Britishland.com - SEO Checker

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Overview of the SEO Check
Meta information
78% 
Page quality
76% 
Page structure
75% 
Link structure
37% 
Server
69% 
External factors
100% 
SEO Score
Response time
0.90 s
File size
57.80 kB
Words
629
Media files
27
Number of links
120 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
British Land
The page title is too short. (108 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Discover British Land, a premier real estate investment and development company in the UK. Explore our diverse portfolio of office, retail, and residential properties.
The meta description is too long: 1010 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.britishland.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no, maximum-scale=1
format-detectiontelephone=no
descriptionDiscover British Land, a premier real estate investment and development company in the UK. Explore our diverse portfolio of office, retail, and residential properties.
keywordsEmpty
robotsindex, follow
googlebotindex, follow
msapplication-TileColor#da532c
theme-color#ffffff
langen-gb
og:typewebsite
og:urlhttps://www.britishland.com/
og:localeEmpty
og:site_nameBritish Land
og:titleHomepage
og:descriptionBritish Land - Places People Prefer
og:imagehttps://www.britishland.com/media/33uhilrk/bl-logo-image.jpg?format=webp&quality=90
og:image:typeimage/
og:image:widthEmpty
og:image:heightEmpty
og:image:altBritish Land achieves Living Wage Employer accreditation
x-ua-compatibleie=edge
charsetUTF-8

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Page quality

Content
(Critically important)
There are 4 text duplicates on this page:
  • Duplicate 1: Our purpose is to create and manage outstanding places that deliver po...
  • Duplicate 2: Sustainability is embedded throughout our business. Our approach is fo...
This page contains 629 words. That's ok.
19.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 14.83 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no, maximum-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
22 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...width=137&height=64&v=133603384186730000logo image
...width=137&height=64&v=133603384310470000Logo image
...33674252243300000&format=webp&quality=90No alt attribute provided
...33646714233530000&format=webp&quality=90No alt attribute provided
...33686178021930000&format=webp&quality=90No alt attribute provided
...33675913399670000&format=webp&quality=90No alt attribute provided
...33645805288230000&format=webp&quality=90No alt attribute provided
...33675162654500000&format=webp&quality=90No alt attribute provided
...33698582284730000&format=webp&quality=90No alt attribute provided
...33674997918500000&format=webp&quality=90No alt attribute provided
...33686249069130000&format=webp&quality=90No alt attribute provided
...33607762303330000&format=webp&quality=90No alt attribute provided
...33607769943200000&format=webp&quality=90No alt attribute provided
...33607765278570000&format=webp&quality=90No alt attribute provided
...33695025683200000&format=webp&quality=90No alt attribute provided
...33676852458070000&format=webp&quality=90No alt attribute provided
...33698586791130000&format=webp&quality=90No alt attribute provided
...33649210123430000&format=webp&quality=90Decorative image.
...33694001472330000&format=webp&quality=90No alt attribute provided
...33607762310970000&format=webp&quality=90No alt attribute provided
...33719201131870000&format=webp&quality=90No alt attribute provided
...33719219941570000&format=webp&quality=90No alt attribute provided
...33669904317730000&format=webp&quality=90No alt attribute provided
...33710637616670000&format=webp&quality=90No alt attribute provided
...33710637616670000&format=webp&quality=90No alt attribute provided
...width=196&height=91&v=133603384186730000logo image

Page structure

H1 heading
(Critically important)
Places People Prefer
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 33 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Places People Prefer
H2 About Us
H2 Our Places
H2 Sustainability
H2 Investors
H2 Careers
H2 Who we are
H2 Our Purpose
H2 Investor centre
H2 Sustainability Duplicate text
H2 Building Corporate Nature Strategies
H2 Social Value – A responsible industry
H2 British Land appoints Kelly Cleveland as Head of Real Estate and Investment
H2 Brownfield urban regeneration: how to deliver more growth, homes and jobs with the support of communities
H2 New research reveals urban YIMBYs are key to delivering Government housing ambitions
H2 SUBSCRIBE TO OUR NEWSLETTER
H3 Our Purpose Duplicate text
H3 Board & Leadership
H3 Corporate Governance
H3 Campuses
H3 Retail
H3 London Urban Logistics
H3 Environment
H3 Society
H3 Governance
H3 Results and Events
H3 Annual Reports and Accounts
H3 Press Releases
H3 Why British Land?
H3 Early Careers
H3 Search & Apply
H3 SITE SERVICES
H3 SOCIAL
Some anchor texts are used more than once.
19 links don't have an anchor text.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 3 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.britishland.com/IMG-ALT logo image
/about-us/About Us
/about-us/our-purpose/Our Purpose
/about-us/board-and-leadership/Board and Leadership
/about-us/corporate-governance/Corporate Governance
/about-us/corporate-governance...Risk Management
/about-us/corporate-governance...Policies & Procedures
/about-us/corporate-governance...Sustainable Finance Framework
/about-us/diversity-equality-i...Diversity, Equality & Inclusion
/about-us/strategic-partnerships/Strategic Partnerships
/about-us/suppliers/Suppliers
/about-us/our-purpose/No Text
/about-us/corporate-governance/New window No Text
/our-places/Our Places
/our-places/campuses/Campuses
/our-places/retail/Retail
/our-places/london-urban-logis...London Urban Logistics
/our-places/residential/Residential
/our-places/developments/Developments
/our-places/campuses/New window No Text
/our-places/retail/New window No Text
/our-places/london-urban-logis...New window No Text
/sustainability/Sustainability
/sustainability/our-2030-susta...Our 2030 Sustainability Strategy
/sustainability/our-material-i...Our Material Issues
/sustainability/environment/Environment
/sustainability/society/Society
/sustainability/governance/Governance
/sustainability/sustainability...Sustainability Leadership
/sustainability/targets-perfor...Targets & Performance
/sustainability/reporting/Reporting
/sustainability/environment/New window No Text
/sustainability/society/New window No Text
/sustainability/governance/New window No Text
/investors/Investors
/investors/results-and-events/Results and Events
/investors/annual-reports-and-...Annual Reports and Accounts
/investors/press-releases/Press Releases
/investors/financial-calendar/Financial Calendar
/investors/analyst-consensus/Analyst Consensus
/investors/debt-investors/Debt Investors
/investors/debt-investors/fina...Financial Policy and Principles
/investors/debt-investors/key-...Key Financial Statistics
/investors/debt-investors/key-...Key Metrics
/investors/debt-investors/key-...Unsecured Covenants
/investors/debt-investors/key-...Our Ratings
/investors/debt-investors/key-...Debt Profile
/investors/debt-investors/debt...Debt with Recourse to British Land
/investors/debt-investors/debt...Unsecured Bank Debt
/investors/debt-investors/debt...Unsecured Private Placements
/investors/debt-investors/debt...Unsecured Sterling Bonds
/investors/debt-investors/debt...Secured Debentures
/investors/debt-investors/join...Joint Venture Secured Debt
/investors/debt-investors/join...Broadgate Financing PLC
/investors/share-price-tools/Share Price Tools
/investors/shareholder-informa...Shareholder Information
/investors/shareholder-informa...AGM
/investors/shareholder-informa...Dividend Information
/investors/shareholder-informa...ADR Programme
/investors/shareholder-informa...Registrars
/investors/shareholder-informa...Shareholder Communication
/investors/shareholder-informa...Regulatory News
/investors/investor-relations-...Investor Relations Contacts
/investors/results-and-events/No Text
/investors/annual-reports-and-...No Text
/investors/press-releases/No Text
/careers/Careers
/careers/why-british-land/Why British Land?
/careers/why-british-land/rewa...Rewards and Career Development
/careers/early-careers/Early Careers
/careers/search-apply/Search & Apply
/careers/search-apply/recruitm...Recruitment Process
/careers/search-apply/candidat...Candidate Privacy Notice
/careers/why-british-land/New window No Text
/careers/early-careers/New window No Text
/careers/search-apply/New window No Text
https://www.britishland.com/news/News
/contact/Contact
/our-places/About British Land
/about-us/Text duplicate About Us
/about-us/our-purpose/Text duplicate Our Purpose
/about-us/our-purpose/Text duplicate Our Purpose
/about-us/our-purpose/Text duplicate Our Purpose
/investors/Trivial anchor text
Read more
/investors/share-price-tools/Share price details
/investors/results-and-events/Text duplicate Results and Events
/investors/annual-reports-and-...Text duplicate Annual Reports and Accounts
/investors/press-releases/Text duplicate Press Releases
/investors/financial-calendar/Text duplicate Financial Calendar
/investors/analyst-consensus/Text duplicate Analyst Consensus
/investors/debt-investors/Text duplicate Debt Investors
/investors/share-price-tools/Text duplicate Share Price Tools
/investors/shareholder-informa...Text duplicate Shareholder Information
/investors/investor-relations-...Text duplicate Investor Relations Contacts
/sustainability/environment/Text duplicate Environment
/sustainability/society/Text duplicate Society
/sustainability/governance/Text duplicate Governance
/sustainability/Text duplicate Sustainability
/sustainability/environment/Text duplicate Environment
/sustainability/society/Text duplicate Society
/sustainability/governance/Text duplicate Governance
/sustainability/Text duplicate Sustainability
https://www.britishland.com/news/Latest News
/news/building-corporate-natur...No Text
/news/social-value-a-responsib...No Text
/news/british-land-appoints-ke...No Text
/news/brownfield-urban-regener...No Text
/news/new-research-reveals-urb...No Text
/alert-service/New window Subscribe
https://www.britishland.com/Text duplicate IMG-ALT logo image
/legal/New window Legal
/alert-service/Alert Service
/accessibility/Accessibility
https://www.britishland.com/Terms of Use
/glossary/New window Glossary
/privacy-notice/Privacy Notice
/modern-slavery-statement/Modern Slavery Statement
/building-safety-pledge/Building Safety Pledge
/cookie-notice/Cookie Notice
/contact/Text duplicate Contact
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
https://x.com/BritishLandPLCNew window External X
https://www.instagram.com/brit...New window External Subdomain Instagram

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.britishland.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.90 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (58 kB).

HTTP Response Header

NameValue
dateSat, 28 Sep 2024 16:12:32 GMT
content-typetext/html; charset=utf-8
cache-controlmax-age=30, must-revalidate
varyAccept-Encoding
strict-transport-securitymax-age=31536000; includeSubDomains; preload
sv-idbritishland-prod-westeurope-web
referrer-policystrict-origin
x-content-type-optionsnosniff
x-frame-optionsDENY
x-xss-protection1; mode=block
x-permitted-cross-domain-policiesnone
x-ua-compatibleie=edge
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x-html-minification-powered-byWebMarkupMin
x-powered-byASP.NET
cf-cache-statusEXPIRED
last-modifiedSat, 28 Sep 2024 16:12:32 GMT
servercloudflare
cf-ray8ca503fd6aaa1040-ORD
content-encodinggzip
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http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,574 referring domains.
This page has 33,194 backlinks.
This page has backlinks from 976 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: 
Sitemap:  https://britishland.com/xmlsitemap

Similar sites

Search preview

www.britishland.com
British Land
Discover British Land, a premier real estate investment and development company in the UK. Explore our diverse portfolio of office, retail, and residential properties.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Land79%Check
British Land78%Check
British77%Check
Places54%Check
Places People54%Check
Retail52%Check
real52%Check
Real Estate51%Check
estate50%Check
People50%Check
Show more keywords and terms

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