Bartshealth.nhs.uk - SEO Checker

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Overview of the SEO Check
Meta information
97% 
Page quality
79% 
Page structure
39% 
Link structure
77% 
Server
54% 
External factors
100% 
SEO Score
Response time
0.86 s
File size
95.10 kB
Words
1318
Media files
32
Number of links
208 internal / 17 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - Barts Health NHS Trust
The length of the page title is perfect. (284 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Find out how we're providing safe and compassionate care in east London and beyond.
The length of the meta description is perfect. (536 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
apple-mobile-web-app-capableyes
apple-mobile-web-app-status-bar-styleblack-translucent
authorvocoll_groupADFS Versone
descriptionFind out how we're providing safe and compassionate care in east London and beyond.
generatorVerseOne CMS v5
page_ID408
facebook-domain-verification8wqfh42wuviz03dh5bya80z3lwwmy8
langen
twitter:descriptionFind out how we're providing safe and compassionate care in east London and beyond.
twitter:titleHome-Barts Health NHS Trust
twitter:cardsummary_large_image
twitter:sitewww.bartshealth.nhs.uk
twitter:creator@NHSBartsHealth
twitter:imagehttp://www.bartshealth.nhs.uk/base-install/images/main-logo/company-logo.png
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 1318 words. That's ok.
28.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.89 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 26 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 26 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...nstall/images/main-logo/company-logo.pngOrganisation's logo
/media/images/versions/img94joktmu72090.pngimage-White-_0003_st-barts-hospital.png.png
/media/images/versions/img94joktmu72087.pngimage-White-_0002_royal-london-hospital.png.png
/media/images/versions/img94joktmu72088.pngimage-White-_0000_mile-end-hospital.png.png
/media/images/versions/img94joktmu72091.pngimage-White-_0004_whipps-cross-hospital.png.png
/media/images/versions/img94joktmu72089.pngimage-White-_0001_newham-university-hospital.png.png
...ia/images/versions/img94joktmu750625.jpgDoctors smiling
...ia/images/versions/img94joktmu716669.pngimage-Appointments.png
...ia/images/versions/img94joktmu717643.pngimage-Contact Us.png
...ia/images/versions/img94joktmu717622.jpgimage-Join us cta box
/media/images/versions/img94joktmu78859.jpgimage-barts_days1_220317_1172.jpg
...ia/images/versions/img94joktmu753645.pngimage-IMG_0739[37].png
...ia/images/versions/img94joktmu753681.gifStudents holding their scriptures in project search graduation ceremony
...ia/images/versions/img94joktmu751390.jpgA&E entrance at Whipps Cross Hospital
...ia/images/versions/img94joktmu753635.jpgA patient is transferred using the ACCESS service
...ia/images/versions/img94joktmu732994.jpgChair, Jacqui Smith
...ia/images/versions/img94joktmu753420.jpgRoyal London nurses in scrubs holding heart shaped stress balls at the Barts Hearts launch
...ia/images/versions/img94joktmu753415.gifWeImprove award winners GIF
...ia/images/versions/img94joktmu753323.pngImage of Chloe Orkin and Hannah Crane
...ia/images/versions/img94joktmu753274.pngCardiac CT service at St Bartholomew's Hospital collecting their award
...ia/images/versions/img94joktmu744613.pngBarts Charity feature photo
...ia/images/versions/img94joktmu734999.jpgNo alt attribute provided
...ia/images/versions/img94joktmu744948.pngYBH full width image showing Sunny at different ages on a pink background
...a/images/versions/img94joktmu734720.jpegNo alt attribute provided
...ia/images/versions/img94joktmu716583.pngPopular pages
...ia/images/versions/img94joktmu716584.pngImportant links
...ges/versions/img94joktmu7544.png?bev=443Follow us on Twitter
...ges/versions/img94joktmu7545.png?bev=444Find us on Facebook
...ges/versions/img94joktmu7546.png?bev=445View our YouTube channel
...ges/versions/img94joktmu7637.png?bev=493LinkedIn
...ges/versions/img94joktmu7549.png?bev=448NHS Choices
...ges/versions/img94joktmu7548.png?bev=447Patient Opinion

Page structure

H1 heading
(Critically important)
Home
The H1 heading contains the words Home! Use important keywords instead.
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (4 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Home
H2 Search the Barts Health NHS Trust website
H2 Welcome to Barts Health
H2 Search the Barts Health NHS Trust website Duplicate text
H2 Your Health | World-class clinical services
H2 Patients at our heart
H2 Support our charity
H2 Join us
H2 Young Barts Health
H2 Visit our dedicated dental hospital
H2 Popular pages
H2 Important links
H3 Our services are running as normal
H3 Latest news
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 17 external links on this page.

Found links on this page

LinkAttributesAnchor text
/sitemapSite map
/searchAdvanced options
/our-servicesOur services
/barts-heart-centreBarts Heart Centre
/cardiac-imagingCardiac imaging
/cardiac-monitoringCardiac monitoring and devices
/barts-heart-centre-cardiac-su...Cardiac support services
/cardiologyCardiology
/cardiogenic-shockCardiogenic shock
/elopeCardiovascular disease prevention
/ecmoExtracorporeal Membrane Oxygenation (ECMO)
/dental-hospitalDental Hospital
/oral-surgeryOral surgery
/oral-medicineOral medicine
/orthodonticsOrthodontics
/dental-referralsReferring to our dental services
/restorativeRestorative dentistry
/special-care-dentistrySpecial care dentistry
/student-dental-clinicsStudent treatment clinics
/maternityMaternity
/barkantine-birth-centreHaving your baby at Barkantine birth centre
/barking-birth-centreHaving your baby at the Barking Community Birth Centre
/newham-maternityHaving your baby at Newham Hospital
/rlh-maternityHaving your baby at The Royal London Hospital
/whippscross-maternityHaving your baby at Whipps Cross Hospital
/cancer-servicesBarts Cancer Centre
/cancer-careCancer care and treatment
/cancer-supportCancer support and therapies
/cancer-researchCancer research
/emergencyEmergency department
/emergency-department-at-rlhEmergency care at The Royal London Hospital
/find-a-consultantFind a consultant
/young-barts-healthYoung Barts Health
/sunny-sbhYoung Barts Health at St Bartholomew's Hospital
/sunny-rlhYoung Barts Health at The Royal London Children's Hospital
/sunny-wxhYoung Barts Health at Whipps Cross Hospital
/sunny-mehYoung Barts Health at Mile End Hospital
/sunny-nhYoung Barts Health at Newham Hospital
/preparingPreparing for your visit
/play-teamMeet the play team
/dentistryPaediatric dentistry
/childrens-diabetesPaediatric diabetes
/childrens-dieteticsPaediatric dietetics
/childrens-immunologyPaediatric immunology
/paediatric-respiratoryPaediatric respiratory
https://www.eastlondonhcp.nhs....External Subdomain When your child is unwell
/patient-information-leafletsPatient information leaflets
/maternity-leafletsText duplicate Maternity
/childrens-healthcareChild health
/dermatology-leafletsDermatology patient information
/dental-healthDental health
/medicineMedicine
/surgerySurgery
/wellbeing-physiotherapy-and-p...Wellbeing, physiotherapy and pain management
/womens-healthWomen's health
/community-health-servicesCommunity Health Services
/community-diabetes-serviceCommunity Diabetes Service
/community-heart-failure-serviceCommunity Heart Failure Service
/community-neuro-servicesCommunity Neuro Services
/community-nutrition-and-diete...Community Nutrition and Dietetics
/community-respiratoryCommunity Respiratory Services
/get-involvedGet involved
https://www.bartscharity.org.uk/External Subdomain Barts Charity
https://nhsrf.org.uk/External NHS Retirement Fellowship
/heroesBarts Health Heroes
/takepartResearch at Barts Health
/takepartinourresearchTake part in research
/other-ways-to-get-involved-wi...Shape our research
https://bartslifesciences.org/External Barts Life Sciences
https://acha.qmul.ac.uk/External Subdomain Academic Centre for Healthy Ageing
/thank-you-barts-healthThank you Barts Health
/volunteersVolunteer with us
/volunteering-frequently-asked...FAQs
/how-to-apply-to-volunteerHow to apply to be a volunteer
/join-yesYouth Empowerment Squad
/gps-and-health-partnersInformation for GPs and health partners
/referralsReferrals
/referral-formsReferral forms
/joinusWork with us
/a-e#Shapeyourstory in A&E
/beginning-your-careerBeginning your career
/career-developmentCareer development
/jobsCurrent vacancies
/shapeyourstory-nuhShape your story at Newham Hospital
/shapeyourstory-sbhShape your story at St Bartholomew's Hospital
/shape-your-story-rlhmehShape your story at The Royal London and Mile End hospitals
/shapeyourstory-wxShape your story at Whipps Cross Hospital
/staff-benefitsStaff benefits
/newsOur news
/press-officePress office
/fast-factsFast facts
/were-in-the-newsWe're in the news
/spokespeopleMedia spokespeople
/blogs#TeamBartsHealth blogs
/contact-usContact us
/engaging-with-us-on-social-mediaEngaging with us on social media
/patients-and-visitorsPatients and visitors
/what-should-i-bring-to-hospitalWhat should I bring to hospital?
/our-hospitalsOur hospitals
/newhamNewham Hospital
/mile-endMile End Hospital
/st-bartholomewsSt Bartholomew's Hospital
/whipps-crossWhipps Cross Hospital
/the-royal-londonThe Royal London Hospital
/palsAdvice and support for patients and visitors
/complaintsAdvice, support and making a complaint
/chaplaincyChaplaincy
/accessibility-needsMeeting your accessibility needs
/appointmentsAppointments
/waiting-for-an-appointment-or...Waiting for your appointment
/changing-or-cancelling-an-app...Managing your appointment
/your-follow-up-appointmentsYour follow-up appointments
/yourvisitYour visit
/health-recordsHealth records
/online-paymentOnline payments
/overseas-patientsOverseas patients
https://bartshealthprivatecare...External Private patients
/transportHelp with travel
/feedbackShare your thoughts
/about-usAbout us
/delivering-our-visionDelivering our vision
/future-whippsFuture Whipps
/freedom-of-informationFreedom of Information
/foi-publication-schemeFreedom of information publication scheme
http://www.jrmo.org.uk/External Subdomain Joint Research Management Office
/key-documentsKey documents
/annual-reportsAnnual reports
/our-background-and-historyOur background and history
/barts-health-archivesBarts Health Archives
/mile-end-our-historyMile End Hospital: Our history
/newham-our-historyNewham Hospital: Our history
/st-bartholomews-our-historySt Bartholomew's Hospital: Our history
/the-royal-london-our-historyThe Royal London Hospital: Our history
/whipps-cross-our-historyWhipps Cross Hospital: Our history
/our-boardOur board
/non-executive-directorsNon-executive directors
/executive-directorsExecutive directors
/nh-executive-boardNewham Hospital executive board
/rlh-executive-boardThe Royal London and Mile End hospitals executive board
/sbh-executive-boardSt Bartholomew's Hospital executive board
/wxh-executive-boardWhipps Cross Hospital executive board
/board-meetingsBoard meetings and papers
/valuesOur values
/sustainabilitySustainability
/webelongWeBelong
/home/our-services-are-running...Our services are running as normal
/st-bartholomewsText duplicate St Bartholomew's Hospital
IMG-ALT image-White-_0003_st-barts-hospital.png.png
/the-royal-londonText duplicate The Royal London Hospital
IMG-ALT image-White-_0002_royal-london-hospital.png.png
/mile-endText duplicate Mile End Hospital
IMG-ALT image-White-_0000_mile-end-hospital.png.png
/whipps-crossText duplicate Whipps Cross Hospital
IMG-ALT image-White-_0004_whipps-cross-hospital.png.png
/newhamText duplicate Newham Hospital
IMG-ALT image-White-_0001_newham-university-hospital.png.png
/searchText duplicate Advanced options
/our-servicesView our services
/appointmentsText duplicate Appointments
IMG-ALT image-Appointments.png
/contact-usText duplicate Contact us
IMG-ALT image-Contact Us.png
/joinusText duplicate Work with us
IMG-ALT image-Join us cta box
/news/working-together-to-redu...IMG-ALT image-barts_days1_220317_1172.jpg
/news/working-together-to-redu...Working together to reduce waiting times
/news/working-together-to-redu...Read Working together to …
/news/extended-placement-schem...IMG-ALT image-IMG_0739[37].png
/news/extended-placement-schem...Extended placement scheme receives recognition
/news/extended-placement-schem...Read Extended placement s …
/news/congratulations-to-our-t...IMG-ALT Students holding their scriptures in project search graduation ceremony
/news/congratulations-to-our-t...Congratulations to our talented project search graduates
/news/congratulations-to-our-t...Read Congratulations to o …
/news/managing-emergency-press...IMG-ALT A&E entrance at Whipps Cross Hospital
/news/managing-emergency-press...Managing emergency pressures
/news/managing-emergency-press...Read Managing emergency p …
/news/groundbreaking-mobile-cr...IMG-ALT A patient is transferred using the ACCESS service
/news/groundbreaking-mobile-cr...Groundbreaking mobile critical care service celebrates 3000th referral
/news/groundbreaking-mobile-cr...Read Groundbreaking mobil …
/news/jacqui-smith-steps-down-...IMG-ALT Chair, Jacqui Smith
/news/jacqui-smith-steps-down-...Jacqui Smith steps down as chair of Barts Health
/news/jacqui-smith-steps-down-...Read Jacqui Smith steps d …
/news/our-story-of-love-16651IMG-ALT Royal London nurses in scrubs holding heart shaped stress balls at the Barts Hearts launch
/news/our-story-of-love-16651Our story of love
/news/our-story-of-love-16651Read Our story of love …
/news/weimprove-awards-2024-wh...IMG-ALT WeImprove award winners GIF
/news/weimprove-awards-2024-wh...WeImprove Awards 2024: who won what?
/news/weimprove-awards-2024-wh...Read WeImprove Awards 202 …
/news/barts-health-staff-recog...IMG-ALT Image of Chloe Orkin and Hannah Crane
/news/barts-health-staff-recog...Barts Health staff recognised in King’s Birthday Honours
/news/barts-health-staff-recog...Read Barts Health staff r …
/news/barts-health-home-to-the...IMG-ALT Cardiac CT service at St Bartholomew's Hospital collecting their award
/news/barts-health-home-to-the...Barts Health home to the most accurate heart scans
/news/barts-health-home-to-the...Read Barts Health home to …
/newsSee more posts
https://www.bartshealth.nhs.uk/Anchor Back to top of page
/sitemapText duplicate Site map
https://www.bartscharity.org.uk/New window External Subdomain Donate now
/critical-careSubdomain View our vacancies
/young-barts-healthMeet Sunny
https://dental.bartshealth.nhs...External Subdomain Text duplicate View our services
/contact-usText duplicate Contact us
/find-a-consultantText duplicate Find a consultant
https://www.bartscharity.org.uk/External Subdomain Text duplicate Barts Charity
/heroesText duplicate Barts Health Heroes
/volunteersText duplicate Volunteer with us
/joinusText duplicate Work with us
/palsText duplicate Advice and support for patients and visitors
/health-recordsText duplicate Health records
/delivering-our-visionText duplicate Delivering our vision
/our-boardText duplicate Our board
/press-officeText duplicate Press office
/referralsText duplicate Referrals
/takepartinourresearchText duplicate Take part in research
/feedbackText duplicate Share your thoughts
/sitemapText duplicate Site map
/privacyPrivacy
A-TITLE Privacy
http://bartshealth.nhs.uk/privacyCookies
A-TITLE Privacy
/accessibilitySubdomain Accessibility
/engaging-with-us-on-social-mediaSubdomain Using social media
https://twitter.com/NHSBartsHe...New window External IMG-ALT Follow us on Twitter
http://www.facebook.com/bartsh...New window External Subdomain IMG-ALT Find us on Facebook
https://www.youtube.com/channe...New window External Subdomain IMG-ALT View our YouTube channel
https://www.linkedin.com/compa...External Subdomain IMG-ALT LinkedIn
http://www.nhs.uk/Services/Tru...New window External IMG-ALT NHS Choices
https://www.careopinion.org.uk...New window External Subdomain IMG-ALT Patient Opinion
/accessibilitySubdomain Text duplicate Accessibility
/sitemapText duplicate Site map
/privacyText duplicate Privacy
A-TITLE Privacy
/privacyText duplicate Cookies
A-TITLE Privacy
/privacySubdomain Text duplicate Using social media
http://www.verseone.com/External Subdomain VerseOne Group Ltd
/privacySubdomain cookies

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.bartshealth.nhs.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.86 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 26 JavaScript files. This may affect the load time negatively.
This page only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (95 kB).

HTTP Response Header

NameValue
dateFri, 19 Jul 2024 15:01:08 GMT
content-typetext/html;charset=UTF-8
content-length19065
connectionkeep-alive
access-control-allow-originhttps://www.bartshealth.nhs.uk
access-control-allow-credentialstrue
access-control-allow-methodsGET, POST, PUT, OPTIONS
access-control-allow-headersx-requested-with, x-xsrfp
access-control-max-age15
allowGET, POST, PUT, OPTIONS
x-cacheMISS
content-languageen-GB
set-cookie69 Characters
varyAccept-Encoding
content-encodinggzip
x-responderGS2
strict-transport-securitymax-age=31536000
x-xss-protection1; mode=block
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 2,594 referring domains.
This page has 31,345 backlinks.
This page has backlinks from 1,420 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
crawl-delay: 10
Disallow: /home$
Disallow: /custom-*s/
Disallow: /fas*.cfm
Disallow: /fo*.cfm
Disallow: /*?*headerID=*
Disallow: /*?*headerId=*
Disallow: /media/*
Disallow: /*?*
Disallow: *?*
Disallow: /*/day-*/month-*/year-*
Disallow: /*/month-*/year-*
Disallow: /day-*
Disallow: /month-*
Disallow: /year-*
Disallow: /page-1*
Disallow: /download/doc
Disallow: /download.cfm
# Block trendkite-akashic-crawler
User-agent: trendkite-akashic-crawler
Disallow: /
# Allow Twitterbot to access media
User-agent: Twitterbot
Disallow: /home$
Disallow: /custom-*s/
Disallow: /fas*.cfm
Disallow: /fo*.cfm
Disallow: /*?*headerID=*
Disallow: /*?*headerId=*
Disallow: /*?*
Disallow: *?*
Disallow: /*/day-*/month-*/year-*
Disallow: /*/month-*/year-*
Disallow: /day-*
Disallow: /month-*
Disallow: /year-*
Disallow: /page-1*
Disallow: /download/doc
Disallow: /download.cfm

# Block trendkite-akashic-crawler
User-agent: trendkite-akashic-crawler
Disallow: /

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Search preview

www.bartshealth.nhs.uk
Home - Barts Health NHS Trust
Find out how we're providing safe and compassionate care in east London and beyond.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Barts70%Check
NHS70%Check
Barts Health67%Check
Health65%Check
Barts Health NHS Trust65%Check
Young Barts Health57%Check
Barts Charity56%Check
Barts Health staff55%Check
Read Barts Health55%Check
Trust54%Check
Show more keywords and terms

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