Easternbmw.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
97% 
Page quality
48% 
Page structure
29% 
Link structure
50% 
Server
93% 
External factors
60% 
SEO Score
Response time
0.54 s
File size
62.30 kB
Words
1361
Media files
9
Number of links
83 internal / 15 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Eastern | Authorised BMW Retailer
The length of the page title is perfect. (311 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Welcome to Eastern. Your authorised local BMW retailer, with excellent offers on new and approved used BMW's. Visit us today.
The length of the meta description is perfect. (789 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.easternbmw.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
descriptionWelcome to Eastern. Your authorised local BMW retailer, with excellent offers on new and approved used BMW's. Visit us today.
langen
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
There are 7 text duplicates on this page:
  • Duplicate 1: Based on your daily mileage and access to a charging point, it looks l...
  • Duplicate 2: On a cost-per-mile basis, an all-electric vehicle can provide fuel sav...
  • Duplicate 3: A plug-in hybrid adapts to your everyday life. Drive shorter journeys ...
This page contains 1361 words. That's ok.
31.9% of the text are stop words.
The page contains a listing, which indicates a good text layout.
15 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 22.3 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 27 tags for this page.
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...4_overlay.jpg?fm=jpg&fl=progressive&q=80#
...shedden.jpg.png?w=97&h=97&fl=progressiveScott Shedden
..._Your_BMW.jpg?fm=jpg&fl=progressive&q=80No alt attribute provided
..._2021__1_.jpg?fm=jpg&fl=progressive&q=80No alt attribute provided
...image__8_.png?fm=jpg&fl=progressive&q=80No alt attribute provided
...image__7_.png?fm=jpg&fl=progressive&q=80No alt attribute provided
..._1240x720.jpg?fm=jpg&fl=progressive&q=80No alt attribute provided
...ages/fixedModules/electricQuizStart.webpLady pluging in a BMW
Video URLWidthHeight
...xedModules/soc1series/1-series-promo.mp4

Page structure

H1 heading
(Critically important)
Welcome to Eastern BMW
The H1 heading contains the words Welcome to! Use important keywords instead.
Headings
(Important)
Some headings occur twice on the page.
There are 56 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Welcome to Eastern BMW
H2 Empty heading
H2 THE NEW BMW 1 SERIES
H2 NEWS & OFFERS
H2 ELECTRIC or PLUG-IN HYBRID?
H2 Question 1 - Range
H2 Question 2 - Home Charging
H2 Question 3 - Public Charge Spot
H2 YOUR RESULT
H2 YOUR OPTIONS
H2 YOUR OPTIONS Duplicate text
H2 YOUR OPTIONS Duplicate text
H2 ABOUT US
H2 Follow us
H2 Address
H2 Contact
H2 Quick links
H3 Finance & Offers
H3 BMW Fleet & Business
H3 About Us
H3 Your BMW
H3 Our cars
H3 SALES
H3 SERVICE
H3 NEW CAR LOCATOR.
H3 USED CAR LOCATOR.
H3 SELL BACK YOUR BMW.
H3 SHOULD I GET AN ELECTRIC OR PLUG-IN HYBRID? TAKE OUR QUIZ TO FIND OUT.
H3 HOW MANY MILES DO YOU USUALLY DRIVE EACH DAY?
H3 DO YOU HAVE OFF-STREET PARKING OR SPACE FOR A HOME CHARGER?
H3 DO YOU HAVE CONVENIENT ACCESS TO PUBLIC CHARGING OR CHARGING AT WORK?
H3 ALL-ELECTRIC
H3 ALL-ELECTRIC Duplicate text
H3 PLUG-IN HYBRID
H3 PLUG-IN HYBRID Duplicate text
H3 FUEL ENGINE
H3 FUEL ENGINE Duplicate text
H3 PLUG-IN HYBRID Duplicate text
H4 NEW CAR OFFERS
H4 Scott Shedden
H4 News
H4 Why choose BMW electric?
H4 Why choose BMW electric? Duplicate text
H4 Why choose a plug-in hybrid?
H4 Why choose a plug-in hybrid? Duplicate text
H4 Find your BMW
H4 Find your BMW Duplicate text
H4 Why choose a plug-in hybrid? Duplicate text
H5 General Sales Manager
H5 BMW APPROVED USED ELECTRIC OFFER.
H5 EXPLORE OUR RANGE.
H5 YOUR BMW.
H5 BUSINESS AND FLEET.
H5 DISCOVER THE MY BMW APP.
H5 ONLINE OR IN PERSON WE'RE HERE TO HELP YOU.
H5 ABOUT Eastern.
H5 ARE YOU READY TO JOIN THE WINNING TEAM?
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 15 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.easternbmw.co.uk/Eastern BMW
/realtime-booking-form/Book a test drive
https://easternbmw.bmw-retaile...External Subdomain Book a service
/bmw-electric/BMW Electric
https://usedcars.bmw.co.uk/ret...External Subdomain Approved used
/motability/Motability
/contact-us/Contact Us
/realtime-booking-form/Text duplicate Book a test drive
https://easternbmw.bmw-retaile...External Subdomain Text duplicate Book a service
/finance/finance-options/Finance options
/finance/Finance offers
/finance-quote-request/Request a Finance Quote
https://myfinance.bmw.co.uk/en...External Subdomain Manage MyBMW Finance
/finance/insurance-solutionsOverview
/finance/insurance-solutions/b...BMW Flex Car Insurance
/finance/insurance-solutions/e...Electric & Hybrid Cover with BMW Flex Insurance
/finance/insurance-solutions/b...BMW Insured Warranty
/finance/insurance-solutions/b...BMW Roadside Assistance & BMW Roadside Assistance Essential
/business-finance/Business Leasing Offers
/business/BMW for Business
/business/bmw-for-fleet/BMW for Fleet
/business/about-bmw-business/Text duplicate Overview
/business/bmw-electric-fleet/BMW Electric Fleet
/business/customer-promise/Our Customer Commitments
/business/business-service-and...Service & Maintenance
/business/bmw-business-finance...Finance Options
/about-usText duplicate Overview
/about-us/news-eventsNews & events
/about-us/customer-reviewsOur customer reviews
/vacancies/Our vacancies
https://easternbmw.bmw-retaile...External Subdomain Book a service online
/contact-usContact our service centre
/your-bmw/aftersales/bmw-servi...BMW Service Inclusive
/your-bmw/serviceLearn about our services
/contact-usGet a quote for a repair
/your-bmw/warrantyBMW Warranty
/finance/insurance-solutionsBMW Insurance
/your-bmw/service/repairsLearn more about our repair services
/your-bmw/accessories-lifestyle/BMW Genuine Accessories
/your-bmw/charging-networks-an...Charging networks & accessories
/your-bmw/connecteddriveConnectedDrive
/content/my-bmw-app-overviewMy BMW App
/your-bmw/know-your-bmwTips and how-to videos
/cars/View all range
/cars/Text duplicate View all range
/cars/i-series/ix1/Discover now.
/cars/?series=iExplore our range
/contact-us/Contact us
/cars/?series=iText duplicate Explore our range
/contact-us/Text duplicate Contact us
/about-us/customer-reviews/View all reviews
/cars/1-series/1-series/1 Series
/cars/1-series/1-series/Model detail
https://stock.bmw.co.uk/retail...External Subdomain Search Now
https://usedcars.bmw.co.uk/ret...External Subdomain Search now
/finance/Find out more
/about-us/news-events/news/bmw...BMW APPROVED USED ELECTRIC OFFER. Read more
/sell-your-bmw/Text duplicate Find out more
/cars/Text duplicate Find out more
/your-bmw/How can we help you today?
/business/Text duplicate Find out more
https://www.bmw.co.uk/en/topic...External Subdomain Text duplicate Find out more
https://www.easternbmw.co.uk/Anchor Start Quiz
A-TITLE Start quiz
https://www.easternbmw.co.uk/Anchor Back
/content/electric-enquiry-form...Speak to an Expert
/cars/?series=iView full range
/content/electric-enquiry-form...Text duplicate Speak to an Expert
/cars/?series=iText duplicate View full range
/content/electric-enquiry-form...Text duplicate Speak to an Expert
/bmw-electric/plug-in-hybrid-c...Text duplicate View full range
/content/electric-enquiry-form...Text duplicate Speak to an Expert
/bmw-electric/plug-in-hybrid-c...Text duplicate View full range
/cars/Text duplicate View full range
/cars/Text duplicate View full range
/content/electric-enquiry-form...Text duplicate Speak to an Expert
/bmw-electric/plug-in-hybrid-c...Text duplicate View full range
https://www.easternbmw.co.uk/Anchor Start again
/contact-us/Text duplicate Contact us
/appointment-booking-form/Book an appointment
/about-us/news-events/News & Events
/about-us/About Us
/about-us/Meet the Team
/vacancies/Recruitment
https://www.facebook.com/easte...External Subdomain Facebook
https://twitter.com/easternbmwExternal Twitter
https://www.instagram.com/east...External Subdomain Instagram
https://www.linkedin.com/compa...External Subdomain Linkedin
https://www.youtube.com/channe...External Subdomain Youtube
/contact-us/Contact us form
/appointment-booking-form/Text duplicate Book an appointment
/sell-your-bmw/Sell back your BMW
https://www.bmw.co.uk/New window External Subdomain bmw.co.uk
/vacancies/Vacancies
https://www.easternmini.co.uk/New window External Subdomain Eastern MINI
/legal-notice/Legal information and complaints
/motor-industry-code-of-practice/Motor industry code of practice
/modern-slavery-statement/Modern slavery statement
/product-safety-enquiry/Product safety enquiry

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.easternbmw.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.54 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (62 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
dateTue, 05 Nov 2024 10:32:29 GMT
serverKestrel
content-encodinggzip
set-cookie57 Characters
request-contextappId=cid-v1:f0f3b848-a366-422e-97ba-08902b062e41
content-security-policyframe-ancestors 'self' https://app.contentful.com/ https://www.bmw.co.uk;
varyAccept-Encoding
x-cacheMiss from cloudfront
via1.1 ed5042a23d5905bfac08effe99f4b1ce.cloudfront.net (CloudFront)
x-amz-cf-popFRA56-P12
x-amz-cf-id50qWLU8K30hRTKRIiDDSReABO8MuU1A7j787Qg3X_Odb4t0F1lJTmA==
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 20 referring domains.
This page only has 2,384 backlinks.
This page only has few backlinks from 17 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Allow: /

Similar sites

Search preview

www.easternbmw.co.uk
Eastern | Authorised BMW Retailer
Welcome to Eastern. Your authorised local BMW retailer, with excellent offers on new and approved used BMW's. Visit us today.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
BMW93%Check
Eastern BMW91%Check
Eastern89%Check
BMW Retailer77%Check
BMW App74%Check
New BMW73%Check
BMW Electric68%Check
BMW Fleet68%Check
BMW Business68%Check
BMW Service67%Check
Show more keywords and terms

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