Elfcosmetics.com.au - SEO Checker

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Overview of the SEO Check
Meta information
85% 
Page quality
32% 
Page structure
100% 
Link structure
25% 
Server
95% 
External factors
100% 
SEO Score
Response time
0.49 s
File size
504.60 kB
Words
475
Media files
30
Number of links
184 internal / 1 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Affordable Makeup & Beauty Products | e.l.f. Cosmetics Australia
The page title should be shorter than 580 pixels. It is 582 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Buy professional makeup and beauty products at e.l.f. Cosmetics that are affordable for any budget. Cruelty-free makeup and tools with free shipping on orders over $50
The meta description is too long: 1036 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.elfcosmetics.com.au/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
theme-color#000000
descriptionBuy professional makeup and beauty products at e.l.f. Cosmetics that are affordable for any budget. Cruelty-free makeup and tools with free shipping on orders over $50
google-site-verificationWdcFTIcwUmT8hZ0JEfUR_Gfe2WVG6EZ1u7T-NqIN_EQ
shopify-digital-wallet/605752/digital_wallets/dialog
shopify-checkout-api-token42dceeedb5cd07abf6f8e534226c1629
langen
twitter:site@
twitter:cardsummary_large_image
twitter:titleAffordable Makeup & Beauty Products | e.l.f. Cosmetics Australia
twitter:descriptionBuy professional makeup and beauty products at e.l.f. Cosmetics that are affordable for any budget. Cruelty-free makeup and tools with free shipping on orders over $50
og:site_namee.l.f. Cosmetics Australia
og:urlhttps://www.elfcosmetics.com.au/
og:titleAffordable Makeup & Beauty Products | e.l.f. Cosmetics Australia
og:typewebsite
og:descriptionBuy professional makeup and beauty products at e.l.f. Cosmetics that are affordable for any budget. Cruelty-free makeup and tools with free shipping on orders over $50
og:imagehttps://cdn.shopify.com/s/files/1/0060/5752/files/e.l.f.logo.jpg?height=628&pad_color=ffffff&v=1613520191&width=1200
og:image:secure_urlhttps://cdn.shopify.com/s/files/1/0060/5752/files/e.l.f.logo.jpg?height=628&pad_color=ffffff&v=1613520191&width=1200
og:image:width1200
og:image:height628
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Only 1 paragraph/s was/were found on this page.
There are only 475 words on this page. Good pages should have about 800 words of useful content.
21.5% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 12.57 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
The file size of the HTML document is very large (504.6 kB).
A viewport "width=device-width,initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
8 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64No alt attribute provided
...-8fd3-8e65cd45e67b_100x.png?v=1618631436e.l.f. Cosmetics Australia
data:[...] Base64No alt attribute provided
...s/MOBILE_BANNER_30_400x.png?v=1721602634No alt attribute provided
data:[...] Base64Power Grip Dewy Setting Spray
data:[...] Base64Youth Boosting Blue-ty Sleep Night Oil
data:[...] Base64Halo Glow Pinkie Puffs Set
data:[...] Base64Lash XTNDR Mascara
data:[...] Base64H20 Proof Inkwell Eyeliner
data:[...] Base64Instant Lift Waterproof Brow Pencil
data:[...] Base64Cream Glide Lip Liner
data:[...] Base64Pout Clout Lip Plumping Pen
data:[...] Base64No alt attribute provided
...s/WEEK_3_BLUE-TY_1_400x.png?v=1721011505No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates. All e.l.f. products are Vegan and Cruelty Free.
data:[...] Base64No alt attribute provided
...s/MOBILE_BANNER_19_400x.png?v=1707097811No alt attribute provided

Page structure

H1 heading
(Critically important)
e.l.f. Cosmetics Australia
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 e.l.f. Cosmetics Australia
H2 BEAUTY-VERSE ON INSTAGRAM
H3 EYES
H3 LIPS
H3 FACE
H3 SKIN CARE
H4 Join the Beauty-verse
H4 SHOP OUR LATEST ARRIVALS!
H4 shop categories
H4 AUSTRALIA’S FAVOURITE ONLINE MAKEUP AND COSMETICS STORE
H4 SIGN UP FOR PROMOTIONS
H4 HELP
H4 DISCOVER E.L.F.
H4 SERVICES
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
3 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 1 external links on this page.

Found links on this page

LinkAttributesAnchor text
/pages/shipping-policyFREE STANDARD SHIPPING OVER $50+ | AFTERPAY AVAILABLE
https://www.elfcosmetics.com.au/Anchor Menu
/account/loginLog in
/account/registerCreate account
/cart0 Cart
/cartCheck Out
https://www.elfcosmetics.com.au/Anchor Continue Shopping
https://www.elfcosmetics.com.au/IMG-ALT e.l.f. Cosmetics Australia
/collections/newNEW
/collections/meet-our-best-sel...BEST SELLERS
/collections/eye-makeupEyes
/collections/eyeshadowEyeshadow
/collections/eyebrowsEyebrows
/collections/mascaraMascara
/collections/eyelinerEyeliner
/collections/eyeshadow-palettesEyeshadow Palettes
/collections/eye-shadow-primerEye Primer
/collections/lip-colourLips
/collections/lipstickLipstick
/collections/lip-glossLip Gloss
/collections/lip-careLip Balms & Treatments
/collections/face-makeupFace
/collections/primerFace Primer
/collections/foundationFoundation
/collections/concealerConcealer
/collections/blushBlush
/collections/highlight-contourHighlighter
/collections/powderPowder
/collections/bronzerBronzer
/collections/setting-spraySetting Spray & Powder
/collections/contourContour
/collections/palettesPalettes
/collections/skincareSkincare
/collections/cleanserCleansers
/collections/makeup-removerMakeup Removers
/collections/moisturizerMoisturisers
/collections/eye-cream-treatmentsEye Care
/collections/treatmentsTreatments & Serums
/collections/face-masksMasks
/collections/face-mistsFace Mists
/collections/setsSets
/collections/skin-care-toolsTools
/collections/beauty-shieldBeauty Shield Collection
/collections/beauty-toolsBrushes & Tools
/collections/brush-setsBrush Sets
/collections/face-brushesFace Brushes
/collections/eye-brushesEyes Brushes
/collections/lip-brushesLip Brushes
/collections/brush-careBrush Care
/collections/accessories-and-a...Sponges & Applicators
/collections/toolsText duplicate Tools
/collections/beautifully-precisePrecision Brush Collection
/collections/saleSALE
/collections/eyes-on-saleText duplicate Eyes
/collections/lips-on-saleText duplicate Lips
/collections/face-on-saleText duplicate Face
/collections/skincare-on-saleText duplicate Skincare
/collections/brushes-tools-on-...Text duplicate Brushes & Tools
/collections/newText duplicate NEW
/collections/meet-our-best-sel...Text duplicate BEST SELLERS
/collections/eye-makeupText duplicate Eyes
/collections/eyeshadowText duplicate Eyeshadow
/collections/eyebrowsText duplicate Eyebrows
/collections/mascaraText duplicate Mascara
/collections/eyelinerText duplicate Eyeliner
/collections/eyeshadow-palettesText duplicate Eyeshadow Palettes
/collections/eye-shadow-primerText duplicate Eye Primer
/collections/lip-colourText duplicate Lips
/collections/lipstickText duplicate Lipstick
/collections/lip-glossText duplicate Lip Gloss
/collections/lip-careText duplicate Lip Balms & Treatments
/collections/face-makeupText duplicate Face
/collections/primerText duplicate Face Primer
/collections/foundationText duplicate Foundation
/collections/concealerText duplicate Concealer
/collections/blushText duplicate Blush
/collections/highlight-contourText duplicate Highlighter
/collections/powderText duplicate Powder
/collections/bronzerText duplicate Bronzer
/collections/setting-sprayText duplicate Setting Spray & Powder
/collections/contourText duplicate Contour
/collections/palettesText duplicate Palettes
/collections/skincareText duplicate Skincare
/collections/cleanserText duplicate Cleansers
/collections/makeup-removerText duplicate Makeup Removers
/collections/moisturizerText duplicate Moisturisers
/collections/eye-cream-treatmentsText duplicate Eye Care
/collections/treatmentsText duplicate Treatments & Serums
/collections/face-masksText duplicate Masks
/collections/face-mistsText duplicate Face Mists
/collections/setsText duplicate Sets
/collections/skin-care-toolsText duplicate Tools
/collections/beauty-shieldText duplicate Beauty Shield Collection
/collections/beauty-toolsText duplicate Brushes & Tools
/collections/brush-setsText duplicate Brush Sets
/collections/face-brushesText duplicate Face Brushes
/collections/eye-brushesText duplicate Eyes Brushes
/collections/lip-brushesText duplicate Lip Brushes
/collections/brush-careText duplicate Brush Care
/collections/accessories-and-a...Text duplicate Sponges & Applicators
/collections/toolsText duplicate Tools
/collections/beautifully-preciseText duplicate Precision Brush Collection
/collections/saleText duplicate SALE
/collections/eyes-on-saleText duplicate Eyes
/collections/lips-on-saleText duplicate Lips
/collections/face-on-saleText duplicate Face
/collections/skincare-on-saleText duplicate Skincare
/collections/brushes-tools-on-...Text duplicate Brushes & Tools
/account/loginText duplicate Log in
/account/registerText duplicate Create account
/collections/the-ultimate-powe...Subdomain No Text
/collections/new/products/powe...IMG-ALT Power Grip Dewy Setting Spray
/collections/new/products/powe...Text duplicate Power Grip Dewy Setting Spray
/collections/new/products/yout...IMG-ALT Youth Boosting Blue-ty Sleep Night Oil
/collections/new/products/yout...Text duplicate Youth Boosting Blue-ty Sleep Night Oil
/collections/new/products/halo...IMG-ALT Halo Glow Pinkie Puffs Set
/collections/new/products/halo...Text duplicate Halo Glow Pinkie Puffs Set
/collections/new/products/lash...IMG-ALT Lash XTNDR Mascara
/collections/new/products/lash...Text duplicate Lash XTNDR Mascara
/collections/new/products/lash...Pitch Black
A-TITLE Pitch Black
/collections/new/products/lash...Soft Black
A-TITLE Soft Black
/collections/new/products/lash...Deep Brown
A-TITLE Deep Brown
/collections/new/products/h20-...IMG-ALT H20 Proof Inkwell Eyeliner
/collections/new/products/h20-...Text duplicate H20 Proof Inkwell Eyeliner
/collections/new/products/h20-...Film Noir
A-TITLE Film Noir
/collections/new/products/h20-...White Out
A-TITLE White Out
/collections/new/products/h20-...Bluebird
A-TITLE Bluebird
/collections/new/products/h20-...Caffeinated
A-TITLE Caffeinated
/collections/new/products/h20-...Dark Envy
A-TITLE Dark Envy
/collections/new/products/h20-...Sugarplum
A-TITLE Sugarplum
/collections/new/products/h20-...Navy Baby
A-TITLE Navy Baby
/collections/new/products/h20-...Lavender Daze
A-TITLE Lavender Daze
/collections/new/products/copy...IMG-ALT Instant Lift Waterproof Brow Pencil
/collections/new/products/copy...Text duplicate Instant Lift Waterproof Brow Pencil
/collections/new/products/copy...Blonde
A-TITLE Blonde
/collections/new/products/copy...Taupe
A-TITLE Taupe
/collections/new/products/copy...Neutral Brown
A-TITLE Neutral Brown
/collections/new/products/copy...Auburn
A-TITLE Auburn
/collections/new/products/copy...Text duplicate Deep Brown
A-TITLE Deep Brown
/collections/new/products/copy...Grey
A-TITLE Grey
/collections/new/products/crea...IMG-ALT Cream Glide Lip Liner
/collections/new/products/crea...Text duplicate Cream Glide Lip Liner
/collections/new/products/crea...Dark Cocoa
A-TITLE Dark Cocoa
/collections/new/products/crea...Truth or Bare
A-TITLE Truth or Bare
/collections/new/products/crea...Pinky Swear
A-TITLE Pinky Swear
/collections/new/products/crea...Mauve Aside
A-TITLE Mauve Aside
/collections/new/products/crea...Baddest Beige
A-TITLE Baddest Beige
/collections/new/products/crea...Spill the Tea
A-TITLE Spill the Tea
/collections/new/products/crea...Red Receipt
A-TITLE Red Receipt
/collections/new/products/crea...Plum & Get It
A-TITLE Plum & Get It
/collections/new/products/pout...IMG-ALT Pout Clout Lip Plumping Pen
/collections/new/products/pout...Text duplicate Pout Clout Lip Plumping Pen
/collections/new/products/pout...In the Clear
A-TITLE In the Clear
/collections/new/products/pout...Just Peachy
A-TITLE Just Peachy
/collections/new/products/pout...Pinky Out
A-TITLE Pinky Out
/collections/new/products/pout...Toasted
A-TITLE Toasted
/collections/new/products/pout...Bust a Mauve
A-TITLE Bust a Mauve
/collections/new/products/pout...Plum on Over
A-TITLE Plum on Over
/collections/new/products/pout...Red My Mind
A-TITLE Red My Mind
/collections/new/products/pout...Wicked Cherry
A-TITLE Wicked Cherry
/collections/eye-makeupIMG-ALT EYES
/collections/eye-makeupText duplicate EYES
/collections/lip-colourIMG-ALT LIPS
/collections/lip-colourText duplicate LIPS
/collections/face-makeupIMG-ALT FACE
/collections/face-makeupText duplicate FACE
/collections/skincareIMG-ALT SKIN CARE
/collections/skincareText duplicate SKIN CARE
/products/youth-boosting-blue-...No Text
/products/cream-glide-lip-linerNo Text
https://www.instagram.com/elfc...New window External Subdomain @elfcosmeticsau
A-TITLE Welcome to the e.l.f. Cosmetics Australia beauty-verse: where every EYE 👁 LIP 👄 and FACE 😍 can own it. 100% vegan + cruelty-free, worldwide 🐰 #elfingamazing ...
/pages/contact-usContact Us
/pages/shipping-policyShipping
/pages/returns-exchanges-policyReturns & Exchanges
/pages/afterpayAfterPay
/pages/frequently-asked-questionsFAQs
/pages/terms-of-serviceTerms of Service
/pages/privacy-policyPrivacy Policy
/pages/about-usAbout Us
/pages/collaborationsCollaborations
/blogs/e-l-f-newsBeauty Blog
/pages/stockistsSubdomain Stockists
/account/loginSubdomain My Account
/products/gift-cardGift Cards
https://www.elfcosmetics.com.au/Text duplicate e.l.f. Cosmetics Australia

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.elfcosmetics.com.au/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.49 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is very large (505 kB).

HTTP Response Header

NameValue
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set-cookie99 Characters
link<https://cdn.shopify.com>; rel="preconnect", <https://cdn.shopify.com>; rel="preconnect"; crossorigin
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x-cachemiss
x-frame-optionsDENY
content-security-policyblock-all-mixed-content; frame-ancestors 'none'; upgrade-insecure-requests;
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x-shopid605752
x-shardid188
varyAccept
content-languageen
powered-byShopify
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servercloudflare
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content-encodinggzip
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http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 120 referring domains.
This page has 801 backlinks.
This page has backlinks from 104 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

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Disallow: /cdn/wpm/*.js
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Disallow: /*/recommendations/products
Sitemap: https://www.elfcosmetics.com.au/sitemap.xml

# Google adsbot ignores robots.txt unless specifically named!
User-agent: adsbot-google
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User-agent: Nutch
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Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://www.elfcosmetics.com.au/sitemap.xml

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Sitemap: https://www.elfcosmetics.com.au/sitemap.xml

User-agent: MJ12bot
Crawl-delay: 10

User-agent: Pinterest
Crawl-delay: 1

Similar sites

Search preview

www.elfcosmetics.com.au
Affordable Makeup & Beauty Products | e.l.f. Cosmetics Australia
Buy professional makeup and beauty products at e.l.f. Cosmetics that are affordable for any budget. Cruelty-free makeup and tools with free shipping on orders over $50

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
COSMETICS92%Check
Cosmetics Australia80%Check
Beauty66%Check
AUSTRALIA66%Check
makeup beauty65%Check
Beauty Products64%Check
makeup beauty products64%Check
Makeup62%Check
Makeup and Beauty61%Check
products59%Check
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