Carling.com - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
47% 
Page structure
22% 
Link structure
97% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.02 s
File size
55.10 kB
Words
233
Media files
6
Number of links
11 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Carling - UK's No.1 Lager Brand | Perfectly balanced & refreshing taste
The page title should be shorter than 580 pixels. It is 637 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Carling the UK's no.1 lager. Perfectly balanced beer with a great refreshing taste. Carling is proudly brewed in Burton-On-Trent, using 100% British Barley.
The length of the meta description is perfect. (949 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.carling.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionCarling the UK's no.1 lager. Perfectly balanced beer with a great refreshing taste. Carling is proudly brewed in Burton-On-Trent, using 100% British Barley.
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
charsetutf-8

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Page quality

Content
(Critically important)
There are only 233 words on this page. Use at least 250 words to provide useful information.
Some words from the page title are not used within the pages content
Only 2 paragraph/s was/were found on this page.
44.6% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.83 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 93 characters this one is longer than 70 characters:
"*please don't tick this box if your computer is used by persons under the legal drinking age."
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
Home
The H1 heading contains the words Home! Use important keywords instead.
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (4 characters). It should be at least 20 Characters long.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Home
H2 Main navigation
H2 Made Local:Our Story
H2 We're made by our mates
H2 Making It Where we're from
H2 GLASSWARE
H2 Footer
H4 DISCOVER WHAT MAKES CARLING, FROM GRAIN TO GLASS.
H4 Championing the people, that make us who we are.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 10 external links on this page.
LinkAttributesAnchor text
https://www.carling.com/Anchor Skip to main content
https://www.carling.com/IMG-ALT carling-logo
https://www.carling.com/our-storyOur Story
/our-drinksOUR DRINKS
https://www.carling.com/glasswareGLASSWARE
/supportyourlocal#SUPPORTYOURLOCAL
https://www.facebook.com/CarlingNew window External Subdomain No Text
https://twitter.com/carlingNew window External No Text
https://www.youtube.com/user/c...New window External Subdomain No Text
https://www.instagram.com/carl...New window External Subdomain No Text
https://www.carling.com/our-storyFIND OUT MORE
/we-are-made-by-our-matesText duplicate FIND OUT MORE
https://www.carling.com/glasswareText duplicate FIND OUT MORE
http://www.molsoncoors.com/en/...New window External Subdomain PRIVACY POLICY
https://www.carling.com/termsPROMOTIONAL TERMS AND CONDITIONS
http://www.molsoncoors.com/en/...New window External Subdomain TERMS AND CONDITIONS
https://www.molsoncoors.com/en...New window External Subdomain Anchor COOKIE POLICY
/contact-usGET IN TOUCH
https://www.molsoncoors.com/uk...New window External Subdomain MODERN SLAVERY STATEMENT
https://www.molsoncoors.com/nu...New window External Subdomain NUTRITIONAL INFORMATION
https://www.drinkaware.co.uk/New window External Subdomain IMG-ALT drinkaware

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.carling.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.02 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (55 kB).

HTTP Response Header

NameValue
servernginx
dateWed, 09 Oct 2024 05:04:41 GMT
content-typetext/html; charset=UTF-8
content-length13782
cache-controlmax-age=2764800, public
x-drupal-dynamic-cacheHIT
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
varyX-Geo-Country,Accept-Encoding
x-generatorDrupal 10 (https://www.drupal.org)
last-modifiedTue, 01 Oct 2024 04:33:44 GMT
etag"1727757224-gzip"
content-encodinggzip
x-request-idv-57b23de4-7fae-11ef-94f9-13fd93b07795
x-ah-environmentprod
x-geo-countryDE
age693057
viavarnish
x-cacheHIT
x-cache-hits773
accept-rangesbytes
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 887 referring domains.
This page has 185,498 backlinks.
This page has backlinks from 587 different ip addresses.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout

Search preview

www.carling.com
Carling - UK's No.1 Lager Brand | Perfectly balanced & ref...
Carling the UK's no.1 lager. Perfectly balanced beer with a great refreshing taste. Carling is proudly brewed in Burton-On-Trent, using 100% British Barley.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
CARLING77%Check
AGE64%Check
lager58%Check
drinking age51%Check
legal drinking age47%Check
GLASS46%Check
Made44%Check
make43%Check
Local40%Check
mates40%Check

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