Babyfriendlyusa.org - SEO Checker

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Overview of the SEO Check
Meta information
64% 
Page quality
61% 
Page structure
98% 
Link structure
78% 
Server
95% 
External factors
100% 
SEO Score
Response time
2.28 s
File size
119.60 kB
Words
729
Media files
25
Number of links
77 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Baby-Friendly USA ~ Upholding the Highest Standards of Infant Feeding Care
The page title should be shorter than 580 pixels. It is 698 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Baby-Friendly USA is the accrediting body for the US Baby-Friendly Hospital Initiative. We believe breastfeeding is optimum for human infant nourishment.
There are more than one meta descriptions on the page. Only one is allowed.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.babyfriendlyusa.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionUpholding the Highest Standards of Infant Feeding Care As the accrediting body and national authority for the Baby-Friendly Hospital Initiative (BFHI) in the United States, Baby-Friendly USA (BFUSA) is responsible for coordinating and conducting all activities necessary to confer the prestigious Baby-Friendly® designation and ensure the widespread adoption of the BFHI in the US.
msapplication-TileImagehttps://www.babyfriendlyusa.org/wp-content/uploads/2018/05/bfusa-icon-72x72.png
generatorPowered by Slider Revolution 6.7.14 - responsive, Mobile-Friendly Slider Plugin for WordPress with comfortable drag and drop interface.
article:modified_time2024-10-04T19:50:48+00:00
langen-us
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleBaby-Friendly USA ~ Upholding the Highest Standards of Infant Feeding Care
og:descriptionUpholding the Highest Standards of Infant Feeding Care As the accrediting body and national authority for the Baby-Friendly Hospital Initiative (BFHI) in the United States, Baby-Friendly USA (BFUSA) is responsible for coordinating and conducting all activities necessary to confer the prestigious Baby-Friendly® designation and ensure the widespread adoption of the BFHI in the US.
og:urlhttps://www.babyfriendlyusa.org/
og:site_nameBaby-Friendly USA
og:imagehttps://www.babyfriendlyusa.org/wp-content/uploads/2018/05/BFUSA-logo-web-1.png
og:image:width222
og:image:height102
og:image:typeimage/png
X-UA-CompatibleIE=edge
Content-Typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
There are 2 text duplicates on this page:
  • Duplicate: As the accrediting body and national authority for the Baby-Friendly H...
The average number of words per sentence of 36.6 words is high.
This page contains 729 words. That's ok.
32.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.
Image SEO
(Somewhat important)
11 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
This page uses Google authorship information without an image.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ent/uploads/2018/05/BFUSA-logo-web-1.pngBaby-Friendly USA Logo
...nt/uploads/2018/10/BFUSA-logo-mobile.pngBaby-Friendly USA Logo
...ent/uploads/2018/05/BFUSA-logo-web-1.pngBaby-Friendly USA Logo
...ns/revslider/sr6/assets/assets/dummy.pngSlideHome
...ns/revslider/sr6/assets/assets/dummy.pngNo alt attribute provided
...ns/revslider/sr6/assets/assets/dummy.pngNo alt attribute provided
...ns/revslider/sr6/assets/assets/dummy.pngNo alt attribute provided
...ns/revslider/sr6/assets/assets/dummy.pngNo alt attribute provided
...ns/revslider/sr6/assets/assets/dummy.pngNo alt attribute provided
...ns/revslider/sr6/assets/assets/dummy.pngNo alt attribute provided
...ns/revslider/sr6/assets/assets/dummy.pngNo alt attribute provided
...ns/revslider/sr6/assets/assets/dummy.pngNo alt attribute provided
...ns/revslider/sr6/assets/assets/dummy.pngNo alt attribute provided
...ns/revslider/sr6/assets/assets/dummy.pngNo alt attribute provided
...ds/2019/05/BFUSA-slideshow-mobile-02.jpgMillions of babies off to a great start
...stat-gfx-babies-02.png?fit=243,178&ssl=1baby diversity illustrationstat-gfx-babies-02
.../stat-gfx-hospital.png?fit=243,178&ssl=1baby-friendly hospital illustrationstat-gfx-hospital
.../stat-gfx-piechart.png?fit=243,178&ssl=1pie chart illustrationstat-gfx-piechart
...stat-gfx-babies-02.png?fit=243,178&ssl=1baby diversity illustrationstat-gfx-babies-02
.../stat-gfx-hospital.png?fit=243,178&ssl=1baby-friendly hospital illustrationstat-gfx-hospital
.../stat-gfx-piechart.png?fit=243,178&ssl=1pie chart illustrationstat-gfx-piechart
...rol-and-Tammy.jpg?resize=1366,1366&ssl=1No alt attribute provided
...24/08/Picture12.jpg?resize=356,427&ssl=1BFUSA celebration
...s/2024/04/Becky.png?resize=484,484&ssl=1Becky Fallon
...North-Baldwin.jpg?resize=1366,1262&ssl=1BFHI team

Page structure

H1 heading
(Critically important)
Millions of babies
The H1 heading is too short (18 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Millions of babies
H2 Upholding the Highest Standards of Infant Feeding Care
H2 Upholding the Highest Standards of Infant Feeding Care.
H2 What’s New
H2 Quick Links
H2 Get Started
H2 Guidelines & Criteria
H2 Safe Practices
H2 Find a Location
H3 Get important updates from BFUSA:
H4 Bronson’s Persistence Pays Off in Pursuit of Baby-Friendly Designation
H4 Celebrating Walter Reed’s Re-Designation
H4 BFUSA Bids Farewell to Becky Fallon
H4 Christa Rudat, Key Driver of North Baldwin Infirmary’s Baby-Friendly Success, Joins BFUSA
Some anchor texts are used more than once.
1 links don't have an anchor text.
There are 4 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.babyfriendlyusa.org/Anchor Skip to content
http://facebook.com/BabyFriend...New window External Facebook
A-TITLE Facebook
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
A-TITLE LinkedIn
https://www.babyfriendlyusa.org/Subdomain IMG-ALT Baby-Friendly USA Logo
https://www.babyfriendlyusa.org/Subdomain Home
/about/Subdomain About
/about/Subdomain About BFUSA
/about/importance-of-breastfee...Subdomain Importance of Breastfeeding
/about/common-misunderstandings/Subdomain Common Misunderstandings
/about/departments-and-key-staff/Subdomain Departments and Key Staff
/about/board-of-directors/Subdomain Board of Directors
https://babyfriendlyusa.isolve...External Subdomain Job Opportunities
/about/social-media-policy/Subdomain Social Media Policy
/about/contact/Subdomain Contact
/news-and-views/Subdomain News & Views
/news-and-views/Subdomain Updates and Announcements
/news-and-views/in-the-news/Subdomain In the News
/news-and-views/proud-to-be-ba...Subdomain Proud to Be Baby-Friendly
/for-facilities/Subdomain For Facilities
/for-facilities-2/Subdomain Info About Designation
/for-facilities-3/Subdomain Why Seek Designation?
/for-facilities/operating-stru...Subdomain Operating Structure/Changes
/for-facilities/finances-and-f...Subdomain Finances and Fees
/for-facilities/practice-guide...Subdomain Practice Guidelines
/for-facilities/practice-guide...Subdomain Guidelines and Evaluation Criteria (GEC)
/for-facilities/practice-guide...Subdomain 10 Steps & International Code
/for-facilities/practice-guide...Subdomain Safe Practices
/for-facilities/practice-guide...Subdomain Pacifiers and Safe Sleep
/for-facilities/practice-guide...Subdomain WIC Statement
/for-facilities/practice-guide...Subdomain Conflicts of Interests Statement
/for-facilities/designation-pr...Subdomain Designation Process
/for-facilities/designation-pr...Subdomain Getting Started
/for-facilities/designation-pr...Subdomain D1: Discovery
/for-facilities/designation-pr...Subdomain D2: Development
/for-facilities/designation-pr...Subdomain D3: Dissemination
/for-facilities/designation-pr...Subdomain D4: Designation
/for-facilities/designation-pr...Subdomain Maintaining Designation
/for-facilities/resources-for-...Subdomain Resources for Professionals
/for-facilities/nicu-toolkit/Subdomain NICU Toolkit
/for-parents/Subdomain For Parents
/for-parents/Subdomain Why Choose a Designated Facility?
/for-parents/resources-for-par...Subdomain Resources for Parents
/for-parents/find-a-baby-frien...Subdomain Locations
/for-parents/find-a-baby-frien...Subdomain Map and Location Search
/for-parents/baby-friendly-fac...Subdomain List A-Z and by State
https://portal.babyfriendlyusa...External Subdomain Portal
/author/jeanette-mcculloch/Subdomain Jeanette McCulloch
A-TITLE Posts by Jeanette McCulloch
/for-facilities/practice-guide...Ten Steps to Successful Breastfeeding
/for-facilities/practice-guide...International Code of Marketing of Breast-milk Substitutes
/about/More About Us
/for-facilities/practice-guide...Text duplicate Ten Steps to Successful Breastfeeding
/for-facilities/practice-guide...Text duplicate International Code of Marketing of Breast-milk Substitutes
/about/Text duplicate More About Us
/news/bronsons-persistence-pay...Subdomain No Text
/author/jonathan-small/Subdomain Jonathan Small
A-TITLE Posts by Jonathan Small
/news/bronsons-persistence-pay...Subdomain Bronson’s Persistence Pays Off in Pursuit of Baby-Friendly Designation
/author/jonathan-small/Subdomain Text duplicate Jonathan Small
A-TITLE Posts by Jonathan Small
/news/bronsons-persistence-pay...Subdomain Trivial anchor text
Read more
/news/celebrating-walter-reeds...Subdomain IMG-ALT BFUSA celebration
/author/jonathan-small/Subdomain Text duplicate Jonathan Small
A-TITLE Posts by Jonathan Small
/news/celebrating-walter-reeds...Subdomain Celebrating Walter Reed’s Re-Designation
/author/jonathan-small/Subdomain Text duplicate Jonathan Small
A-TITLE Posts by Jonathan Small
/news/celebrating-walter-reeds...Subdomain Text duplicate Trivial anchor text
Read more
/news/bfusa-bids-farewell-to-b...Subdomain IMG-ALT Becky Fallon
/author/jonathan-small/Subdomain Text duplicate Jonathan Small
A-TITLE Posts by Jonathan Small
/news/bfusa-bids-farewell-to-b...Subdomain BFUSA Bids Farewell to Becky Fallon
/author/jonathan-small/Subdomain Text duplicate Jonathan Small
A-TITLE Posts by Jonathan Small
/news/bfusa-bids-farewell-to-b...Subdomain Text duplicate Trivial anchor text
Read more
/news/christa-rudat-key-driver...Subdomain IMG-ALT BFHI team
/author/jonathan-small/Subdomain Text duplicate Jonathan Small
A-TITLE Posts by Jonathan Small
/news/christa-rudat-key-driver...Subdomain Christa Rudat, Key Driver of North Baldwin Infirmary’s Baby-Friendly Success, Joins BFUSA
/author/jonathan-small/Subdomain Text duplicate Jonathan Small
A-TITLE Posts by Jonathan Small
/news/christa-rudat-key-driver...Subdomain Text duplicate Trivial anchor text
Read more
/news-and-views/See All News & Views
/for-facilities/designation-pr...Subdomain Learn More
/for-facilities/practice-guide...Text duplicate Learn More
/for-facilities/practice-guide...Text duplicate Learn More
/for-parents/find-a-baby-frien...Subdomain Text duplicate Learn More
/terms-of-use/Terms of Use
/privacy-policy/Privacy Policy
/about/contact/Contact Us
http://facebook.com/BabyFriend...New window External Text duplicate Facebook
A-TITLE Facebook
https://www.linkedin.com/compa...New window External Subdomain Text duplicate LinkedIn
A-TITLE LinkedIn

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.babyfriendlyusa.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (2.28 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (120 kB).

HTTP Response Header

NameValue
servernginx
dateThu, 10 Oct 2024 18:17:55 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
link<https://www.babyfriendlyusa.org/wp-json/>; rel="https://api.w.org/"
x-cache-statusMISS
x-rocket-nginx-serving-staticMISS
strict-transport-securitymax-age=31536000;
x-xss-protection1; mode=block
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
referrer-policyno-referrer-when-downgrade
content-security-policydefault-src * 'unsafe-inline' 'unsafe-eval' data: blob:;
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 1,178 referring domains.
This page has 7,067 backlinks.
This page has backlinks from 771 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/

Similar sites

Search preview

www.babyfriendlyusa.org
Baby-Friendly USA ~ Upholding the Highest Standards of Infant Feedi...
Baby-Friendly USA is the accrediting body for the US Baby-Friendly Hospital Initiative. We believe breastfeeding is optimum for human infant nourishment.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
USA81%Check
Baby-Friendly USA74%Check
Baby-Friendly68%Check
infant feeding66%Check
Infant65%Check
babies56%Check
Baby-Friendly Hospital Initiative56%Check
Baby-Friendly designation55%Check
Upholding54%Check
highest standards54%Check
Show more keywords and terms

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