Web.mit.edu - SEO Checker

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Overview of the SEO Check
Meta information
73% 
Page quality
80% 
Page structure
79% 
Link structure
81% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.13 s
File size
46.80 kB
Words
397
Media files
7
Number of links
29 internal / 29 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
MIT - Massachusetts Institute of Technology
The length of the page title is perfect. (394 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://tlecms.mit.edu/spotlight/cutting-energy-costs
The canonical link points to a different domain.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
descriptionThe mission of MIT is to advance knowledge and educate students in science, technology and other areas of scholarship that will best serve the nation and the world in the 21st century.
langen
twitter:site:id15460048
twitter:cardsummary
twitter:site@mit
twitter:titleThe Massachusetts Institute of Technology (MIT)
fb:page_id126533127390327
og:site_nameMassachusetts Institute of Technology
og:sitehttp://web.mit.edu
og:typewebsite
og:titleThe Massachusetts Institute of Technology (MIT)
og:urlhttp://web.mit.edu
og:descriptionThe mission of MIT is to advance knowledge and educate students in science, technology and other areas of scholarship that will best serve the nation and the world in the 21st century.
Pragmano-cache
Expires-1
cache-controlno-store
charsetutf-8

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Page quality

Content
(Critically important)
There are only 397 words on this page. Good pages should have about 800 words of useful content.
37.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.73 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
This page only loads 3 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: community spotlight
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../202501/MIT-Energy-Poverty-Action-SL.jpga row of houses with lights on located on a canal in Amsterdam
/files/images/202501/2025_01_12_MIT--hm.jpgSnowy photo shows the Great Dome and an icy river
...es/images/202501/MIT-EdgeFlares-SLdw.jpgEnergy swirls around a black hole, and a white dwarf, like a sphere, trails matter. Blue energy goes toward the center of the black hole.
...mages/202501/MIT-Zachary-Smith-SLsub.jpgZachary Smith holds a coin-like object in the lab.
/files/images/202501/treasurehunt-hm.jpgAbout 15 people gather round large papers on the floor with symbols on them
...images/202501/MIT-Zane-Schemmer-SLdw.jpgZane Schemmer in front of a workbench, with various tools on a wall-mounted pegboard.
...s/images/202501/MIT-Ariel-White_home.jpgAriel White portrait behind a window with frosted words printed on it, like “Dignity; polarization; conflict.”

Page structure

H1 heading
(Critically important)
Massachusetts Institute of Technology
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Massachusetts Institute of Technology
H2 Spotlight: Jan 15, 2025
H4 Jan 15, 2025
H4 Share:
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are too many external links (29) on this page.

Found links on this page

LinkAttributesAnchor text
https://web.mit.edu/Anchor Skip to content ↓
https://web.mit.edu/Massachusetts Institute of Technology
https://web.mit.edu/educationEducation
https://web.mit.edu/researchResearch
https://web.mit.edu/innovationInnovation
/admissions-aidAdmissions + Aid
https://web.mit.edu/campus-lifeCampus Life
http://news.mit.edu/New window External Subdomain News
https://web.mit.edu/alumniAlumni
https://web.mit.edu/aboutAbout MIT
/admissions-aidText duplicate Admissions + Aid
https://web.mit.edu/campus-lifeText duplicate Campus Life
http://news.mit.edu/New window External Subdomain Text duplicate News
https://web.mit.edu/alumniText duplicate Alumni
https://web.mit.edu/aboutText duplicate About MIT
https://web.mit.edu/searchSearch
https://web.mit.edu/feedbackSuggestions or feedback?
https://www.mit.edu/updates-fr...External Subdomain Updates from campus
http://news.mit.edu/2025/study...New window External Subdomain IMG-ALT a row of houses with lights on located on a canal in Amsterdam
http://news.mit.edu/2025/study...New window External Subdomain Full story
https://twitter.com/share?url=...New window External Twitter
https://www.facebook.com/share...New window External Subdomain Facebook
https://www.instagram.com/p/DE...New window External Subdomain IMG-ALT Snowy photo shows the Great Dome and an icy river
https://www.instagram.com/p/DE...New window External Subdomain Via @mit on Instagram: “Beautiful campus aerial photos from the first snowfall of 2025.”
http://news.mit.edu/2025/x-ray...New window External Subdomain IMG-ALT Energy swirls around a black hole, and a white dwarf, like a sphere, trails matter. Blue energy goes toward the center of the black hole.
http://news.mit.edu/2025/x-ray...New window External Subdomain Astronomers observed flashes of X-rays coming from a supermassive black hole at an increasing clip. The source could be a white dwarf teetering at the black ...
http://news.mit.edu/2025/desig...New window External Subdomain IMG-ALT Zachary Smith holds a coin-like object in the lab.
http://news.mit.edu/2025/desig...New window External Subdomain Industrial processes that use heat to purify a mixture’s components account for roughly 10 percent of the energy use in the U.S. Zachary Smith is developing ...
https://www.technologyreview.c...New window External Subdomain IMG-ALT About 15 people gather round large papers on the floor with symbols on them
https://www.technologyreview.c...New window External Subdomain More puzzles, less sleep: The annual three-day MIT Mystery Hunt, a tradition since 1981, returns to campus on January 17. Here’s how last year’s puzzle marat...
http://news.mit.edu/2025/zane-...New window External Subdomain IMG-ALT Zane Schemmer in front of a workbench, with various tools on a wall-mounted pegboard.
http://news.mit.edu/2025/zane-...New window External Subdomain To help design large structures, Zane Schemmer writes algorithms that optimize function, minimize carbon footprint, and produce a manufacturable result. The ...
http://news.mit.edu/2025/insig...New window External Subdomain IMG-ALT Ariel White portrait behind a window with frosted words printed on it, like “Dignity; polarization; conflict.”
http://news.mit.edu/2025/insig...New window External Subdomain Ariel White explores how previously incarcerated people and others on the margins of U.S. politics might participate more fully in our democracy. Although th...
https://web.mit.edu/Text duplicate Massachusetts Institute of Technology
https://web.mit.edu/educationText duplicate Education
https://web.mit.edu/researchText duplicate Research
https://web.mit.edu/innovationText duplicate Innovation
/admissions-aidText duplicate Admissions + Aid
https://web.mit.edu/campus-lifeText duplicate Campus Life
https://news.mit.edu/External Subdomain Newsnews.mit.edu
https://web.mit.edu/aboutText duplicate About MIT
https://web.mit.edu/alumniText duplicate Alumni
/building-a-better-worldJoin us in building a better world.
https://www.google.com/maps/pl...External Subdomain 77 Massachusetts Avenue, Cambridge, MA, USA
https://web.mit.edu/visitmitVisit
https://whereis.mit.edu/External Subdomain Map
https://calendar.mit.edu/External Subdomain Events
/search/?redirect-origin=legac...People
https://careers.mit.edu/External Subdomain Careers
https://web.mit.edu/contactContact
https://web.mit.edu/privacyPrivacy
https://web.mit.edu/accessibilityAccessibility
https://socialmediahub.mit.edu/External Subdomain Social Media Hub
https://twitter.com/mitExternal MIT@twitter
https://www.facebook.com/MITnewsExternal Subdomain MIT@facebook
https://www.youtube.com/mitExternal Subdomain MIT@youtube
https://www.instagram.com/mit/External Subdomain MIT@instagram

Server configuration

HTTP redirects
(Critically important)
The checked page does not redirect to another URL.
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.13 seconds.
This page only loads 1 CSS files. That's ok.
This page only loads 3 JavaScript files. That's good!
The file size of the HTML document is fine (47 kB).

HTTP Response Header

NameValue
serverApache
last-modifiedWed, 15 Jan 2025 05:01:25 GMT
etag"10e8d16c-bb0f-67874125"
accept-rangesbytes
x-cnectionclose
content-typetext/html
content-encodinggzip
content-length12177
dateWed, 15 Jan 2025 05:37:56 GMT
connectionkeep-alive
varyAccept-Encoding
content-security-policyframe-ancestors 'self' https://web.mit.edu https://www.mit.edu http://web.mit.edu http://www.mit.edu
x-frame-optionsSAMEORIGIN
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 76,569 referring domains.
This page has 7,517,430 backlinks.
This page has backlinks from 45,250 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /afs/
Disallow: /cgi-bin/
Disallow: /user/
Disallow: /org/
Disallow: /activity/
Disallow: /contrib/
Disallow: /dept/
Disallow: /software/
Disallow: /bin/

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Massachusetts62%Check
Institute62%Check
Massachusetts Institute62%Check
Technology61%Check
Spotlight43%Check
Campus39%Check
Research39%Check
COMMUNITY39%Check
Updates39%Check
THISISMIT39%Check
Show more keywords and terms

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