Edinburghtrams.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
64% 
Page structure
2% 
Link structure
56% 
Server
54% 
External factors
100% 
SEO Score
Response time
0.22 s
File size
166.90 kB
Words
1196
Media files
46
Number of links
143 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Homepage | Edinburgh Trams
The length of the page title is perfect. (267 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Plan your journey, buy tickets and find out everything you need to know about Edinburgh Trams.
The length of the meta description is perfect. (588 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
http://edinburghtrams.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionPlan your journey, buy tickets and find out everything you need to know about Edinburgh Trams.
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
msapplication-TileColor#ffffff
msapplication-config/themes/website/img/favicons/browserconfig.xml
theme-color#ffffff
langen
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
These Typos were found:
  • enviroment => environment
This page contains 1196 words. That's ok.
31.9% of the text are stop words.
The page contains a listing, which indicates a good text layout.
17 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.63 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 41 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 24 tags for this page.
Image SEO
(Somewhat important)
33 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
The HTTPS protocol for secure data transmission is not used.

Media list

URLAlt attributeTitle
/themes/website/img/logo/logo.pngNo alt attribute provided
/themes/website/img/button/search_icon.svgSearch icon
/themes/website/img/logo/logo.pngNo alt attribute provided
/themes/website/img/nav/nav_journey.pngNo alt attribute provided
/themes/website/img/nav/nav_timetable.pngNo alt attribute provided
/themes/website/img/nav/nav_stops.pngNo alt attribute provided
/themes/website/img/nav/nav_journey.pngNo alt attribute provided
...mes/website/img/icons/tramicon_white.pngNo alt attribute provided
/themes/website/img/icons/locate.svglocation
/themes/website/img/icons/locate.svglocation
...mes/website/img/icons/tramicon_white.pngNo alt attribute provided
/themes/website/img/icons/locate.svglocation
/themes/website/img/icons/locate.svglocation
...s/default/files/icon/2019-11/tickets.pngTickets
/sites/default/files/icon/2019-11/7mins.pngTrams every 15 mins
...s/default/files/icon/2019-11/sunrise.pngFirst trams
/sites/default/files/icon/2019-11/moon.pngLast Trams
/themes/website/img/icons/stop_icon.pngNo alt attribute provided
...temap-airport-newhaven-vert.png?20220326No alt attribute provided
...g/routemap-airport-newhaven.png?20230515No alt attribute provided
...023-06/edinburghcastle.png?itok=viTwnyfENo alt attribute provided
...023-06/edinburghcastle.png?itok=viTwnyfENo alt attribute provided
...-06/murrayfieldstadium.png?itok=o16GWAXWNo alt attribute provided
...-06/murrayfieldstadium.png?itok=o16GWAXWNo alt attribute provided
...23-06/melvillemonument.png?itok=jGw0ddzNNo alt attribute provided
...23-06/melvillemonument.png?itok=jGw0ddzNNo alt attribute provided
.../2023-06/scottmonument.png?itok=Az7RN2g9No alt attribute provided
.../2023-06/scottmonument.png?itok=Az7RN2g9No alt attribute provided
...2023-06/stjamesquarter.png?itok=-T1yrc9bNo alt attribute provided
...2023-06/stjamesquarter.png?itok=-T1yrc9bNo alt attribute provided
...06/royalyachtbritannia.png?itok=hrBQ52S1No alt attribute provided
...06/royalyachtbritannia.png?itok=hrBQ52S1No alt attribute provided
...3-11/cameraobscura (1).png?itok=jsJlGT-GNo alt attribute provided
...3-11/cameraobscura (1).png?itok=jsJlGT-GNo alt attribute provided
data:[...] Base64an image of a tram at West End
data:[...] Base64a tram on Leith Walk at night, surrounded by people wearing high-visibility clothing
data:[...] Base64A picture of our Training Manager Marlene Pearson-McGrath inside The Academy
data:[...] Base64A photograph of Sarah Singh in the workshop
.../website/img/icons/get-in-touch-icon.pngNo alt attribute provided
...ebsite/img/footer-logos/tram-logo.png?v3No alt attribute provided
...website/img/footer-logos/bus-logo.png?v3No alt attribute provided
/themes/website/img/footer-logos/tfe.png?v3No alt attribute provided
/themes/website/img/social/twitter.pngNo alt attribute provided
/themes/website/img/social/facebook.pngNo alt attribute provided
/themes/website/img/social/instagram.pngNo alt attribute provided
...website/img/social/tripadvisor-white.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
Home
The H1 heading contains the words Home! Use important keywords instead.
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (4 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 61 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Home
H2 Main navigation
H2 Plan a Journey
H2 Popular Destinations
H2 Popular Destinations Duplicate text
H2 Tickets
H2 For Regular Travellers
H2 Tickets: Regular Travellers
H2 Contact & Help
H2 Additional Help
H2 Additional Help Duplicate text
H2 Additional
H2 Additional Help Duplicate text
H2 Additional Help Duplicate text
H2 Plan your journey
H2 Plan your journey Duplicate text
H2 Save when you purchase your tram tickets in advance!
H2 Popular Destinations Duplicate text
H2 Changes to Tram timetables due to scheduled maintenance works
H2 Changes to Authority to Work Permits
H2 Colleagues reflect on light light as a career choice among women
H2 Team tram celebrate women in light rail
H2 Footer: Plan a Journey
H2 Footer: Tickets
H2 Footer: About Edinburgh Trams
H2 Footer: Help & Contact
H2 Footer
H2 Popular Destinations Duplicate text
H2 Popular Destinations Duplicate text
H3 Tram Stops
H3 Frequently Asked Questions
H3 General
H3 Buying tickets
H3 News
H4 Live Tram Departures
H4 How much will my tram journey cost?
H5 Buy tickets before you board
H5 Trams every 7 mins
H5 First trams
H5 Last trams
H5 Can I bring luggage on the tram?
H5 Can I bring my dog on board?
H5 Is there spaces for wheelchairs or mobility scooters on the tram?
H5 Can I bring my bike on board?
H5 What do I do if I’ve lost something on the tram?
H5 Can I travel with a buggy/pram?
H5 Ticket Vending Machines
H5 Mobile Ticketing
H5 Ridacard Season Ticket
H5 citysmart top-up card
H5 Scottish National Entitlement Card
H5 Buy Airport tickets online
H5 Need Help?
H5 Plan a Journey Duplicate text
H5 Tickets Duplicate text
H5 About Edinburgh Trams
H5 Help & Contact
H6 Adult fares from
H6 Child fares from
H6 Adult fares from Duplicate text
H6 Child fares from Duplicate text
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 14 external links on this page.

Found links on this page

LinkAttributesAnchor text
http://edinburghtrams.com/Anchor Skip to main content
http://edinburghtrams.com/No Text
http://edinburghtrams.com/Home
/plan-journeyPlan a Journey
http://edinburghtrams.com/ticketsTickets
http://edinburghtrams.com/newsNews
/attractions-edinburghAttractions
A-TITLE Attractions in Edinburgh
http://edinburghtrams.com/contactHelp & Contact
https://x.com/EdinburghTrams/s...External Trams are running from every 7 minutes.
http://edinburghtrams.com/No Text
/plan-journey/trams-newhavenTrams to Newhaven
https://x.com/EdinburghTrams/s...External Text duplicate Trams are running from every 7 minutes.
/plan-journeyJourney Planner
/plan-journey/timetablesTimetables
/plan-journey/route-maps-stopsRoute map & stops
/stop/edinburgh-airportEdinburgh Airport
/stop/murrayfield-stadiumMurrayfield Stadium
/newhaven-harbourNewhaven Harbour
A-TITLE Newhaven Harbour
/royal-highland-showRoyal Highland Show
/royal-highland-centreRoyal Highland Centre
/stop/edinburgh-park-centralEdinburgh Park
/stop/ingliston-park-rideIngliston Park & Ride
/stop/princes-streetPrinces Street
/tickets/farefinderFarefinder
/tickets/ticket-optionsTicket Options
https://edinburghtrams.com/et-appet app
A-TITLE et app
/ridacardRidacard
/bus-tram-appMobile Ticketing
https://tickets.edinburghtrams...External Subdomain Group Travel
/scottish-national-entitlement...Scottish National Entitlement Cards
/contact/get-touchGet in touch
/contact/ticket-offices-travel...TravelHubs
http://edinburghtrams.com/faqsFAQs
http://edinburghtrams.com/atwWorking near or around trams
/contact/be-safeBe Safe
https://careers.edinburghtrams...External Subdomain Careers
A-TITLE Careers at Edinburgh Trams
/contact/lost-propertyLost property
/contact/tram-accessibilityTram accessibility
/newsletterKeep up to date
/contact/get-touchText duplicate Get in touch
/contact/ticket-offices-travel...Ticket Offices
http://edinburghtrams.com/faqsText duplicate FAQs
http://edinburghtrams.com/newsText duplicate News
/contact/be-safeText duplicate Be Safe
https://careers.edinburghtrams...External Subdomain Text duplicate Careers
A-TITLE Careers at Edinburgh Trams
/contact/lost-propertyText duplicate Lost property
/contact/tram-accessibilityText duplicate Tram accessibility
/newsletterText duplicate Keep up to date
https://tickets.edinburghtrams...External Subdomain Save when you purchase your tram tickets in advance! Click here to find out more
/plan-journeyLive departures nearby
/fare-finderText duplicate Farefinder
/fare-finderText duplicate Farefinder
/stop/princes-streetGetting there
/stop/murrayfield-stadiumText duplicate Getting there
/stop/princes-streetText duplicate Getting there
/stop/st-andrew-squareText duplicate Getting there
/stop/picardy-placeText duplicate Getting there
/stop/ocean-terminalText duplicate Getting there
/stop/princes-streetText duplicate Getting there
http://edinburghtrams.com/faqsView all FAQs
/contact/tram-accessibilityTram Accessibility page
/contact/lost-propertyLost Property Office
http://edinburghtrams.com/faqsRead our FAQs
/tickets/ticket-optionsSee ticket options
/tickets/ticket-optionsText duplicate See ticket options
http://edinburghtrams.com/newsRead all news
/news/changes-tram-timetables-...Changes to Tram timetables due to scheduled maintenance works
/news/changes-authority-work-p...Changes to Authority to Work Permits
/news/colleagues-reflect-light...Colleagues reflect on light light as a career choice among women
/news/team-tram-celebrate-wome...Team tram celebrate women in light rail
http://edinburghtrams.com/newsText duplicate Read all news
/contact/get-touchText duplicate Get in touch
/plan-journeyText duplicate Plan a Journey
/plan-journey/route-maps-stopsRoute Maps & Stops
/plan-journey/timetablesText duplicate Timetables
/tickets/farefinderText duplicate Farefinder
/tickets/ticket-optionsText duplicate Ticket Options
/tickets/ticket-optionsFor Commuters and Groups
/our-companyOur Company
https://careers.edinburghtrams...External Subdomain Text duplicate Careers
/environmental-policy-statementEnvironment
A-TITLE Enviroment at Edinburgh Trams
/media-communications-centreMedia Centre
/contact/get-touchText duplicate Get in touch
/contact/lost-propertyLost Property
https://tramadvertising.com/External Tram Advertising
/contact/travelhubs-informatio...Text duplicate TravelHubs
http://edinburghtrams.com/atwText duplicate Working near or around trams
http://edinburghtrams.com/No Text
https://www.lothianbuses.com/New window External Subdomain No Text
https://transportforedinburgh....New window External No Text
https://twitter.com/EdinburghT...New window External No Text
https://www.facebook.com/Edinb...New window External Subdomain No Text
https://www.instagram.com/edin...New window External Subdomain No Text
https://tripadvisor.co.uk/Attr...New window External No Text
/website-accessibilityWebsite Accessibility
/conditions-carriageConditions of Carriage
http://edinburghtrams.com/byelawsByelaws
/disclaimerDisclaimer
http://edinburghtrams.com/privacyPrivacy
/policiesPolicies
/how-we-handle-complaintsComplaints Procedure
/freedom-informationFreedom of Information
http://edinburghtrams.com/Cancel
/stop/edinburgh-airportText duplicate Edinburgh Airport
/stop/murrayfield-stadiumText duplicate Murrayfield Stadium
/newhaven-harbourText duplicate Newhaven Harbour
A-TITLE Newhaven Harbour
/royal-highland-showText duplicate Royal Highland Show
/royal-highland-centreText duplicate Royal Highland Centre
/stop/edinburgh-park-centralText duplicate Edinburgh Park
/stop/ingliston-park-rideText duplicate Ingliston Park & Ride
/stop/princes-streetText duplicate Princes Street
/stop/edinburgh-airportText duplicate A-TITLE Edinburgh Airport
/stop/ingliston-prA-TITLE Ingliston Park & Ride
/stop/gogarburnA-TITLE Gogarburn
/stop/edinburgh-gatewayA-TITLE Edinburgh Gateway
/stop/gyle-centreA-TITLE Gyle Centre
/stop/edinburgh-park-CentralA-TITLE Edinburgh Park Central
/stop/edinburgh-park-StationA-TITLE Edinburgh Park Station
/stop/bankheadA-TITLE Bankhead
/stop/saughtonA-TITLE Saughton
/stop/balgreenA-TITLE Balgreen
/stop/murrayfield-stadiumText duplicate A-TITLE Murrayfield Stadium
/stop/haymarketA-TITLE Haymarket
/stop/west-endA-TITLE West End
/stop/princes-streetText duplicate A-TITLE Princes Street
/stop/st-andrew-squareA-TITLE St Andrew Square
/stop/picardy-placeA-TITLE Picardy Place
/stop/mcdonald-roadA-TITLE McDonald Road
/stop/balfour-streetA-TITLE Balfour Street
/stop/foot-of-the-walkA-TITLE Foot of the Walk
/stop/the-shoreA-TITLE The Shore
/stop/port-of-leithA-TITLE Port of Leith
/stop/ocean-terminalA-TITLE Ocean Terminal
/stop/newhavenA-TITLE Newhaven
/stop/edinburgh-airportText duplicate A-TITLE Edinburgh Airport
/stop/ingliston-prText duplicate A-TITLE Ingliston Park & Ride
/stop/gogarburnText duplicate A-TITLE Gogarburn
/stop/edinburgh-gatewayText duplicate A-TITLE Edinburgh Gateway
/stop/gyle-centreText duplicate A-TITLE Gyle Centre
/stop/edinburgh-park-centralText duplicate A-TITLE Edinburgh Park
/stop/edinburgh-park-stationText duplicate A-TITLE Edinburgh Park Station
/stop/bankheadText duplicate A-TITLE Bankhead
/stop/saughtonText duplicate A-TITLE Saughton
/stop/balgreenText duplicate A-TITLE Balgreen
/stop/murrayfield-stadiumA-TITLE Murrayfield
/stop/haymarketText duplicate A-TITLE Haymarket
/stop/west-endText duplicate A-TITLE West End
/stop/princes-streetText duplicate A-TITLE Princes Street
/stop/st-andrew-squareA-TITLE St Andrew Square (for Waverley)
/stop/picardy-placeText duplicate A-TITLE Picardy Place
/stop/mcdonald-roadText duplicate A-TITLE McDonald Road
/stop/balfour-streetText duplicate A-TITLE Balfour Street
/stop/foot-of-the-walkText duplicate A-TITLE Foot of the Walk
/stop/the-shoreText duplicate A-TITLE The Shore
/stop/port-of-leithText duplicate A-TITLE Port of Leith
/stop/ocean-terminalText duplicate A-TITLE Ocean Terminal
/stop/newhavenText duplicate A-TITLE Newhaven

Server configuration

HTTP redirects
(Critically important)
The checked page does not redirect to another URL.
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
This page loads 4 CSS files. This may affect the page load time negatively.
This page loads 41 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.22 seconds.
The file size of the HTML document is fine (167 kB).

HTTP Response Header

NameValue
dateMon, 07 Apr 2025 20:45:34 GMT
content-typetext/html; charset=UTF-8
transfer-encodingchunked
connectionkeep-alive
varyAccept-Encoding
cache-controlmust-revalidate, no-cache, private
x-drupal-dynamic-cacheUNCACHEABLE (poor cacheability)
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expires-1
x-generatorDrupal 10 (https://www.drupal.org)
x-drupal-cacheUNCACHEABLE (response policy)
pragmano-cache
x-xss-protection1; mode=block
cf-cache-statusDYNAMIC
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=Q85iUmTMrSkyX0kJOlDgJgVl9WRlQuOoCb86oZ3gdVqZzinIOqCfw56lx3yL%2BBjQ6Lx8a4AskCuGzFhZU7OENfEpe%2BDOVgKjWOgUBabdno8Aamphnihby1beW7gPnxXOIhYkOw4%3D"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0,"report_to":"cf-nel","max_age":604800}
servercloudflare
cf-ray92cc5e9029687835-CDG
content-encodingzstd
alt-svch3=":443"; ma=86400
server-timingcfL4;desc="?proto=TCP&rtt=13792&min_rtt=13792&rtt_var=6896&sent=1&recv=3&lost=0&retrans=0&sent_bytes=0&recv_bytes=383&delivery_rate=0&cwnd=224&unsent_bytes=0&cid=0000000000000000&ts=0&x=0"
statuscode200
http_versionHTTP/1.1

External factors

This website has excellent links from other websites.
This page has backlinks from 197 referring domains.
This page has 350 backlinks.
This page has backlinks from 141 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

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Search preview

edinburghtrams.com
Homepage | Edinburgh Trams
Plan your journey, buy tickets and find out everything you need to know about Edinburgh Trams.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Tram81%Check
Edinburgh79%Check
Trams79%Check
Edinburgh Trams79%Check
tram tickets70%Check
tram stop62%Check
Edinburgh Airport61%Check
Tram accessibility59%Check
Ticket58%Check
Tickets58%Check
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