Careers.ed.ac.uk - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
71% 
Page structure
79% 
Link structure
47% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.05 s
File size
100.40 kB
Words
614
Media files
10
Number of links
171 internal / 18 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Careers Service | Careers Service
There are word repetitions in the page title.
The length of the page title is perfect. (305 pixels out of 580 max pixel length)
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://careers.ed.ac.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
robotsindex, follow
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
og:site_nameThe University of Edinburgh
og:urlhttps://careers.ed.ac.uk/node/43274
og:titleCareers Service
og:description 
og:image:width200px
og:image:height200px
charsetutf-8

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Page quality

Content
(Critically important)
Only 2 paragraph/s was/were found on this page.
The average number of words per sentence of 29.5 words is high.
This page contains 614 words. That's ok.
29.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/themes/upstream/wpp_theme/images/logo.pngThe University of Edinburgh home
...05/Employ.ed on campus.jpg?itok=g0bQ2ziGStudents
...c/2024-05/ED 52 CS2020.jpg?itok=31QLXUeuGraduates
...024-05/DG5H6047 CS2020.jpg?itok=Ql_armFyStaff
...fo stands at IT fair 5.jpg?itok=XLkxf6hjEmployers
...5/Careers service sign.jpg?itok=o9lq4elCAbout us
...ult/files/2024-05/instagram_icon_1_2.pngInstagram icon
...es/default/files/2024-05/li-in-bug_0.pngLinkedIn icon
.../default/files/2024-05/blog_icon_1_0.pngWordpress icon
...wpp_theme/images/footer-affiliations.pngUniversity affiliations

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Subsite menu
H2 Subsite mobile menu
H2 Breadcrumb
H2 User account menu
H3 Students
H3 Graduates
H3 Staff
H3 Employers
H3 About us
H3 The University of Edinburgh
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 18 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://careers.ed.ac.uk/Anchor Skip to main content
https://www.ed.ac.uk/External Subdomain IMG-ALT The University of Edinburgh home
https://www.ed.ac.uk/schools-d...External Subdomain Schools & departments
https://www.myed.ed.ac.uk/External Subdomain MyEd
/node/43274Home
https://careers.ed.ac.uk/studentsStudents
https://careers.ed.ac.uk/studentsText duplicate Students
/students/undergraduatesUndergraduates
/students/postgraduatesPostgraduates
/students/career-essentials-qu...Career Essentials, Quick Links & MyCareerHub
/students/ediEquality, diversity & inclusion
/graduatesGraduates
/graduatesText duplicate Graduates
/graduates/understand-yourselfUnderstand yourself
/graduates/discover-what-s-out...Discover what’s out there
/graduates/build-experienceBuild experience
/graduates/make-it-happenMake it happen
/graduates/become-professionalBe professional
/graduates/graduatingGraduating 2025
/graduates/graduate-toolkitsToolkits
/graduates/graduate-outcomes-s...Graduate Outcomes Survey
/employersEmployers
/employersText duplicate Employers
/employers/list-your-vacancies...List vacancies & events
/employers/raise-awarenessRaise awareness
/employers/why-recruit-from-th...Why us?
/employers/connect-with-the-wi...Wider University
/employers/contact-usContact us
/employers/privacy-statement-f...Privacy - employers
https://careers.ed.ac.uk/staffStaff
https://careers.ed.ac.uk/staffText duplicate Staff
/staff/support-students-careersSupport students - careers & employability
/staff/support-students-to-gai...Support students - work experience
/staff/curriculum-design-reviewCurriculum Toolkit
/staff/making-transitions-pers...Making Transitions Personal
/staff/knowledge-expertiseOur knowledge and expertise
/staff/about-careers-serviceAbout us
https://careers.ed.ac.uk/about-usText duplicate About us
https://careers.ed.ac.uk/about-usText duplicate About us
/about-us/how-to-contact-us-an...Contact
/about-us/what-we-doWhat we do
/about-us/meet-teamMeet the team
/about-us/our-appointment-syst...Fair use
/about-us/work-with-employersHow we work with employers
/about-us/impartiality-and-eth...Impartiality & ethics
/about-us/supporting-sustainab...UN Sustainable Development
/about-us/the-careers-service-...Student Activism
/about-us/privacy-statement-st...Privacy
/about-us/careers-service-acce...Accessibility
/node/43274Text duplicate Home
https://careers.ed.ac.uk/studentsText duplicate Students
https://careers.ed.ac.uk/studentsText duplicate Students
/students/undergraduatesText duplicate Undergraduates
/students/undergraduates/under...Text duplicate Understand yourself
/students/undergraduates/disco...Discover what's out there
/students/undergraduates/build...Text duplicate Build experience
/students/undergraduates/make-...Text duplicate Make it happen
/students/undergraduates/becom...Become professional
/careers-compassCareers Compass
/students/postgraduatesText duplicate Postgraduates
/students/postgraduates/pgtsTaught postgraduates
/students/postgraduates/phd-st...PhDs and MRes students
/students/career-essentials-qu...Text duplicate Career Essentials, Quick Links & MyCareerHub
/students/career-essentials-qu...Career Essentials
/students/career-essentials-qu...Quick links
/students/ediText duplicate Equality, diversity & inclusion
/students/edi/ageAge
/students/edi/disabilityDisability
/students/edi/genderGender
/students/edi/lgbtqLGBT+
/students/edi/raceRace
/students/edi/socio-economicSocio-economic
/graduatesText duplicate Graduates
/graduatesText duplicate Graduates
/graduates/understand-yourselfText duplicate Understand yourself
/graduates/understand-yourself...What do you want?
/graduates/understand-yourself...What do you have to offer
/graduates/understand-yourself...Changing your plans
/graduates/discover-what-s-out...Text duplicate Discover what’s out there
/graduates/discover-what-s-out...Explore your options
/graduates/discover-what-s-out...Finding graduate jobs
/graduates/discover-what-s-out...Meet and hear from employers
/graduates/discover-what-s-out...Find out about further study
/graduates/build-experienceText duplicate Build experience
/graduates/build-experience/ta...Taking time out
/graduates/build-experience/ne...Networks and memberships
/graduates/build-experience/vo...Volunteer
/graduates/build-experience/le...Learning and training opportunities
/graduates/build-experience/cr...Create your own opportunity
/graduates/make-it-happenText duplicate Make it happen
/graduates/make-it-happen/unde...Understand the recruitment process
/graduates/make-it-happen/writ...Write CVs and applications
/graduates/make-it-happen/sele...Selection tests
/graduates/make-it-happen/guid...Guidelines on the use of Generative AI in the recruitment process
/graduates/make-it-happen/inte...Interviews and assessment centres
/graduates/become-professionalText duplicate Be professional
/graduates/become-professional...Moving into work
/graduates/become-professional...Commercial awareness
/graduates/become-professional...What you can bring?
/graduates/become-professional...Being proactive
/graduates/become-professional...Time management
/graduates/become-professional...Getting the most out of your manager
/graduates/become-professional...Relationship management
/graduates/become-professional...Business appropriate communication
/graduates/graduatingText duplicate Graduating 2025
/graduates/graduate-toolkitsText duplicate Toolkits
/graduates/graduate-outcomes-s...Text duplicate Graduate Outcomes Survey
/employersText duplicate Employers
/employersText duplicate Employers
/employers/list-your-vacancies...Text duplicate List vacancies & events
/employers/list-your-vacancies...Best Practice Guide for Organisations Providing International Opportunities
/employers/list-your-vacancies...How to improve diversity through recruitment at University of Edinburgh
/employers/list-your-vacancies...How to write a great job advert
/employers/list-your-vacancies...Supported Internships Programme
/employers/list-your-vacancies...Hiring international students
A-TITLE Hiring international students
/employers/list-your-vacancies...Information for recruitment agencies and careers advisory organisations
/employers/list-your-vacancies...Guide to recruitment
/employers/raise-awarenessText duplicate Raise awareness
/employers/raise-awareness/wha...What can I do on-campus?
/employers/raise-awareness/wha...What can I do online?
/employers/raise-awareness/att...Fairs and Flagship Events
/employers/why-recruit-from-th...Text duplicate Why us?
/employers/why-recruit-from-th...Insight into our students
/employers/why-recruit-from-th...Hear from our employers
/employers/connect-with-the-wi...Text duplicate Wider University
/employers/connect-with-the-wi...Connect with student societies
/employers/connect-with-the-wi...Connect with academic schools
/employers/connect-with-the-wi...Connect with University departments
/employers/connect-with-the-wi...Alumni
/employers/contact-usText duplicate Contact us
/employers/privacy-statement-f...Text duplicate Privacy - employers
https://careers.ed.ac.uk/staffText duplicate Staff
https://careers.ed.ac.uk/staffText duplicate Staff
/staff/support-students-careersText duplicate Support students - careers & employability
/staff/support-students-career...Advice for staff supporting students
/staff/support-students-career...Advice for PhD Supervisors
/staff/support-students-to-gai...Text duplicate Support students - work experience
/staff/support-students-to-gai...Develop work experience opportunities in the curriculum
/staff/support-students-to-gai...Develop an internship or work experience programme
/staff/support-students-to-gai...Recruit students to work with you
/staff/support-students-to-gai...How can the Careers Service support you?
/staff/support-students-to-gai...Preferred practice on recognising and rewarding students
/staff/curriculum-design-reviewText duplicate Curriculum Toolkit
/staff/curriculum-design-revie...Curriculum toolkit for embedding student development, employability, and careers
/staff/making-transitions-pers...Text duplicate Making Transitions Personal
/staff/knowledge-expertiseText duplicate Our knowledge and expertise
/staff/about-careers-serviceText duplicate About us
https://careers.ed.ac.uk/about-usText duplicate About us
https://careers.ed.ac.uk/about-usText duplicate About us
/about-us/how-to-contact-us-an...Text duplicate Contact
/about-us/what-we-doText duplicate What we do
/about-us/meet-teamText duplicate Meet the team
/about-us/our-appointment-syst...Text duplicate Fair use
/about-us/work-with-employersText duplicate How we work with employers
/about-us/impartiality-and-eth...Text duplicate Impartiality & ethics
/about-us/supporting-sustainab...Text duplicate UN Sustainable Development
/about-us/the-careers-service-...Text duplicate Student Activism
/about-us/privacy-statement-st...Text duplicate Privacy
/about-us/careers-service-acce...Text duplicate Accessibility
https://www.ed.ac.uk/External Subdomain Text duplicate Home
https://careers.ed.ac.uk/Careers Service
https://careers.ed.ac.uk/studentsSubdomain Text duplicate IMG-ALT Students
https://careers.ed.ac.uk/studentsSubdomain Text duplicate Students
/graduatesSubdomain Text duplicate IMG-ALT Graduates
/graduatesSubdomain Text duplicate Graduates
https://careers.ed.ac.uk/staffSubdomain Text duplicate IMG-ALT Staff
https://careers.ed.ac.uk/staffSubdomain Text duplicate Staff
/employersSubdomain Text duplicate IMG-ALT Employers
/employersSubdomain Text duplicate Employers
https://careers.ed.ac.uk/about-usSubdomain Text duplicate IMG-ALT About us
https://careers.ed.ac.uk/about-usSubdomain Text duplicate About us
https://www.instagram.com/uofe...External Subdomain IMG-ALT Instagram icon
https://www.linkedin.com/compa...External Subdomain IMG-ALT LinkedIn icon
https://blogs.ed.ac.uk/careers...External Subdomain IMG-ALT Wordpress icon
/node/117040Careers Service privacy statement: students and graduates
/node/118299Careers Service accessibility statements
https://www.agcas.org.uk/AGCAS...External Subdomain AGCAS Quality Standard
/about-us/how-to-contact-us-an...Text duplicate Contact us
https://www.ed.ac.uk/about/web...External Subdomain Terms & conditions
https://edin.ac/privacy-inform...External Privacy & cookies
https://www.ed.ac.uk/universit...External Subdomain Complaints procedure
https://www.ed.ac.uk/sustainab...External Subdomain Modern slavery
https://edin.ac/accessibility-...External Website accessibility
https://www.ed.ac.uk/about/web...External Subdomain Freedom of information publication scheme
https://www.ed.ac.uk/data-prot...External Subdomain Data protection / Records Management
https://www.ed.ac.uk/about/mis...External Subdomain IMG-ALT University affiliations
https://www.myed.ed.ac.uk/External Subdomain MyEd login
https://www.gov.uk/guidance/re...External Recognised body
/user/login?destination=/node/...CMS login

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://careers.ed.ac.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.05 seconds.
The file size of the HTML document is fine (100 kB).

HTTP Response Header

NameValue
cache-controlmax-age=3600, public
content-encodinggzip
content-languageen
content-security-policyframe-ancestors 'self' https://mtools.nickdbush.com https://mtools.is.ed.ac.uk
content-typetext/html; charset=UTF-8
etagW/"1743093007"
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedThu, 27 Mar 2025 16:30:07 GMT
servernginx
strict-transport-securitymax-age=300
x-content-type-optionsnosniff
x-drupal-cacheHIT
x-drupal-dynamic-cacheUNCACHEABLE (poor cacheability)
x-frame-optionsSAMEORIGIN
x-generatorDrupal 10 (https://www.drupal.org)
x-pantheon-styx-hostnamestyx-fe3fe4-d-759fc54444-jrjp6
x-styx-req-ide98590b6-0d92-11f0-9962-665103451fd1
dateMon, 31 Mar 2025 06:13:41 GMT
x-served-bycache-ams2100084-AMS, cache-fra-eddf8230153-FRA
x-cacheHIT, HIT
x-cache-hits3, 0
x-timerS1743401621.205748,VS0,VE7
varyAccept-Encoding, Cookie, Cookie, Cookie
age3197
accept-rangesbytes
via1.1 varnish, 1.1 varnish
content-length13885
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 76 referring domains.
This page has 145 backlinks.
This page has backlinks from 60 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Careers59%Check
Careers Service54%Check
careers advisory47%Check
Service46%Check
menu43%Check
Subsite43%Check
Students40%Check
Employers40%Check
University40%Check
Edinburgh40%Check
Show more keywords and terms

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