conversion.com | Website SEO Review

Response time

1.28 s

File size

120.50 kB

Words

1751

Media files

49

Number of links

70 internal / 4 external

Meta specifications 80% achieved

Title

(Critically important)

Conversion | The World's Leading Dedicated CRO Agency

The length of the page title is perfect. (520 pixels out of 580 max pixel length)

There are no duplicate words in the title

Meta Title

Meta description

(Critically important)

Conversion is a global CRO agency. We work with forward-thinking brands to improve their websites and businesses. Trusted by Microsoft, Meta, Dominos, Tommy Hilfiger, Enterprise, Vodafone, and Dollar Shave Club.

The meta description is too long: 1341 pixels from max. 1000 pixels. Optimize description

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

https://conversion.com/

There is a valid canonical link specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en-gb

Server location: United States of America

The following language is defined by HTML: en-gb

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

There are no alternate links specified on this page.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain is no subdomain.

The domain length is good.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
viewport	width=device-width, initial-scale=1, minimum-scale=1, maximum-scale=1, viewport-fit=cover
msapplication-TileColor	#ffffff
theme-color	#ffffff
robots	index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
description	Conversion is a global CRO agency. We work with forward-thinking brands to improve their websites and businesses. Trusted by Microsoft, Meta, Dominos, Tommy Hilfiger, Enterprise, Vodafone, and Dollar Shave Club.
generator	WordPress 6.3.2
msapplication-TileImage	https://conversion.com/wp-content/uploads/2022/06/Conversion_Fav_180x180.png
article:modified_time	2024-11-18T11:06:58+00:00
lang	en-gb
twitter:card	summary_large_image
og:locale	en_GB
og:type	website
og:title	Conversion \| The World's Leading Dedicated CRO Agency
og:description	Conversion is a global CRO agency. We work with forward-thinking brands to improve their websites and businesses. Trusted by Microsoft, Meta, Dominos, Tommy Hilfiger, Enterprise, Vodafone, and Dollar Shave Club.
og:url	https://conversion.com/
og:site_name	Conversion
X-UA-Compatible	IE=edge
charset	UTF-8

Page quality 85% achieved

Content

(Critically important)

This page contains 1751 words. That's ok.

41.3% of the text are stop words.

Keywords used in the page title are also used in the page content. That's good!

Words from the H1 heading are used in the page content.

The page contains a listing, which indicates a good text layout.

34 paragraphs were found on this page.

The text content is perfect.

No placeholders texts or images were found.

There are no duplicates on the site.

The average number of words per sentence of 22.93 words is good.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

A viewport "width=device-width, initial-scale=1, minimum-scale=1, maximum-scale=1, viewport-fit=cover" is provided.

At least one Apple touch icon is specified.

Mobile Optimization

Bold and strong tags

(Somewhat important)

The following tag is repeated too often: here

Strong and Bold Tags

Image SEO

(Somewhat important)

46 images have no alt attribute. The content of alt attributes is used by search engines.

Image SEO

This page is optimized perfectly for social networks.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
data:[...] Base64	Conversion logo
...content/uploads/2022/05/hero-desktop.png	No alt attribute provided
...s/2022/06/home-banner-mobile-570x730.png	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
/wp-content/uploads/2022/06/Icon1.svg	No alt attribute provided
/wp-content/uploads/2022/06/Icon2.svg	No alt attribute provided
/wp-content/uploads/2022/06/Icon3.svg	No alt attribute provided
/wp-content/uploads/2022/06/Icon4.svg	No alt attribute provided
/wp-content/uploads/2022/06/Icon5.svg	No alt attribute provided
/wp-content/uploads/2022/07/Icon-1.svg	No alt attribute provided
/wp-content/uploads/2022/07/Icon.svg	No alt attribute provided
/wp-content/uploads/2022/07/Icon-2.svg	No alt attribute provided
data:[...] Base64	No alt attribute provided
...ntent/uploads/2022/06/The-Times-Logo.svg	No alt attribute provided
...loads/2022/07/Dollar-Shave-Club-Logo.svg	No alt attribute provided
/wp-content/uploads/2022/07/Gousto-Logo.svg	No alt attribute provided
...ntent/uploads/2023/01/Whirlpool_logo.svg	No alt attribute provided
/wp-content/uploads/2022/07/Wista-Logo.svg	No alt attribute provided
/wp-content/uploads/2022/06/Unicef-Logo.svg	No alt attribute provided
/wp-content/uploads/2022/06/Clarks-Logo.svg	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	Conversion logo
data:[...] Base64	great-place-to-work-certification-badge-en
/wp-content/uploads/2022/05/uk.svg	No alt attribute provided
/wp-content/uploads/2022/09/usa-flag.png	No alt attribute provided

Page structure 71% achieved

H1 heading

(Critically important)

The World’s Leading Dedicated CRO Agency

The H1 heading is perfect.

H1-H6 headings

Headings

(Important)

There are 39 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

H1-H6 headings

Heading structure

Heading level	Content
H1	The World’s Leading Dedicated CRO Agency
H2	Better results with evidence
H2	Our data-driven experimentation services
H2	Why our clients choose us
H2	Find out how we’ve helped other brands just like yours
H3	Advanced conversion rate optimization (CRO)
H3	Personalization
H3	Product and pricing experimentation
H3	Enterprise program consulting
H3	Data and analytics
H3	Conversion centered design
H3	User experience research
H3	Liftmap
H3	Who we are
H3	Trusted by start-ups and enterprises
H3	Over $2 billion in additional revenue
H3	Experienced in all sectors
H3	Automation makes us faster
H3	CRO agency FAQs
H3	What is a CRO agency?
H3	What does a CRO agency do?
H3	Why should you hire a CRO agency?
H3	What differentiates Conversion from its competitors?
H3	How quickly can Conversion generate a positive return on your investment?
H3	Can Conversion work effectively alongside your internal CRO & product teams?
H3	Should you hire an agency or build out your own in-house team?
H3	How can you get in touch?
H3	Want to work with us?
H3	Company
H3	Stay up to date
H3	Resources
H3	Get in touch
H4	From a one off project to an ongoing, multi-team experimentation program
H4	Groomed for success: Building an experimentation program for a high growth business
H4	Delivering an 18x return on investment for Gousto by kick-starting their CRO program
H4	By harnessing Conversion’s proven methodology towards mixed methods experimentation, Whirlpool is now equipped with critical new customer insights and experimentation lift.
H4	How testing SaaS pricing and the user journey helped Wistia double sales
H4	Increasing Unicef’s average one-off donation size by more than 50%
H4	Immediate results: How we generated £2.8 million for Clarks with our first experiment alone

Link structure 36% achieved

Internal links

(Important)

Some internal link anchor texts are too long.

Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.

Some anchor texts are used more than once.

There are 4 links with a trivial anchor text.

The number of internal links is ok.

Internal Linking

External links

(Nice to have)

There are 4 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
https://conversion.com/		IMG-ALT Conversion logo A-TITLE Home - Conversion
https://conversion.com/services/		Services
/?post_type=service&p=85		Conversion rate optimization
/?post_type=service&p=124		Effective personalization
/?post_type=service&p=1829		Conversion centered design
/?post_type=service&p=1824		Enterprise program consulting
/?post_type=service&p=1821		User experience research
/?post_type=service&p=1505		Product and pricing experimentation
/?post_type=service&p=1832		Liftmap
/?post_type=service&p=5474		UX competitor benchmarking
/case-studies/		Case Studies
https://conversion.com/blog/		Blog
https://conversion.com/resources/		Resources
/whitepapers-ebooks/		Whitepapers & eBooks
/podcast-webinars/		Podcast & Webinars
/statistical-calculator/		Statistical Calculator
/cro-primer/		CRO Primer What marketing executives need to know about A/B Testing and CRO.
/?post_type=framework&p=4613		The Lift Model
/?post_type=framework&p=4578		The Lever Framework
/?post_type=framework&p=4567		Experimentation Framework
https://conversion.com/contact		Book Intro Call
https://conversion.com/services/	Text duplicate	Services
/case-studies/	Text duplicate	Case Studies
https://conversion.com/blog/	Text duplicate	Blog
https://conversion.com/resources/	Text duplicate	Resources
https://conversion.com/contact	Text duplicate	Book Intro Call
/case-studies/		See what we do
/service/conversion-rate-optim...		More Details
/service/effective-personaliza...	Text duplicate	More Details
/service/product-and-pricing-e...	Text duplicate	More Details
/service/enterprise-program-co...	Text duplicate	More Details
/service/conversion-centered-d...	Text duplicate	More Details
/service/user-experience-resea...	Text duplicate	More Details
/service/liftmap/	Text duplicate	More Details
https://conversion.com/about-us/		More details
/case-studies/		See more case studies
/case-study/the-times/		From a one off project to an ongoing, multi-team experimentation program View the case study A-TITLE Conversion Case Study - The Times
/case-study/dollar-shave-club/		Groomed for success: Building an experimentation program for a high growth business View the case study A-TITLE Conversion Case Study - Dollar Shave Club
/case-study/gousto/		Delivering an 18x return on investment for Gousto by kick-starting their CRO program View the case study A-TITLE Conversion Case Study - Gousto
/case-study/whirlpool/		By harnessing Conversion’s proven methodology towards mixed methods experimentation, Whirlpool is now equipped with critical new customer insights and experi... A-TITLE Conversion Case Study - Whirlpool
/case-study/wistia/		How testing SaaS pricing and the user journey helped Wistia double sales View the case study A-TITLE Conversion Case Study - Wistia
/case-study/unicef/		Increasing Unicef’s average one-off donation size by more than 50% View the case study A-TITLE Conversion Case Study - Unicef
/case-study/clarks/		Immediate results: How we generated £2.8 million for Clarks with our first experiment alone View the case study A-TITLE Conversion Case Study - Clarks
/case-study/clarks/		Clarks
/case-study/buyagift/		Buyagift
/case-study/the-times/		The Times
/case-study/the-guardian/		The Guardian)
/case-study/gousto/		Trivial anchor text here
/case-study/buyagift/	Text duplicate	Trivial anchor text here
/case-study/shaw-academy/	Text duplicate	Trivial anchor text here
/case-study/the-times/		Trivial anchor text Click here
/blog/in-house-vs-agency-exper...		Cli
/blog/in-house-vs-agency-exper...		ck
/blog/in-house-vs-agency-exper...		here to read the full comparison.
https://conversion.com/contact/		contact us
https://conversion.com/contact/		Contact us
https://conversion.com/	Text duplicate	IMG-ALT Conversion logo A-TITLE Home - Conversion
https://twitter.com/conversion...	New window Nofollow External	No Text
https://www.linkedin.com/compa...	New window Nofollow External Subdomain	No Text
https://www.instagram.com/conv...	New window Nofollow External Subdomain	No Text
https://conversion.com/careers/		Careers
https://conversion.com/about-us/		About
https://conversion.com/services/	Text duplicate	Services
/case-studies/		Work
https://conversion.com/blog/	Text duplicate	Blog
/newsletter-signup/		Newsletter Signup Page
https://conversion.com/resources/		All Resources
/whitepapers-ebooks/	Text duplicate	Whitepapers & eBooks
/statistical-calculator/	Text duplicate	Statistical Calculator
/podcast-webinars/	Text duplicate	Podcast & Webinars
/cro-primer/		CRO Primer
https://www.sideshowgroup.com/	External Subdomain	Sideshow Group
/terms-conditions/		Terms & Conditions
/privacy-policy/		Privacy Policy

Server configuration 78% achieved

HTTP redirects

(Critically important)

This page redirects to "https://conversion.com/"

WWW Redirect

HTTP header

(Important)

The web server version is sent within the HTTP header.

No X-Powered HTTP header is sent.

This page uses GZip for compressed data transmission.

HTTP headers

Performance

(Somewhat important)

The page response time is slow (1.28 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.

The file size of the HTML document is fine (121 kB).

Page Speed

HTTP Response Header

Name	Value
date	Wed, 12 Mar 2025 15:04:56 GMT
content-type	text/html; charset=UTF-8
content-length	25582
server	Apache/2.4.52 (Ubuntu)
last-modified	Wed, 12 Mar 2025 10:26:13 GMT
vary	Accept-Encoding
content-encoding	gzip
statuscode	200
http_version	HTTP/2

External factors 100% achieved

Backlinks

(Critically important)

This website has excellent links from other websites.

This page has backlinks from 1,085 referring domains.

This page has 5,036 backlinks.

This page has backlinks from 717 different ip addresses.

Backlinks

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

Sitemap: https://conversion.com/sitemap_index.xml
# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://conversion.com/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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conversion.com

Conversion | The World's Leading Dedicated CRO Agency

Conversion is a global CRO agency. We work with forward-thinking brands to improve their websites and businesses. Trusted by Microsoft, Meta, Dominos, Tommy Hilfiger, Enterprise, Vodafone, and Dollar Shave Club.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
Conversion	81%	Check
CRO	78%	Check
CRO Agency	78%	Check
Agency	76%	Check
Leading Dedicated CRO Agency	72%	Check
agency or build	65%	Check
World	62%	Check
Leading	62%	Check
Conversion Rate	62%	Check
Leading Dedicated	62%	Check
ve helped	62%	Check
Dedicated	61%	Check
conversion rate optimization agency	59%	Check
ve automated	59%	Check
CRO teams	59%	Check
ve developed	59%	Check
work	58%	Check
CRO Specialists	57%	Check
CRO programs	57%	Check
Marketing Agency	56%	Check
Conversion Rate Optimization	55%	Check
World's Leading Dedicated CRO	55%	Check
one	54%	Check
Enterprise	54%	Check
contact us	51%	Check

Show more keywords and terms

Conversion.com - SEO Checker

Task list of SEO Improvements 4 Tasks

Meta specifications 80% achieved

(Critically important)

(Critically important)

(Critically important)

(Important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

Meta tags

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Page quality 85% achieved

(Critically important)

(Critically important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

(Somewhat important)

Media list

Page structure 71% achieved

(Critically important)

(Important)

Heading structure

Link structure 36% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 78% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 100% achieved

(Critically important)

Links from Wikipedia

Robots.txt

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