Berninastores.ch - SEO Checker

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Overview of the SEO Check
Meta information
98% 
Page quality
77% 
Page structure
79% 
Link structure
25% 
Server
86% 
External factors
92% 
SEO Score
Response time
0.70 s
File size
112.60 kB
Words
782
Media files
33
Number of links
122 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Offizieller Online Shop der Fachgeschäfte by BERNINA
The length of the page title is perfect. (497 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
BERNINA-Fachgeschäfte in Zürich, Lausanne, Lugano, Chur, Genf und Solothurn. Nähmaschinen, Zubehör zum Nähen, Sticken, Overlocken und Nähkurse.
The length of the meta description is perfect. (964 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de
Server location: United States of America
The following language is defined by HTML: de
Alternate/Hreflang Links
(Somewhat important)
A country is specified wrong in alternate links: ch-en
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0
referrerno-referrer-when-downgrade
descriptionBERNINA-Fachgeschäfte in Zürich, Lausanne, Lugano, Chur, Genf und Solothurn. Nähmaschinen, Zubehör zum Nähen, Sticken, Overlocken und Nähkurse.
keywordsBERNINA, Nähmaschinen, Zubehör, Nähfüsse, Kurse, Nähen, Quilten, Sticken und Overlocken, Stoffe, kaufen
p:domain_verify34a61fbd37e0062564868972525d5aa9
facebook-domain-verification6t0pxl01xbusdrbkeyamj16jdwl1ew
google-site-verificationCnJaBVnro9PL64n-cxKfKQW3m2UAIzPPMXH4BJUWs8Q
langde
twitter:cardsummary_large_image
og:typewebsite
og:titleOffizieller Online Shop der Fachgeschäfte by BERNINA
og:localede_CH
og:descriptionBERNINA-Fachgeschäfte in Zürich, Lausanne, Lugano, Chur, Genf und Solothurn. Nähmaschinen, Zubehör zum Nähen, Sticken, Overlocken und Nähkurse.
x-ua-compatibleie=edge
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 782 words. That's ok.
26.2% of the text are stop words.
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.47 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0, maximum-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 16 tags for this page.
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ite/-/default/dw43ece5fd/images/logo.svgBERNINA Stores Schweiz
...default/dwa47adf5c/images/logo-small.svgBERNINA Stores Schweiz
...ro_atelier_SM-1.png?sw=227&sh=227&sm=fitBERNINA 790 PRO mit StickmodulBERNINA 790 PRO mit Stickmodul
...Titel_mit_Promo.png?sw=227&sh=227&sm=fitBERNINA 535BERNINA 535
...t_Promo_mit_STM.png?sw=227&sh=227&sm=fitBERNINA 535 mit StickmodulBERNINA 535 mit Stickmodul
...ition_Titelbild.png?sw=227&sh=227&sm=fitBERNINA 435 Black EditionBERNINA 435 Black Edition
...ette_68_Gallery.png?sw=227&sh=227&sm=fitbernette 68 AIRLOCKbernette 68 AIRLOCK
...r_titelmitpromo.png?sw=227&sh=227&sm=fitBERNINA L 850BERNINA L 850
...990/B990_titel1.png?sw=227&sh=227&sm=fitBERNINA 990 - Mit StickmodulBERNINA 990 - Mit Stickmodul
...ff 2024/Mowen 1.jpg?sw=227&sh=227&sm=fitNähschiff - Möwe MatzeNähschiff - Möwe Matze
...chiff 2024/B990.jpg?sw=227&sh=227&sm=fitNähschiff - Offenes NähatelierNähschiff - Offenes Nähatelier
...uto/Upcycling 1.jpg?sw=227&sh=227&sm=fitUpcycling Workshop con Rafael KoutoUpcycling Workshop con Rafael Kouto
...ilten/Patchwork.jpg?sw=227&sh=227&sm=fitEinführung in Patchworken und QuiltenEinführung in Patchworken und Quilten
...Hundehalsband 2.jpg?sw=227&sh=227&sm=fitBERNINA näht mit Nipnaps - Hundehalsband Dog*eeBERNINA näht mit Nipnaps - Hundehalsband Dog*ee
..._Glaskopfnadeln.jpg?sw=227&sh=227&sm=fitGlaskopfnadelnGlaskopfnadeln
...sschere 16 cm L.jpg?sw=227&sh=227&sm=fitHaushalts- und Berufsschere 16 cm LHaushalts- und Berufsschere 16 cm L
...4_2_Vario Zange.jpg?sw=227&sh=227&sm=fitVario ZangeVario Zange
...ristmas-8er-kit.jpg?sw=227&sh=227&sm=fitNähgarn POLY SHEEN Metallic Christmas 8er-SetNähgarn POLY SHEEN Metallic Christmas 8er-Set
...PWPJ041.AUTUM-1.jpg?sw=227&sh=227&sm=fitBaumwollstoff Japanese Chrysanthemum, autumnBaumwollstoff Japanese Chrysanthemum, autumn
...Knopfverschluss.jpg?sw=227&sh=227&sm=fitMassband mit KnopfverschlussMassband mit Knopfverschluss
...ffer-POLY-SHEEN.jpg?sw=227&sh=227&sm=fitFadenkoffer mit 96 Spulen POLY SHEENFadenkoffer mit 96 Spulen POLY SHEEN
...t/dwc25e1921/images/footer/lieferung.svgNo alt attribute provided
...lt/dw6d9156bd/images/footer/beratung.svgNo alt attribute provided
...lt/dw4d38654a/images/footer/schulung.svgNo alt attribute provided
...t/dw024dbef8/images/footer/werkstatt.svgNo alt attribute provided
...t/dw9c43f5f4/images/footer/sortiment.svgNo alt attribute provided
...5bbaf/footer/instagram-icon-white_40.pngInstagram
...dwe118b1d4/footer/pinterest-white_40.pngPinterest
...fc5b02/footer/facebook-icon-white_40.pngFacebook
...t/dw4ea38884/footer/youtube-white_40.pngYoutube
...lt/dwd6e7795e/footer/mastercard_40-2.pngMasterCard
.../default/dw5b0c6ad5/footer/visa_40-2.pngVISA
...d/default/dwa1e9dafe/footer/twint_40.pngTwint

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 BERNINA 990
H2 Gigantische Stickerei
H2 Laserscharfe Positionierung
H2 Nachhaltige Preissenkung
H2 BERNINA Nähschiff
H2 Nähweekend im Tessin
H2 Zubehör des Monats
H2 BERNINA STORE EVENTS
H2 WERKSTATT & SERVICE
H2 KURSE
H2 Kundenservice
H2 Unternehmen
H2 Social Media
H2 Zahlungsarten
H4 Einfach magisch
H4 Maschinen-Sortiment
H4 Kursprogramm
H4 Mercerie-Sortiment
H4 Top-Produkte zu Top-Preisen
H4 Einkaufserlebnis rund um die Uhr
H4 Über 125 Jahre Schweizer Tradition
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.berninastores.ch/Anchor Weiter zu den Haupt-Inhalten
https://www.berninastores.ch/Anchor Weiter zu den Footer-Inhalten
/de-CH/loginSubdomain Anmelden
/de-CH/wishlistSubdomain Wunschliste
/de-CH/locations/berninastorel...Filiale
/de-CH/warenkorbSubdomain 0.00 CHF (0)
A-TITLE Warenkorb 0 Produkte
https://www.berninastores.ch/IMG-ALT BERNINA Stores Schweiz
A-TITLE BERNINA Stores Schweiz Startseite
/de-CH/maschinenMaschinen
/de-CH/naehmaschinenNähmaschinen
/de-CH/overlockmaschinenOverlockmaschinen
/de-CH/stickmaschinenStickmaschinen
/de-CH/quiltmaschinenQuiltmaschinen
/de-CH/zubehoer-maschinenZubehör Maschinen
/de-CH/naehfuesseNähfüsse
/de-CH/nadelnNadeln
/de-CH/zubehoer-naehenZubehör Nähen
/de-CH/zubehoer-overlockenZubehör Overlocken
/de-CH/zubehoer-stickenZubehör Sticken
/de-CH/softwareSoftware
/de-CH/stoffeStoffe
/de-CH/futterstoffFutterstoff
/de-CH/rucksackstoffRucksackstoff
/de-CH/baumwolleBaumwolle
/de-CH/jerseyJersey
/de-CH/mercerieMercerie
/de-CH/faedenFäden
/de-CH/scheren-und-rollschneiderScheren & Rollschneider
/de-CH/knoepfeKnöpfe
/de-CH/oesenÖsen
/de-CH/applikationen-und-motiveApplikationen & Motive
/de-CH/diverse-mercerieDiverse Mercerie
/de-CH/einlagen-und-vlieseEinlagen & Vliese
/de-CH/baenderBänder
/de-CH/stifte-und-kreideStifte & Kreide
/de-CH/kurseKurse
/de-CH/kursprogrammKursprogramm
/de-CH/offenes-naehatelierOffenes Nähatelier
/de-CH/kurse-auf-anfrageKurse auf Anfrage
/de-CH/offenes-quiltatelierOffenes Quiltatelier
/de-CH/gutscheineGutscheine
/de-CH/loginSubdomain Text duplicate Anmelden
/de-CH/wishlistSubdomain Text duplicate Wunschliste
/de-CH/locations/berninastorel...Text duplicate Filiale
https://www.berninastores.ch/Anchor Previous
https://www.berninastores.ch/Anchor Next
/de-CH/naehschiffSubdomain MEHR DAZU
/de-CH/2024_wellness.htmlSubdomain Text duplicate MEHR DAZU
/de-CH/zubehoer-des-monatsSubdomain Text duplicate MEHR DAZU
/de-CH/store-events.htmlSubdomain Text duplicate MEHR DAZU
/de-CH/locations/berninastorel...Subdomain Text duplicate MEHR DAZU
/de-CH/kursprogrammSubdomain MEHR ERFAHREN
/de-CH/maschinen/stickmaschine...IMG-ALT BERNINA 790 PRO mit Stickmodul
/on/demandware.store/Sites-Ber...A-TITLE Schnellansicht für BERNINA 790 PRO mit Stickmodul
/de-CH/maschinen/stickmaschine...Text duplicate BERNINA 790 PRO mit Stickmodul
/de-CH/maschinen/stickmaschine...IMG-ALT BERNINA 535
/on/demandware.store/Sites-Ber...A-TITLE Schnellansicht für BERNINA 535
/de-CH/maschinen/stickmaschine...Text duplicate BERNINA 535
/de-CH/maschinen/stickmaschine...IMG-ALT BERNINA 535 mit Stickmodul
/on/demandware.store/Sites-Ber...A-TITLE Schnellansicht für BERNINA 535 mit Stickmodul
/de-CH/maschinen/stickmaschine...Text duplicate BERNINA 535 mit Stickmodul
/de-CH/maschinen/naehmaschinen...IMG-ALT BERNINA 435 Black Edition
/on/demandware.store/Sites-Ber...A-TITLE Schnellansicht für BERNINA 435 Black Edition
/de-CH/maschinen/naehmaschinen...Text duplicate BERNINA 435 Black Edition
/de-CH/maschinen/naehmaschinen...IMG-ALT bernette 68 AIRLOCK
/on/demandware.store/Sites-Ber...A-TITLE Schnellansicht für bernette 68 AIRLOCK
/de-CH/maschinen/naehmaschinen...Text duplicate bernette 68 AIRLOCK
/de-CH/maschinen/overlockmasch...IMG-ALT BERNINA L 850
/on/demandware.store/Sites-Ber...A-TITLE Schnellansicht für BERNINA L 850
/de-CH/maschinen/overlockmasch...Text duplicate BERNINA L 850
/de-CH/maschinen/stickmaschine...IMG-ALT BERNINA 990 - Mit Stickmodul
/on/demandware.store/Sites-Ber...A-TITLE Schnellansicht für BERNINA 990 - Mit Stickmodul
/de-CH/maschinen/stickmaschine...Text duplicate BERNINA 990 - Mit Stickmodul
https://www.berninastores.ch/Anchor Text duplicate Previous
https://www.berninastores.ch/Anchor Text duplicate Next
/de-CH/kurse/kursprogramm/naeh...IMG-ALT Nähschiff - Möwe Matze
/on/demandware.store/Sites-Ber...A-TITLE Schnellansicht für Nähschiff - Möwe Matze
/de-CH/kurse/kursprogramm/naeh...Text duplicate Nähschiff - Möwe Matze
/de-CH/kurse/kursprogramm/naeh...IMG-ALT Nähschiff - Offenes Nähatelier
/on/demandware.store/Sites-Ber...A-TITLE Schnellansicht für Nähschiff - Offenes Nähatelier
/de-CH/kurse/kursprogramm/naeh...Text duplicate Nähschiff - Offenes Nähatelier
/de-CH/kurse/kursprogramm/upcy...IMG-ALT Upcycling Workshop con Rafael Kouto
/on/demandware.store/Sites-Ber...A-TITLE Schnellansicht für Upcycling Workshop con Rafael Kouto
/de-CH/kurse/kursprogramm/upcy...Text duplicate Upcycling Workshop con Rafael Kouto
/de-CH/kurse/kursprogramm/einf...IMG-ALT Einführung in Patchworken und Quilten
/on/demandware.store/Sites-Ber...A-TITLE Schnellansicht für Einführung in Patchworken und Quilten
/de-CH/kurse/kursprogramm/einf...Text duplicate Einführung in Patchworken und Quilten
/de-CH/kurse/kursprogramm/bern...IMG-ALT BERNINA näht mit Nipnaps - Hundehalsband Dog*ee
/on/demandware.store/Sites-Ber...A-TITLE Schnellansicht für BERNINA näht mit Nipnaps - Hundehalsband Dog*ee
/de-CH/kurse/kursprogramm/bern...Text duplicate BERNINA näht mit Nipnaps - Hundehalsband Dog*ee
https://www.berninastores.ch/Anchor Text duplicate Previous
https://www.berninastores.ch/Anchor Text duplicate Next
/de-CH/mercerie/diverse-mercer...IMG-ALT Glaskopfnadeln
/on/demandware.store/Sites-Ber...A-TITLE Schnellansicht für Glaskopfnadeln
/de-CH/mercerie/diverse-mercer...Text duplicate Glaskopfnadeln
/de-CH/mercerie/scheren-und-ro...IMG-ALT Haushalts- und Berufsschere 16 cm L
/on/demandware.store/Sites-Ber...A-TITLE Schnellansicht für Haushalts- und Berufsschere 16 cm L
/de-CH/mercerie/scheren-und-ro...Text duplicate Haushalts- und Berufsschere 16 cm L
/de-CH/mercerie/diverse-mercer...IMG-ALT Vario Zange
/on/demandware.store/Sites-Ber...A-TITLE Schnellansicht für Vario Zange
/de-CH/mercerie/diverse-mercer...Text duplicate Vario Zange
/de-CH/mercerie/faeden/naehgar...IMG-ALT Nähgarn POLY SHEEN Metallic Christmas 8er-Set
/on/demandware.store/Sites-Ber...A-TITLE Schnellansicht für Nähgarn POLY SHEEN Metallic Christmas 8er-Set
/de-CH/mercerie/faeden/naehgar...Text duplicate Nähgarn POLY SHEEN Metallic Christmas 8er-Set
/de-CH/stoffe/baumwolle/baumwo...IMG-ALT Baumwollstoff Japanese Chrysanthemum, autumn
/on/demandware.store/Sites-Ber...A-TITLE Schnellansicht für Baumwollstoff Japanese Chrysanthemum, autumn
/de-CH/stoffe/baumwolle/baumwo...Text duplicate Baumwollstoff Japanese Chrysanthemum, autumn
/de-CH/mercerie/diverse-mercer...IMG-ALT Massband mit Knopfverschluss
/on/demandware.store/Sites-Ber...A-TITLE Schnellansicht für Massband mit Knopfverschluss
/de-CH/mercerie/diverse-mercer...Text duplicate Massband mit Knopfverschluss
/de-CH/mercerie/faeden/fadenko...IMG-ALT Fadenkoffer mit 96 Spulen POLY SHEEN
/on/demandware.store/Sites-Ber...A-TITLE Schnellansicht für Fadenkoffer mit 96 Spulen POLY SHEEN
/de-CH/mercerie/faeden/fadenko...Text duplicate Fadenkoffer mit 96 Spulen POLY SHEEN
https://www.berninastores.ch/Anchor Text duplicate Previous
https://www.berninastores.ch/Anchor Text duplicate Next
/de-CH/kontaktSubdomain Kontakt
A-TITLE Kontakt
/de-CH/events/New window Subdomain Events
A-TITLE Events
https://www.bernina.com/de-CH/...New window External Subdomain Jobs
A-TITLE Jobs
/de-CH/locations/berninastorel...Subdomain Standorte
A-TITLE Standorte
/de-CH/aboutus.htmlSubdomain Über uns
A-TITLE Über uns
https://www.instagram.com/bern...External Subdomain IMG-ALT Instagram
A-TITLE Instagram
https://www.pinterest.de/berni...External Subdomain IMG-ALT Pinterest
A-TITLE Pinterest
https://www.facebook.com/berni...External Subdomain IMG-ALT Facebook
A-TITLE Facebook
https://www.youtube.com/c/BERN...External Subdomain IMG-ALT Youtube
A-TITLE Youtube
/de-CH/privacypolicy.htmlSubdomain Datenschutz
A-TITLE Datenschutz
/de-CH/cookie-list.htmlSubdomain Cookie-Liste
A-TITLE Cookie-Liste
/de-CH/impressum.htmlSubdomain Impressum
A-TITLE Impressum
/de-CH/agb.htmlSubdomain AGB
A-TITLE AGB
https://www.bernina.com/digita...New window External Subdomain Digital Services Act
A-TITLE Digital Services Act

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.berninastores.ch/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.70 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (113 kB).

HTTP Response Header

NameValue
dateWed, 21 Aug 2024 10:19:38 GMT
content-typetext/html;charset=UTF-8
accept-rangesbytes
set-cookie142 Characters
x-content-type-optionsnosniff
x-dw-request-base-id0_j217opxWYBAAB_
dnt1
content-security-policyframe-ancestors 'self'
cache-controlno-cache, no-store, must-revalidate
pragmano-cache
expiresThu, 01 Dec 1994 16:00:00 GMT
varyaccept-encoding
content-encodinggzip
cf-cache-statusDYNAMIC
servercloudflare
cf-ray8b69e2cbfd676910-FRA
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is very well linked from other websites.
This page has backlinks from 30 referring domains.
This page has 204 backlinks.
This page has backlinks from 23 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /cgi-bin/
Disallow: /Product-ShowQuickView
Disallow: /login
Disallow: /de/
Disallow: /en/
Disallow: /fr/
Disallow: /it/


Sitemap: http://www.berninastores.ch/sitemap_index.xml

Similar sites

Search preview

www.berninastores.ch
Offizieller Online Shop der Fachgeschäfte by BERNINA
BERNINA-Fachgeschäfte in Zürich, Lausanne, Lugano, Chur, Genf und Solothurn. Nähmaschinen, Zubehör zum Nähen, Sticken, Overlocken und Nähkurse.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
BERNINA82%Check
BERNINA Nähschiff64%Check
BERNINA 53562%Check
BERNINA Retail59%Check
Zubehör50%Check
Kurse50%Check
Maschinen50%Check
Zubehör Nähen49%Check
Nähen48%Check
Lugano48%Check
Show more keywords and terms

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