Elfcosmetics.co.uk - SEO Checker

Overview of the SEO Check
Meta information
77% 
Page quality
38% 
Page structure
67% 
Link structure
85% 
Server
65% 
External factors
100% 
SEO Score
Response time
2.52 s
File size
1,152.90 kB
Words
480
Media files
18
Number of links
70 internal / 15 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
e.l.f. Cosmetics UK: Affordable Makeup & Skincare | Clean Beauty Products | e.l.f. Cosmetics
The page title should be shorter than 580 pixels. It is 835 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Professional quality affordable makeup and skincare products. Clean beauty at its best. Vegan, cruelty free and leaping bunny certified at drugstore prices.
The length of the meta description is perfect. (949 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.elfcosmetics.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
X-Yottaa-Metrics3221a5fec65d/[99,48,-]
X-Yottaa-Optimizationsob/0 si/32D1a5fec674-1730259008-2462235185 tts/1730229950785 ti/5dbb1b444f1bbf5af87e1179 ai/5dbb1b444f1bbf5af87e1113
profile.id5dbb1b444f1bbf5af87e1113
tod.id5dbb1b444f1bbf5af87e1179
profile.namePWA
resource.versionv~4b.6c.0.0
adn.id5dbb1b434f1bbf5af87e10a5
shard.sizeEmpty
cdn.hostname//cdn-fsly.yottaa.net
charsetutf-8
viewportwidth=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=5.0
format-detectiontelephone=no
theme-color#000
apple-mobile-web-app-status-bar-styleblack
apple-mobile-web-app-capableyes
apple-mobile-web-app-titlee.l.f. Cosmetics
descriptionProfessional quality affordable makeup and skincare products. Clean beauty at its best. Vegan, cruelty free and leaping bunny certified at drugstore prices.
keywordsEmpty
og:titlee.l.f. Cosmetics UK: Affordable Makeup & Skincare | Clean Beauty Products | e.l.f. Cosmetics
og:descriptionProfessional quality affordable makeup and skincare products. Clean beauty at its best. Vegan, cruelty free and leaping bunny certified at drugstore prices.
og:imagehttps://www.elfcosmetics.co.uk/on/demandware.static/-/Library-Sites-elfSharedLibrary/en_GB/v1730275763182/elf-comestic-logo-opengraph.jpg
langen-us
twitter:cardsummary_large_image
twitter:site@elfcosmetics
og:site_namee.l.f. Cosmetics
og:typewebsite

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are only 480 words on this page. Good pages should have about 800 words of useful content.
There are 2 text duplicates on this page:
  • Duplicate: Clean beauty should be readily accessible to all, that's why our award...
The average number of words per sentence of 8.62 words is low.
28.8% of the text are stop words.
6 paragraphs were found on this page.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (1152.9 kB).
A viewport "width=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=5.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 118 characters this one is longer than 70 characters:
"attach your emotional support lippie to your fave stanley quencher with this limited-edition lip oil h..."
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...4-10-hptile-IMAGE-1_D?fmt=auto&w=2460 3xexpress your e.l.f. with matching stickers!
...4-10-hptile-IMAGE-2_D?fmt=auto&w=2460 3xe.l.f. tumbler lip oil holders
...4-10-hptile-IMAGE-3_D?fmt=auto&w=2460 3xThree different oil holders. Express your e.l.f. with matching stickers!
...0-hptile-BACKGROUND_D?fmt=auto&w=2460 3xlip oil background
...hop-2024-10-IMAGE-1_D?fmt=auto&w=2460 3xbeauty squad exclusive product
...hop-2024-10-IMAGE-2_D?fmt=auto&w=2460 3xbeauty squad exclusive product
...hop-2024-10-IMAGE-3_D?fmt=auto&w=2460 3xbeauty squad exclusive products
...hop-2024-10-IMAGE-4_D?fmt=auto&w=2460 3xbeauty squad exclusive products
...-2024-10-BACKGROUND_D?fmt=auto&w=2460 3xbeauty squad holiday shop
...op-2024-10-HEADLINE?$Desktop$=&w=2592 3xthe squadsgiving holiday shop
...-10-ungated-IMAGE-1_D?fmt=auto&w=2460 3xnew! Camo Liquid Bronzer, Liquid Blush, and Contour
...-10-ungated-IMAGE-2_D?fmt=auto&w=2460 3xnew! Celine wears Deep/Rich
...-10-ungated-IMAGE-3_D?fmt=auto&w=2460 3xnew! Haejin wears Comin' In Hot Pink
...-ungated-BACKGROUND_D?fmt=auto&w=2460 3x3 shades of liquid blush background
...undle/12435/static/img/flag-icons/gb.svgUnited Kingdom selected
...undle/12435/static/img/flag-icons/gb.svgUnited Kingdom selected
...obal/download-on-the-app-store-badge.pngDownload on the App Store
.../static/img/global/google-play-badge.pngGet it on Google Play

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Recommended For You
H2 tumbler lip oil holder
H2 YOUR FAVE BLUSH GOT A BRONZED BESTIE.
H2 Help
H2 Discover e.l.f.
H2 Services
H2 Help Duplicate text
H2 Discover e.l.f. Duplicate text
H2 Services Duplicate text
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 15 external links on this page.
LinkAttributesAnchor text
https://www.elfcosmetics.co.uk/Anchor Skip to Content
/e.l.f.-beauty-squadBeauty Squad
/promotion-detailsToday's Offers
/whats-newNEW
/best-sellersBEST SELLERS
/elf-discoveryDISCOVER
/elf-cares/communitye.l.f. CARES
https://www.elfcosmetics.co.uk/No Text
/bronzing-drops/300240.htmlBronzing Drops
/power-grip-dewy-setting-spray...Power Grip Dewy Setting Spray
/pout-clout-lip-plumping-pen/8...Pout Clout Lip Plumping Pen
/glow-reviver-lip-oil/82010.htmlGlow Reviver Lip Oil
/holy-hydration-face-cream/828...Holy Hydration! Face Cream
/e.l.f.-beauty-squadText duplicate Beauty Squad
/loginNo Text
/shopping-bagView Bag
/elf-and-stanley-collectionIMG-ALT express your e.l.f. with matching stickers!
/elf-and-stanley-collectionIMG-ALT e.l.f. tumbler lip oil holders
/elf-and-stanley-collectionIMG-ALT Three different oil holders. Express your e.l.f. with matching stickers!
/elf-and-stanley-collectionIMG-ALT lip oil background
/elf-and-stanley-collectionnew!
/elf-and-stanley-collectiontumbler lip oil holder
/elf-and-stanley-collectionGET THAT LIP DRIP
/giftsIMG-ALT beauty squad exclusive product
/giftsText duplicate IMG-ALT beauty squad exclusive product
/giftsIMG-ALT beauty squad exclusive products
/giftsText duplicate IMG-ALT beauty squad exclusive products
/giftsIMG-ALT beauty squad holiday shop
/giftsnow open!
/giftsIMG-ALT the squadsgiving holiday shop
/giftsSHOP NOW
/camo-collection-1IMG-ALT new! Camo Liquid Bronzer, Liquid Blush, and Contour
/camo-collection-1IMG-ALT new! Celine wears Deep/Rich
/camo-collection-1IMG-ALT new! Haejin wears Comin' In Hot Pink
/camo-collection-1IMG-ALT 3 shades of liquid blush background
/camo-collection-1YOUR FAVE BLUSH GOT A BRONZED BESTIE.
/camo-collection-1SHOP NEW CAMO
/terms-and-conditions/sms-prog...New window Subdomain SMS Terms
A-TITLE https://www.elfcosmetics.com/terms-and-conditions/sms-program-terms
/privacy-notice/privacy-policyNew window Subdomain Privacy Notice
A-TITLE https://www.elfcosmetics.com/privacy-notice/privacy-policy
https://www.tiktok.com/@elfyeah/New window External Subdomain No Text
https://www.instagram.com/elfc...New window External Subdomain No Text
https://www.pinterest.com/elfc...New window External Subdomain No Text
https://www.facebook.com/elfco...New window External Subdomain No Text
https://www.youtube.com/user/e...New window External Subdomain No Text
https://twitter.com/elfcosmeticsNew window External No Text
https://www.snapchat.com/add/e...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
/faqs/faqsFAQs
/contact-usContact Us
/loginTrack Package
/uk-shippingShipping
/promotion-detailsPromo Offers
/about-usAbout Us
https://www.elfbeauty.com/care...New window External Subdomain Careers
https://www.elfbeauty.com/New window External Subdomain Investor Relations
/studentsStudent & Graduate Discount
/essential-workersEssential Workers
/black-friday-dealsBlack Friday Deals
/cyber-monday-dealsCyber Monday Deals
/accountMy Account
/e.l.f.-beauty-squade.l.f. Beauty Squad
/account/wishlistWish List
/faqs/faqsText duplicate FAQs
/contact-usText duplicate Contact Us
/loginText duplicate Track Package
/uk-shippingText duplicate Shipping
/promotion-detailsText duplicate Promo Offers
/about-usText duplicate About Us
https://www.elfbeauty.com/care...New window External Subdomain Text duplicate Careers
https://www.elfbeauty.com/New window External Subdomain Text duplicate Investor Relations
/studentsText duplicate Student & Graduate Discount
/essential-workersText duplicate Essential Workers
/black-friday-dealsText duplicate Black Friday Deals
/cyber-monday-dealsText duplicate Cyber Monday Deals
/accountText duplicate My Account
/e.l.f.-beauty-squadText duplicate e.l.f. Beauty Squad
/account/wishlistText duplicate Wish List
https://elfcosmetics.onelink.m...New window External Subdomain IMG-ALT Download on the App Store
https://elfcosmetics.onelink.m...New window External Subdomain IMG-ALT Get it on Google Play
/terms-of-use/termsTerms of Use
/privacy-notice/privacy-policyText duplicate Privacy Notice
/california-transparency/suppl...Supply Chain Transparency
https://preferences.elfcosmeti...New window External Subdomain Privacy Rights Request Form
/purchase-and-sale-termsPurchase Terms
/accessibility-statementAccessibility Statement

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.elfcosmetics.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (2.52 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is very large (1,153 kB).

HTTP Response Header

NameValue
dateWed, 30 Oct 2024 13:22:27 GMT
content-typetext/html; charset=utf-8
content-length264654
set-cookie256 Characters
strict-transport-securitymax-age=15552000; includeSubDomains
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x-amzn-remapped-dateWed, 30 Oct 2024 13:07:33 GMT
x-amzn-requestid5322ea18-77ff-470a-b0c8-72cdfaa9f82e
varyAccept-Encoding
x-cacheHit from cloudfront
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content-encodinggzip
x-yottaa-metrics3221a5fec65d/[199,48,-] 32D1a5fec674/[-,317.753]
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 895 referring domains.
This page has 48,751 backlinks.
This page has backlinks from 682 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

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Sitemap: https://www.elfcosmetics.co.uk/sitemap_index.xml

Search preview

www.elfcosmetics.co.uk
e.l.f. Cosmetics UK: Affordable Makeup & Skincare | Clean Beaut...
Professional quality affordable makeup and skincare products. Clean beauty at its best. Vegan, cruelty free and leaping bunny certified at drugstore prices.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Beauty63%Check
Clean Beauty61%Check
cosmetics59%Check
makeup58%Check
affordable58%Check
affordable makeup58%Check
skincare56%Check
makeup skincare56%Check
affordable makeup skincare56%Check
Makeup and Skincare54%Check

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