Case.org - SEO Checker

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Overview of the SEO Check
Meta information
74% 
Page quality
93% 
Page structure
4% 
Link structure
61% 
Server
45% 
External factors
100% 
SEO Score
Response time
0.15 s
File size
105.20 kB
Words
1289
Media files
32
Number of links
155 internal / 16 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Homepage | CASE
The page title is too short. (171 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.case.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
msapplication-TileColor#de3a4b
theme-color#ffffff
langen
twitter:cardsummary
twitter:site@caseadvance
twitter:titleHomepage
twitter:urlhttps://www.case.org/homepage
og:site_nameCASE
og:urlhttps://www.case.org/homepage
og:titleHomepage
x-ua-compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 1289 words. That's ok.
26.4% of the text are stop words.
The page contains a listing, which indicates a good text layout.
20 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.78 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/themes/gesso/images/logo-blue.svgCASE
...5ACADEMY_OL_Email SQ_0.jpg?itok=66awtPokCASE Academy
...e/TEMP_Nav Teasers_ARC.jpg?itok=dLDKFBDIARC
...asers_Global Standards.jpg?itok=pJ2ehzywGlobal Standards
...e/TEMP_Nav Teasers_COE.jpg?itok=OqVXEIl1COE
...av Teasers_Ed Partners.jpg?itok=EMHrKz-REducational Partners
...Teasers_Career Central.jpg?itok=Pf0IpIXiCareer Central
...av Teasers_Future Fund.jpg?itok=-sjUtZqSCASE Future Fund
...Nav Teasers_Membership.jpg?itok=IFEQqK5GMember Benefits
...E_resized_1.jpg?h=77c010bb&itok=QeKqtaMBCelebrate 50 Years with CASE
...ult/files/media/image/GIF_withborder.gifCover of September/October currents
...3_Key_Findings_Cover_0.png?itok=nczXpE2zVSE 2023 Key Findings Cover
...ma_July2016.jpg?h=e4ad60db&itok=5elQIzMxAuthor's Photo
...ve_Sime-416.jpg?h=3441e33b&itok=IU7__szMAuthor's Photo
...SS2_2083 ed.jpg?h=cd3b8923&itok=MJnzE9OlAuthor's Photo
...ge/SS2_1618.jpg?h=3441e33b&itok=AdjVzWw-Author's Photo
...ve_Sime-417.jpg?h=3441e33b&itok=lap1VM0DAuthor's Photo
...sh_headshot.jpg?h=6e9101e9&itok=JHHKuRkyAuthor's Photo
..._coverimage.png?h=038a9462&itok=gXtX6qp8CASE Global Reporting Standards, 1st Edition
...iEngagement.jpg?h=7820316d&itok=2MNmxf2wThree members smiling
...ership_NAIS.jpg?h=d1cb525d&itok=zeaSiWiJCASE Insights on Philanthropy in Independent Schools (United States) NAIS
...s_800x450_7.jpg?h=9b6ba9a8&itok=VHXRJ9LDCASE-Ross Support of Education Survey, United Kingdom and Ireland
...eb Graphic8.jpg?h=3d1472d2&itok=FKT8DNdLA lightbulb graphic
...1920x1080_3.jpg?h=29262faa&itok=APicPwcqA teaser image for CASE Insights Survey. A group of people sitting around a table talking.
... Graphic2_0.jpg?h=0ff4eab6&itok=gg4K0yjySquare graphic with chart to illustrate a report.
...Res Brief 4.png?h=8bf64f20&itok=Ib4e2quJOctober 2019 Advancement Investment and Fundraising Results Brief Cover
...torytelling.png?h=b6cd0f36&itok=eHDqknGuHeader image for Data Storytelling
...esearchMind.png?h=ee752886&itok=Pm23nYSDDrawing of head with top off and rings inside with center section as a display screen with woman making notes
...sschool_sib.PNG?h=cbb28373&itok=2MSI-EHhHarvard Business School - HBS Alumni Bulletin
...s_250x250_Web Graphic2.jpg?itok=QPYxLbJpCASE Insights illustration
/themes/gesso/images/logo-blue.svgCASE
/themes/gesso/images/logo-blue.svgCASE

Page structure

H1 heading
(Critically important)
CASE
Too many H1 headings
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (4 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 30 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 CASE
H1 Global connections. One World. One CASE. Come celebrate with us.
H1 CASE Duplicate text
H1 CASE Duplicate text
H2 Main Menu
H2 CASE Academy
H2 Advancement Resource Catalog
H2 CASE Global Standards
H2 Circle of Excellence Awards
H2 Educational Partners
H2 Career Central
H2 CASE Future Fund
H2 Member Benefits
H2 September - October 2024
H2 Giving to U.S. College and Universities at $58 Billion in Fiscal Year 2023
H3 2024-2025 Election of New CASE Trustees and Other Senior Volunteers
H3 CASE Insights
H3 Search
H4 CASE Global Reporting Standards
H4 CASE Insights on Alumni Engagement
H4 CASE Insights on Philanthropy in Independent Schools (United States)
H4 CASE Insights on Philanthropy (United Kingdom and Ireland)
H4 CASE Insights Data Portal
H4 CASE Insights on Voluntary Support of Education
H4 CASE Insights summary benchmarking reports
H4 Advancement Investment and Fundraising Results: A Nine-Year Study of 30 Higher Education Institutions in the United States
H4 Data Storytelling
H4 Building a Research Mind
H4 HBS Alumni Bulletin
H6 Popular Searches
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 16 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.case.org/Anchor Skip to main content
https://www.case.org/Subdomain CASE
IMG-ALT CASE
A-TITLE Home
/conferences-trainingLearning
A-TITLE Discover CASE conferences, events, and special programs.
/conferences-training?scrollTo...In-Person Events
/conferences-training?sort_ord...Online Events
/conferences-training?sort_ord...Past Events
https://learn.case.org/External Subdomain Online Learning
A-TITLE Visit the CASE Learning Center for online programs and trainings
/conferences-training/voluntee...Volunteer
/conferences-training/scholars...Scholarships
/conferences-training/casecampusCASE@Campus
/conferences-training/case-aca...CASE Academy
/conferences-training/case-aca...Subdomain Text duplicate IMG-ALT CASE Academy
https://nam12.safelinks.protec...External Subdomain Text duplicate CASE Academy
A-TITLE Original URL: https://www.case.org/conferences-training/case-academy-2024. Click or tap if you trust this link.
https://www.case.org/resourcesResources
A-TITLE Search through CASE's collection of resources, including articles, books, surveys, products, and more.
/resources/case-libraryLibrary
A-TITLE Targeted information. Personal service. Shared knowledge.
/resources/advancement-resourc...Advancement Resource Catalog
A-TITLE CASE Library's database of 15,000+ item records
/resources/series-subject-guidesSubject Guides
/resources/case-filesCASE Files
/resources/series-sample-colle...Sample Collections
/resources/case-library/sample...Sample Submission Guidelines
/resources/issuesCurrents Magazine
/resources?f[0]=resource_type:...Bookstore
A-TITLE Find great CASE books
/resources/partnersEducational Partners Directory
A-TITLE CASE's Educational Partner Directory
/connect/online-newsroomNewsroom
A-TITLE Find CASE New and Press Releases
/all-resourcesAll Resources
A-TITLE View all of CASE's resources
/resources/advancement-resourc...IMG-ALT ARC
/resources/advancement-resourc...Start your search
/case-insightsInsights
A-TITLE Explore peer comparisons, detailed benchmarking data, research reports about emerging issues, and other options you can use to expand your institution’s impa...
/case-insights/insights-gettin...Getting Started
/case-insights/insights-todays...Today’s Opportunities
/case-insights/insights-buildi...Building Strategy
/research/surveysSurveys
/case-insights/case-global-rep...CASE Global Reporting Standards
/case-global-reporting-standardsIMG-ALT Global Standards
/case-global-reporting-standardsLearn about the common set of standards
https://www.case.org/awardsAwards
A-TITLE Each year, CASE recognizes best practices in advancement and outstanding people who contribute to the growth and understanding of the advancement profession.
/awards/circle-excellenceCircle of Excellence
/awards/independent-school-awardsIndependent School Awards
/awards/individual-achievement...Individual Achievement Awards
/awards/case-leadership-awardCASE Leadership Award
/awards/distinguished-service-...Distinguished Service Awards
/awards/global-individual-achi...Global Individual Achievement Awards
/awards/case-district-awardsCASE District Awards
/awards/case-europe-awardsCASE Europe Awards
/awards/case-asia-pacific-awardsCASE Asia-Pacific Awards
/awards/case-commonfund-colleg...CASE Commonfund College and University Foundation Award
/awards/circle-excellenceIMG-ALT COE
/awards/circle-excellenceMeet our exceptional award winners
https://www.case.org/connectConnect
A-TITLE CASE is a community of alumni relations, communications, development, marketing, and advancement services professionals dedicated to educational advancement.
https://www.case.org/regionsRegions
/regions/case-africaAfrica
/regions/asia-pacificAsia-Pacific
/regions/europeEurope
/connect/case-en-espanolLatin America
/regions/uscanadaUS/Canada
/about-case/volunteer-leadershipRegional Councils
/connect/districtsDistricts
A-TITLE Learn more about CASE Districts.
/connect/case-communitiesCommunities
/connect/schoolsSchools
/connect/center-community-coll...Center for Community College Advancement
/connect/college-and-universit...College and University Foundations
/us-advocacy-action-centerU.S. Advocacy Action Center
/conferences-training/voluntee...Text duplicate Volunteer
/connect/educational-partnersEducational Partners
/connect/educational-partners/...Engage with CASE
/connect/educational-partners/...Marketing Opportunities Available with CASE
/connect/educational-partners/...Industry Advisory Council
/resources/partnersText duplicate Educational Partners Directory
A-TITLE CASE Educational Partners play a key role in the work of advancing institutions by collaborating on all these efforts with their continued support and though...
/connect/educational-partners/...CASE Standards Champions
/connect/online-newsroom/case-...CASE Media Kit
/oic-opportunity-and-inclusion...CASE Multi-Cultural Network
/resources/partnersText duplicate IMG-ALT Educational Partners
/connect/educational-partnersMeet CASE's Educational Partners
/oic-opportunity-and-inclusion...DEIB & Talent
/oic-opportunity-and-inclusion...Talent Management
A-TITLE CASE provides resources, programs, and opportunities to help you grow your talent.
/oic-opportunity-and-inclusion...Career Central
/oic-opportunity-and-inclusion...CASE Advancement Internship
/oic-opportunity-and-inclusion...CASE Graduate Trainee Progammes
/resources/case-e-mentoring-pl...The CASE e-Mentoring Platform
/oic-opportunity-and-inclusion...OIC: Opportunity and Inclusion Center
/oic-opportunity-and-inclusion...DEIB Training/Programs
/oic-opportunity-and-inclusion...Minority Serving Institutions
/oic-opportunity-and-inclusion...LGBTIQA+ Communities
/oic-opportunity-and-inclusion...Text duplicate CASE Multi-Cultural Network
/resources/inclusion-toolkitInclusion Toolkit
/oic-opportunity-and-inclusion...CASE Statement On Inclusion
/opportunity-and-inclusion-centerSubdomain Anchor Chairs
https://app.smartsheet.com/b/f...External Subdomain Information Request
/oic-opportunity-and-inclusion...Text duplicate IMG-ALT Career Central
/oic-opportunity-and-inclusion...Search or post jobs today.
https://www.case.org/about-caseAbout
A-TITLE Learn about who we are.
/about/championing-advancementChampioning Advancement: CASE Strategic Plan
https://www.case.org/50-yearsCelebrating 50 Years
/about-case/what-case-standsWhat CASE Stands For
/about-case/evolution-caseThe Evolution of CASE
A-TITLE CASE's history
/board-leadershipBoard Leadership
/volunteer-leadershipVolunteer Leadership
/about-case/case-president-and...President's Page
/about-case/case-offices-staffOffices & Staff
/about-case/case-offices-staff...Washington D.C.
/about-case/case-offices-staff...London
/about-case/case-offices-staff...Mexico City
/about-case/case-offices-staff...Singapore
/about-case/case-offices-staff...Senior Staff Listing
https://www.case.org/membershipMembership
/about-case/giving-caseGiving to CASE
/about-case/giving-case/presid...President’s Discretionary Fund
/about-case/giving-case/future...Future Fund
/about-case/giving-case/legacy...Legacy Giving
/connect/online-newsroomOnline Newsroom
/connect/online-newsroom/case-...CASE Experts
/connect/online-newsroom/case-...Text duplicate CASE Media Kit
https://careers.case.org/jobs/...External Subdomain Careers at CASE
/about-case/giving-case/future...IMG-ALT CASE Future Fund
https://store.case.org/Personi...New window External Subdomain Support the Future Fund.
https://www.case.org/membershipText duplicate Membership
/membership/manage-my-accountCreate/Manage My Account
/membership/joining-caseBecome an Institutional Member
/membership/manage-my-account/...Renew My Institution’s Membership
/membership/explore-your-membe...Explore Membership Benefits
https://store.case.org/Personi...External Subdomain Membership Directory
/membership/explore-your-membe...IMG-ALT Member Benefits
/membership/explore-your-membe...Subdomain See all membership benefits and contact us today!
https://www.case.org/givingSubdomain Give to CASE
https://www.case.org/saml/loginLog in
https://www.case.org/alertsAlerts
https://www.case.org/searchSearch
https://store.case.org/Personi...External Subdomain Shopping Cart
https://www.case.org/Anchor Explore More
/membership/joining-caseJoin CASE
https://www.case.org/user/loginSubdomain Text duplicate Log in
/about-case/giving-case/future...Text duplicate Give to CASE
/resources/issues/september-oc...September - October 2024
/about-case/volunteer-leadersh...Subdomain Meet the new leaders
/resources/giving-us-college-a...Giving to U.S. College and Universities at $58 Billion in Fiscal Year 2023
/resources/case-insights-volun...Buy the Report Today
https://www.case.org/resourcesSee more
/case-insights/case-global-rep...CASE Global Reporting Standards Read more
IMG-ALT CASE Global Reporting Standards, 1st Edition
/research/surveys/case-insight...Published Report CASE Insights on Alumni Engagement Africa Asia-Pacific Europe Latin America Middle East US/Canada Higher Education College and University Fo...
IMG-ALT Three members smiling
/research/surveys/case-insight...Published Report CASE Insights on Philanthropy in Independent Schools (United States) US/Canada K-12 Research and Data Enrollment Read more
IMG-ALT CASE Insights on Philanthropy in Independent Schools (United States) NAIS
/research/surveys/case-insight...Published Report CASE Insights on Philanthropy (United Kingdom and Ireland) Europe United Kingdom and Ireland Higher Education Fundraising Read more
IMG-ALT CASE-Ross Support of Education Survey, United Kingdom and Ireland
/resources/case-insights/data-...CASE Insights Data Portal Resource Survey Result Read more
IMG-ALT A lightbulb graphic
/research/surveys/case-insight...Open CASE Insights on Voluntary Support of Education US/Canada Higher Education Fundraising Read more
IMG-ALT A teaser image for CASE Insights Survey. A group of people sitting around a table talking.
/resources/case-insights-summa...CASE Insights summary benchmarking reports Resource Survey Result Read more
IMG-ALT Square graphic with chart to illustrate a report.
/resources/advancement-investm...Advancement Investment and Fundraising Results: A Nine-Year Study of 30 Higher Education Institutions in the United States Resource White Paper Read more
IMG-ALT October 2019 Advancement Investment and Fundraising Results Brief Cover
/resources/issues/november-dec...Data Storytelling locked Article Currents Read more
IMG-ALT Header image for Data Storytelling
/resources/issues/march-april-...Building a Research Mind locked Article Currents Read more
IMG-ALT Drawing of head with top off and rings inside with center section as a display screen with woman making notes
/awards/circle-excellence/2018...2018 HBS Alumni Bulletin Harvard Business School Robert Sibley Magazine of the Year Award Read more
IMG-ALT Harvard Business School - HBS Alumni Bulletin
/case-insightsLearn More
https://community.case.org/homeExternal Subdomain Join the Conversation
https://www.case.org/Text duplicate CASE
IMG-ALT CASE
A-TITLE Home
https://community.case.org/homeExternal Subdomain CASE Communities
https://www.case.org/user/loginMember Login
https://careers.case.org/jobs/...New window External Subdomain Text duplicate Careers at CASE
/terms-conditions-useTerms & Conditions
/case-privacy-statement-policyPrivacy Statement
https://community.case.org/int...External Subdomain Staff Intranet
https://www.facebook.com/casea...External Subdomain Facebook
https://twitter.com/caseadvanceExternal Twitter
https://www.linkedin.com/compa...External Subdomain LinkedIn
https://www.instagram.com/case...External Subdomain Instagram
http://support.case.org/New window External Subdomain support.case.org
https://www.case.org/Text duplicate CASE
IMG-ALT CASE
A-TITLE Home
/resources?f[0]=resource_type:10Book
/conferences-trainingAdvancement events
/trending/searchArticles
/resources?f[0]=topic:23Fundraising Resources
/case-insightsCASE Insights Resources
https://www.case.org/awardsText duplicate Awards
/resources/case-libraryCASE Library
/resources/issuesCURRENTS

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.case.org/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time is excellent with 0.15 seconds.
The file size of the HTML document is fine (105 kB).

HTTP Response Header

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content-typetext/html; charset=UTF-8
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External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 2,644 referring domains.
This page has 62,005 backlinks.
This page has backlinks from 1,939 different ip addresses.

Links from Wikipedia

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Robots.txt

No valid Robots.txt file was found.

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www.case.org
Homepage | CASE

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
CASE78%Check
CASE Insights58%Check
CASE Global58%Check
CASE Library56%Check
Join CASE56%Check
CASE community56%Check
CASE gives56%Check
CASE Insights Philanthropy53%Check
CASE Insights Data53%Check
Year51%Check
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