Swap.stanford.edu - SEO Checker

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Overview of the SEO Check
Meta information
69% 
Page quality
47% 
Page structure
79% 
Link structure
92% 
Server
73% 
External factors
63% 
SEO Score
Response time
0.44 s
File size
11.60 kB
Words
115
Media files
7
Number of links
5 internal / 20 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Stanford Web Archive Portal
The length of the page title is perfect. (255 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
HTTP-Header Content-Type: utf-8
Meta http-equiv Content-Type: utf-8utf-8
The specified character encodings are different.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
langen
content-typetext/html; charset=UTF-8;charset=UTF-8

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Page quality

Content
(Critically important)
There are only 115 words on this page. Use at least 250 words to provide useful information.
No paragraphs were detected.
18.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 4 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ges/StanfordLibraries-logo-whitetext.svgStanford Digital Repository
/static/images/slac_259width.jpgSLAC first web page
/static/images/shanghai_pride_259width.jpgShanghaiPRIDE
/static/images/atf_foia_259width.jpgBureau of Alcohol, Tobacco, Firearms and Explosives (ATF) Freedom of Information Act (FOIA)
.../images/vision_for_stanford_259width.jpgA Vision for Stanford
/static/images/sul-logo-stacked.svgStanford Libraries
...ntity/images/[email protected]Stanford University

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Stanford Web Archive Portal
There are too few (5) internal links on this page.
Every linktext is unique.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 20 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://swap.stanford.edu/IMG-ALT Stanford Digital Repository
/was/19911206000000/http://sla...Subdomain SLAC first web page
IMG-ALT SLAC first web page
https://searchworks.stanford.e...External Subdomain SLAC Earliest Websites Collection
/was/20170323182036/http://www...Subdomain ShanghaiPRIDE
IMG-ALT ShanghaiPRIDE
https://searchworks.stanford.e...External Subdomain Chinese NGO Web Archive Collection
/was/20170311062618/https://ww...Subdomain Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) Freedom of Information Act (FOIA)
IMG-ALT Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) Freedom of Information Act (FOIA)
https://searchworks.stanford.e...External Subdomain Freedom of Information Act Collection
/was/20180518001602/https://ou...Subdomain A Vision for Stanford
IMG-ALT A Vision for Stanford
https://searchworks.stanford.e...External Subdomain Stanford University website collection
https://library.stanford.edu/External Subdomain IMG-ALT Stanford Libraries
https://library-hours.stanford...External Subdomain Hours & locations
https://mylibrary.stanford.edu/External Subdomain My Account
https://library.stanford.edu/c...External Subdomain Ask us
https://library-status.stanfor...External Subdomain System status
https://www.stanford.edu/External Subdomain IMG-ALT Stanford University
https://www.stanford.edu/External Subdomain Stanford Home
https://visit.stanford.edu/plan/External Subdomain Maps & Directions
https://www.stanford.edu/search/External Subdomain Search Stanford
https://emergency.stanford.edu/External Subdomain Emergency Info
https://www.stanford.edu/site/...External Subdomain Terms of Use
A-TITLE Terms of use for sites
https://www.stanford.edu/site/...External Subdomain Privacy
A-TITLE Privacy and cookie policy
https://uit.stanford.edu/secur...External Subdomain Copyright
A-TITLE Report alleged copyright infringement
https://adminguide.stanford.ed...External Subdomain Trademarks
A-TITLE Ownership and use of Stanford trademarks and images
http://exploredegrees.stanford...External Subdomain Non-Discrimination
A-TITLE Non-discrimination policy
https://www.stanford.edu/site/...External Subdomain Accessibility
A-TITLE Report web accessibility issues

Server configuration

HTTP redirects
(Critically important)
The checked page does not redirect to another URL.
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.44 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 9 CSS files. This may affect the page load time negatively.
This page loads 4 JavaScript files. This may affect the load time negatively.
A Content Delivery Network like Bootstrap CDN can save bandwidth for Bootstrap front-end component library.
The file size of the HTML document is fine (12 kB).

HTTP Response Header

NameValue
dateFri, 05 Jul 2024 18:53:14 GMT
serverApache/2.4.41 (Ubuntu)
strict-transport-securitymax-age=31536000; includeSubDomains
content-typetext/html; charset="utf-8"
varyAccept-Encoding
content-encodinggzip
content-length3366
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page has only a few links from other websites.
This page only has backlinks from 6 referring domains.
This page only has 8 backlinks.
This page only has few backlinks from 6 different ip addresses.
This page is referenced by wikipedia.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Crawl-delay: 10

Similar sites

Search preview

swap.stanford.edu › was
Stanford Web Archive Portal

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Stanford60%Check
Stanford Web Archive53%Check
Web52%Check
Stanford Web Archive Portal52%Check
Web Archive51%Check
Archive50%Check
Portal50%Check
Stanford University48%Check
Web Page44%Check
Web Sites43%Check
Show more keywords and terms

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