Cityplumbing.co.uk - SEO Checker

Overview of the SEO Check
Meta information
78% 
Page quality
45% 
Page structure
47% 
Link structure
82% 
Server
98% 
External factors
100% 
SEO Score
Response time
0.43 s
File size
408.90 kB
Words
496
Media files
27
Number of links
82 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
City Plumbing | Plumbing Supplies, Heating Merchants & Bathroom Stores UK
The page title should be shorter than 580 pixels. It is 699 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
City Plumbing are the UK's largest builders' merchants, supplying tens of thousands of trade quality products that are available for contact free delivery or collection
The meta description is too long: 1005 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.cityplumbing.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
format-detectiontelephone=no
google-site-verificationE7NdvuYX5BD_fqPD95nW21cttaiORvxKLWtCyA4GzQs
descriptionCity Plumbing are the UK's largest builders' merchants, supplying tens of thousands of trade quality products that are available for contact free delivery or collection
robotsindex,follow
langen
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
There are only 496 words on this page. Good pages should have about 800 words of useful content.
29.4% of the text are stop words.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.69 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
The amount of tags is very high (13). We recommend using a maximum of 10 tags for this page.
Image SEO
(Somewhat important)
9 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64No alt attribute provided
...83453254ab4081e3177293/Shape.png?fm=webpicon
...6719e203398d2f8b59/Star_Icon.png?fm=webpicon
...24fea5a6500c0cd/Free_collect.png?fm=webpicon
data:[...] Base64No alt attribute provided
...eneric-Side-Banner-602x215px.png?fm=webpSpares finder Identify 20,000+ spare parts Discounted trade products Click & Collect Free delivery on all Spares Search Now
...howers-Side-Banner-602x215px.png?fm=webpGreat Prices on Showers - Big Bathroom Trade range
...YS15-Medium-Square-395x250px.png?fm=webpGet 15% off your first app order use code APPYDAYS15
...ints-Medium-Square-395x250px.png?fm=webprefer a friend and bag £20 worth of points
...1000-Medium-Square-395x250px.png?fm=webpOpen a credit account & spend £1000 or more in your first 3 months to pick a prize! ex vat t&cs apply
...neric-Large-Square-602x450px.png?fm=webpgreat prices on stelrad designer radiators
...eneric-Side-Banner-602x215px.png?fm=webpOpen Solar - adding simplicity, efficiency and convenience - find out more
...eneric-Side-Banner-602x215px.png?fm=webpshop our bathroom essentials
...ccountAsset-Homepage-Desktop.png?fm=webpcreate a cash or credit account to access trade benefits
data:[...] Base64find-branch
...49/SmartHomeHomepageIcon__1_.png?fm=webpNo alt attribute provided
...8071/BoilersHomepageIcon__1_.png?fm=webpNo alt attribute provided
...sign_-_2023-07-29T084231.537.png?fm=webpNo alt attribute provided
...0657a/CopperPipeHomepageIcon.png?fm=webpNo alt attribute provided
...3561958d50775a9397d4/toilets.png?fm=webpNo alt attribute provided
...adfd974a94b6a78d21ceb399595d/4947304.gifShop on the go, with the City Plumbing app - 15% off your first app order
data:[...] Base64Facebook
data:[...] Base64Instagram
data:[...] Base64Twitter
data:[...] Base64Youtube
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided

Page structure

H1 heading
(Critically important)
Shop by category
Too many H1 headings
The H1 heading is too short (16 characters). It should be at least 20 Characters long.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Shop by category
H1 Heating & Plumbing Supplies
H2 Over 350 branches across the UK, find your local branch here
H2 Help & Feedback
H4 Sign up to our mailing list and receive 10% off your first order!* Plus, receive our latest news & exclusive offers
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
6 links don't have an anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 9 external links on this page.
LinkAttributesAnchor text
/branch-locatorBranch Locator
/spares-finderSpares Finder
/quote-listQuote List
/blogOur Blog
https://www.cityplumbing.co.uk/No Text
/c/product/boilers/c/1800006/Boilers
/c/product/radiators/c/1800007/Radiators
/c/product/heating/c/1800000/Heating
/c/product/plumbing/c/1800001/Plumbing
/c/product/bathrooms-kitchens-...Bathrooms, Kitchens & Tiles
/c/product/spares/c/1827000/Spares
/c/product/renewables/c/1800003/Renewables
/c/product/tools/c/1800004/Tools
/c/product/electrical-and-ligh...Electrical
/c/product/clearance/c/1865029/Clearance
/content/dealsOffers
/content/the-bathroom-showroomThe Bathroom Showroom
/content/deliveryFree delivery on orders over £75 ex VAT
IMG-ALT icon
/content/city-plumbing-rewardsEarn points with My City Plumbing Rewards
IMG-ALT icon
/content/click-and-collectFree click & collect from branches nationwide
IMG-ALT icon
/content/mega-dealsNo Text
/spares-finderIMG-ALT Spares finder Identify 20,000+ spare parts Discounted trade products Click & Collect Free delivery on all Spares Search Now
/c/the-big-bathroom-trade-rang...IMG-ALT Great Prices on Showers - Big Bathroom Trade range
/content/city-plumbing-appIMG-ALT Get 15% off your first app order use code APPYDAYS15
/content/city-plumbing-rewardsIMG-ALT refer a friend and bag £20 worth of points
/content/new-account-promotionIMG-ALT Open a credit account & spend £1000 or more in your first 3 months to pick a prize! ex vat t&cs apply
/c/designer-radiator-awareness...IMG-ALT great prices on stelrad designer radiators
/content/opensolarIMG-ALT Open Solar - adding simplicity, efficiency and convenience - find out more
/c/bathroom-essentials/c/3000014/IMG-ALT shop our bathroom essentials
/content/create-an-accountIMG-ALT create a cash or credit account to access trade benefits
/c/product/heating/heating-con...New window Subdomain No Text
/c/product/boilers/c/1800006/New window Subdomain No Text
/c/product/central-heating-rad...New window Subdomain No Text
/c/product/plumbing/copper-and...New window Subdomain No Text
/c/product/bathrooms-kitchens-...New window Subdomain No Text
/c/product/boilers/c/1800006/boiler
/c/product/radiators/c/1800007/radiator
/c/product/bathrooms-kitchens-...full bathroom suite
/c/product/electrical-and-ligh...electricals
/content/brandstop brands
/branch-locator350 branches
/content/deliverynext-day delivery
/content/click-and-collectclick & collect
/branch-locatorfind your local branch
/content/contact-usget in touch
/content/city-plumbing-appIMG-ALT Shop on the go, with the City Plumbing app - 15% off your first app order
/content/about-usAbout Us
/content/elevate-your-installa...Digital Services
/content/city-plumbing-rewardsCity Plumbing Rewards
/content/city-plumbing-appNew window Subdomain City Plumbing App
/blogText duplicate Our Blog
/content/our-leadership-teamOur Leadership Team
/content/our-businessesOur Businesses
https://cityplumbingcareers.co...New window External Our Job Vacancies
/content/charity-supportCharity Support
/content/stay-safeStay Safe
https://www.highbournegroup.co...New window External Subdomain Highbourne Group Ltd
/content/contact-usContact Us
/content/help-and-advice/faqsFAQs
/branch-locatorText duplicate Branch Locator
/content/view-all-branchesView All Branches
/content/create-an-accountNew window Subdomain Open an Account
/content/brochuresBrochures & Leaflets
/content/help-and-adviceHelp & Advice Hub
/content/terms-and-conditions-...Terms & Conditions of Sale
/content/promotional-terms-and...Promotional Terms & Conditions
/content/cookiesCookies Policy
https://www.highbournegroup.co...New window External Subdomain Privacy Policy
/content/modern-slavery-actModern Slavery Act
/content/environmental-policyEnvironmental Policy
/content/supplier-commitmentsSupplier Commitments
/content/iflo-guaranteesiflo Guarantees Statement
/content/returns-policyReturns Policy
/content/the-bathroom-showroomText duplicate The Bathroom Showroom
/content/smart-homesSmart Homes
/content/renewables-and-energy...Renewables & Energy Efficiency
/content/trade-toolsTrade Toolkit
/content/brandsA-Z Brands
/content/spares-at-city-plumbingSpares at City Plumbing
/content/cylinder-sparesCylinder Spares
/content/clean-heat-market-mec...New window Subdomain Clean Heat Market Mechanism
https://www.integratedsolution...New window External Subdomain Integrated Solutions
/content/site-tempSite Temp Solutions
/content/supplier-hubNew window Subdomain Supplier Hub
https://www.facebook.com/cityp...External Subdomain IMG-ALT Facebook
https://www.instagram.com/city...External Subdomain IMG-ALT Instagram
https://twitter.com/CityPlumbi...External IMG-ALT Twitter
https://www.youtube.com/channe...External Subdomain IMG-ALT Youtube
https://www.cityplumbing.co.uk/Cookies Settings
https://www.highbournegroup.co...New window External Subdomain privacy policy
/content/promotional-terms-and...T&Cs apply

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.cityplumbing.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.43 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (409 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
dateSun, 19 May 2024 17:39:24 GMT
set-cookie94 Characters
strict-transport-securitymax-age=31536000; includeSubDomains
content-security-policyreport-uri /int-api/client-error-csp; report-to csp-endpoint
x-frame-optionsDENY
x-xss-protection0
x-content-type-optionsnosniff
report-to{"group":"csp-endpoint","max_age":2592000,"endpoints":[{"url":"/int-api/client-error-csp"}]}
etagW/"663bb-i0if4MfeVt1FDeTLKjA5ryQbhZc"
x-envoy-upstream-service-time186
serveristio-envoy
content-encodinggzip
varyAccept-Encoding
x-cacheMiss from cloudfront
via1.1 e7377cc861b31102786678df3616bf68.cloudfront.net (CloudFront)
x-amz-cf-popFRA53-C1
x-amz-cf-id21phvYilgACwPc8G56o225VVXf6IuNVlgxbwo06D3dIO0ThPoStMvg==
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 890 referring domains.
This page has 41,567 backlinks.
This page has backlinks from 641 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

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Sitemap: https://www.cityplumbing.co.uk/sitemap.xml

Search preview

www.cityplumbing.co.uk
City Plumbing | Plumbing Supplies, Heating Merchants & Bathroom...
City Plumbing are the UK's largest builders' merchants, supplying tens of thousands of trade quality products that are available for contact free delivery or collection

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Plumbing75%Check
City Plumbing73%Check
Plumbing Supplies62%Check
Plumbing Heating61%Check
Quality Plumbing60%Check
City Plumbing Rewards60%Check
City Plumbing Supplies Holdings57%Check
merchants56%Check
collect54%Check
Bathroom53%Check

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