Emma-sleep.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
70% 
Page structure
98% 
Link structure
51% 
Server
77% 
External factors
100% 
SEO Score
Response time
0.18 s
File size
1,002.40 kB
Words
1392
Media files
62
Number of links
114 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Emma Award-Winning Mattresses | Emma - The Sleep Company
The length of the page title is perfect. (579 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
•200-Night Trial •10-Year Guarantee •Free Delivery & Returns. The ultimate comfort w/ Emma's sleep range engineered by sleep experts.
The length of the meta description is perfect. (845 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.emma-sleep.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
description•200-Night Trial •10-Year Guarantee •Free Delivery & Returns. The ultimate comfort w/ Emma's sleep range engineered by sleep experts.
robotsINDEX
apple-mobile-web-app-titleEmma Award-Winning Mattresses | Emma - The Sleep Company
test-nametest-name-override
langen
twitter:cardsummary
twitter:titleEmma Sleep – The Sleep Company
twitter:descriptionEnjoy ultimate comfort with Emma's sleep products developed by sleep experts. Buy award-winning mattresses, bed frames, toppers, pillows & many accessories!
twitter:imagehttps://eu-images.contentstack.com/v3/assets/blt167b24547e5b1906/blt3bf7968896ce0b2d/646b5a223a33e4048aff6add/CloseUpView.png
twitter:image:altEmpty
og:titleEmma Sleep – The Sleep Company
og:typewebsite
og:imagehttps://eu-images.contentstack.com/v3/assets/blt167b24547e5b1906/blt3bf7968896ce0b2d/646b5a223a33e4048aff6add/CloseUpView.png
og:image:altEmpty
og:descriptionEnjoy ultimate comfort with Emma's sleep products developed by sleep experts. Buy award-winning mattresses, bed frames, toppers, pillows & many accessories!
og:site_nameEmma Sleep - Award-Winning Comfort
og:urlhttps://www.emma-sleep.co.uk/
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 1392 words. That's ok.
33.8% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
22 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13.62 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (1002.4 kB).
A viewport "width=device-width,initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 28 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...bp&quality=80&width=1920&disable=upscaleLogo
...bp&quality=80&width=1920&disable=upscaleLogo
...bp&quality=80&width=1920&disable=upscaleSummer Sale (375 × 528 px).png
...bp&quality=80&width=1920&disable=upscaleEmma NextGen Premium Mattress awarded Which? Double Mattress Best Buy 2023
...bp&quality=80&width=1920&disable=upscalePOY_Home.png
...bp&quality=80&width=1920&disable=upscaleGHI_APPROVED_2024_With_Clear_Background.webp
...bp&quality=80&width=1920&disable=upscaleEmma NextGen Cooling Mattress - Temperature regulation for better and deeper sleep.
...bp&quality=80&width=1920&disable=upscaleEmma Luxe Cooling Mattress - Which? Best Buy
...bp&quality=80&width=1920&disable=upscaleEmma NextGen Premium Mattress - Best support mattress.
...bp&quality=80&width=1920&disable=upscaleProduct of the Year Award - Emma NextGen Premium Mattress
...bp&quality=80&width=1920&disable=upscaleEmma Premium Pillows Bundle
...bp&quality=80&width=1920&disable=upscaleEmma Premium Pillow Bundle - Good Housekeeping Award
...bp&quality=80&width=1920&disable=upscaleEmma Flip Topper - Reversible topper that’s either soft or firm.
...bp&quality=80&width=1920&disable=upscaleEmma Store
...bp&quality=80&width=1920&disable=upscaleDOUBLE_MATTRESSES_MARCH_2023.png
...bp&quality=80&width=1920&disable=upscaleUK_s_Most_trusted_Mattress_in_a_Box_with_footnote.png
...bp&quality=80&width=1920&disable=upscaleIdeal_Home_Bedroom_Awards_Winner_2023.png
...bp&quality=80&width=1920&disable=upscaleWhich?_NG_Cooling_Award_April2024
...bp&quality=80&width=1920&disable=upscalePOY_2024_Logo_CMYK_No_Border.png
...bp&quality=80&width=1920&disable=upscalePOY_2024_Logo_CMYK_No_Border.png
...bp&quality=80&width=1920&disable=upscaleT3_platinum_2021.png
...bp&quality=80&width=1920&disable=upscaleIdeal_Homes_Approved.png
...bp&quality=80&width=1920&disable=upscaleT3_Platinum_Award_2023
...bp&quality=80&width=1920&disable=upscaleGHI_APPROVED_2023_With_Clear_Background.png
...bp&quality=80&width=1920&disable=upscaleT3_approved_2022.png
...bp&quality=80&width=1920&disable=upscaleGHI_APPROVED_2023_With_Clear_Background.png
...bp&quality=80&width=1920&disable=upscaleGHI_APPROVED_2023_With_Clear_Background.png
...bp&quality=80&width=1920&disable=upscaleIH_Bedroom_Awards_HC.png
...bp&quality=80&width=1920&disable=upscaleGHI_APPROVED_2023_With_Clear_Background.png
...bp&quality=80&width=1920&disable=upscaleEmma Sleep Ideal home approved
...bp&quality=80&width=1920&disable=upscaleEmma Mattresses
...bp&quality=80&width=1920&disable=upscaleEmma pillows
...bp&quality=80&width=1920&disable=upscaleEmma toppers
...bp&quality=80&width=1920&disable=upscaleEmma sleep products
...bp&quality=80&width=1920&disable=upscale5_star_review
...bp&quality=80&width=1920&disable=upscale5_star_review
...bp&quality=80&width=1920&disable=upscale4_star_review
...bp&quality=80&width=1920&disable=upscale5_star_review
...bp&quality=80&width=1920&disable=upscale5_star_review
...bp&quality=80&width=1920&disable=upscale5_star_review
...bp&quality=80&width=1920&disable=upscale4_star_review
...bp&quality=80&width=1920&disable=upscale5_star_review
...bp&quality=80&width=1920&disable=upscale5_star_review
...bp&quality=80&width=1920&disable=upscale4_star_review
...bp&quality=80&width=1920&disable=upscaleEmma - The Sleep Company, our promise to you: up to 200 nights free trial, 10 years guarantee, free returns and free delivery.
...bp&quality=80&width=1920&disable=upscaleEmma - The Sleep Company, our promise to you: up to 200 nights free trial, 10 years guarantee, free returns and free delivery.
...bp&quality=80&width=1920&disable=upscaleInfluencer UK
...bp&quality=80&width=1920&disable=upscaleInfluencer UK
...bp&quality=80&width=1920&disable=upscaleInfluencer UK
...bp&quality=80&width=1920&disable=upscaleInfluencer UK
...bp&quality=80&width=1920&disable=upscaleInfluencer UK
...bp&quality=80&width=1920&disable=upscaleInfluencer UK
...bp&quality=80&width=1920&disable=upscaleInfluencer UK
...bp&quality=80&width=1920&disable=upscaleemma.gif
...bp&quality=80&width=1920&disable=upscaleLogo
...bp&quality=80&width=1920&disable=upscalemastercard
...bp&quality=80&width=1920&disable=upscalevisa
...bp&quality=80&width=1920&disable=upscalepaypal
...bp&quality=80&width=1920&disable=upscaledividebuy
...bp&quality=80&width=1920&disable=upscaleamex
Video URLWidthHeight
...274040ab56728/Influencer_Section_(1).mp4
...c79040a3a491f/Influencer_Section_(2).mp4

Page structure

H1 heading
(Critically important)
Early Summer Sale
The H1 heading is too short (17 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Early Summer Sale
H2 Our top recommendations
H2 Our doors open in Westfield London
H2 Emma's Advanced Sleep Range
H2 Loved by 140,000+ people globally ⁷
H2 Emma in every home
H2 Sign up for exclusive offers!
H3 Join over 5 million Emma sleepers globally Accounts for recorded distinct customer names across Emma's D2C business globally from 2021-April 2024.
H3 All Emma Mattresses have
H4 ⭐ +140,000 5-star reviews worldwide Reviews received globally by Emma on TrustPilot and Amazon
H4 Celebrated with over 35 awards received in the UK
H4 Improve your sleep quality & start the day feeling re-energised
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 10 external links on this page.

Found links on this page

LinkAttributesAnchor text
/sale/Early Summer Sale up to 35% off ending in
https://www.emma-sleep.co.uk/IMG-ALT Logo
/product-finder/Product Finder Quiz
https://app.emma-sleep.co.uk/External Subdomain Sleep App
/statusTrack your Order
https://www.emma-sleep.co.uk/faq/FAQ
/store-locator/Store Locator
https://www.emma-sleep.co.uk/cartNo Text
/sale/Sale
/mattresses/Mattresses
/pillows/Pillows
/toppers/Toppers
/duvets/Duvets
/bedding/Bedding
/beds/Beds
/emma-sofa-bed/Sofa Bed
/bundles/Bundles
/second-life/Second Life
https://www.emma-sleep.co.uk/Text duplicate IMG-ALT Logo
https://www.emma-sleep.co.uk/cartNo Text
/sale/Text duplicate Sale
/mattresses/Text duplicate Mattresses
/pillows/Text duplicate Pillows
/toppers/Text duplicate Toppers
/duvets/Text duplicate Duvets
/bedding/Text duplicate Bedding
/beds/Text duplicate Beds
/emma-sofa-bed/Text duplicate Sofa Bed
/bundles/Text duplicate Bundles
/second-life/Text duplicate Second Life
/product-finder/Text duplicate Product Finder Quiz
https://app.emma-sleep.co.uk/External Subdomain Text duplicate Sleep App
/statusText duplicate Track your Order
https://www.emma-sleep.co.uk/faq/Text duplicate FAQ
/store-locator/Text duplicate Store Locator
/sale/Shop Now
/mattresses/emma-luxe-cooling-...Up to 35% off Cooling NextGen Cooling Mattress Designed to keep you sleeping at your ideal body temperature. from £454.35 £699.00 or from £37.86/month 0% cre...
IMG-ALT Emma NextGen Cooling Mattress - Temperature regulation for better and deeper sleep.
/mattresses/emma-nextgen-premi...Up to 35% off NextGen Premium Mattresses ⁴ Recognized worldwide, it gives you the gentle cuddle & support you need. from £311.35 £479.00 or from £25.94/month...
IMG-ALT Emma NextGen Premium Mattress - Best support mattress.
/pillows/emma-2-premium-pillow...40% off 2 Pillow Set Premium Pillow Bundle A set of pillows that will keep you cool and supported every night. only £138.00 £230.00
IMG-ALT Emma Premium Pillows Bundle
/toppers/emma-flip-topper/Up to 30% off Flip Topper Our flippable, one-fits-all topper for extra comfort. from £132.30 £189.00
IMG-ALT Emma Flip Topper - Reversible topper that’s either soft or firm.
/store-locator/Learn more
/mattresses/Text duplicate Mattresses
IMG-ALT Emma Mattresses
/pillows/Text duplicate Pillows
IMG-ALT Emma pillows
/toppers/Text duplicate Toppers
IMG-ALT Emma toppers
/cdn-cgi/l/email-protection[email protected]
/mattresses/Discover our mattresses
/duvets/emma-hug-weighted-blan...IMG-ALT Influencer UK
/duvets/emma-hug-weighted-blan...Hug Weighted Blanket
/sale/Shop mattresses on sale
/pillows/Text duplicate IMG-ALT Influencer UK
/pillows/Discover our pillows
/duvets/emma-hug-weighted-blan...Text duplicate IMG-ALT Influencer UK
/duvets/Text duplicate IMG-ALT Influencer UK
/duvets/Discover our duvets
/mattresses/emma-original-matt...Text duplicate IMG-ALT Influencer UK
/mattresses/emma-original-matt...Discover our original mattress
/pillows/emma-premium-microfib...Text duplicate IMG-ALT Influencer UK
/pillows/emma-premium-microfib...Discover our pillow
/mattresses/emma-luxe-cooling-...Text duplicate IMG-ALT Influencer UK
/contacts/Talk to our Sleep Experts Contact us
/statusSee where your order is Track your order
/store-locator/Store Locations Find a store near you
https://app.emma-sleep.co.uk/External Subdomain Discover the app
/termsSubdomain terms and conditions.
/privacy-policy/New window Subdomain privacy policy
https://www.brandsparkmosttrus...External Subdomain Anchor UK — BrandSpark Most Trusted Awards
/termsSubdomain Text duplicate terms and conditions.
/privacy-policy/Subdomain Text duplicate privacy policy
https://www.emma-sleep.co.uk/No Text
https://www.facebook.com/emmas...External Subdomain No Text
https://www.instagram.com/emma...External Subdomain No Text
https://www.youtube.com/c/Emma...External Subdomain No Text
/emma/About us
/awards/Awards
/sleep-experts/Sleep Experts
/patents/Learn about our Patents
/emma-ambassador/Affiliates
https://app.emma-sleep.co.uk/External Subdomain Emma Up: Sleep App
/sunrise/Subdomain Blog: Sunrise by Emma
/modern-slavery-statement/Modern Slavery Statement
/lexiconA-Z Glossary
/200-night-trial/200-Night Trial
/10-year-guarantee/10-Year Guarantee
/free-delivery-free-return/Free Delivery & Returns
/emma-finance-option/0% Finance
/sale/Text duplicate Sale
/emma-outlet/Outlet
/mattresses/emma-original-matt...Original Mattress
/mattresses/Text duplicate Mattresses
/pillows/Text duplicate Pillows
/toppers/Text duplicate Toppers
/duvets/Text duplicate Duvets
/bedding/Text duplicate Bedding
/emma/Text duplicate About us
/awards/Text duplicate Awards
/sleep-experts/Text duplicate Sleep Experts
/patents/Text duplicate Learn about our Patents
/emma-ambassador/Text duplicate Affiliates
https://app.emma-sleep.co.uk/External Subdomain Text duplicate Emma Up: Sleep App
/sunrise/Subdomain Text duplicate Blog: Sunrise by Emma
/modern-slavery-statement/Text duplicate Modern Slavery Statement
/lexiconText duplicate A-Z Glossary
/200-night-trial/Text duplicate 200-Night Trial
/10-year-guarantee/Text duplicate 10-Year Guarantee
/free-delivery-free-return/Text duplicate Free Delivery & Returns
/emma-finance-option/Text duplicate 0% Finance
/sale/Text duplicate Sale
/emma-outlet/Text duplicate Outlet
/mattresses/emma-original-matt...Text duplicate Original Mattress
/mattresses/Text duplicate Mattresses
/pillows/Text duplicate Pillows
/toppers/Text duplicate Toppers
/duvets/Text duplicate Duvets
/bedding/Text duplicate Bedding
https://www.emma-sleep.co.uk/faq/Help
/contacts/Contact us
/store-locator/Text duplicate Store Locator
/returns/Return your order
/digital-booklet/Digital Booklet
https://www.emma-sleep.co.uk/+44 330 818 1710 Monday to Friday from 9AM to 6PM
https://dividebuy.co.uk/wp-con...External DivideBuy (0% Finance*)
/legal-notice/Legal Notice
/privacy-policy/Privacy Policy
/terms/Terms & Conditions

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.emma-sleep.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The file size of the HTML document is very large (1,002 kB).
The page response time is excellent with 0.18 seconds.

HTTP Response Header

NameValue
dateFri, 05 Jul 2024 08:45:53 GMT
content-typetext/html
x-amz-id-2rYr12frA0Qf44g5NogGND6uwsUVuOK+gYeY8sG8KSW+BaxM8gfNEIPAv9mtw0KApTmakC0NZ7hrCQFGFTlqkCA==
x-amz-request-id413EB5FDAQJX3QVH
last-modifiedFri, 05 Jul 2024 08:29:22 GMT
x-amz-expirationexpiry-date="Mon, 05 Aug 2024 00:00:00 GMT", rule-id="ecom-prod-storefront-ssg-wrapper-unitedkingdom-delete-old-files"
cf-cache-statusHIT
age454
expiresSat, 06 Jul 2024 08:45:53 GMT
cache-controlpublic, max-age=86400
varyAccept-Encoding
strict-transport-securitymax-age=31536000; includeSubDomains; preload
x-content-type-optionsnosniff
user-countryDE
servercloudflare
cf-ray89e614d91d6e8ec5-FRA
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 552 referring domains.
This page has 8,079 backlinks.
This page has backlinks from 390 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START nuxt-robots (indexable)
Sitemap: https://www.emma-sleep.co.uk/sitemap.xml
# END nuxt-robots

Similar sites

Search preview

www.emma-sleep.co.uk
Emma Award-Winning Mattresses | Emma - The Sleep Company
•200-Night Trial •10-Year Guarantee •Free Delivery & Returns. The ultimate comfort w/ Emma's sleep range engineered by sleep experts.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Emma83%Check
Sleep83%Check
Sleep Range67%Check
Emma Mattresses67%Check
Sleep Experts65%Check
sleep quality62%Check
EMMA UP61%Check
Emma NextGen59%Check
Emma Premium59%Check
Summer58%Check
Show more keywords and terms

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Cookie Policy

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