Blog.hootsuite.com - SEO Checker

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Overview of the SEO Check
Meta information
98% 
Page quality
89% 
Page structure
79% 
Link structure
60% 
Server
86% 
External factors
100% 
SEO Score
Response time
0.69 s
File size
118.20 kB
Words
947
Media files
26
Number of links
53 internal / 76 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Social Media Marketing Advice From Experts | Hootsuite Blog
The length of the page title is perfect. (550 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Hootsuite's social media marketing blog has the latest tools, strategies and insights for X, Facebook, Instagram, and more.
The length of the meta description is perfect. (753 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://blog.hootsuite.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel prev meta tag on this page.
Rel next URL https://blog.hootsuite.com/page/2/
The rel next and prev tags are set correctly.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, minimum-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionHootsuite's social media marketing blog has the latest tools, strategies and insights for X, Facebook, Instagram, and more.
msapplication-TileImagehttps://blog.hootsuite.com/wp-content/uploads/2023/03/cropped-owly-favicon-270x270.png
langen-us
twitter:cardsummary_large_image
fb:app_id1382046585182189
og:localeen_US
og:typewebsite
og:titleSocial Media Marketing Advice From Experts | Hootsuite Blog
og:descriptionHootsuite's social media marketing blog has the latest tools, strategies and insights for X, Facebook, Instagram, and more.
og:urlhttps://blog.hootsuite.com/
og:site_nameSocial Media Marketing & Management Dashboard
og:imagehttps://blog.hootsuite.com/wp-content/uploads/2023/09/OpenGraph_HootsuiteBlog.png
og:image:width2500
og:image:height1313
og:image:typeimage/png
nexthttps://blog.hootsuite.com/page/2/
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 947 words. That's ok.
30.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
16 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 12.11 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, minimum-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The amount of tags is very high (25). We recommend using a maximum of 19 tags for this page.
Some tags are too long. With 82 characters this one is longer than 70 characters:
"how a social media makeover helped a small business drive a 108% increase in sales"
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...otsuite-theme/images/logos/hootsuite.svgHootsuite Logo
...es/hootsuite-theme/images/nav/why-1.webpman using a laptop
...es/hootsuite-theme/images/nav/why-2.webpa finger tapping on a photo
...es/hootsuite-theme/images/nav/why-3.webpa woman sitting on a cloud with a smart phone
...09/social-media-in-education-556x556.pngcover image
...s/2021/04/whatsapp-marketing-556x556.pngcover image
...ols-for-Every-Budget-in-2024-556x556.pngcover image
...024/04/snapchat-demographics-556x556.pngcover image
...ads/2024/04/Social-listening-556x556.pngcover image
...Social-media-analytics-tools-556x556.pngcover image
...ds/2023/04/YouTube-algorithm-556x556.pngcover image
...ploads/2022/02/YouTube-stats-556x556.pngcover image
.../12/Social-media-image-sizes-556x556.pngcover image
...t-longform-tweet-vs-thread-1-556x556.pngcover image
...LinkedIn-comments-experiment-556x556.pngCover image
...ploads/2023/11/AI-experiment-556x556.pngcover image
...ch-does-youtube-pay-per-view-556x556.pngcover image
...23/01/Rebrand-Blog-Imagery-5-556x556.pngcover image
...hers-day-tribute-1080x1080-2-556x556.pngNo alt attribute provided
...r-creative-block-1080x1080-1-556x556.jpgImage of a person with their head face-down in front of a keyboard in frustration.
...23/01/Rebrand-Blog-Imagery-5-556x556.pngcover image
...te-theme/images/footer-callout-logos.pngDomino’s, Melia Hotels International, SXSW
...theme/images/logos/hootsuite-compact.svgHootsuite Logo
...otsuite-theme/images/apple-app-store.svgDownload on the App Store
...suite-theme/images/google-play-store.svgGet it on Google Play
.../uploads/2021/03/Hootsuite-Popup-Feb.pngHootsuite Offer

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Strategy
H2 Become a better social marketer.
H2 Experiments
H2 Hootsuite HQ
H2 Try Hootsuite Today for Free!
H3 Using Social Media in Education: 10 Can’t-Miss Tips
H3 How To Connect With Your Audience Using WhatsApp Marketing
H3 31 Best Digital Marketing Tools for Every Budget in 2024
H3 16 Snapchat Demographics for Marketers to Know in 2024
H3 14 Social Listening Tools for Effortless Brand Monitoring
H3 21 of the Best Social Media Analytics Tools for Smart Marketers
H3 How the YouTube Algorithm Works in 2024
H3 27 Inspiring YouTube Stats to Know in 2024
H3 2024 Social Media Image Sizes for All Networks [CHEATSHEET]
H3 Experiment: Do Long-Form X Posts Give You More Reach?
H3 Experiment: Do Longer LinkedIn Comments Drive More Connection Requests?
H3 Experiment: What Happens When AI Plans Your Entire Social Strategy?
H3 How Much Does YouTube Pay Per View? We Tested It!
H3 Hootsuite CEO Reveals How Long She Spends on Social Media Every Morning
H3 The Story Behind Hootsuite’s ‘Proud Mamas’ Mother’s Day Tribute
H3 Creative Block Is Inevitable—Here’s How Our Social Team Beats It
H3 Meet Irina Novoselsky, Hootsuite’s new CEO
H4 Thank You
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (76) on this page.

Found links on this page

LinkAttributesAnchor text
https://blog.hootsuite.com/Anchor Skip to content
https://www.hootsuite.com/External Subdomain IMG-ALT Hootsuite Logo
https://www.hootsuite.com/why-...External Subdomain Anchor What makes us the industry leader Where we’ve been and where we’re going
https://www.hootsuite.com/why-...External Subdomain Anchor How we’re different Our commitment to education, your business, and the world
https://www.hootsuite.com/news...External Subdomain Hootsuite in the news What we’re up to now
https://www.hootsuite.com/reso...External Subdomain Measure the ROI of you social media
IMG-ALT man using a laptop
https://www.hootsuite.com/reso...External Subdomain Get started with social commerce
IMG-ALT a finger tapping on a photo
https://www.hootsuite.com/reso...External Subdomain 5 steps to elevate your brand with social customer care
IMG-ALT a woman sitting on a cloud with a smart phone
https://www.hootsuite.com/plat...External Subdomain Publish and schedule Plan your posts with ease
https://www.hootsuite.com/plat...External Subdomain Engage customers Manage incoming messages from multiple social channels
https://www.hootsuite.com/solu...External Subdomain Monitor activity Stay informed about market trends and competitors
https://www.hootsuite.com/plat...External Subdomain Advertise content Promote your organic content and manage paid ads
https://www.hootsuite.com/solu...External Subdomain Analyze results Measure your results across all social networks
https://www.hootsuite.com/reso...External Subdomain Read case study
https://www.hootsuite.com/reso...External Subdomain Sign up now
https://www.hootsuite.com/plansExternal Subdomain Pricing
https://education.hootsuite.com/External Subdomain Academy Industry-leading courses and certifications to advance your skills.
https://blog.hootsuite.com/Subdomain Blog Tips and tricks from the world’s most widely-read social media marketing blog.
https://www.hootsuite.com/reso...External Subdomain Resource Library Research and insights that will help guide you to success on social.
https://www.hootsuite.com/webi...External Subdomain Webinars Interactive sessions with the brightest minds in social.
https://www.hootsuite.com/eventsExternal Subdomain Events New! Join us for some fun online and IRL.
https://www.hootsuite.com/helpExternal Subdomain Help center Browse help articles and FAQs
https://www.hootsuite.com/abou...External Subdomain Contact Sales Get help from our team of experts
https://www.hootsuite.com/need...External Subdomain FAQ Answers to all your questions about Hootsuite
https://www.hootsuite.com/reso...External Subdomain Read the article
https://www.hootsuite.com/helpExternal Subdomain Need help?
https://hootsuite.com/loginExternal Log In
https://hootsuite.com/billing/...External Sign up
https://blog.hootsuite.com/Subdomain Blog
https://www.hootsuite.com/sele...External Subdomain Free Trial
/channel/strategy/Subdomain Strategy
/channel/hootsuite-hq/Subdomain Hootsuite HQ
/channel/experiments/Subdomain Experiments
/resources/Subdomain Templates & Guides
/social-media-definitions/Subdomain Social Media Dictionary
/social-media-updates/Subdomain Social Media Updates
/social-media-in-education/Subdomain IMG-ALT cover image
/social-media-in-education/Subdomain Using Social Media in Education: 10 Can’t-Miss Tips
/whatsapp-marketing/Subdomain Text duplicate IMG-ALT cover image
/whatsapp-marketing/Subdomain How To Connect With Your Audience Using WhatsApp Marketing
/digital-marketing-tools/Subdomain Text duplicate IMG-ALT cover image
/digital-marketing-tools/Subdomain 31 Best Digital Marketing Tools for Every Budget in 2024
/snapchat-demographics/Subdomain Text duplicate IMG-ALT cover image
/snapchat-demographics/Subdomain 16 Snapchat Demographics for Marketers to Know in 2024
/social-listening-tools/Subdomain Text duplicate IMG-ALT cover image
/social-listening-tools/Subdomain 14 Social Listening Tools for Effortless Brand Monitoring
/channel/strategy/Subdomain View All Posts
/social-media-analytics/Subdomain Text duplicate IMG-ALT cover image
/social-media-analytics/Subdomain 21 of the Best Social Media Analytics Tools for Smart Marketers
/how-the-youtube-algorithm-works/Subdomain Text duplicate IMG-ALT cover image
/how-the-youtube-algorithm-works/Subdomain How the YouTube Algorithm Works in 2024
/youtube-stats-marketers/Subdomain Text duplicate IMG-ALT cover image
/youtube-stats-marketers/Subdomain 27 Inspiring YouTube Stats to Know in 2024
/social-media-image-sizes-guide/Subdomain Text duplicate IMG-ALT cover image
/social-media-image-sizes-guide/Subdomain 2024 Social Media Image Sizes for All Networks [CHEATSHEET]
/channel/experiments/Subdomain Text duplicate View All Posts
/experiment-x-threads-vs-longf...Subdomain Text duplicate IMG-ALT cover image
/experiment-x-threads-vs-longf...Subdomain Experiment: Do Long-Form X Posts Give You More Reach?
/long-vs-short-linkedin-comments/Subdomain IMG-ALT Cover image
/long-vs-short-linkedin-comments/Subdomain Experiment: Do Longer LinkedIn Comments Drive More Connection Requests?
/experiment-ai-social-strategy/Subdomain Text duplicate IMG-ALT cover image
/experiment-ai-social-strategy/Subdomain Experiment: What Happens When AI Plans Your Entire Social Strategy?
/how-much-does-youtube-pay-per...Subdomain Text duplicate IMG-ALT cover image
/how-much-does-youtube-pay-per...Subdomain How Much Does YouTube Pay Per View? We Tested It!
/channel/hootsuite-hq/Subdomain Text duplicate View All Posts
/collision-conference-takeaways/Subdomain Text duplicate IMG-ALT cover image
/collision-conference-takeaways/Subdomain Hootsuite CEO Reveals How Long She Spends on Social Media Every Morning
/mothers-day-tribute/Subdomain No Text
/mothers-day-tribute/Subdomain The Story Behind Hootsuite’s ‘Proud Mamas’ Mother’s Day Tribute
/how-to-overcome-creative-bloc...Subdomain IMG-ALT Image of a person with their head face-down in front of a keyboard in frustration.
/how-to-overcome-creative-bloc...Subdomain Creative Block Is Inevitable—Here’s How Our Social Team Beats It
/new-ceo-irina-novoselsky/Subdomain Text duplicate IMG-ALT cover image
/new-ceo-irina-novoselsky/Subdomain Meet Irina Novoselsky, Hootsuite’s new CEO
https://hootsuite.com/billing/...External Start Your Free 30-Day Trial
https://www.hootsuite.com/why-...External Subdomain Why Hootsuite
https://www.hootsuite.com/plansExternal Subdomain Text duplicate Pricing
https://www.hootsuite.com/dive...External Subdomain Diversity, equity & inclusion
https://www.hootsuite.com/soci...External Subdomain Social impact
https://hootsuite.com/about/le...External Leadership
https://hootsuite.com/newsroomExternal Newsroom
https://careers.hootsuite.com/External Subdomain Careers
https://www.hootsuite.com/abou...External Subdomain Contact sales
https://www.hootsuite.com/solu...External Subdomain Customer care
https://www.hootsuite.com/solu...External Subdomain Social commerce
https://www.hootsuite.com/solu...External Subdomain Social selling
https://www.hootsuite.com/solu...External Subdomain Social media marketing
https://www.hootsuite.com/solu...External Subdomain Employee advocacy
https://www.hootsuite.com/plat...External Subdomain Publish
https://www.hootsuite.com/plat...External Subdomain Engage
https://www.hootsuite.com/plat...External Subdomain Monitor
https://www.hootsuite.com/plat...External Subdomain Advertise
https://www.hootsuite.com/plat...External Subdomain Analyze
https://www.hootsuite.com/solu...External Subdomain Solutions
https://www.hootsuite.com/plan...External Subdomain Professional
https://www.hootsuite.com/plan...External Subdomain Team
https://www.hootsuite.com/plan...External Subdomain Business
https://www.hootsuite.com/plan...External Subdomain Enterprise
https://www.hootsuite.com/cust...External Subdomain Case studies
https://www.hootsuite.com/ente...External Subdomain See all industries
https://www.hootsuite.com/prod...External Subdomain Integrations
https://www.hootsuite.com/part...External Subdomain Partners
https://education.hootsuite.com/External Subdomain Academy
https://blog.hootsuite.com/Subdomain Text duplicate Blog
https://www.hootsuite.com/reso...External Subdomain Resource Library
https://www.hootsuite.com/webi...External Subdomain Webinars
https://www.hootsuite.com/faqExternal Subdomain FAQ
https://apps.hootsuite.com/External Subdomain App directory
https://blog.hootsuite.com/about/Subdomain About us
https://www.hootsuite.com/need...External Subdomain Text duplicate Need help?
https://www.hootsuite.com/helpExternal Subdomain Help center
https://www.hootsuite.com/what...External Subdomain Product updates
https://blog.hootsuite.com/Subdomain English
A-TITLE English
https://blog.hootsuite.com/es/Subdomain Español
A-TITLE Español
https://blog.hootsuite.com/fr/Subdomain Français
A-TITLE Français
https://blog.hootsuite.com/de/Subdomain Deutsch
A-TITLE Deutsch
https://blog.hootsuite.com/it/Subdomain Italiano
A-TITLE Italiano
https://hootsuite.com/legalExternal Legal Center
https://hootsuite.com/trust-ce...External Trust Center
https://hootsuite.com/legal/pr...External Privacy
https://hootsuite.com/legal/ac...External Accessibility
https://bnc.lt/79wh/x8ANDNlTE0New window External IMG-ALT Download on the App Store
https://bnc.lt/79wh/NERDTRNTE0New window External IMG-ALT Get it on Google Play
https://twitter.com/hootsuiteNew window External No Text
https://www.facebook.com/hoots...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.youtube.com/user/h...New window External Subdomain No Text
https://www.instagram.com/hoot...New window External Subdomain No Text
https://www.tiktok.com/@hootsuiteNew window External Subdomain No Text
https://hootsuite.com/billing/...External Claim 60-Day Free Trial

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://blog.hootsuite.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.69 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (118 kB).

HTTP Response Header

NameValue
dateWed, 10 Apr 2024 19:44:39 GMT
content-typetext/html; charset=UTF-8
cf-ray87253b96ae8c9bb8-FRA
cf-cache-statusDYNAMIC
link<https://blog.hootsuite.com/wp-json/>; rel="https://api.w.org/"
strict-transport-securitymax-age=63072000; includeSubDomains; preload
varyAccept-Encoding
content-security-policyframe-ancestors 'self' https://hootsuite.com https://*.hootsuite.com;
ki-cache-typeNone
ki-cf-cache-statusBYPASS
ki-edgev=20.2.7;mv=3.0.6
ki-origing1p
x-content-type-optionsnosniff
x-edge-location-klb1
x-frame-optionsSAMEORIGIN
x-kinsta-cacheHIT
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=w%2ByqhftKdCquDqSlEpbC8rTmZT3na8d00eEgHiJHF6zHMo%2FlrhPtRz3m3Q9Yup0qlUBm85mlPDkYOg0UKszz0bhu6ByHbU8wwvf7Oe4LMhLkEY40a2VHci2C6%2Fr%2BVBoUZ4ZzCA%3D%3D"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0.01,"report_to":"cf-nel","max_age":604800}
servercloudflare
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 41,900 referring domains.
This page has 2,015,374 backlinks.
This page has backlinks from 25,477 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 5677 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Allow: /
Allow: /wp-content/uploads/
Disallow: /tag/*
Disallow: /wp-login.php
Disallow: /*.inc$
Disallow: /*.php$
Disallow: /wp-content/plugins/
Disallow: /*preview=true
Disallow: /?p=*
Disallow: /language
Disallow: /language/$
Disallow: /*?s=*
Disallow: /search/
Disallow: /*/search/
Disallow: */page/*/

User-agent: duggmirror
Disallow: /

User-agent: qsdb
Crawl-delay: 5

Sitemap: https://blog.hootsuite.com/sitemap_index.xml

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Search preview

blog.hootsuite.com
Social Media Marketing Advice From Experts | Hootsuite Blog
Hootsuite's social media marketing blog has the latest tools, strategies and insights for X, Facebook, Instagram, and more.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Hootsuite85%Check
Hootsuite Blog82%Check
Blog75%Check
media72%Check
Marketing Blog72%Check
Media Marketing70%Check
Social Media69%Check
social media marketing69%Check
social68%Check
marketing68%Check
Show more keywords and terms

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