Maryland
/contact-us/chicago/Nofollow Subdomain Chicago
/contact-us/market-research-bo...Subdomain Boston
/contact-us/market-research-lo...Subdomain Los Angeles
/contact-us/dusseldorf/Nofollow Subdomain Düsseldorf
/contact-us/market-research-mu...Subdomain Munich
/contact-us/market-research-fr...Subdomain Frankfurt
/contact-us/beijing/Nofollow Subdomain Beijing
/contact-us/market-research-si...Subdomain Singapore
/contact-us/market-research-sy...Subdomain Sydney
https://www.b2binternationalus...External Subdomain Visit USA
IMG-ALT Arrow Left Icon
https://www.b2binternational.de/External Subdomain Visit Germany
IMG-ALT Arrow Left Icon
https://www.b2binternational.sg/External Subdomain Visit Singapore
IMG-ALT Arrow Left Icon
/privacy-policy/Subdomain Privacy Policy
/about/Subdomain Text duplicate About
IMG-ALT Arrow Icon
A-TITLE About
/about/Subdomain About B2B International
A-TITLE About B2B International
/about/about-b2b/work-for-us/Subdomain Work For Us
/about/about-b2b/meet-the-team/Subdomain Meet The Team
A-TITLE Meet The Team
/about/about-b2b/why-clients-u...Subdomain Why Clients Choose Us
A-TITLE Why Clients Choose Us
/about/our-creative-department/Subdomain Our Creative Department
A-TITLE Our Creative Department
/experience/credentials/case-s...Subdomain Case Studies
A-TITLE Case Studies
/experience/Subdomain Text duplicate Expertise
IMG-ALT Arrow Icon
A-TITLE Expertise
/experience/Subdomain Our Experience
IMG-ALT Arrow Icon
/experience/industries/aerospa...Subdomain Text duplicate Aerospace
/experience/industries/automot...Subdomain Text duplicate Automotive
/experience/industries/chemica...Subdomain Text duplicate Chemicals
/experience/industries/constru...Subdomain Text duplicate Construction
/experience/industries/educati...Subdomain Text duplicate Education
/experience/industries/energy-...Subdomain Text duplicate Energy & Utilities
/experience/industries/enginee...Subdomain Text duplicate Engineering
/experience/industries/financi...Subdomain Text duplicate Financial Services
/experience/industries/food-an...Subdomain Text duplicate Food & Drink
/experience/industries/governm...Subdomain Text duplicate Government/Public Sector
/experience/industries/healthc...Subdomain Text duplicate Healthcare
/experience/industries/insuran...Subdomain Text duplicate Insurance & Risk Management
/experience/industries/it-mark...Subdomain Text duplicate IT / Technology
/experience/industries/manufac...Subdomain Text duplicate Manufacturing/Industrial
/experience/industries/media-a...Subdomain Text duplicate Media & Advertising
/experience/industries/metals-...Subdomain Text duplicate Metals
/experience/industries/oil-and...Subdomain Text duplicate Oil & Gas
/experience/industries/profess...Subdomain Text duplicate Professional Services
/experience/industries/paper-p...Subdomain Text duplicate Paper, Print & Packaging
/experience/industries/real-es...Subdomain Text duplicate Real Estate & Facility Management
/experience/industries/retail-...Subdomain Text duplicate Retail & Consumer
/experience/industries/telecom...Subdomain Text duplicate Telecoms
/experience/industries/transpo...Subdomain Text duplicate Transport & Logistics
/what-we-do/Subdomain Text duplicate What We Do
IMG-ALT Arrow Icon
A-TITLE What We Do
/what-we-do/brand/Subdomain Brand & Communications
IMG-ALT Arrow Icon
A-TITLE Brand & Communications
/what-we-do/brand/brand-tracki...Subdomain Text duplicate Brand Awareness & Health Tracking
/what-we-do/brand/brand-positi...Subdomain Text duplicate Brand Positioning & Perception Research
/what-we-do/brand/brand-identi...Subdomain Text duplicate Brand Identity Research
/what-we-do/brand/brand-strate...Subdomain Text duplicate Brand Strategy Research
/what-we-do/brand/advertising-...Subdomain Text duplicate Campaign Effectiveness Research
/what-we-do/brand/stakeholder-...Subdomain Text duplicate Stakeholder Perceptions Research
/what-we-do/brand/research-for...Subdomain Text duplicate Thought Leadership / PR Research
/what-we-do/brand/Subdomain Text duplicate View All
/what-we-do/customers/Subdomain Customer Research & Segmentation
IMG-ALT Arrow Icon
/what-we-do/customers/customer...Subdomain Text duplicate Customer Journey Research
/what-we-do/customers/customer...Subdomain Text duplicate Customer Loyalty Research
/what-we-do/customers/segmenta...Subdomain Text duplicate Customer Segmentation Research
/what-we-do/customers/path-to-...Subdomain Text duplicate Path-to-Purchase Research
/what-we-do/customers/buyer-pe...Subdomain Text duplicate Buyer Persona Research
/what-we-do/customers/customer...Subdomain Text duplicate Customer Needs Research
/what-we-do/customers/lost-cus...Subdomain Text duplicate Lost Customer Research
/what-we-do/customers/Subdomain Text duplicate View All
/what-we-do/markets/Subdomain Markets & Opportunities
IMG-ALT Arrow Icon
A-TITLE Markets & Opportunities
/what-we-do/markets/competitiv...Subdomain Text duplicate Competitive Intelligence
/what-we-do/markets/go-to-mark...Subdomain Text duplicate Go-to-Market Research
/what-we-do/markets/market-opp...Subdomain Text duplicate Market Assessment & Situation Analysis
/what-we-do/markets/market-siz...Subdomain Text duplicate Market Sizing Analysis
/what-we-do/markets/usage-atti...Subdomain Text duplicate Usage & Attitude Research
/what-we-do/markets/Subdomain Text duplicate View All
/what-we-do/product/Subdomain Product, Proposition & Pricing
IMG-ALT Arrow Icon
A-TITLE Product, Proposition & Pricing
/what-we-do/product/business-c...Subdomain Text duplicate Opportunity Sizing Research
/what-we-do/product/ideation/Subdomain Text duplicate Ideation Research
/what-we-do/markets/go-to-mark...Subdomain Text duplicate Go-to-Market Research
/what-we-do/product/product-sa...Subdomain Text duplicate Product Optimization Research
/what-we-do/product/concept-sc...Subdomain Text duplicate Concept Validation Testing
/what-we-do/product/Subdomain Text duplicate View All
/what-we-do/thought-leadership/Subdomain Thought Leadership Research
/insights/Subdomain Text duplicate Insights
IMG-ALT Arrow Icon
A-TITLE Insights
/insights/Subdomain Insights Hub
IMG-ALT Arrow Icon
A-TITLE Insights Hub
/insight-categories/branding/Subdomain Text duplicate Branding
/insight-categories/business-s...Subdomain Text duplicate Business Strategy
/insight-categories/customer-e...Subdomain Text duplicate Customer Experience & Loyalty
/insight-categories/employee-s...Subdomain Text duplicate Employee & Stakeholder Engagement
/insight-categories/market-ass...Subdomain Text duplicate Market Assessment & Entry
/insight-categories/marketing-...Subdomain Text duplicate Marketing Effectiveness & Strategy
/insight-categories/pricing-st...Subdomain Text duplicate Pricing Strategy
/insight-categories/product-de...Subdomain Text duplicate Product Development
/insight-categories/research-m...Subdomain Text duplicate Research Methods
/b2b-blog/Subdomain Text duplicate B2B Blog
/b2b-insights-newsletter/Subdomain Text duplicate B2B Insights Newsletter
/podcasts/Subdomain Text duplicate B2B Insights Podcast
/insights/Subdomain Text duplicate View All
/contact-us/Subdomain Text duplicate Contact Us
A-TITLE Contact Us

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.b2binternational.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.44 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (200 kB).

HTTP Response Header

NameValue
dateMon, 23 Sep 2024 20:56:20 GMT
content-typetext/html; charset=UTF-8
content-length27434
cache-controlmax-age=2592000
surrogate-keytm-front_page
surrogate-controlmax-age=2592000, stale-while-revalidate=2592000, stale-if-error=86400
link<https://www.b2binternational.com/wp-json/>; rel="https://api.w.org/", <https://www.b2binternational.com/wp-json/wp/v2/pages/27631>; rel="alternate"; type="application/json", <https://www.b2binternational.com/>; rel=shortlink
hummingbird-cacheServed
varyAccept-Encoding
content-encodinggzip
strict-transport-securitymax-age=15724800; includeSubDomains
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 2,052 referring domains.
This page has 16,484 backlinks.
This page has backlinks from 1,240 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.b2binternational.com/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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Search preview

www.b2binternational.com
B2B Market Research Company | B2B International
B2B market research company operating globally. Our bespoke B2B research has helped over 900 leading brands to achieve their potential.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
B2B93%Check
B2B Market86%Check
B2B research83%Check
B2B Market Research82%Check
B2B Market Research Company82%Check
B2B International81%Check
Market79%Check
Company79%Check
Market Research76%Check
research75%Check
Show more keywords and terms

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