Ess.johnshopkins.edu - SEO Checker

Overview of the SEO Check
Meta information
79% 
Page quality
57% 
Page structure
58% 
Link structure
25% 
Server
83% 
External factors
100% 
SEO Score
Response time
0.76 s
File size
12.30 kB
Words
343
Media files
3
Number of links
0 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
ESS - Employee Self Service
The length of the page title is perfect. (263 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
langen
x-ua-compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are only 343 words on this page. Good pages should have about 800 words of useful content.
31.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.89 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 7 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/images/Logo%20ESS.pngNo alt attribute provided
/images/243x95_LogoMobile.pngNo alt attribute provided
/images/28x36_mobilePhone.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
There are no headings specified on the page. Headings are important for search engine optimization and help to structure your content.

Heading structure

No headings were found.
This page seems to be an entry page, because only very few links were found.
There are 13 external links on this page.
LinkAttributesAnchor text
https://ess.erp.johnshopkins.e...External Subdomain Login to ESS
http://ssc.jhmi.edu/hr_payroll...New window External Subdomain HR/Payroll
http://ssc.jhmi.edu/hr_payroll...New window External Subdomain FAQ's
http://ssc.jhmi.edu/hr_payroll...New window External Subdomain Quick Reference Guide
http://ssc.jhmi.edu/hr_payroll...New window External Subdomain User Guide (PDF)
http://lms4.learnshare.com/l.a...New window External Subdomain FastFacts
https://my.jh.edu/New window External Subdomain my.jh.edu
http://ssc.jhmi.edu/hr_payroll...New window External Subdomain Text duplicate HR/Payroll
http://ssc.jhmi.edu/hr_payroll...New window External Subdomain Text duplicate FAQ's
http://ssc.jhmi.edu/hr_payroll...New window External Subdomain Text duplicate Quick Reference Guide
http://ssc.jhmi.edu/hr_payroll...New window External Subdomain Text duplicate User Guide (PDF)
http://lms4.learnshare.com/l.a...New window External Subdomain Text duplicate FastFacts
https://www.sapathopkins.org/h...New window External Subdomain SAP Help

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://ess.johnshopkins.edu/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.76 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (12 kB).

HTTP Response Header

NameValue
dateWed, 12 Jun 2024 11:29:50 GMT
content-typetext/html
last-modifiedWed, 17 Mar 2021 18:37:17 GMT
strict-transport-securitymax-age=15724800; includeSubDomains
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
referrer-policystrict-origin-when-cross-origin
x-cache-statusEXPIRED
cf-cache-statusDYNAMIC
set-cookie261 Characters
servercloudflare
cf-ray8929815cdefe65df-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 94 referring domains.
This page has 397 backlinks.
This page has backlinks from 71 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Search preview

ess.johnshopkins.edu
ESS - Employee Self Service

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
ESS59%Check
Employee46%Check
Self46%Check
Service46%Check
Self Service46%Check
Employee Self Service46%Check
Johns46%Check
Hopkins46%Check
Johns Hopkins46%Check
edu46%Check

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