Brand.uark.edu - SEO Checker

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Overview of the SEO Check
Meta information
74% 
Page quality
36% 
Page structure
79% 
Link structure
35% 
Server
0% 
External factors
100% 
SEO Score
Response time
0.92 s
File size
47.80 kB
Words
372
Media files
8
Number of links
86 internal / 50 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | Brand and Style Guidelines | University of Arkansas
The length of the page title is perfect. (532 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is empty.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified.
The character encoding is not specified in the HTTP header.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
DescriptionEmpty
AuthorEmpty
mobile-web-app-capableyes
theme-color#fff
application-nameUARK
apple-mobile-web-app-capableyes
apple-mobile-web-app-status-bar-styleblack-translucent
apple-mobile-web-app-titleUARK
langen
Content-Typetext/html; charset=UTF-8
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Only 1 paragraph/s was/were found on this page.
There are only 372 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 7.67 words is low.
20.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 16 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 7 tags for this page.
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
includes.uark.edu/assets/tower-grey.pngNo alt attribute provided
...ncludes.uark.edu/assets/ua-logo-horz.svgUniversity of Arkansas
...mages/RS31933_8981_Public_Art-49-lpr.jpgNo alt attribute provided
...rces/images/editorial-standard-short.jpgNo alt attribute provided
...urces/images/graphic-standards-short.pngNo alt attribute provided
/_resources/images/web-standard-short.jpgNo alt attribute provided
/_resources/images/brand-standard-short.jpgNo alt attribute provided
https://www.uark.edu/_resources/img/map.pngMap of University of Arkansas Campus

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H3 Editorial
H3 Graphic Identity
H3 Web and Digital
H3 Unifying Themes Toolbox
Some anchor texts are used more than once.
4 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (50) on this page.

Found links on this page

LinkAttributesAnchor text
https://brand.uark.edu/Anchor Skip to content
/our-brand/index.phpSubdomain Our Brand
/our-brand/brand-foundation.phpSubdomain Brand Foundation
/our-brand/what-unifies-us.phpSubdomain What Unifies Us
/our-brand/unifying-themes/ind...Subdomain Unifying Themes
/our-brand/unifying-theme-tool...Subdomain Unifying Themes Toolbox
/editorial-style-and-usage/ind...Subdomain Editorial
/editorial-style-and-usage/edi...Subdomain Editorial Guide
/editorial-style-and-usage/wri...Subdomain Writing Well
/editorial-style-and-usage/bra...Subdomain Brand Personality
/editorial-style-and-usage/ton...Subdomain Tone of Voice
/editorial-style-and-usage/poi...Subdomain Points of Pride
/graphic-identity/index.phpSubdomain Graphics
/graphic-identity/logos-and-wo...Subdomain Logos & Wordmarks
/graphic-identity/typography.phpSubdomain Typography
/graphic-identity/official-col...Subdomain Colors
/graphic-identity/minimum-desi...Subdomain Design Standards
/graphic-identity/official-let...Subdomain Official Stationery
/graphic-identity/embroidery.phpSubdomain Embroidery & Nametags
/graphic-identity/examples-of-...Subdomain What Not to Do
/graphic-identity/downloads.phpSubdomain Downloads
/graphic-identity/planning-you...Subdomain Planning a Publication
/graphic-identity/policies-pro...Subdomain Procedures & Policies
/visual-media/index.phpSubdomain Visual Media
/visual-media/photo_collection...Subdomain University Photo Collection
/visual-media/tips-for-taking-...Subdomain Tips for Taking Great Photos
/visual-media/tips-for-selecti...Subdomain Tips for Selecting Great Images
/visual-media/video_tips.phpSubdomain Video Tips
/visual-media/locationrequest.phpSubdomain Filming on Campus
/visual-media/digital-signage.phpSubdomain Digital Signs
/web/index.phpSubdomain Web
/web/accessibility.phpSubdomain Accessibility
/web/e-publications/index.phpSubdomain Blogs and E-Publications
/web/logo-identity-and-brand-s...Subdomain Logo Identity and Brand Standards
/web/page-design/index.phpSubdomain Page Design
/web/required-elements.phpSubdomain Required Elements
/web/site-navigation.phpSubdomain Site Navigation
/social-media/index.phpSubdomain Social Media
/social-media/index.phpSubdomain Overview
https://www.uark.edu/a-to-z.phpExternal Subdomain A-Z Index
https://learn.uark.edu/External Subdomain Blackboard Learn
https://campusmaps.uark.edu/External Subdomain Campus Map
https://uaconnect.uark.edu/External Subdomain UAConnect
https://directory.uark.edu/External Subdomain Directory
https://outlook.office.com/External Subdomain Email
https://myapps.microsoft.com/External Subdomain myApps
https://wd5.myworkday.com/wday...External Subdomain Workday
https://uark.edu/External IMG-ALT University of Arkansas
http://styleguides.uark.edu/External Subdomain Brand and Style Guidelines
A-TITLE Styleguides and Logos
https://www.uark.edu/a-to-z.phpExternal Subdomain Text duplicate A-Z Index
https://learn.uark.edu/External Subdomain Text duplicate Blackboard Learn
https://campusmaps.uark.edu/External Subdomain Text duplicate Campus Map
https://uaconnect.uark.edu/External Subdomain Text duplicate UAConnect
https://directory.uark.edu/External Subdomain Text duplicate Directory
https://outlook.office.com/External Subdomain Text duplicate Email
https://myapps.microsoft.com/External Subdomain Text duplicate myApps
https://wd5.myworkday.com/wday...External Subdomain Text duplicate Workday
/our-brand/index.phpSubdomain Text duplicate Our Brand
/our-brand/brand-foundation.phpSubdomain Text duplicate Brand Foundation
/our-brand/what-unifies-us.phpSubdomain Text duplicate What Unifies Us
/our-brand/unifying-themes/ind...Subdomain Text duplicate Unifying Themes
/our-brand/unifying-theme-tool...Subdomain Text duplicate Unifying Themes Toolbox
/editorial-style-and-usage/ind...Subdomain Text duplicate Editorial
/editorial-style-and-usage/edi...Subdomain Text duplicate Editorial Guide
/editorial-style-and-usage/wri...Subdomain Text duplicate Writing Well
/editorial-style-and-usage/bra...Subdomain Text duplicate Brand Personality
/editorial-style-and-usage/ton...Subdomain Text duplicate Tone of Voice
/editorial-style-and-usage/poi...Subdomain Text duplicate Points of Pride
/graphic-identity/index.phpSubdomain Text duplicate Graphics
/graphic-identity/logos-and-wo...Subdomain Text duplicate Logos & Wordmarks
/graphic-identity/typography.phpSubdomain Text duplicate Typography
/graphic-identity/official-col...Subdomain Text duplicate Colors
/graphic-identity/minimum-desi...Subdomain Text duplicate Design Standards
/graphic-identity/official-let...Subdomain Text duplicate Official Stationery
/graphic-identity/embroidery.phpSubdomain Text duplicate Embroidery & Nametags
/graphic-identity/examples-of-...Subdomain Text duplicate What Not to Do
/graphic-identity/downloads.phpSubdomain Text duplicate Downloads
/graphic-identity/planning-you...Subdomain Text duplicate Planning a Publication
/graphic-identity/policies-pro...Subdomain Text duplicate Procedures & Policies
/visual-media/index.phpSubdomain Text duplicate Visual Media
/visual-media/photo_collection...Subdomain Text duplicate University Photo Collection
/visual-media/tips-for-taking-...Subdomain Text duplicate Tips for Taking Great Photos
/visual-media/tips-for-selecti...Subdomain Text duplicate Tips for Selecting Great Images
/visual-media/video_tips.phpSubdomain Text duplicate Video Tips
/visual-media/locationrequest.phpSubdomain Text duplicate Filming on Campus
/visual-media/digital-signage.phpSubdomain Text duplicate Digital Signs
/web/index.phpSubdomain Text duplicate Web
/web/accessibility.phpSubdomain Text duplicate Accessibility
/web/e-publications/index.phpSubdomain Text duplicate Blogs and E-Publications
/web/logo-identity-and-brand-s...Subdomain Text duplicate Logo Identity and Brand Standards
/web/page-design/index.phpSubdomain Text duplicate Page Design
/web/required-elements.phpSubdomain Text duplicate Required Elements
/web/site-navigation.phpSubdomain Text duplicate Site Navigation
/social-media/index.phpSubdomain Text duplicate Social Media
/social-media/index.phpSubdomain Text duplicate Overview
/our-brand/index.phpSubdomain Why Brand Is Important
/editorial-style-and-usage/ind...Subdomain No Text
/editorial-style-and-usage/ind...Subdomain Text duplicate Editorial Guide
/graphic-identity/index.phpSubdomain No Text
/graphic-identity/index.phpSubdomain Graphic Guide
/web/index.phpSubdomain No Text
/web/index.phpSubdomain Web and Digital Guide
/our-brand/unifying-theme-tool...Subdomain No Text
/our-brand/unifying-theme-tool...Subdomain Text duplicate Unifying Themes Toolbox
http://www.facebook.com/pages/...External Subdomain Like us on Facebook
http://twitter.com/uarkansasExternal Follow us on Twitter
http://www.youtube.com/user/Un...External Subdomain Watch us on YouTube
http://instagram.com/uarkansas/External See us on Instagram
https://www.uark.edu/External Subdomain UNIVERSITY OF ARKANSAS
A-TITLE University of Arkansas Home Page
https://www.uark.edu/admission...External Subdomain Admissions
A-TITLE University of Arkansas Admissions
https://www.uark.edu/academics...External Subdomain Academics
A-TITLE University of Arkansas Academics
https://www.uark.edu/campus-li...External Subdomain Campus Life
A-TITLE Campus Life at the University of Arkansas
https://www.uark.edu/research/...External Subdomain Research
A-TITLE University of Arkansas Research
https://www.uark.edu/athletics...External Subdomain Athletics
A-TITLE University of Arkansas Athletics
https://www.uark.edu/about/ind...External Subdomain About
A-TITLE About the University of Arkansas
https://www.facebook.com/UofAr...External Subdomain Text duplicate Like us on Facebook
https://twitter.com/uarkansasExternal Text duplicate Follow us on Twitter
https://www.youtube.com/user/U...External Subdomain Text duplicate Watch us on YouTube
https://instagram.com/uarkansasExternal Text duplicate See us on Instagram
https://www.linkedin.com/compa...External Subdomain Connect with us on LinkedIn
https://campusmaps.uark.edu/External Subdomain A-TITLE View Campus Maps
https://campusmaps.uark.edu/External Subdomain Text duplicate View Campus Maps
A-TITLE View Campus Maps
https://campusmaps.uark.edu/External Subdomain IMG-ALT Map of University of Arkansas Campus
A-TITLE View Campus Maps
https://news.uark.edu/External Subdomain NEWS
https://calendars.uark.edu/External Subdomain UPCOMING EVENTS
https://application.uark.edu/External Subdomain APPLY Online
https://visit.uark.edu/External Subdomain Schedule a Visit
https://onlinegiving.uark.edu/External Subdomain Make a Gift
https://emergency.uark.edu/External Subdomain Emergency Information
https://report.uark.edu/External Subdomain Report a Concern
https://titleix.uark.edu/External Subdomain Title IX
https://accessibility.uark.edu/External Subdomain Text duplicate Accessibility
https://www.uark.edu/privacy-p...External Subdomain Privacy Policy
https://www.uark.edu/contact-u...External Subdomain Contact Us
https://jobs.uark.edu/External Subdomain Jobs
https://a.cms.omniupdate.com/1...Nofollow External Subdomain Edit webpage

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://brand.uark.edu/"
HTTP header
(Important)
The used PHP version is outdated and may be a security risk.
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.92 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 5 CSS files. This may affect the page load time negatively.
This page loads 16 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (48 kB).

HTTP Response Header

NameValue
dateSat, 21 Sep 2024 07:28:33 GMT
serverApache/2.2.15 (Red Hat)
x-powered-byPHP/5.3.3
cache-controlmax-age=300
expiresSat, 21 Sep 2024 07:33:33 GMT
varyAccept-Encoding
content-encodinggzip
content-length10057
connectionclose
content-typetext/html
statuscode200
http_versionHTTP/1.1

External factors

This website has excellent links from other websites.
This page has backlinks from 142 referring domains.
This page has 215 backlinks.
This page has backlinks from 104 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Brand59%Check
edu52%Check
uark48%Check
University47%Check
Arkansas47%Check
Guidelines46%Check
Style46%Check
Style Guidelines46%Check
University Arkansas45%Check
Web40%Check
Show more keywords and terms

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