Ch.vanguard - SEO Checker

Overview of the SEO Check
Meta information
96% 
Page quality
90% 
Page structure
49% 
Link structure
25% 
Server
86% 
External factors
45% 
SEO Score
Response time
1.40 s
File size
220.80 kB
Words
872
Media files
5
Number of links
41 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | Vanguard Switzerland Private Investor
The length of the page title is perfect. (412 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Learn about Vanguard Switzerland ETFs and mutual fund capabilities and read about investing, markets and economy from our experts.
The length of the meta description is perfect. (836 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.ch.vanguard/en/private-investor
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The alternate link to the page itself is missing.
The href language en-gb is specified more than once in alternate links.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionLearn about Vanguard Switzerland ETFs and mutual fund capabilities and read about investing, markets and economy from our experts.
viewportwidth=device-width, initial-scale=1
cq:pagemodel_root_url/content/ch-aem/ch/en/private-investor.model.json
cq:pagemodel_route_filters^(.*)(?:professional|private\-investor|professionell|private\-anleger\/product|produktart|anlageprodukte\/mf|fonds|fund|etf)(.*)
cq:pagemodel_routerdisable
og:typewebsite
google-site-verificationGEMlumPNxNCiTnrmyYFpxxwwa8S0fNq7BGE9ZPWCBt0
og:urlhttp://www.ch.vanguard/en/private-investor
titleHome | Vanguard Switzerland Private Investor
og:titleHome | Vanguard Switzerland Private Investor
og:descriptionLearn about Vanguard Switzerland ETFs and mutual fund capabilities and read about investing, markets and economy from our experts.
og:image/content/dam/intl/europe/asset.jpg
image/content/dam/intl/europe/asset.jpg
langen
twitter:cardsummary_large_image
twitter:urlhttp://www.ch.vanguard/en/private-investor
twitter:titleHome | Vanguard Switzerland Private Investor
twitter:descriptionLearn about Vanguard Switzerland ETFs and mutual fund capabilities and read about investing, markets and economy from our experts.
twitter:imagehttp://www.ch.vanguard/content/dam/intl/europe/asset.jpg
og:urlhttp://www.ch.vanguard/en/private-investor
og:titleHome | Vanguard Switzerland Private Investor
og:descriptionLearn about Vanguard Switzerland ETFs and mutual fund capabilities and read about investing, markets and economy from our experts.
og:image/content/dam/intl/europe/asset.jpg
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 872 words. That's ok.
40.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
18 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.7 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 17 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...65849/vanguard-invest-direkt-desktop.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
Welcome to Vanguard
The H1 heading contains the words Welcome to! Use important keywords instead.
The H1 heading is too short (19 characters). It should be at least 20 Characters long.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Welcome to Vanguard
H2 Committed exclusively to our clients
H2 Investing the Vanguard way: Our funds & ETFs
H2 Frequently asked questions
H3 $9 Trillion in Assets under Management...
H3 50 million clients globally
H3 A unique ownership structure
H3 Our mission
H3 Vanguard’s principles for investing success
H3 ETF
H3 What makes Vanguard special?
H3 As a customer, am I also a shareholder of Vanguard?
H3 How are ETFs different from funds?
H3 What should you consider when selecting funds and ETFs?
H3 Do ETFs automatically reinvest dividends?
H5 Goals
H5 Balance
H5 Cost
H5 Discipline
Baselink: /
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 4 external links on this page.
LinkAttributesAnchor text
/en/private-investorSubdomain Private investor
/en/professionalSubdomain Professional investor
https://global.vanguard.com/po...External Subdomain Vanguard global sites
https://www.ch.vanguard/enNo Text
/en/private-investor/product?f...Mutual funds
/en/private-investor/product?f...ETFs
/en/private-investor/productAll funds
/en/private-investor/product?a...Equities
/en/private-investor/product?a...Bonds
/en/private-investor/product?a...ESG / SRI
/en/private-investor/product?m...Active
/en/private-investor/product?m...Index
/en/private-investor/about-van...Our mission
/en/private-investor/investmen...Our principles of investing
/en/private-investor/how-to-buyHow to buy
/en/private-investor/productSubdomain Our investment products
/en/private-investor/about-van...Subdomain Text duplicate Our mission
/en/private-investor/product?a...Equity
/en/private-investor/product?a...Fixed income
/en/private-investor/product?m...Text duplicate Active
/en/private-investor/product?m...Text duplicate Index
https://www.vanguard.ch/en/pri...External Subdomain Find out more
/en/private-investor/investmen...Subdomain Create an investment plan
/en/private-investor/investmen...Subdomain Finding balance in the portfolio
/en/private-investor/investmen...Subdomain Learn more about costs
/en/private-investor/investmen...Subdomain Stay on course
/en/private-investor/investmen...Subdomain Discover our investment philosophy
/en/private-investor/product?f...Subdomain View all Vanguard ETFs
https://www.vanguard.ch/en/pri...External Subdomain Trivial anchor text
here
https://www.linkedin.com/compa...New window External Subdomain A-TITLE linkedin
/en/private-investor/product?f...Text duplicate Mutual funds
/en/private-investor/product?f...Text duplicate ETFs
/en/private-investor/productText duplicate All funds
/en/private-investor/product?a...Text duplicate Equities
/en/private-investor/product?a...Text duplicate Bonds
/en/private-investor/product?a...Text duplicate ESG / SRI
/en/private-investor/product?m...Text duplicate Active
/en/private-investor/product?m...Text duplicate Index
/en/private-investor/how-to-buyText duplicate How to buy
/en/private-investor/about-van...About us
/en/private-investorA-TITLE Vanguard Switzerland
/en/private-investor/terms-and...Terms and conditions
/en/private-investor/important...Important investment information
/en/private-investor/privacy-p...Privacy policy
/en/private-investor/cookie-po...Cookie policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.ch.vanguard/en/private-investor"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.40 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (221 kB).

HTTP Response Header

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cache-controlno-cache
content-encodinggzip
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expect-ctmax-age=0
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server
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x-content-type-optionsnosniff
x-correlation-id45720b3d-1f8d-43a2-ba80-25b86c3c7f2d
x-dns-prefetch-controloff
x-download-optionsnoopen
x-frame-optionsSAMEORIGIN
x-permitted-cross-domain-policiesnone
x-vendorClaravineValidator
x-xss-protection0
content-length38310
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akamai-grn0.c8d5ce17.1724838195.adb340db
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External factors

This page has only a few links from other websites.
This page only has backlinks from 15 referring domains.
This page only has 65 backlinks.
This page only has few backlinks from 15 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Search preview

www.ch.vanguard › private-investor
Home | Vanguard Switzerland Private Investor
Learn about Vanguard Switzerland ETFs and mutual fund capabilities and read about investing, markets and economy from our experts.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Vanguard88%Check
Vanguard Switzerland71%Check
Vanguard ETFs71%Check
Vanguard Investments Switzerland61%Check
Vanguard Switzerland Private Investor60%Check
investing59%Check
ETFs54%Check
Fund54%Check
Switzerland54%Check
Private52%Check

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