Case.org - SEO Checker

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Overview of the SEO Check
Meta information
74% 
Page quality
80% 
Page structure
14% 
Link structure
82% 
Server
46% 
External factors
100% 
SEO Score
Response time
0.09 s
File size
52.70 kB
Words
786
Media files
24
Number of links
48 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Homepage | CASE
The page title is too short. (171 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.case.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
msapplication-TileColor#de3a4b
theme-color#ffffff
langen
twitter:cardsummary
twitter:titleHomepage
twitter:site@caseadvance
twitter:urlhttps://www.case.org/homepage
og:site_nameCASE
og:urlhttps://www.case.org/homepage
og:titleHomepage
x-ua-compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 786 words. That's ok.
30.9% of the text are stop words.
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.24 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 43 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 16 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/themes/gesso/images/logo-blue.svgCASE
...E_resized_1.jpg?h=77c010bb&itok=QeKqtaMBCelebrate 50 Years with CASE
...3_Key_Findings_Cover_0.png?itok=nczXpE2zVSE 2023 Key Findings Cover
...ayJune_COVER_2475x3263.png?itok=dSsG2tU4Currents May/June 2024 COVER
...ma_July2016.jpg?h=e4ad60db&itok=5elQIzMxAuthor's Photo
...ve_Sime-416.jpg?h=3441e33b&itok=IU7__szMAuthor's Photo
...SS2_2083 ed.jpg?h=cd3b8923&itok=MJnzE9OlAuthor's Photo
...ge/SS2_1618.jpg?h=3441e33b&itok=AdjVzWw-Author's Photo
...ve_Sime-417.jpg?h=3441e33b&itok=lap1VM0DAuthor's Photo
...sh_headshot.jpg?h=6e9101e9&itok=JHHKuRkyAuthor's Photo
..._coverimage.png?h=038a9462&itok=gXtX6qp8CASE Global Reporting Standards, 1st Edition
...iEngagement.jpg?h=7820316d&itok=2MNmxf2wThree members smiling
...ership_NAIS.jpg?h=d1cb525d&itok=zeaSiWiJCASE Insights on Philanthropy in Independent Schools (United States) NAIS
...s_800x450_7.jpg?h=9b6ba9a8&itok=VHXRJ9LDCASE-Ross Support of Education Survey, United Kingdom and Ireland
...eb Graphic8.jpg?h=3d1472d2&itok=FKT8DNdLA lightbulb graphic
...1920x1080_3.jpg?h=29262faa&itok=APicPwcqA teaser image for CASE Insights Survey. A group of people sitting around a table talking.
... Graphic2_0.jpg?h=0ff4eab6&itok=gg4K0yjySquare graphic with chart to illustrate a report.
...Res Brief 4.png?h=8bf64f20&itok=Ib4e2quJOctober 2019 Advancement Investment and Fundraising Results Brief Cover
...torytelling.png?h=b6cd0f36&itok=eHDqknGuHeader image for Data Storytelling
...esearchMind.png?h=ee752886&itok=Pm23nYSDDrawing of head with top off and rings inside with center section as a display screen with woman making notes
...sschool_sib.PNG?h=cbb28373&itok=2MSI-EHhHarvard Business School - HBS Alumni Bulletin
...s_250x250_Web Graphic2.jpg?itok=QPYxLbJpCASE Insights illustration
/themes/gesso/images/logo-blue.svgCASE
/themes/gesso/images/logo-blue.svgCASE

Page structure

H1 heading
(Critically important)
CASE
Too many H1 headings
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (4 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 CASE
H1 Global connections. One World. One CASE. Come celebrate with us. Join Case Already a member? Log in
H1 CASE Duplicate text
H1 CASE Duplicate text
H2 Main Menu
H2 Giving to U.S. College and Universities at $58 Billion in Fiscal Year 2023
H2 May - June 2024
H3 CASE Insights
H3 Search
H4 CASE Global Reporting Standards
H4 CASE Insights on Alumni Engagement
H4 CASE Insights on Philanthropy in Independent Schools (United States)
H4 CASE Insights on Philanthropy (United Kingdom and Ireland)
H4 CASE Insights Data Portal
H4 CASE Insights on Voluntary Support of Education
H4 CASE Insights summary benchmarking reports
H4 Advancement Investment and Fundraising Results: A Nine-Year Study of 30 Higher Education Institutions in the United States
H4 Data Storytelling
H4 Building a Research Mind
H4 HBS Alumni Bulletin
H6 Popular Searches
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 10 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.case.org/Anchor Skip to main content
https://www.case.org/Subdomain CASE
IMG-ALT CASE
A-TITLE Home
/conferences-trainingConferences & Training
A-TITLE Discover CASE conferences, events, and special programs.
https://www.case.org/resourcesResources
A-TITLE Search through CASE's collection of resources, including articles, books, surveys, products, and more.
/case-insightsInsights
A-TITLE Explore peer comparisons, detailed benchmarking data, research reports about emerging issues, and other options you can use to expand your institution’s impa...
https://www.case.org/trendingTrending
A-TITLE The latest Advancement news and information.
https://www.case.org/awardsAwards
A-TITLE Each year, CASE recognizes best practices in advancement and outstanding people who contribute to the growth and understanding of the advancement profession.
https://www.case.org/connectConnect
A-TITLE CASE is a community of alumni relations, communications, development, marketing, and advancement services professionals dedicated to educational advancement.
/oic-opportunity-and-inclusion...DEIB & Talent
https://www.case.org/about-caseAbout
A-TITLE Learn about who we are.
https://www.case.org/districtsDistricts
A-TITLE Learn more about CASE Districts.
https://www.case.org/membershipMembership
A-TITLE Learn about CASE membership
https://www.case.org/saml/loginLog in
https://www.case.org/alertsAlerts
https://www.case.org/searchSearch
https://store.case.org/Personi...External Subdomain Shopping Cart
https://www.case.org/Anchor Explore More
https://www.case.org/join-caseJoin Case
https://www.case.org/user/loginSubdomain Text duplicate Log in
/about-case/giving-case/future...Give to CASE
/resources/giving-us-college-a...Giving to U.S. College and Universities at $58 Billion in Fiscal Year 2023
/resources/case-insights-volun...Buy the Report Today
/resources/issues/may-june-2024May - June 2024
https://www.case.org/resourcesSee more
/case-insights/case-global-rep...CASE Global Reporting Standards Read more
IMG-ALT CASE Global Reporting Standards, 1st Edition
/research/surveys/case-insight...CASE Insights on Alumni Engagement Africa Asia-Pacific Europe Latin America Middle East US/Canada Higher Education College and University Foundations K-12 Ot...
IMG-ALT Three members smiling
/research/surveys/case-insight...CASE Insights on Philanthropy in Independent Schools (United States) US/Canada K-12 Research and Data Enrollment Read more
IMG-ALT CASE Insights on Philanthropy in Independent Schools (United States) NAIS
/research/surveys/case-insight...CASE Insights on Philanthropy (United Kingdom and Ireland) Europe United Kingdom and Ireland Higher Education Fundraising Read more
IMG-ALT CASE-Ross Support of Education Survey, United Kingdom and Ireland
/resources/case-insights/data-...CASE Insights Data Portal Resource Survey Result Read more
IMG-ALT A lightbulb graphic
/research/surveys/case-insight...Published Report CASE Insights on Voluntary Support of Education US/Canada Higher Education Fundraising Read more
IMG-ALT A teaser image for CASE Insights Survey. A group of people sitting around a table talking.
/resources/case-insights-summa...CASE Insights summary benchmarking reports Resource Survey Result Read more
IMG-ALT Square graphic with chart to illustrate a report.
/resources/advancement-investm...Advancement Investment and Fundraising Results: A Nine-Year Study of 30 Higher Education Institutions in the United States Resource White Paper Read more
IMG-ALT October 2019 Advancement Investment and Fundraising Results Brief Cover
/resources/issues/november-dec...Data Storytelling locked Article Currents Read more
IMG-ALT Header image for Data Storytelling
/resources/issues/march-april-...Building a Research Mind locked Article Currents Read more
IMG-ALT Drawing of head with top off and rings inside with center section as a display screen with woman making notes
/awards/circle-excellence/2018...2018 HBS Alumni Bulletin Harvard Business School Robert Sibley Magazine of the Year Award Read more
IMG-ALT Harvard Business School - HBS Alumni Bulletin
/case-insightsLearn More
https://community.case.org/homeExternal Subdomain Join the Conversation
https://www.case.org/Text duplicate CASE
IMG-ALT CASE
A-TITLE Home
https://community.case.org/homeExternal Subdomain CASE Communities
https://www.case.org/user/loginMember Login
https://careers.case.org/jobs/...New window External Subdomain Careers at CASE
/terms-conditions-useTerms & Conditions
/case-privacy-statement-policyPrivacy Statement
https://community.case.org/int...External Subdomain Staff Intranet
https://www.facebook.com/casea...External Subdomain Facebook
https://twitter.com/caseadvanceExternal Twitter
https://www.linkedin.com/compa...External Subdomain LinkedIn
https://www.instagram.com/case...External Subdomain Instagram
http://support.case.org/New window External Subdomain support.case.org
https://www.case.org/Text duplicate CASE
IMG-ALT CASE
A-TITLE Home
/resources?f[0]=resource_type:10Book
/conferences-trainingAdvancement events
/trending/searchArticles
/resources?f[0]=topic:23Fundraising Resources
/case-insightsCASE Insights Resources
https://www.case.org/awardsText duplicate Awards
/resources/case-libraryCASE Library
/resources/issuesCURRENTS

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.case.org/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 33 CSS files. This may affect the page load time negatively.
This page loads 43 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.09 seconds.
The file size of the HTML document is fine (53 kB).

HTTP Response Header

NameValue
dateMon, 06 May 2024 22:46:56 GMT
content-typetext/html; charset=UTF-8
x-powered-byPHP/8.1.23
cache-controlmax-age=604800, public
x-drupal-dynamic-cacheUNCACHEABLE
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedMon, 06 May 2024 20:08:21 GMT
varyCookie, Accept-Encoding
x-generatorDrupal 10 (https://www.drupal.org)
x-drupal-cacheHIT
cf-cache-statusHIT
age1540
strict-transport-securitymax-age=2592000; includeSubDomains; preload
servercloudflare
cf-ray87fc825a8a5c3675-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 3,096 referring domains.
This page has 60,925 backlinks.
This page has backlinks from 1,950 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 1256 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

# Badly behaved crawler - disallow due to excessive inbound traffic
User-Agent: Mj12bot
Disallow: /

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/
# Solr facets
Disallow: /*?f[*
Disallow: /*&f[*
Disallow: /*?f%5B*
Disallow: /*&f%5B*

Similar sites

Search preview

www.case.org
Homepage | CASE

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
CASE79%Check
CASE Insights61%Check
Join Case56%Check
CASE community56%Check
CASE gives56%Check
CASE Insights Data56%Check
Year51%Check
CASE Insights Philanthropy51%Check
CASE Insights Voluntary Support47%Check
Insights46%Check
Show more keywords and terms

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