Hrc.org - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
86% 
Page structure
66% 
Link structure
67% 
Server
87% 
External factors
100% 
SEO Score
Response time
2.79 s
File size
237.60 kB
Words
942
Media files
90
Number of links
100 internal / 93 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
HRC | Human Rights Campaign
The length of the page title is perfect. (288 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Since 1980, we’ve led the way in fighting for LGBTQ+ equality and inclusion.
The length of the meta description is perfect. (471 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.hrc.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
msapplication-TileColor#313131
msapplication-TileImage/favicon-144.png
msapplication-config/browserconfig.xml
theme-color#313131
google-site-verificationZdTfSUGbYtx25b0fbZvTSOPE-7hwRtd8hfwQIrxngjg
facebook-domain-verificationnpz028jbhtbwij767a1je6nngh4muy
generatorSEOmatic
descriptionSince 1980, we’ve led the way in fighting for LGBTQ+ equality and inclusion.
referrerno-referrer-when-downgrade
robotsall
langen-us
twitter:cardsummary_large_image
twitter:site@hrc
twitter:creator@hrc
twitter:titleHuman Rights Campaign
twitter:descriptionSince 1980, we’ve led the way in fighting for LGBTQ+ equality and inclusion.
twitter:imagehttps://hrc-prod-requests.s3-us-west-2.amazonaws.com/files/images/meta_images/HRC-DefaultWebImage-Share1200.jpg
twitter:image:width1200
twitter:image:height630
fb:profile_id18813753280
og:localeen_US
og:site_nameHRC
og:typewebsite
og:urlhttps://www.hrc.org/
og:titleHuman Rights Campaign
og:descriptionSince 1980, we’ve led the way in fighting for LGBTQ+ equality and inclusion.
og:imagehttps://hrc-prod-requests.s3-us-west-2.amazonaws.com/files/images/meta_images/HRC-DefaultWebImage-Share1200.jpg
og:image:width1200
og:image:height630
og:see_alsohttps://twitter.com/hrc
x-ua-compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are 2 text duplicates on this page:
  • Duplicate: The Human Rights Campaign envisions a world where every member of the ...
This page contains 942 words. That's ok.
33.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 18.79 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 164 characters this one is longer than 70 characters:
"the human rights campaign envisions a world where every member of the lgbtq+ family has the freedom to..."
The following tag is repeated too often: the human rights campaign envisions a world where every member of the lgbtq+ family has the freedom to...
Image SEO
(Somewhat important)
21 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
This page uses Google authorship information without an image.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
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data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
.../100-Days-of-Action-795x421-lightbox.pngNo alt attribute provided
Video URLWidthHeight
...deos/20220729_Website-Carousel-Video.mp4

Page structure

H1 heading
(Critically important)
Equality for All, not for some
Too many H1 headings
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Equality for All, not for some
H1 Choose a Location
H1 Leaving Site
H1 Empty heading
H2 Cookies in use
H2 Breaking down barriers that divide us
H2 Making history is what we do!
H2 Fronts for Equality
H2 Your voice has never been more important
H2 Donate to HRC
H2 Recent News
H2 Love is Love
H2 Our Sponsors
H2 Join millions of supporters by signing up for the HRC newsletter.
H2 You are leaving HRC.org
H3 See what's happening near you
H3 Meta's New Policies: How They Endanger LGBTQ+ Communities and Our Tips for Staying Safe Online
H3 Trump Expected to Sign Barrage of Actions Taking Aim At LGBTQ+ Americans
H3 U.S. Court of Appeals for the Eleventh Circuit Hears Challenge to Florida’s Ban on Healthcare for Transgender Individuals
H3 Anti-Equality Lawmakers Begin New Congress With Move to Target Kids in Sports
H3 Hope
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are too many external links (93) on this page.
LinkAttributesAnchor text
https://www.hrc.org/Anchor Skip to Content
/privacy-policyMore Information
https://www.hrc.org/Human Rights Campaign
https://shop.hrc.org/?utm_sour...External Subdomain Shop
https://give.hrc.org/page/1331...External Subdomain Donate
https://www.hrc.org/searchSearch
https://www.hrc.org/Text duplicate Human Rights Campaign
https://www.hrc.org/our-workOur Work
https://www.hrc.org/resourcesResources
https://www.hrc.org/get-involvedGet Involved
https://www.hrc.org/aboutAbout
https://www.hrc.org/in-your-areaIn Your Area
https://www.hrc.org/newsNews
https://www.hrc.org/searchText duplicate Search
/get-involved/member-centerSubdomain Manage Your Membership
https://www.hrc.org/magazineSubdomain Equality Magazine
https://www.hrc.org/about/careersSubdomain Careers
/press-releasesSubdomain Press
/about/contact-usSubdomain Contact
https://bsky.app/profile/hrc.orgExternal bluesky
https://www.instagram.com/huma...External Subdomain instagram
https://www.threads.net/@human...External Subdomain threads
https://www.tiktok.com/@humanr...External Subdomain tiktok
https://www.linkedin.com/compa...External Subdomain linkedin
https://www.facebook.com/human...External Subdomain facebook
https://www.youtube.com/@hrcmediaExternal Subdomain youtube
https://shop.hrc.org/?utm_sour...External Subdomain Text duplicate Shop
https://give.hrc.org/page/1331...External Subdomain Text duplicate Donate
https://www.hrc.org/get-involvedSubdomain Mobilizing Equality Voters nationwide Mobilize
https://www.hrc.org/resourcesSubdomain Educating the public & the community about LGBTQ+ issues Educate
https://www.hrc.org/our-workSubdomain Advancing pro-equality policy & litigation Advocate
/our-work/stories/stronger-tha...Subdomain Stronger Than Hate
/our-work/stories/empowering-o...Subdomain Empowering Our Future
/our-work/stories/building-powerSubdomain Building Power in Our Communities
/campaigns/equality-impact-hubSubdomain Our Equality Impact Hub Initiative
/campaigns/united-together-you...Subdomain United Together: Your Resources, Your Rights, Your Future Initiative
/our-work/the-am-readSubdomain The A.M. READ
/campaigns/we-show-up-for-work...Subdomain Show Up for Workplace Inclusion Initiative
/resources/worthit-hrcs-lgbtq-...Subdomain WorthIt: HRC’s LGBTQ+ Financial Wellness Platform Resources
/resources/parents-for-transge...Subdomain Parents for Transgender Equality National Council Resources
https://www.hrc.org/in-your-areaLearn About Local Issues
/get-involved/volunteerVolunteer virtually or in your community Sign up now
https://act.hrc.org/page/18408...External Subdomain Join HRC's Mobile Action Network! Get mobile alerts on LGBTQ+ equality
https://www.hrc.org/eventsSubdomain Find Events
https://act.hrc.org/page/38208...External Subdomain Share Your Story
https://mobilize.us/hrcExternal Phone Bank with HRC
https://give.hrc.org/page/4715...External Subdomain Donate Now
https://www.hrc.org/newsView AllNews
/news/metas-new-policies-how-t...Subdomain Meta's New Policies: How They Endanger LGBTQ+ Communities and Our Tips for Staying Safe Online
/press-releases/trump-expected...Subdomain Trump Expected to Sign Barrage of Actions Taking Aim At LGBTQ+ Americans
/press-releases/u-s-court-of-a...Subdomain U.S. Court of Appeals for the Eleventh Circuit Hears Challenge to Florida’s Ban on Healthcare for Transgender Individuals
/press-releases/anti-equality-...Subdomain Anti-Equality Lawmakers Begin New Congress With Move to Target Kids in Sports
https://www.hrc.org/magazineSubdomain Hope
https://shop.hrc.org/?utm_sour...External Subdomain Shop Now
/about/corporate-partnersSee the full list
https://www.hrc.org/Anchor Skip Sponsors
https://www.eaton.com/us/en-us...External Subdomain IMG-ALT Eaton
https://www.marriott.com/defau...External Subdomain IMG-ALT Marriott
https://www.merck.com/External Subdomain IMG-ALT Merck
https://www.panerabread.com/en...External Subdomain IMG-ALT Panera Bread
https://www.breadfinancial.com/External Subdomain IMG-ALT Bread Financial
https://www.neimanmarcus.com/c...External Subdomain IMG-ALT Neiman Marcus
https://home.barclays/External IMG-ALT Barclays
https://www.salesforce.com/External Subdomain IMG-ALT Salesforce
https://www.jpmorganchase.com/External Subdomain IMG-ALT JP Morgan Chase
https://www.danone.com/External Subdomain IMG-ALT Danone
https://www.united.com/en/usExternal Subdomain IMG-ALT United Airlines
https://www.appliedmaterials.com/External Subdomain IMG-ALT Applied Materials
https://www.caesars.com/External Subdomain IMG-ALT Caesars
https://www.unitedhealthgroup....External Subdomain IMG-ALT UnitedHealth Group
https://usa.visa.com/External Subdomain IMG-ALT Visa
https://mtch.com/External IMG-ALT Match Group
https://thewaltdisneycompany.com/External IMG-ALT The Walt Disney Company
https://www.cvshealth.com/External Subdomain IMG-ALT CVS Health
https://www.tiaa.org/public/?t...External Subdomain IMG-ALT TIAA
https://www.zimmerbiomet.com/enExternal Subdomain IMG-ALT Zimmer Biomet
https://www.jmsmucker.com/External Subdomain IMG-ALT The J.M. Smucker Company
https://www.takeda.com/en-us/External Subdomain IMG-ALT Takeda Pharmaceuticals
https://www.rossstores.com/External Subdomain IMG-ALT Ross Stores, Inc.
https://www.bestbuy.com/site/i...External Subdomain IMG-ALT Best Buy
https://www.xfinity.com/national/External Subdomain IMG-ALT Comcast | NBC Universal
https://www.t-mobile.com/External Subdomain IMG-ALT T-Mobile
https://www.jnj.com/External Subdomain IMG-ALT Johnson & Johnson
http://www.dell.com/diversityExternal Subdomain IMG-ALT Dell
https://www.tpg.com/External Subdomain IMG-ALT TPG Global
https://www.airbus.com/External Subdomain IMG-ALT Airbus
https://www.ecolab.com/External Subdomain IMG-ALT Ecolab
https://www.danaher.com/External Subdomain IMG-ALT Danaher
https://www.alaskaair.com/External Subdomain IMG-ALT Alaska Airlines
http://pnc.com/diversityExternal IMG-ALT PNC
https://www.mastercard.us/en-u...External Subdomain IMG-ALT Mastercard
https://www.lyft.com/lyftup/pr...External Subdomain IMG-ALT Lyft
https://www.usbank.com/index.htmlExternal Subdomain IMG-ALT US Bank
http://www.amazon.com/External Subdomain IMG-ALT Amazon
http://www.intel.com/content/w...External Subdomain IMG-ALT Intel Corporation
http://www.cargill.com/External Subdomain IMG-ALT Cargill
https://www.accenture.com/External Subdomain IMG-ALT Accenture
http://www.capitalone.com/External Subdomain IMG-ALT Capital One
http://www.pfizer.com/External Subdomain IMG-ALT Pfizer
https://corporate.target.com/c...External Subdomain IMG-ALT Target
http://www.hyatt.com/External Subdomain IMG-ALT Hyatt
http://bostonscientific.com/en...External IMG-ALT Boston Scientific
http://www.pepsico.com/External Subdomain IMG-ALT PepsiCo
http://www.apple.com/External Subdomain IMG-ALT Apple
http://www.whirlpool.com/External Subdomain IMG-ALT Whirlpool Corporation
https://www.thehersheycompany....External Subdomain IMG-ALT Hershey
https://www.lfg.com/External Subdomain IMG-ALT Lincoln Financial Group
http://www.macysinc.com/External Subdomain IMG-ALT Macy's Inc.
http://www.starbucks.com/External Subdomain IMG-ALT Starbucks
http://www.shell.com/External Subdomain IMG-ALT Shell
http://www.morganstanley.com/External Subdomain IMG-ALT Morgan Stanley
http://www.ibm.com/External Subdomain IMG-ALT IBM
http://www2.goldmansachs.com/External Subdomain IMG-ALT Goldman Sachs
https://www.cox.com/residentia...External Subdomain IMG-ALT Cox Enterprises
http://www.nike.com/External Subdomain IMG-ALT Nike
https://www.mgmresorts.com/External Subdomain MGM Resorts International
http://www.google.com/External Subdomain IMG-ALT Google
http://www.chevron.com/External Subdomain IMG-ALT Chevron
http://www.bp.com/External Subdomain IMG-ALT BP
http://www.deloitte.com/us/inc...External Subdomain IMG-ALT Deloitte
http://www.lexus.com/External Subdomain IMG-ALT Lexus
http://www.microsoft.com/External Subdomain IMG-ALT Microsoft
http://about.bankofamerica.com...External Subdomain IMG-ALT Bank of America
http://www.citigroup.com/External Subdomain IMG-ALT Citi
https://www.aa.com/i18n/custom...External Subdomain IMG-ALT American Airlines
https://www.hrc.org/Anchor Skip to top of Sponsors
https://bsky.app/profile/hrc.orgExternal Text duplicate bluesky
https://www.instagram.com/huma...External Subdomain Text duplicate instagram
https://www.threads.net/@human...External Subdomain Text duplicate threads
https://www.tiktok.com/@humanr...External Subdomain Text duplicate tiktok
https://www.linkedin.com/compa...External Subdomain Text duplicate linkedin
https://www.facebook.com/human...External Subdomain Text duplicate facebook
https://www.youtube.com/@hrcmediaExternal Subdomain Text duplicate youtube
/get-involved/member-centerSubdomain Text duplicate Manage Your Membership
https://www.hrc.org/magazineSubdomain Text duplicate Equality Magazine
https://www.hrc.org/about/careersSubdomain Text duplicate Careers
/press-releasesSubdomain Text duplicate Press
/about/contact-usSubdomain Text duplicate Contact
/privacy-policyPrivacy Policy
/human-rights-campaign-copyrig...Copyright Complaint Notice
/in-your-area/alabamaSubdomain Alabama
/in-your-area/alaskaSubdomain Alaska
/in-your-area/arizonaSubdomain Arizona
/in-your-area/arkansasSubdomain Arkansas
/in-your-area/californiaSubdomain California
/in-your-area/coloradoSubdomain Colorado
/in-your-area/connecticutSubdomain Connecticut
/in-your-area/delawareSubdomain Delaware
/in-your-area/washington-dcSubdomain District of Columbia
/in-your-area/floridaSubdomain Florida
/in-your-area/georgiaSubdomain Georgia
/in-your-area/hawaiiSubdomain Hawaii
/in-your-area/idahoSubdomain Idaho
/in-your-area/illinoisSubdomain Illinois
/in-your-area/indianaSubdomain Indiana
/in-your-area/iowaSubdomain Iowa
/in-your-area/kansasSubdomain Kansas
/in-your-area/kentuckySubdomain Kentucky
/in-your-area/louisianaSubdomain Louisiana
/in-your-area/maineSubdomain Maine
/in-your-area/marylandSubdomain Maryland
/in-your-area/massachusettsSubdomain Massachusetts
/in-your-area/michiganSubdomain Michigan
/in-your-area/minnesotaSubdomain Minnesota
/in-your-area/mississippiSubdomain Mississippi
/in-your-area/missouriSubdomain Missouri
/in-your-area/montanaSubdomain Montana
/in-your-area/nebraskaSubdomain Nebraska
/in-your-area/nevadaSubdomain Nevada
/in-your-area/new-hampshireSubdomain New Hampshire
/in-your-area/new-jerseySubdomain New Jersey
/in-your-area/new-mexicoSubdomain New Mexico
/in-your-area/new-yorkSubdomain New York
/in-your-area/north-carolinaSubdomain North Carolina
/in-your-area/north-dakotaSubdomain North Dakota
/in-your-area/ohioSubdomain Ohio
/in-your-area/oklahomaSubdomain Oklahoma
/in-your-area/oregonSubdomain Oregon
/in-your-area/pennsylvaniaSubdomain Pennsylvania
/in-your-area/puerto-ricoSubdomain Puerto Rico
/in-your-area/rhode-islandSubdomain Rhode Island
/in-your-area/south-carolinaSubdomain South Carolina
/in-your-area/south-dakotaSubdomain South Dakota
/in-your-area/tennesseeSubdomain Tennessee
/in-your-area/texasSubdomain Texas
/in-your-area/utahSubdomain Utah
/in-your-area/vermontSubdomain Vermont
/in-your-area/virginiaSubdomain Virginia
/in-your-area/washingtonSubdomain Washington
/in-your-area/west-virginiaSubdomain West Virginia
/in-your-area/wisconsinSubdomain Wisconsin
/in-your-area/wyomingSubdomain Wyoming
https://act.hrc.org/page/16439...External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.hrc.org/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (2.79 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (238 kB).

HTTP Response Header

NameValue
dateTue, 28 Jan 2025 04:34:54 GMT
content-typetext/html; charset=UTF-8
set-cookie178 Characters
servernginx
varyAccept-Encoding
x-powered-byCraft CMS
x-robots-tagall
link<https://www.hrc.org>; rel='canonical'
referrer-policyno-referrer-when-downgrade
x-cacheBYPASS
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
x-xss-protection1; mode=block
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 29,146 referring domains.
This page has 1,588,061 backlinks.
This page has backlinks from 16,280 different ip addresses.

Robots.txt

# robots.txt for https://www.hrc.org/

sitemap: https://www.hrc.org/sitemaps-2-sitemap.xml
sitemap: https://www.hrc.org/es/sitemaps-2-sitemap.xml

    # live - don't allow web crawlers to index cpresources/ or vendor/

    User-agent: *
    Disallow: /cpresources/
    Disallow: /vendor/
    Disallow: /.env
    Disallow: /cache/


# Disallow ChatGPT bot, as there's no benefit to allowing it to index your site
User-agent: GPTBot
Disallow: /

# Disallow Google Bard and Vertex AI bots, as there's no benefit to allowing it to index your site
User-agent: Google-Extended
Disallow: /

# Disallow Perplexity bot, as there's no benefit to allowing it to index your site
User-agent: PerplexityBot
Disallow: /

Search preview

www.hrc.org
HRC | Human Rights Campaign
Since 1980, we’ve led the way in fighting for LGBTQ+ equality and inclusion.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
HRC72%Check
Equality70%Check
LGBTQ equality65%Check
LGBTQ59%Check
Rights51%Check
Human51%Check
Campaign51%Check
Human Rights51%Check
Rights Campaign51%Check
Human Rights Campaign51%Check

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