Billabong.co.uk - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
61% 
Page structure
79% 
Link structure
0% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.32 s
File size
226.90 kB
Words
642
Media files
21
Number of links
217 internal / 51 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Billabong UK | Surf Brand Since 1973 - Official Online Store
The length of the page title is perfect. (534 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
From Fashion Apparel to Surf & Snow Technical Clothing & Gear. Shop Online at the Official Billabong Store. Free Shipping & Free Returns for Members.
The length of the meta description is perfect. (944 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.billabong.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
msapplication-TileColor#ffffff
msapplication-TileImagehttps://www.billabong.co.uk/on/demandware.static/Sites-BB-GB-Site/-/default/dwdb0c975b/images/favicons/ms-icon-150x150.png
theme-color#ffffff
viewportwidth=device-width, initial-scale=1, maximum-scale=1.0, user-scalable=no
descriptionFrom Fashion Apparel to Surf & Snow Technical Clothing & Gear. Shop Online at the Official Billabong Store. Free Shipping & Free Returns for Members.
langen-gb
fb:app_id154989654683657
content-typetext/html; charset=UTF-8
X-UA-CompatibleIE=edge,chrome=1

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Only 2 paragraph/s was/were found on this page.
This page contains 642 words. That's ok.
17.4% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.6 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, maximum-scale=1.0, user-scalable=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
8 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Mens
H2 Womens
H2 Mens Wetsuits
H2 Mens Boardshorts
H2 Womens Wetsuits
H2 Womens Bikinis
H2 15% OFF YOUR FIRST ORDER*
H4 BILLABONG CREW
H4 Americas
H4 APAC / ASIA
H4 Europe
H6 Find a Store
H6 BILLABONG
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are too many external links (51) on this page.
LinkAttributesAnchor text
/account/register?Subdomain Anchor Join now
https://www.billabong.co.uk/Anchor No Text
https://www.billabong.co.uk/Subdomain A-TITLE Billabong
https://www.billabong.co.uk/mens/Subdomain Men
/womens/Subdomain Women
https://www.billabong.co.uk/mens/Subdomain Text duplicate Men
/new-mens/Subdomain New Arrivals
/mens-clothing/Subdomain Clothing
/mens-clothing/Subdomain View All
/mens-shirts/Subdomain Shirts
/mens-tshirts/Subdomain T-Shirts
/mens-sweatshirts/Subdomain Hoodies & Sweatshirts
/mens-fleece/Subdomain Fleeces
/mens-jackets/Subdomain Jackets & Coats
/mens-trousers/Subdomain Trousers & Jeans
/mens-shorts/Subdomain Shorts
/mens-shorts-hybrid/Subdomain Hybrid Shorts
/mens-collection-corduroy-lovers/Subdomain Corduroy Lovers
/mens-boardshorts/Subdomain Boardshorts
/mens-boardshorts/Subdomain Text duplicate View All
/men-boardshorts-airlite/Subdomain Airlite
/mens-boardshorts-elastic-waist/Subdomain Elasticated Waist
/men-boardshorts-lotides/Subdomain Lo Tides
/mens-boardshorts-performance/Subdomain Performance
/mens/expert-guide/swim/Expert Guide
/mens-accessories/Subdomain Accessories
/mens-accessories/Subdomain Text duplicate View All
/mens-bags/Subdomain Backpacks & Bags
/mens-hats/Subdomain Caps & Hats
/mens-beach-towels/Subdomain Towels & Surf Ponchos
/mens-flip-flops/Subdomain Flip-Flops
/mens-belts/Subdomain Belts
/mens-wallets/Subdomain Wallets
/mens-beanies/Subdomain Beanies
/mens-accessories-other/Subdomain Small Accessories
/mens-sunglasses/Subdomain VonZipper Sunglasses
/mens-snow-goggles/Subdomain VonZipper Snow Goggles
/mens-surf-shop/Subdomain Surf
/mens-surf-shop/Subdomain Text duplicate View All
/mens-fullsuits/Subdomain Full Wetsuits
/mens-spring-suits/Subdomain Spring Suits
/mens-wetsuits-tops/Subdomain Wetsuit Tops & Jackets
/mens-rash-vests/Subdomain Rash Vests & Surf T-Shirts
/mens-surf-accessories/Subdomain Text duplicate Accessories
/boys-wetsuits/Subdomain Boy's Wetsuits
/boys-rash-vests/Subdomain Boy's Rash Vests
/mens-wetsuit-guide/Subdomain Wetsuit Guide
/men-wetsuit-finder/Subdomain Wetsuit Finder
/mens/expert-guide/surf/Text duplicate Expert Guide
/mens-wetsuits-natural/Subdomain No Text
/mens-wetsuits-natural/Subdomain Explore
/mens-collection-adventure-div...Subdomain Adventure Division
/men-adventure-division-tops/Subdomain Tops
/men-adventure-division-hoodie...Subdomain Hoodies & Fleece
/men-adventure-division-jackets/Subdomain Jackets
/men-adventure-division-bottoms/Subdomain Bottoms
/men-adventure-division-access...Subdomain Text duplicate Accessories
/mens-collection-adventure-div...Subdomain Collections
/mens-collection-spec-73/Subdomain Spec 73
/mens-collection-immortal/Subdomain Immortal
/mens-collection-double-vision/Subdomain Double Vision
/mens-collection-otis-carey/Subdomain Otis Carey
/mens-collection-wave-washed/Subdomain Wave Washed
/mens-collection-recycler/Subdomain Recycler
/mens-collection-online-exclus...Subdomain Only Online
https://www.billabong.co.uk/boys/Subdomain Boys
https://www.billabong.co.uk/boys/Subdomain Text duplicate View All
/boys-board-shorts/Subdomain Text duplicate Boardshorts
/boys-tshirts/Subdomain Text duplicate T-Shirts
/boys-shirts/Subdomain Text duplicate Shirts
/boys-caps/Subdomain Caps
/boys-sweatshirts/Subdomain Text duplicate Hoodies & Sweatshirts
/boys-jackets/Subdomain Coats & Jackets
/boys-trousers/Subdomain Trousers
/boys-rash-vests/Subdomain Text duplicate Boy's Rash Vests
/boys-wetsuits/Subdomain Text duplicate Boy's Wetsuits
/sale-mens/Subdomain Sale
/sale-mens/Subdomain Text duplicate View All
/sale-mens-boardshorts/Subdomain Text duplicate Boardshorts
/sale-mens-clothing/Subdomain Text duplicate Clothing
/sale-mens-accessories/Subdomain Text duplicate Accessories
/sale-mens-wetsuits/Subdomain Wetsuits
/sale-boys/Subdomain Boy's Clothing & Accessories
/sale-boys-surf/Subdomain Text duplicate Boy's Wetsuits
/sale-mens-all-mens/Subdomain All Men's Sale
/sale-boys-all/Subdomain All Boy's Sale
/womens/Subdomain Text duplicate Women
/new-womens/Subdomain Text duplicate New Arrivals
/womens-clothing/Subdomain Text duplicate Clothing
/womens-clothing/Subdomain Text duplicate View All
/womens-dresses/Subdomain Dresses
/womens-tops/Subdomain Text duplicate Tops
/womens-shirts/Subdomain Text duplicate Shirts
/womens-tshirts/Subdomain T Shirts
/womens-sweatshirts/Subdomain Sweatshirts
/womens-sweaters/Subdomain Jumpers
/womens-fleeces/Subdomain Text duplicate Fleeces
/womens-jackets/Subdomain Text duplicate Jackets & Coats
/womens-jumpsuits/Subdomain Jumpsuits & Playsuits
/womens-trousers/Subdomain Jeans & Trousers
/womens-shorts/Subdomain Shorts & Skirts
/womens-clothing-sets/Subdomain Matching Sets
/womens-collection-corduroy-lo...Subdomain Text duplicate Corduroy Lovers
/womens-swim/Subdomain Swim
/womens-swim/Subdomain Text duplicate View All
/womens-bikini/Subdomain Bikinis
/womens-bikini-top/Subdomain Bikini Tops
/womens-bikini-bottom/Subdomain Bikini Bottoms
/womens-one-piece-swimsuit/Subdomain One-Piece Swimsuits
/womens-solid-swimwear/Subdomain Solid Swimsuits
/womens-collection-sol-searche...Subdomain Sol Searcher
/womens-rash-vests/Subdomain Rash guards & Surf Swimwear
/womens-cover-ups/Subdomain Beach Cover-Ups
/womens-collection-swim-fit-gu...Subdomain Swim Fit Guide
/womens/expert-guide/swim/Text duplicate Expert Guide
/womens-accessories/Subdomain Text duplicate Accessories
/womens-accessories/Subdomain Text duplicate View All
/womens-bags/Subdomain Text duplicate Backpacks & Bags
/womens-caps/Subdomain Hats & Caps
/womens-beach-towels/Subdomain Text duplicate Towels & Surf Ponchos
/women-accessories-other/Subdomain Other Accessories
/womens-footwear/Subdomain Shoes
/womens-beanies/Subdomain Text duplicate Beanies
/womens-sunglasses/Subdomain Text duplicate VonZipper Sunglasses
/womens-snow-goggles/Subdomain Text duplicate VonZipper Snow Goggles
/womens-surf/Subdomain Text duplicate Surf
/womens-surf/Subdomain Text duplicate View All
/womens-collection-surf-capsule/Subdomain Surf Capsule
/womens-wetsuits-fullsuit/Subdomain Text duplicate Full Wetsuits
/womens-wetsuits-spring-suit/Subdomain Text duplicate Spring Suits
/womens-wetsuits-tops/Subdomain Jackets, Vests & Bottoms
/womens-surf-accessories/Subdomain Surf Accessories
/womens-rash-vests/Subdomain Rash Vests & Surf Swimwear
/girls-wetsuits/Subdomain Girl's Wetsuits
/womens-wetsuit-guide/Subdomain Text duplicate Wetsuit Guide
/women-wetsuit-finder/Subdomain Text duplicate Wetsuit Finder
/womens/expert-guide/surf/Text duplicate Expert Guide
/womens-wetsuits-natural/Subdomain No Text
/womens-wetsuits-natural/Subdomain Text duplicate Explore
/womens-collection-adventure-d...Subdomain Text duplicate Adventure Division
/women-adventure-division-swim/Subdomain Text duplicate Swim
/women-adventure-division-tops/Subdomain Text duplicate Tops
/women-adventure-division-hood...Subdomain Text duplicate Hoodies & Fleece
/women-adventure-division-jack...Subdomain Text duplicate Jackets
/women-adventure-division-bott...Subdomain Text duplicate Bottoms
/women-adventure-division-acce...Subdomain Text duplicate Accessories
/online-exclusives-collection/Subdomain Text duplicate Only Online
/online-exclusives-collection/Subdomain Text duplicate Collections
/womens-collection-to-the-sea/Subdomain To the Sea
/women-collection-crystal-tides/Subdomain Crystal Tides
/womens-collection-vintage-ins...Subdomain Since '73
/womens-collection-otis-carey/Subdomain Text duplicate Otis Carey
/women-member-exclusives/Subdomain Member Exclusives
/womens-collection-surf-capsule/Subdomain Text duplicate Surf Capsule
/womens-collection-eco-shop/Subdomain Eco
/womens-collection-essentials/Subdomain Essentials
/women-collection-know-the-fee...Subdomain Know The Feeling Series
/sale-womens/Subdomain Text duplicate Sale
/sale-womens/Subdomain Text duplicate View All
/sale-womens-swim/Subdomain Text duplicate Swim
/sale-womens-clothing/Subdomain Text duplicate Clothing
/sale-womens-accessories/Subdomain Text duplicate Accessories
/sale-womens-surf/Subdomain Wetsuits & Surfwear
/sale-womens-all-womens/Subdomain All Women's Sale
/sale-girls-all/Subdomain All Girls' Sale
/wishlistSubdomain Wish list
A-TITLE Wish list
/customer-help/contactSubdomain Help
/new-womens/Subdomain Women's new collection
/new-mens/Subdomain Men's new arrivals
/online-exclusives-collection/Subdomain Text duplicate Only Online
/mens-collection-adventure-div...Subdomain Text duplicate Adventure Division
/womens-swim/Subdomain Swimwear
/mens-boardshorts/Subdomain Text duplicate Boardshorts
/womens-collection-surf-capsule/Subdomain Text duplicate Surf Capsule
/mens-surf-shop/Subdomain Men's wetsuits
/3613378589557.htmlSubdomain BBG - Hooded Changing Towel £60.00
IMG-ALT BBG - Hooded Changing Towel
/mens/?Subdomain Anchor Mens
/womens/?Subdomain Anchor Womens
/mens-surf-shop/Subdomain Mens Wetsuits
/mens-boardshorts/Subdomain Mens Boardshorts
/womens-surf/Subdomain Womens Wetsuits
/womens-bikini/Subdomain Womens Bikinis
/on/demandware.store/Sites-BB-...Subdomain Privacy Policy
/mens-clothing-new/Subdomain Text duplicate New Arrivals
A-TITLE New Arrivals
/mens-boardshorts/Subdomain Board Shorts
A-TITLE Boardshorts
/mens-tshirts/Subdomain Text duplicate T-Shirts
A-TITLE T-Shirts
/mens-fleece/Subdomain Fleece
A-TITLE Fleece
/mens-shorts/Subdomain Text duplicate Shorts
A-TITLE Shorts
/mens-accessories/Subdomain Text duplicate Accessories
A-TITLE Accessories
/womens-bikini/Subdomain Text duplicate Bikinis
A-TITLE bikini
/womens-bikini-top/Subdomain Text duplicate Bikini Tops
A-TITLE bikini tops
/womens-bikini-bottom/Subdomain Text duplicate Bikini Bottoms
A-TITLE bikini bottoms
/womens-one-piece-swimsuit/Subdomain One Pieces
A-TITLE one piece swimsuits
/womens-cover-ups/Subdomain Cover Ups
A-TITLE Cover Ups
/womens-flip-flops/Subdomain Flip flops
A-TITLE flip flops for women
/storesSubdomain Find a Store
https://billabong.eu/contactusNew window External Contact Us
/account/ordersSubdomain Order Status
A-TITLE Order Status
https://billabong.eu/shippingNew window External Shipping
A-TITLE Shipping
https://billabong.eu/returnsNew window External Returns
A-TITLE Returns
https://billabong.eu/paymentNew window External Payment
A-TITLE Payment
https://billabong.eu/dataprote...New window External Data Protection
https://billabong.eu/helpNew window External FAQ and contact
/mens-50-years/Subdomain 50 Years of Billabong
A-TITLE Billabong Anniversary
/billabong-crewSubdomain Billabong Crew
A-TITLE Join Billabong Crew
/gift-card-landing.htmlSubdomain Gift Card
/men-student-offers/Subdomain Student discount
A-TITLE Student discount
/new-womens-hello-tomorrow/Subdomain Hello Tomorrow
/womens/blog/Blog
A-TITLE Blog
/womens/team/Team
A-TITLE Team
/womens/expert-guide/Expert Guides
A-TITLE Expert Guides
/womens-wetsuit-guide/Subdomain Text duplicate Wetsuit Guide
/women-wetsuit-finder/Subdomain Text duplicate Wetsuit Finder
https://www.youtube.com/c/Bill...New window External Subdomain No Text
https://www.facebook.com/Billa...New window External Subdomain No Text
https://www.instagram.com/bill...New window External Subdomain No Text
https://twitter.com/billabongw...New window External No Text
/mens-sustainability.htmlSubdomain Text duplicate Eco
/mens/blog/Text duplicate Blog
A-TITLE Blog
/mens/team/Text duplicate Team
A-TITLE Team
/mens/expert-guide/Text duplicate Expert Guides
A-TITLE Expert Guides
/mens-wetsuit-guide/Subdomain Text duplicate Wetsuit Guide
/men-wetsuit-finder/Subdomain Text duplicate Wetsuit Finder
https://www.youtube.com/user/B...New window External Subdomain No Text
https://www.facebook.com/Billa...New window External Subdomain No Text
https://www.instagram.com/bill...New window External Subdomain No Text
https://twitter.com/billabong1973New window External No Text
https://br.billabong.com/External Subdomain Brasil
A-TITLE Brasil
https://www.billabong.ca/External Subdomain Canada
A-TITLE Canada
https://www.billabong.com/External Subdomain USA
A-TITLE USA
https://www.billabong.com.ar/External Subdomain Argentina
A-TITLE Argentina
https://www.billabong.com.au/External Subdomain Australia
A-TITLE Australia
https://billabongstore.jp/External Japan
A-TITLE Japan
https://www.billabong.co.nz/nz...External Subdomain New Zealand
A-TITLE New Zealand
https://www.billabong-store.be/External Subdomain Belgium
A-TITLE Belgium
https://www.billabong.dk/External Subdomain Denmark
A-TITLE Denmark
https://www.billabong.de/External Subdomain Deutschland
A-TITLE Deutschland
https://www.billabong-store.ie/External Subdomain Ireland
A-TITLE Ireland
https://www.billabong.es/External Subdomain España
A-TITLE España
https://www.billabong.fi/External Subdomain Finland
A-TITLE Finland
https://www.billabong.fr/External Subdomain France
A-TITLE France
https://www.billabong-store.it/External Subdomain Italia
A-TITLE Italia
https://www.billabong.lu/External Subdomain Lëtzbuerg
A-TITLE Lëtzbuerg
https://www.billabong-store.nl/External Subdomain Netherlands
A-TITLE Netherlands
https://www.billabong-store.at/External Subdomain Österreich
A-TITLE Österreich
https://www.billabong.pt/External Subdomain Portugal
A-TITLE Portugal
https://www.billabong-store.se/External Subdomain Sverige
A-TITLE Sverige
https://www.billabong.co.uk/Subdomain United Kingdom
A-TITLE United Kingdom
https://www.billabong-store.ch/External Subdomain Switzerland
A-TITLE Switzerland
https://www.dcshoes-uk.co.uk/External Subdomain IMG-ALT dcshoes
A-TITLE dcshoes
https://www.elementbrand.co.uk/External Subdomain IMG-ALT element
A-TITLE element
https://www.quiksilver.co.uk/External Subdomain IMG-ALT quiksilver
A-TITLE quiksilver
https://www.roxy-uk.co.uk/External Subdomain IMG-ALT roxy
A-TITLE roxy
https://www.rvca.co.uk/External Subdomain IMG-ALT rvca
A-TITLE rvca
https://cdn.napali.app/static/...New window External Subdomain Privacy Policy |
https://cdn.napali.app/static/...New window External Subdomain Terms of Sale |
https://cdn.napali.app/static/...New window External Subdomain Terms of Use |
https://cdn.napali.app/static/...New window External Subdomain Billabong Crew Terms & Conditions |
https://cdn.napali.app/static/...New window External Subdomain Cookies Policy
https://cdn.napali.app/static/...New window External Subdomain Modern Slavery Act Statement
/account/ordersSubdomain Text duplicate Order Status
https://billabong.eu/shippingNew window External Text duplicate Shipping
https://billabong.eu/returnsNew window External Text duplicate Returns
https://billabong.eu/paymentNew window External Text duplicate Payment
/gift-card-landing.htmlSubdomain Text duplicate Gift Card
/billabong-crewSubdomain Text duplicate Billabong Crew
https://billabong.eu/dataprote...New window External Text duplicate Data Protection
https://billabong.eu/helpNew window External Help and contact

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.billabong.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.32 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (227 kB).

HTTP Response Header

NameValue
dateSun, 06 Oct 2024 11:34:21 GMT
content-typetext/html;charset=UTF-8
accept-rangesbytes
set-cookie142 Characters
x-dw-request-base-id6IsXKXjdAWcBAAB_
x-frame-optionsDENY
varyuser-agent,accept-encoding
x-sf-cc-brd-actionHome-Show
cache-controlno-cache, no-store, must-revalidate
pragmano-cache
expiresThu, 01 Dec 1994 16:00:00 GMT
content-encodinggzip
cf-cache-statusDYNAMIC
servercloudflare
cf-ray8ce5577dfb5165a5-FRA
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 285 referring domains.
This page has 78,271 backlinks.
This page has backlinks from 198 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Search preview

www.billabong.co.uk
Billabong UK | Surf Brand Since 1973 - Official Online Store
From Fashion Apparel to Surf & Snow Technical Clothing & Gear. Shop Online at the Official Billabong Store. Free Shipping & Free Returns for Members.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
BILLABONG79%Check
Store61%Check
BILLABONG CREW60%Check
Online Store60%Check
Surf59%Check
Online56%Check
Billabong UK53%Check
Shop Online51%Check
Store Free Shipping50%Check
Official Online Store47%Check

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Cookie Policy

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