Bertling.com - SEO Checker

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Overview of the SEO Check
Meta information
93% 
Page quality
69% 
Page structure
41% 
Link structure
72% 
Server
54% 
External factors
100% 
SEO Score
Response time
1.02 s
File size
77.90 kB
Words
619
Media files
21
Number of links
75 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Bertling Mainpage
The page title is too short. (164 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Bertling Group offers comprehensive global logistics and shipping solutions. From freight solutions to project logistics, discover our expertise and services.
The length of the meta description is perfect. (949 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
titleBertling Mainpage
keywordsbertling, bertling group, freight forwarding, Project Logistics, logistics
descriptionBertling Group offers comprehensive global logistics and shipping solutions. From freight solutions to project logistics, discover our expertise and services.
authorSite Point GmbH
viewportwidth=device-width, initial-scale=1
msapplication-TileColor#ffffff
msapplication-TileImage/ms-icon-144x144.png
theme-color#ffffff
langen-us
og:url//www.bertling.com/
og:typewebsite
og:titleThe Bertling Group
og:descriptionWe deliver our promise.
content-typetext/html; charset=UTF-8
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 619 words. That's ok.
27.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.2 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 25 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/media/iysifvgr/bertling_group_logo.svgBertling Group
/media/iysifvgr/bertling_group_logo.svgBertling Group
...Web/assets/svgs/Find an office white.svg*
...BertlingWeb/assets/svgs/Search white.svg*
...Web/assets/svgs/Find an office white.svg*
...BertlingWeb/assets/svgs/Search white.svg*
...hort.mp4?mode=pad&rnd=133643139239030000kenburns1
/media/fdwbha2o/dji_0681-2.jpgkenburns1
/media/pk5dzpic/test.jpgkenburns1
/media/f4kcaa02/shipping-services.jpgkenburns1
/media/qktpexd3/it-slider.jpgkenburns1
/media/bkmaph0v/sustainability-slider.jpgkenburns1
/media/3klj0tae/project-solutions.svgPROJECT LOGISTICS SOLUTIONS
/media/tokjmgpf/shipping-solutions.svgSHIPPING AND CHARTERING SOLUTIONS
/media/x2pp1fcf/it-solutions.svgIT AND DIGITALIZATION SOLUTIONS
...th=400&height=225&rnd=133638897111470000What is OOG?
...th=400&height=225&rnd=133698312242170000BEST PRACTICE OF WAREHOUSE INVENTORY MANAGEMENT
...th=400&height=225&rnd=133717265310770000National Inclusion Week 2024 on 23-29 September
...th=400&height=225&rnd=133716647500030000Bertling to attend MINExpo International 2024
...ertlingWeb/assets/images/ajax-loader.gifNo alt attribute provided

Page structure

H1 heading
(Critically important)
WELCOME TO THE BERTLING GROUP - WE DELIVER OUR PROMISE.
The H1 heading contains the words WELCOME TO! Use important keywords instead.
Too many H1 headings
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 WELCOME TO THE BERTLING GROUP - WE DELIVER OUR PROMISE.
H1 PROJECT LOGISTICS SOLUTIONS FROM START TO END
H1 AIRFREIGHT LOGISTICS SERVICES – COME & FLY WITH US
H1 BERTLING SHIPPING & CHARTERING SOLUTIONS
H1 TAILORMADE IT SOLUTIONS FOR EVERY ANGLE OF THE TRANSPORT CHAIN
H1 RESPONSIBLE LOGISTICS SOLUTIONS FROM START TO END
H2 What is OOG?
H2 BEST PRACTICE OF WAREHOUSE INVENTORY MANAGEMENT
H2 National Inclusion Week 2024 on 23-29 September
H2 Bertling to attend MINExpo International 2024
H3 ALL YOU NEED IS US
H3 THREE GLOBAL BUSINESS DIVISIONS
H3 PROJECT LOGISTICS SOLUTIONS
H3 SHIPPING AND CHARTERING SOLUTIONS
H3 IT AND DIGITALIZATION SOLUTIONS
H3 LATEST NEWS
H3 HOW CAN WE SUPPORT YOU?
H4 Support
H4 Track & Trace
H4 Where is my shipment?
H4 Searching tracking / Container Number...
H4 Your Shipment details
H4 Footprint Calculation
H5 Status:
H5 Mode of Transport:
Some anchor texts are used more than once.
There are 8 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 9 external links on this page.

Found links on this page

LinkAttributesAnchor text
/contact-us/Contact us
https://www.bertling.com/IMG-ALT Bertling Group
https://www.bertling.com/Text duplicate IMG-ALT Bertling Group
https://bts.bertling.com/New window External Subdomain Login to Tracking System
https://booking.bertling.com/New window External Subdomain Login to Booking Platform
/logistics/systems-at-bertling...New window Tracking & Tracing
https://www.bertling.com/OfficesFind an Office
IMG-ALT *
https://bts.bertling.com/New window External Subdomain Text duplicate Login to Tracking System
https://booking.bertling.com/New window External Subdomain Text duplicate Login to Booking Platform
/logistics/systems-at-bertling...New window Text duplicate Tracking & Tracing
https://www.bertling.com/OfficesIMG-ALT *
/logistics/New window Logistics
/shipping/New window Shipping
A-TITLE Shipping
https://www.bertling.com/it/IT
/logistics/project-management/Project Management
/logistics/heavy-lift-engineer...Heavy Lift & Engineering
/logistics/air-freight-road-fr...Air, Road, Rail, Sea
/logistics/warehouse-and-mater...Warehousing & Material Management
/logistics/health-safety-envir...Health, Safety, Security & Environment
/logistics/quality-management/Quality Management
/logistics/project-solutions-b...Project Solutions
/logistics/systems-at-bertling/New window Systems at Bertling
/bertling-bulk-liquids/New window Bertling Bulk Liquid Logistics
A-TITLE Bertling Bulk Liquids
/case-studies/Case Studies
/sustainability/Sustainability
/sustainability/Sustainability at Bertling Logistics
A-TITLE Sustainability
/sustainability/sustainability...New window Sustainability Report
A-TITLE Sustainability Report
/logistics/systems-at-bertling...New window Eco-Footprint Tracking
A-TITLE Bertling’s Ecological Footprint Tracker
/sustainability/emission-compe...New window Emission Compensation
A-TITLE Emission Compensation
/about-us/the-bertling-group/The Bertling Group
A-TITLE The Bertling Group
/about-us/how-we-work/How We Work
A-TITLE How we work
/about-us/services-at-a-glance/Services at a Glance
A-TITLE Services at a Glance
/about-us/company-history/Company History
A-TITLE Company History
/about-us/ethics-compliance/Ethics & Compliance
A-TITLE Ethics & Compliance
/news-pool/New window All Bertling News
A-TITLE News Pool
/careers-at-bertling/Careers
https://www.instagram.com/f.h....New window External Subdomain No Text
https://de.linkedin.com/compan...New window External Subdomain No Text
/logistics/New window Text duplicate Logistics
A-TITLE Logistics
/shipping/New window Shipping & Chartering
A-TITLE Shipping & Chartering
/logistics/systems-at-bertling/New window IT & Digitalization
A-TITLE IT & Digitalization
/logistics/project-management/New window Text duplicate Project Management
A-TITLE Project Management
/logistics/heavy-lift-engineer...New window Text duplicate Heavy Lift & Engineering
A-TITLE Heavy Lift & Engineering
/logistics/systems-at-bertling/New window Text duplicate IT & Digitalization
A-TITLE IT & Digitalization
/sustainability/Text duplicate Sustainability
A-TITLE Sustainability
/about-us/services-at-a-glance/Airfreight Products Launch
A-TITLE Airfreight Products Launch
/logistics/bertling-air-freigh...Airfreight Services
A-TITLE Airfreight Services
/contact-us/INQUIRIES
A-TITLE INQUIRIES
/shipping/ship-chartering-and-...New window Ship Chartering & Broking
A-TITLE Ship Chartering & Broking
/shipping/bertling-fleet/New window Bertling Fleet
A-TITLE Bertling Fleet
/shipping/bertling-bulk-services/New window Bertling Bulk Services
A-TITLE Bertling Bulk Services
https://prod1-tracking.bertlin...New window External Subdomain Track & Trace
A-TITLE Track & Trace
/logistics/systems-at-bertling...New window BLU
A-TITLE BLU
/logistics/systems-at-bertling...New window Digitalization at Bertling
A-TITLE Digitalization at Bertling
/logistics/systems-at-bertling...New window Eco Footprint Tracker
A-TITLE Eco Footprint Tracker
/sustainability/New window Text duplicate Sustainability
A-TITLE Sustainability
/sustainability/sustainability...Text duplicate Sustainability Report
A-TITLE Sustainability Report
/logistics/systems-at-bertling...Eco Footprint Tracking
A-TITLE Eco Footprint Tracking
/sustainability/emission-compe...Text duplicate Emission Compensation
A-TITLE Emission Compensation
/about-us/the-bertling-group/New window Trivial anchor text
READ MORE
A-TITLE Read More
/logistics/Trivial anchor text
read more
/shipping/Text duplicate Trivial anchor text
read more
/logistics/systems-at-bertling/Text duplicate Trivial anchor text
read more
/news-pool/blog/what-is-oog/IMG-ALT What is OOG?
/news-pool/blog/what-is-oog/Text duplicate What is OOG?
/news-pool/blog/what-is-oog/Text duplicate Trivial anchor text
read more
/news-pool/blog/warehouse-inve...IMG-ALT BEST PRACTICE OF WAREHOUSE INVENTORY MANAGEMENT
/news-pool/blog/warehouse-inve...Text duplicate BEST PRACTICE OF WAREHOUSE INVENTORY MANAGEMENT
/news-pool/blog/warehouse-inve...Text duplicate Trivial anchor text
read more
/news-pool/company/national-in...IMG-ALT National Inclusion Week 2024 on 23-29 September
/news-pool/company/national-in...Text duplicate National Inclusion Week 2024 on 23-29 September
/news-pool/company/national-in...Text duplicate Trivial anchor text
read more
/news-pool/events/bertling-to-...IMG-ALT Bertling to attend MINExpo International 2024
/news-pool/events/bertling-to-...Text duplicate Bertling to attend MINExpo International 2024
/news-pool/events/bertling-to-...Text duplicate Trivial anchor text
read more
/news-pool/New window All news
A-TITLE News Pool
/contact-us/New window CONTACT US
A-TITLE Contact Us
https://www.bertling.com/offices/New window FIND AN OFFICE
A-TITLE Offices
https://prod1-tracking.bertlin...New window External Subdomain TRACK & TRACE
A-TITLE Offices
/terms-and-conditions/Terms and Conditions
https://www.bertling.com/imprint/New window Imprint
/legal-notice/New window Legal Notice
/data-privacy/New window Data Privacy
https://bts.bertling.com/New window External Subdomain LOGIN TO TRACK & TRACE

Server configuration

HTTP redirects
(Critically important)
The checked page does not redirect to another URL.
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.02 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 16 CSS files. This may affect the page load time negatively.
This page loads 25 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (78 kB).

HTTP Response Header

NameValue
cache-controlprivate
content-typetext/html; charset=utf-8
content-encodinggzip
varyAccept-Encoding
dateSat, 28 Sep 2024 18:29:47 GMT
content-length15873
content-security-policyupgrade-insecure-requests
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 175 referring domains.
This page has 1,548 backlinks.
This page has backlinks from 157 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

www.bertling.com
Bertling Mainpage
Bertling Group offers comprehensive global logistics and shipping solutions. From freight solutions to project logistics, discover our expertise and services.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
bertling93%Check
Bertling Group81%Check
Bertling Logistics77%Check
Group65%Check
Bertling Bulk65%Check
Logistics61%Check
Logistics Solutions59%Check
PROJECT LOGISTICS59%Check
Shipping Services59%Check
PROJECT LOGISTICS SOLUTIONS59%Check
Show more keywords and terms

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